sephora.com
Sephora.com is an online retail website catering to beauty enthusiasts. It offers a vast array of cosmetic products, skincare, perfumes, and haircare solutions formulated by various brands. The website categorizes and presents an extensive range of makeup tools, brushes, and accessories for users to explore and purchase.
GRIPS CUSTOMERS & RESEARCH PARTNERS
sephora.com Annual Revenue and Growth
sephora.com's annual sales on its online store amounted to $785.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
sephora.com's monthly revenueOVER TIME
Over the past three months, sephora.com revenue has experienced decline of 18%, compared to the preceding three months.
sephora.com competitors
In September 2025, sephora.com generated a revenue of $53,720,908 with 686,671 transactions and 45,764,193 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. Comparing these metrics to its competitors, ulta.com outperformed sephora.com with a revenue of $93,223,020, 1,264,663 transactions, and 40,907,458 sessions, having an AOV of $50-75 and a conversion rate of 3.00-3.50%. fragrancenet.com, feelunique.com, dermstore.com, and kohls.com also showed varying levels of performance in terms of revenue, transactions, sessions, AOV, and conversion rate. While sephora.com maintained a strong position in the market, it faced stiff competition from ulta.com, indicating areas for potential growth and improvement to remain competitive in the beauty and cosmetics industry.
Revenue share by device at sephora.com
In September large majority of sales on sephora.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
sephora.com channels
Identify top traffic channels that drive growth for sephora.comand discover how performance of traffic channels has changed over time.
sephora.com Google Ads spend
Evaluate sephora.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sephora.com devices
Review sephora.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
