sephora.fr
Sephora.fr is an online retailer offering a diverse range of beauty and cosmetics products. The website allows users to explore and purchase items such as makeup, skincare, fragrance, haircare, and numerous international luxury brands. It also provides information on product details, customer reviews, and beauty tips.
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sephora.fr Annual Revenue and Growth
sephora.fr's annual sales on its online store amounted to $118.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
sephora.fr's monthly revenueOVER TIME
Over the past three months, sephora.fr revenue has experienced growth of 21%, compared to the preceding three months.
sephora.fr competitors
When comparing sephora.fr to its competitors in September 2025, we see that Sephora's French website generated a revenue of 7,981,047 with 104,269 transactions from 4,202,483 sessions, resulting in an AOV of 75-100 and a conversion rate of 2.00-2.50. In contrast, Sephora's main competitor sephora.com had a significantly higher revenue of 53,720,908 but a lower conversion rate of 1.00-1.50 from 45,764,193 sessions. feelunique.com, another competitor, had lower revenue at 42,010 but a higher conversion rate of 4.00-4.50. dior.com and chanel.com also had higher revenues than sephora.fr at 39,892,192 and 9,807,329 respectively, with varying AOVs and conversion rates. Overall, while sephora.fr may not have the highest revenue, its conversion rate falls within the competitive range compared to its counterparts in the beauty industry.
Revenue share by device at sephora.fr
In September large majority of sales on sephora.fr, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.fr channels
Identify top traffic channels that drive growth for sephora.frand discover how performance of traffic channels has changed over time.
sephora.fr Google Ads spend
Evaluate sephora.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sephora.fr devices
Review sephora.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
