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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for sephora.frsephora.fr

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7.3M
Revenue
Apr 26
4.6M
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Sephora.fr is an online retailer offering a diverse range of beauty and cosmetics products. The website allows users to explore and purchase items such as makeup, skincare, fragrance, haircare, and numerous international luxury brands. It also provides information on product details, customer reviews, and beauty tips.

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sephora.fr Annual Revenue and Growth

sephora.fr's annual sales on its online store amounted to $102.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$102.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
sephora.fr revenue by year

sephora.fr's monthly revenueOVER TIME
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Over the past three months, sephora.fr revenue has experienced decline of 49%, compared to the preceding three months.

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sephora.fr revenue decline for last six months
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OVERVIEW
In April 2026, sephora.fr generated $7,306,400 in online sales, significantly outperforming the median of $40,161 in the BEAUTY AND COSMETICS industry. With a conversion rate of 2.00-2.50%, it remains below the high benchmark of 4.38%. The average order value (AOV) ranged from $50-75, close to the lower industry threshold of $45. The site attracted 4,582,835 sessions, well above the median of 20,819 but still trailing behind sephora.com, the leading online store in this category, which recorded 84,653,344 sessions, illustrating sephora.fr's solid presence yet potential for growth.
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sephora.fr competitors

In April 2026, sephora.fr generated $7,306,400 in revenue with 105,833 transactions across 4,582,835 sessions, achieving a conversion rate of 2.00-2.50% and an average order value (AOV) of $50-75. In comparison, sephora.com significantly outperformed with $117,760,640 in revenue from 1,519,197 transactions over 84,653,344 sessions, although its conversion rate was slightly lower at 1.50-2.00%. feelunique.com reported a modest revenue of $45,956 from 734 transactions but boasted an impressive conversion rate of 4.50-5.00%. Meanwhile, dior.com and chanel.com generated $26,178,756 and $14,749,924, respectively, but with lower transaction volumes and higher AOVs of $150-175 and $225-250, respectively. Overall, while sephora.fr is competitive in its market, it still trails significantly behind sephora.com in terms of overall performance.

sephora.com screenshot
#1 sephora.com
117.8M
Revenue
84.7M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
feelunique.com screenshot
#2 feelunique.com
46K
Revenue
16.1K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
dior.com screenshot
#3 dior.com
26.2M
Revenue
14.4M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
chanel.com screenshot
#4 chanel.com
14.7M
Revenue
10.5M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
sephora.fr vs top market performers
sephora.fr
top retailers
conversion rate vs average order value for sephora.fr and its competitors
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Revenue share by device at sephora.fr

In April large majority of sales on sephora.fr, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on sephora.fr, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sephora.fr channels

Identify top traffic channels that drive growth for sephora.frand discover how performance of traffic channels has changed over time.

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sephora.fr Google Ads spend

Evaluate sephora.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.fr devices

Review sephora.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.fr top markets

Explore sephora.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.fr country & global rank

Assess the ranking of sephora.fr among other retailers within its primary country and worldwide.

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