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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for sephora.frsephora.fr

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17.1M
Revenue
Nov 25
8.5M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Sephora.fr is an online retailer offering a diverse range of beauty and cosmetics products. The website allows users to explore and purchase items such as makeup, skincare, fragrance, haircare, and numerous international luxury brands. It also provides information on product details, customer reviews, and beauty tips.

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sephora.fr Annual Revenue and Growth

sephora.fr's annual sales on its online store amounted to $118.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$118.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sephora.fr revenue by year

sephora.fr's monthly revenueOVER TIME
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Over the past three months, sephora.fr revenue has experienced growth of 87%, compared to the preceding three months.

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sephora.fr revenue growth for last six months
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OVERVIEW
In November 2025, sephora.fr generated $17,062,885 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $52,547, while its conversion rate of 2.50-3.00% remains below the industry's high of 5.32%. The average order value (AOV) ranges from $75-100, well below the peak AOV of $204 in the sector. With 8,517,406 sessions, sephora.fr's traffic outperforms the lifestyle median of 19,748 but lags behind its counterpart sephora.com, which boasts 76,114,809 sessions, highlighting a competitive yet growing presence in the beauty e-commerce landscape.
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sephora.fr competitors

In November 2025, when comparing sephora.fr to its competitors, sephora.com stands out with the highest revenue of 106,687,444 and the most transactions at 1,379,342. However, sephora.fr has a higher conversion rate of 2.50-3.00 compared to sephora.com's 1.50-2.00. On the other hand, feelunique.com has a much smaller revenue of 39,010 but boasts a higher conversion rate of 4.50-5.00. dior.com and chanel.com both have higher revenues than sephora.fr, with 47,678,485 and 16,480,417 respectively. dior.com has a similar AOV to sephora.fr, while chanel.com has a higher AOV range of 150-175. Overall, sephora.fr has a strong performance in terms of revenue and transactions, with a competitive conversion rate, positioning it well against its competitors.

sephora.com screenshot
#1 sephora.com
106.7M
Revenue
76.1M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
feelunique.com screenshot
#2 feelunique.com
39K
Revenue
12.9K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
dior.com screenshot
#3 dior.com
47.7M
Revenue
17.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
chanel.com screenshot
#4 chanel.com
16.5M
Revenue
11.3M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
sephora.fr vs top market performers
sephora.fr
top retailers
conversion rate vs average order value for sephora.fr and its competitors
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Revenue share by device at sephora.fr

In November large majority of sales on sephora.fr, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on sephora.fr, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.fr channels

Identify top traffic channels that drive growth for sephora.frand discover how performance of traffic channels has changed over time.

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sephora.fr Google Ads spend

Evaluate sephora.fr's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sephora.fr devices

Review sephora.fr's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sephora.fr top markets

Explore sephora.fr's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sephora.fr country & global rank

Assess the ranking of sephora.fr among other retailers within its primary country and worldwide.

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