sephora.com
Sephora.com is an online retail website catering to beauty enthusiasts. It offers a vast array of cosmetic products, skincare, perfumes, and haircare solutions formulated by various brands. The website categorizes and presents an extensive range of makeup tools, brushes, and accessories for users to explore and purchase.
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sephora.com Annual Revenue and Growth
sephora.com's annual sales on its online store amounted to $785.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
sephora.com's monthly revenueOVER TIME
Over the past three months, sephora.com revenue has experienced growth of 65%, compared to the preceding three months.
sephora.com competitors
When comparing sephora.com to its competitors in November 2025, it is clear that Sephora is a strong player in the beauty and cosmetics industry. ulta.com outperforms Sephora in terms of revenue, with $145,643,880 compared to Sephora's $106,687,444. However, Sephora has a higher average order value (AOV) of $75-100, while Ulta's AOV is $50-75. In terms of conversion rate, Ulta also performs better with a range of 3.00-3.50 compared to Sephora's 1.50-2.00. Other competitors like fragrancenet.com, dermstore.com, and kohls.com each have their strengths and weaknesses in terms of revenue, transactions, sessions, AOV, and conversion rates. However, Sephora's focus on a higher AOV and a loyal customer base is a key factor in its success in the industry.
Revenue share by device at sephora.com
In November large majority of sales on sephora.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.com channels
Identify top traffic channels that drive growth for sephora.comand discover how performance of traffic channels has changed over time.
sephora.com Google Ads spend
Evaluate sephora.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sephora.com devices
Review sephora.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
