sephora.com
Sephora.com is an online retail website catering to beauty enthusiasts. It offers a vast array of cosmetic products, skincare, perfumes, and haircare solutions formulated by various brands. The website categorizes and presents an extensive range of makeup tools, brushes, and accessories for users to explore and purchase.
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sephora.com Annual Revenue and Growth
sephora.com's annual sales on its online store amounted to $785.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
sephora.com's monthly revenueOVER TIME
Over the past three months, sephora.com revenue has experienced decline of 31%, compared to the preceding three months.
sephora.com competitors
In August 2025, sephora.com generated $46,565,477 in revenue from 595,532 transactions and 44,212,513 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. In comparison, ulta.com outperformed Sephora with $84,212,677 in revenue from 1,128,268 transactions and 37,407,667 sessions, boasting a higher AOV of $50-75 but a significantly higher conversion rate of 3.00-3.50%. fragrancenet.com and dermstore.com also surpassed Sephora in revenue, with $31,869,187 and $22,597,009 respectively. feelunique.com had a higher conversion rate of 4.00-4.50%, while kohls.com led in revenue with $176,801,861, driven by 1,133,194 transactions and 55,395,714 sessions, and a higher AOV of $150-175. Overall, sephora.com may need to focus on increasing its conversion rate and AOV to stay competitive with its rivals in the beauty and cosmetics industry.
Revenue share by device at sephora.com
In August large majority of sales on sephora.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.com channels
Identify top traffic channels that drive growth for sephora.comand discover how performance of traffic channels has changed over time.
sephora.com Google Ads spend
Evaluate sephora.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sephora.com devices
Review sephora.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
