sephora.com
Sephora.com is an online retail website catering to beauty enthusiasts. It offers a vast array of cosmetic products, skincare, perfumes, and haircare solutions formulated by various brands. The website categorizes and presents an extensive range of makeup tools, brushes, and accessories for users to explore and purchase.
GRIPS CUSTOMERS & RESEARCH PARTNERS
sephora.com's revenueOVER TIME
Over the past three months, sephora.com revenue has experienced decline of 12%, compared to the preceding three months.
sephora.com competitors
In May 2025, sephora.com generated a revenue of $49,097,273 from 606,925 transactions and 38,510,361 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 1.50% to 2.00%. In comparison, kohls.com outperformed sephora.com with a revenue of $163,520,099 from 1,022,111 transactions and 48,683,998 sessions, boasting a higher AOV of $150 to $175 and a similar conversion rate of 2.00% to 2.50%. ulta.com also surpassed sephora.com with $96,002,620 in revenue from 1,174,194 transactions and 34,868,102 sessions, demonstrating a higher conversion rate of 3.00% to 3.50%. On the other hand, feelunique.com, fragrancenet.com, and dermstore.com had varying levels of performance compared to sephora.com, with differences in revenue, transactions, sessions, AOV, and conversion rates.
Revenue share by device at sephora.com
In May large majority of sales on sephora.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.
Gain even more insights with the Grips app
sephora.com channels
Identify top traffic channels that drive growth for sephora.comand discover how performance of traffic channels has changed over time.
sephora.com Google Ads spend
Evaluate sephora.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sephora.com devices
Review sephora.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
