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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for sephora.frsephora.fr

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6.9M
Revenue
Aug 26
4.4M
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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Sephora.fr is an online retailer offering a diverse range of beauty and cosmetics products. The website allows users to explore and purchase items such as makeup, skincare, fragrance, haircare, and numerous international luxury brands. It also provides information on product details, customer reviews, and beauty tips.

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sephora.fr Annual Revenue and Growth

sephora.fr's annual sales on its online store amounted to $102.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$102.6M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
sephora.fr revenue by year

sephora.fr's monthly revenueOVER TIME
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Over the past three months, sephora.fr revenue has experienced decline of 3.8%, compared to the preceding three months.

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sephora.fr revenue decline for last six months
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OVERVIEW
In August 2026, sephora.fr demonstrated impressive metrics within the beauty and cosmetics category. With revenue for online sales reaching $6.9 million, it far exceeds a typical beauty and cosmetics store's $46,500. The site's conversion rate of 2.00-2.50% is comfortably within the typical range of 1.08% to 4.58%. Its average order value (AOV) of $75-100 also falls within the typical range of $52 to $207. Moreover, sephora.fr attracted 4.4 million sessions, compared to a typical beauty and cosmetics store's 20,600 sessions.
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sephora.fr competitors

The competitive set includes sephora.fr, sephora.com, feelunique.com, dior.com, and chanel.com. In August 2026, sephora.fr generated a revenue of $6.9 million from 88,600 transactions across 4.4 million sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate between 2.00% and 2.50%. In contrast, sephora.com far surpasses sephora.fr with a revenue of $73.4 million from 944,000 transactions across 66.6 million sessions, despite a lower conversion rate of 1.00% to 1.50%. Meanwhile, feelunique.com and dior.com also outperform sephora.fr in revenue and transactions, while chanel.com trails with 21.4 million in revenue and 95,000 transactions, indicating sephora.fr ranks fourth in the competitive landscape.

sephora.com screenshot
#1 sephora.com
73.4M
Revenue
66.6M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
feelunique.com screenshot
#2 feelunique.com
60.2K
Revenue
19.6K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
dior.com screenshot
#3 dior.com
39.5M
Revenue
14M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
chanel.com screenshot
#4 chanel.com
21.4M
Revenue
11.9M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
sephora.fr vs top market performers
sephora.fr
top retailers
conversion rate vs average order value for sephora.fr and its competitors
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brands overtime comparison

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sephora.fr channels

Identify top traffic channels that drive growth for sephora.frand discover how performance of traffic channels has changed over time.

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sephora.fr Google Ads spend

Evaluate sephora.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.fr devices

Review sephora.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.fr top markets

Explore sephora.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.fr country & global rank

Assess the ranking of sephora.fr among other retailers within its primary country and worldwide.

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