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Nov 2025
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Home/Insights/Retailers/tommyjohn.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.8M
Revenue
Nov 25
586.2K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Tommy John is a website that offers a wide range of premium mens and womens underwear products, including undergarments, loungewear, and activewear. The online platform endeavors to provide comfortable, high-quality essentials with advanced fabrics and innovative designs. Tommy John also provides convenient shipping, easy returns, and a user-friendly online experience.

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tommyjohn.com Annual Revenue and Growth

tommyjohn.com's annual sales on its online store amounted to $21.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$21.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tommyjohn.com revenue by year

tommyjohn.com's monthly revenueOVER TIME
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Over the past three months, tommyjohn.com revenue has experienced growth of 28%, compared to the preceding three months.

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tommyjohn.com revenue growth for last six months
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OVERVIEW
In November 2025, tommyjohn.com generated $1,780,299 in online sales, significantly surpassing the FASHION AND APPAREL median of $93,064, while its conversion rate of 2.50-3.00% remains competitive, close to the high benchmark of 3.37%. The site's average order value (AOV) ranges from $100-125, below the category's high of $375 but above the low of $76. With 586,156 sessions, tommyjohn.com shows strong engagement compared to the median of 36,492, although it lags behind industry leader shein.com, which boasts an astounding $916,157,774 in revenue and 342,497,064 sessions.
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tommyjohn.com competitors

In November 2025, Tommy John's revenue of $1,780,299 falls below its competitors like ThirdLove at $7,395,563 and MeUndies at $3,469,211. ThirdLove also leads in transactions with 56,189 compared to Tommy John's 15,472. In terms of website traffic, ThirdLove again outshines Tommy John with 1,048,214 sessions, while Tommy John has 586,156 sessions. However, Tommy John's average order value (AOV) of $100-125 is comparable to ThirdLove and Shinesty, but higher than MeUndies. Conversion rates also show Tommy John holding its own at 2.50-3.00%, in line with competitors like Shinesty. Despite being outperformed in revenue and traffic metrics by some competitors, Tommy John's consistent AOV and conversion rate indicate a loyal customer base willing to make higher-value purchases.

thirdlove.com screenshot
#1 thirdlove.com
7.4M
Revenue
1M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
meundies.com screenshot
#2 meundies.com
3.5M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
trueandco.com screenshot
#3 trueandco.com
117.7K
Revenue
89.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
wamaunderwear.com screenshot
#4 wamaunderwear.com
102.4K
Revenue
45.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
shinesty.com screenshot
#5 shinesty.com
1.7M
Revenue
684K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
tommyjohn.com vs top market performers
tommyjohn.com
top retailers
conversion rate vs average order value for tommyjohn.com and its competitors
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Revenue share by device at tommyjohn.com

In November large majority of sales on tommyjohn.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on tommyjohn.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tommyjohn.com channels

Identify top traffic channels that drive growth for tommyjohn.comand discover how performance of traffic channels has changed over time.

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tommyjohn.com Google Ads spend

Evaluate tommyjohn.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tommyjohn.com devices

Review tommyjohn.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tommyjohn.com top markets

Explore tommyjohn.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tommyjohn.com country & global rank

Assess the ranking of tommyjohn.com among other retailers within its primary country and worldwide.

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