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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for sephora.frsephora.fr

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13.8M
Revenue
Dec 25
8.6M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Sephora.fr is an online retailer offering a diverse range of beauty and cosmetics products. The website allows users to explore and purchase items such as makeup, skincare, fragrance, haircare, and numerous international luxury brands. It also provides information on product details, customer reviews, and beauty tips.

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sephora.fr Annual Revenue and Growth

sephora.fr's annual sales on its online store amounted to $118.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$118.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sephora.fr revenue by year

sephora.fr's monthly revenueOVER TIME
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Over the past three months, sephora.fr revenue has experienced growth of 93%, compared to the preceding three months.

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sephora.fr revenue growth for last six months
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OVERVIEW
In December 2025, sephora.fr generated $13,802,646 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $53,444. With a conversion rate of 2.00-2.50%, it falls below the category's high of 4.87% but exceeds the low of 1.29%. The average order value (AOV) ranged between $50-75, while a high AOV in the sector is $191. The site attracted 8,586,975 sessions, far above the median of 23,270 but trailing the highest, sephora.com, which garnered 76,213,109 sessions, reflecting strong engagement within a competitive market.
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sephora.fr competitors

In December 2025, sephora.fr reported a revenue of $13,802,646 with 187,447 transactions and 8,586,975 sessions, boasting a conversion rate of 2.00-2.50%. In comparison to its competitors, sephora.com leads the pack with a revenue of $88,260,263, 1,246,501 transactions, and 76,213,109 sessions, but has a slightly lower conversion rate of 1.50-2.00%. feelunique.com stands out with a high conversion rate of 4.50-5.00% despite lower revenue at $67,497, while dior.com and chanel.com showcase higher average order values of $150-175 but lower conversion rates. dior.com generated a revenue of $54,332,275 with 327,266 transactions and 19,987,701 sessions, whereas chanel.com reported a revenue of $19,080,541 with 115,034 transactions and 14,361,346 sessions. Overall, sephora.fr maintains a competitive position within the market, balancing revenue, transactions, sessions, and conversion rate effectively.

sephora.com screenshot
#1 sephora.com
88.3M
Revenue
76.2M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
feelunique.com screenshot
#2 feelunique.com
67.5K
Revenue
26K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
dior.com screenshot
#3 dior.com
54.3M
Revenue
20M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
chanel.com screenshot
#4 chanel.com
19.1M
Revenue
14.4M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
sephora.fr vs top market performers
sephora.fr
top retailers
conversion rate vs average order value for sephora.fr and its competitors
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Revenue share by device at sephora.fr

In December large majority of sales on sephora.fr, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on sephora.fr, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.fr channels

Identify top traffic channels that drive growth for sephora.frand discover how performance of traffic channels has changed over time.

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sephora.fr Google Ads spend

Evaluate sephora.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.fr devices

Review sephora.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.fr top markets

Explore sephora.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.fr country & global rank

Assess the ranking of sephora.fr among other retailers within its primary country and worldwide.

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