sephora.com
Sephora.com is an online retail website catering to beauty enthusiasts. It offers a vast array of cosmetic products, skincare, perfumes, and haircare solutions formulated by various brands. The website categorizes and presents an extensive range of makeup tools, brushes, and accessories for users to explore and purchase.
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sephora.com Annual Revenue and Growth
sephora.com's annual sales on its online store amounted to $785.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
sephora.com's monthly revenueOVER TIME
Over the past three months, sephora.com revenue has experienced growth of 77%, compared to the preceding three months.
sephora.com competitors
In December 2025, sephora.com generated a revenue of $88,260,263 with 1,246,501 transactions and 76,213,109 sessions, boasting an average order value (AOV) between $50-75 and a conversion rate of 1.50-2.00%. In comparison, ulta.com outperformed sephora.com in revenue with $152,769,917, 2,208,745 transactions, and 66,726,844 sessions. ulta.com also had a higher conversion rate of 3.00-3.50%, indicating a more effective conversion of sessions into transactions. However, sephora.com had a higher AOV range, similar to ulta.com. On the other hand, fragrancenet.com had a lower revenue of $59,755,603 but a higher AOV of $100-125, with a conversion rate of 2.00-2.50%. feelunique.com had a much lower revenue of $67,497 but a significantly higher conversion rate of 4.50-5.00%, while dermstore.com fell in between with a revenue of $13,576,217, an AOV of $75-100, and a conversion rate of 3.50-4.00%. kohls.com stood out with the highest revenue of $388,365,026, 2,378,005 transactions, and 100,244,473 sessions, along with an AOV of $150-175 and a conversion rate of 2.00-2.50%.
Revenue share by device at sephora.com
In December large majority of sales on sephora.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.com channels
Identify top traffic channels that drive growth for sephora.comand discover how performance of traffic channels has changed over time.
sephora.com Google Ads spend
Evaluate sephora.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sephora.com devices
Review sephora.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
