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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for sephora.frsephora.fr

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10.9M
Revenue
Oct 25
5.1M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Sephora.fr is an online retailer offering a diverse range of beauty and cosmetics products. The website allows users to explore and purchase items such as makeup, skincare, fragrance, haircare, and numerous international luxury brands. It also provides information on product details, customer reviews, and beauty tips.

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sephora.fr Annual Revenue and Growth

sephora.fr's annual sales on its online store amounted to $118.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$118.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sephora.fr revenue by year

sephora.fr's monthly revenueOVER TIME
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Over the past three months, sephora.fr revenue has experienced growth of 34%, compared to the preceding three months.

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sephora.fr revenue growth for last six months
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OVERVIEW
In October 2025, sephora.fr generated $10,881,867 in online sales with a conversion rate between 2.50-3.00%, while the industry median is $41,294 with a high of 4.65% and a low of 1.19%. Its average order value (AOV) ranged from $75-100, compared to the industry's high of $202 and low of $47. The site attracted 5,149,507 sessions, significantly lower than the top store, themancompany.com, which had 49,510,502 sessions, while the industry median sits at 18,156 sessions, indicating room for improvement in overall engagement and sales performance.
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sephora.fr competitors

When comparing sephora.fr to its competitors in October 2025, sephora.fr falls behind sephora.com in terms of revenue, transactions, and sessions. However, sephora.fr outperforms feelunique.com in all metrics, showcasing a significantly higher revenue, transactions, sessions, and conversion rate. dior.com surpasses sephora.fr in revenue and transactions, but sephora.fr has a higher conversion rate. chanel.com lags behind sephora.fr in revenue and transactions, but sephora.fr has a higher conversion rate. Overall, sephora.fr holds its own against its competitors with a solid performance in revenue, transactions, sessions, and conversion rate, showcasing its strong position in the market.

sephora.com screenshot
#1 sephora.com
60.3M
Revenue
49.5M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
feelunique.com screenshot
#2 feelunique.com
29.3K
Revenue
9.6K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
dior.com screenshot
#3 dior.com
46M
Revenue
15.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
chanel.com screenshot
#4 chanel.com
13.9M
Revenue
9.4M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
sephora.fr vs top market performers
sephora.fr
top retailers
conversion rate vs average order value for sephora.fr and its competitors
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Revenue share by device at sephora.fr

In October large majority of sales on sephora.fr, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on sephora.fr, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.fr channels

Identify top traffic channels that drive growth for sephora.frand discover how performance of traffic channels has changed over time.

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sephora.fr Google Ads spend

Evaluate sephora.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.fr devices

Review sephora.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.fr top markets

Explore sephora.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.fr country & global rank

Assess the ranking of sephora.fr among other retailers within its primary country and worldwide.

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