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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

sephora.com

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72.2M

Revenue

Jul 26

63M

Sessions

Jul 26

1.0-1.5%

Conv. rate

Jul 26

$75-100

AOV

Jul 26

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Sephora.com is an online retail website catering to beauty enthusiasts. It offers a vast array of cosmetic products, skincare, perfumes, and haircare solutions formulated by various brands. The website categorizes and presents an extensive range of makeup tools, brushes, and accessories for users to explore and purchase.

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sephora.com Annual Revenue and Growth

sephora.com's annual sales on its online store amounted to $768M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$768M

Annual growth forecast2025/2026

20-50%

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eCommerce Revenue

sephora.com's monthly revenueOVER TIME
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Over the past three months, sephora.com revenue has experienced decline of 19%, compared to the preceding three months.

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sephora.com revenue decline for last six months

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OVERVIEW

In July 2026, sephora.com generated $72.2 million in online sales. The typical beauty and cosmetics retailer generates around $39,200 a month, while ulta.com generates $161.3 million. The conversion rate for sephora.com is between 1.00-1.50%, which is within the typical beauty and cosmetics category range of 1.1% to 4.37%. The average order value (AOV) at sephora.com falls between $75 and $100, also within the typical range of $52 to $207. With 63 million sessions, sephora.com greatly outpaces the typical beauty and cosmetics retailer, which sees around 17,100 sessions a month, solidifying its position as the most-visited in its category.

sephora.com competitors

In July 2026, sephora.com trails its competitors significantly in revenue, generating $72.2 million, which is $192.4 million less than kohls.com’s leading $264.6 million. While sephora.com ranks third in terms of transactions with 926,000, it lags behind ulta.com, which tops the chart with 2.1 million transactions, trailing by 1.2 million. In terms of sessions, sephora.com performs better, ranking second with 63 million sessions, yet it still falls short of kohls.com by 13.2 million. The average order value (AOV) for sephora.com is between $75-100, similar to ulta.com. However, ulta.com boasts a conversion rate of 3.50-4.00%, while sephora.com’s conversion rate is only between 1.00-1.50%. Competitors like fragrancenet.com and dermstore.com have higher conversion rates, at 2.50-3.00% and 5.50-6.00%, respectively, further highlighting the challenges sephora.com faces in a competitive landscape.

#1 ulta.com

161.3M

Revenue

58.3M

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

#2 fragrancenet.com

56.9M

Revenue

18.1M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#3 feelunique.com

54.4K

Revenue

18.8K

Sessions

5.0-5.5%

Conv. rate

$50-75

AOV

#4 dermstore.com

17.4M

Revenue

2.5M

Sessions

5.5-6.0%

Conv. rate

$100-125

AOV

#5 kohls.com

264.6M

Revenue

76.2M

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

sephora.com vs top market performers

sephora.com

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Industries sephora.com operates in

sephora.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Wellness and Self-Care Natural and Organic Cosmetics Beauty Tools and Accessories Beauty Makeup and Tools Affordable Cosmetics and Beauty Clean Beauty and Skincare Cosmetics and Skincare Hair and Skincare Hair Care and Beauty Vegan and Cruelty-Free Beauty

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sephora.com channels

Identify top traffic channels that drive growth for sephora.comand discover how performance of traffic channels has changed over time.

sephora.com Google Ads spend

Evaluate sephora.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

sephora.com devices

Review sephora.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

sephora.com top markets

Explore sephora.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.