Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2025
All countries
Home/Insights/Retailers/tommyjohn.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for tommyjohn.comtommyjohn.com

Start benchmarking for free
Sign in with GoogleSign up with Google
617.1K
Revenue
Sep 25
298.8K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
Loading...

Tommy John is a website that offers a wide range of premium mens and womens underwear products, including undergarments, loungewear, and activewear. The online platform endeavors to provide comfortable, high-quality essentials with advanced fabrics and innovative designs. Tommy John also provides convenient shipping, easy returns, and a user-friendly online experience.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

tommyjohn.com Annual Revenue and Growth

tommyjohn.com's annual sales on its online store amounted to $21.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$21.3M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
tommyjohn.com revenue by year

tommyjohn.com's monthly revenueOVER TIME
View real-time data

Over the past three months, tommyjohn.com revenue has experienced decline of 16%, compared to the preceding three months.

View real-time data
tommyjohn.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In September 2025, tommyjohn.com generated online sales of $617,105, significantly exceeding the FASHION AND APPAREL median of $74,931, while its conversion rate of 1.50-2.00% falls short of the sector's high of 3.2%. With an average order value (AOV) ranging from $100-125, tommyjohn.com also underperforms compared to the highest AOV of $382. The website attracted 298,775 sessions, far surpassing the median of 34,221 but dwarfed by shein.com’s 297,137,690 sessions and $819,580,923 revenue, highlighting its strong but niche presence in a competitive landscape.
Read more

tommyjohn.com competitors

In September 2025, tommyjohn.com's revenue of $617,105 falls below that of its competitors. thirdlove.com leads the pack with $4,190,084 in revenue, followed by meundies.com at $2,396,492. In terms of transactions, Tommy John's 5,140 is lower than both Thirdlove and MeUndies. However, Tommy John's conversion rate of 1.50-2.00% is on par with shinesty.com, which has a similar conversion rate. Tommy John's average order value (AOV) falls within the range of $100-125, which is lower than Thirdlove's AOV of $125-150 but higher than MeUndies' AOV of $75-100. While Tommy John has a healthy number of sessions at 298,775, it still lags behind competitors like Thirdlove and MeUndies in this metric. Overall, Tommy John is competitive in conversion rate but falls behind in revenue and transactions compared to its top competitors in the online underwear market.

thirdlove.com screenshot
#1 thirdlove.com
4.2M
Revenue
705.4K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
meundies.com screenshot
#2 meundies.com
2.4M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
trueandco.com screenshot
#3 trueandco.com
79.5K
Revenue
89.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
wamaunderwear.com screenshot
#4 wamaunderwear.com
38K
Revenue
55K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
shinesty.com screenshot
#5 shinesty.com
721.2K
Revenue
427.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
tommyjohn.com vs top market performers
tommyjohn.com
top retailers
conversion rate vs average order value for tommyjohn.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at tommyjohn.com

In September large majority of sales on tommyjohn.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on tommyjohn.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

tommyjohn.com channels

Identify top traffic channels that drive growth for tommyjohn.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

tommyjohn.com Google Ads spend

Evaluate tommyjohn.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

tommyjohn.com devices

Review tommyjohn.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

tommyjohn.com top markets

Explore tommyjohn.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

tommyjohn.com country & global rank

Assess the ranking of tommyjohn.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard