sephora.com
Sephora.com is an online retail website catering to beauty enthusiasts. It offers a vast array of cosmetic products, skincare, perfumes, and haircare solutions formulated by various brands. The website categorizes and presents an extensive range of makeup tools, brushes, and accessories for users to explore and purchase.
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sephora.com Annual Revenue and Growth
sephora.com's annual sales on its online store amounted to $768M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
sephora.com's monthly revenueOVER TIME
Over the past three months, sephora.com revenue has experienced growth of 44%, compared to the preceding three months.
sephora.com competitors
In April 2026, sephora.com generated $117,760,640 in revenue from 1,519,197 transactions, yielding 84,653,344 sessions with an average order value (AOV) between $75-100 and a conversion rate of 1.50-2.00%. Competitor ulta.com earned $85,030,871 from 1,247,762 transactions, with a lower AOV of $50-75 and a higher conversion rate of 2.50-3.00%. fragrancenet.com reported $55,397,831 in revenue from 525,631 transactions, featuring a higher AOV of $100-125 but a similar conversion rate to ulta.com. feelunique.com showed modest performance with $45,956 in revenue from just 734 transactions, boasting the highest conversion rate at 4.50-5.00%. Meanwhile, dermstore.com had $10,235,486 in revenue with a solid conversion rate of 3.00-3.50%. In contrast, kohls.com outperformed sephora.com with $133,062,778 in revenue but had an AOV of $125-150 and a comparable conversion rate of 1.50-2.00%.
Revenue share by device at sephora.com
In April large majority of sales on sephora.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.com channels
Identify top traffic channels that drive growth for sephora.comand discover how performance of traffic channels has changed over time.
sephora.com Google Ads spend
Evaluate sephora.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sephora.com devices
Review sephora.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
