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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for sephora.frsephora.fr

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7.2M
Revenue
4.2M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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Sephora.fr is an online retailer offering a diverse range of beauty and cosmetics products. The website allows users to explore and purchase items such as makeup, skincare, fragrance, haircare, and numerous international luxury brands. It also provides information on product details, customer reviews, and beauty tips.

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sephora.fr's revenueOVER TIME
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Over the past three months, sephora.fr revenue has experienced growth of 4.6%, compared to the preceding three months.

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sephora.fr revenue growth for last six months
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OVERVIEW
sephora.fr, a BEAUTY AND COSMETICS industry website, recorded a revenue of $7,173,787 for online sales in July 2025, with a conversion rate ranging between 2.00-2.50% and an average order value (AOV) of $75-100. This performance is compared to a median revenue of $48,182, a very high conversion rate of 4.31%, and a very high AOV of $211 within the industry. The website had a total of 4,175,765 sessions during the month, while the highest sessions were reported by sephora.com at 41,064,568, and the median sessions in the BEAUTY AND COSMETICS category were 20,909.
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sephora.fr competitors

In July 2025, sephora.fr generated a revenue of €7,173,787 from 84,974 transactions and 4,175,765 sessions, with an average order value (AOV) ranging between €75-100 and a conversion rate of 2.00-2.50%. Compared to its competitors, sephora.com leads the pack with a revenue of €44,254,509 from 543,432 transactions and 41,064,568 sessions, boasting a similar AOV and a conversion rate of 1.00-1.50%. feelunique.com follows with €95,305 revenue from 1,610 transactions and 38,093 sessions, a lower AOV of €50-75, but a higher conversion rate of 4.00-4.50%. dior.com achieved €38,643,609 revenue from 226,327 transactions and 13,423,429 sessions, with a higher AOV of €150-175 but a slightly lower conversion rate of 1.50-2.00%. chanel.com had a revenue of €9,431,089 from 54,775 transactions and 9,425,760 sessions, matching dior.com's AOV but with a lower conversion rate of 0.50-1.00%.

sephora.com screenshot
#1 sephora.com
44.3M
Revenue
41.1M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
feelunique.com screenshot
#2 feelunique.com
95.3K
Revenue
38.1K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
dior.com screenshot
#3 dior.com
38.6M
Revenue
13.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
chanel.com screenshot
#4 chanel.com
9.4M
Revenue
9.4M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
sephora.fr vs top market performers
sephora.fr
top retailers
conversion rate vs average order value for sephora.fr and its competitors
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Revenue share by device at sephora.fr

In July large majority of sales on sephora.fr, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on sephora.fr, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sephora.fr channels

Identify top traffic channels that drive growth for sephora.frand discover how performance of traffic channels has changed over time.

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sephora.fr Google Ads spend

Evaluate sephora.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.fr devices

Review sephora.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.fr top markets

Explore sephora.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.fr country & global rank

Assess the ranking of sephora.fr among other retailers within its primary country and worldwide.

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