sephora.com
Sephora.com is an online retail website catering to beauty enthusiasts. It offers a vast array of cosmetic products, skincare, perfumes, and haircare solutions formulated by various brands. The website categorizes and presents an extensive range of makeup tools, brushes, and accessories for users to explore and purchase.
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sephora.com's revenueOVER TIME
Over the past three months, sephora.com revenue has experienced decline of 33%, compared to the preceding three months.
sephora.com competitors
In July 2025, sephora.com had a revenue of $44,254,509 with 543,432 transactions and 41,064,568 sessions. The average order value (AOV) ranged from $75 to $100, and the conversion rate was between 1.00% to 1.50%. In comparison, ulta.com outperformed Sephora with a revenue of $92,991,385, 1,129,163 transactions, and 37,675,473 sessions. Ulta's conversion rate was significantly higher at 2.50% to 3.00%. fragrancenet.com had lower revenue at $33,037,710 but a higher conversion rate of 2.00% to 2.50%. feelunique.com had the highest conversion rate at 4.00% to 4.50% despite lower revenue. dermstore.com had a higher conversion rate than Sephora at 5.50% to 6.00%, but with lower revenue. kohls.com, on the other hand, had the highest revenue at $186,650,901 with a conversion rate similar to Sephora's.
Revenue share by device at sephora.com
In July large majority of sales on sephora.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.com channels
Identify top traffic channels that drive growth for sephora.comand discover how performance of traffic channels has changed over time.
sephora.com Google Ads spend
Evaluate sephora.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sephora.com devices
Review sephora.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
