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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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54.3M
Revenue
Dec 25
20M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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DIOR official website. Discover Christian Dior fashion, fragrances and accessories for Women and Men

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dior.com's monthly revenueOVER TIME
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Over the past three months, dior.com revenue has experienced growth of 29%, compared to the preceding three months.

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dior.com revenue growth for last six months
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OVERVIEW
In December 2025, dior.com generated $54,332,275 in online sales with a conversion rate of 1.50-2.00%, below the high of 3.17% in the FASHION AND APPAREL sector, while its average order value (AOV) ranged from $150-175, significantly lower than the category's high of $389. The website attracted 19,987,701 sessions, notably below the industry leader shein.com, which garnered 304,519,814 sessions, and well under the median of 39,789 sessions in the category, indicating areas for potential growth and improvement within the competitive online retail landscape.
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dior.com competitors

In December 2025, dior.com reported a revenue of $54,332,275 with 327,266 transactions and 19,987,701 sessions. The average order value (AOV) ranged between $150-175, with a conversion rate of 1.50-2.00%. Comparing these metrics to its competitors, buyma.us had a significantly lower revenue of $3,661 with only 5 transactions and 213 sessions, but a higher AOV of $750-775 and a comparable conversion rate of 2.00-2.50%. harrods.com outperformed dior.com in terms of revenue with $16,939,053, 49,911 transactions, and 5,686,078 sessions, but had a lower AOV of $325-350 and a conversion rate of 0.50-1.00%. The Luxury Closet reported a revenue of $367,510, 582 transactions, and 798,177 sessions, with a higher AOV of $625-650 but a lower conversion rate of 0.00-0.50%. Vestiaire Collective had the highest revenue among the competitors at $76,151,037, 183,619 transactions, and 9,625,789 sessions, with an AOV of $400-425 and a comparable conversion rate of 1.50-2.00%. microperfumes.com reported a revenue of $33,516,737, 53,019 transactions, and 3,436,625 sessions, with an AOV of $625-650 and a conversion rate of 1.50-2.00%, placing it in line with dior.com's

buyma.us screenshot
#1 buyma.us
3.7K
Revenue
213
Sessions
2.0-2.5%
Conv. rate
$700-800
AOV
harrods.com screenshot
#2 harrods.com
16.9M
Revenue
5.7M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
theluxurycloset.com screenshot
#3 theluxurycloset.com
367.5K
Revenue
798.2K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
vestiairecollective.com screenshot
#4 vestiairecollective.com
76.2M
Revenue
9.6M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
microperfumes.com screenshot
#5 microperfumes.com
33.5M
Revenue
3.4M
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
dior.com vs top market performers
dior.com
top retailers
conversion rate vs average order value for dior.com and its competitors
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Revenue share by device at dior.com

In December large majority of sales on dior.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on dior.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dior.com channels

Identify top traffic channels that drive growth for dior.comand discover how performance of traffic channels has changed over time.

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dior.com Google Ads spend

Evaluate dior.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dior.com devices

Review dior.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dior.com top markets

Explore dior.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dior.com country & global rank

Assess the ranking of dior.com among other retailers within its primary country and worldwide.

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