sephora.com
Sephora.com is an online retail website catering to beauty enthusiasts. It offers a vast array of cosmetic products, skincare, perfumes, and haircare solutions formulated by various brands. The website categorizes and presents an extensive range of makeup tools, brushes, and accessories for users to explore and purchase.
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sephora.com Annual Revenue and Growth
sephora.com's annual sales on its online store amounted to $785.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
sephora.com's monthly revenueOVER TIME
Over the past three months, sephora.com revenue has experienced growth of 18%, compared to the preceding three months.
sephora.com competitors
When comparing sephora.com to its competitors in October 2025, several key metrics stand out. ulta.com outperforms sephora.com in terms of revenue with $90,539,619 compared to $60,266,996. However, Sephora has a higher average order value (AOV) of $75-100, while Ulta's AOV falls in the range of $50-75. In terms of conversion rates, Ulta also leads with a rate of 3.00-3.50% compared to Sephora's 1.50-2.00%. fragrancenet.com and dermstore.com both have lower revenues than sephora.com, but boast higher AOVs and conversion rates. feelunique.com has a significantly lower revenue but impresses with a high conversion rate of 4.50-5.00%. kohls.com stands out as the top performer with a revenue of $215,589,244, a high AOV of $150-175, and a conversion rate of 2.00-2.50%. Overall, while sephora.com holds its own in the beauty retail market, competitors like Ulta and Kohl's outshine it in certain metrics.
Revenue share by device at sephora.com
In October large majority of sales on sephora.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sephora.com channels
Identify top traffic channels that drive growth for sephora.comand discover how performance of traffic channels has changed over time.
sephora.com Google Ads spend
Evaluate sephora.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
sephora.com devices
Review sephora.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
