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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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49.7M
Revenue
Jan 26
17.4M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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DIOR official website. Discover Christian Dior fashion, fragrances and accessories for Women and Men

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dior.com Annual Revenue and Growth

dior.com's annual sales on its online store amounted to $503.4M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$503.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
dior.com revenue by year

dior.com's monthly revenueOVER TIME
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Over the past three months, dior.com revenue has experienced growth of 24%, compared to the preceding three months.

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dior.com revenue growth for last six months
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OVERVIEW
In January 2026, dior.com generated $49,689,703 in online sales, significantly below the FASHION AND APPAREL median of $91,806, with sessions totaling 17,411,117 compared to a median of 38,909. The site achieved a conversion rate of 1.50-2.00%, below the industry high of 3.1% and above the low of 0.69%. Dior's average order value (AOV) ranged from $150-175, falling short of the high AOV of $390 and above the low of $76. In contrast, shein.com, the industry leader, posted a staggering revenue of $809,875,018 and 279,580,739 sessions.
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dior.com competitors

In January 2026, dior.com outperformed its competitors in terms of revenue, generating $49,689,703. harrods.com came closest with $12,728,732, followed by vestiairecollective.com at $85,947,948. However, in terms of transactions, vestiairecollective.com had the highest number at 199,666, while dior.com had 304,327. The average order value (AOV) for dior.com ranged from $150-$175, lower than harrods.com's $325-$350 and vestiairecollective.com's $425-$450. dior.com had a conversion rate of 1.50%-2.00%, tying with vestiairecollective.com for the highest rate among the competitors. In contrast, buyma.us had the lowest revenue, transactions, and conversion rate among the group, highlighting the varying performance metrics across luxury fashion e-commerce websites in January 2026.

buyma.us screenshot
#1 buyma.us
1.3K
Revenue
736.5
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
harrods.com screenshot
#2 harrods.com
12.7M
Revenue
4.1M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
theluxurycloset.com screenshot
#3 theluxurycloset.com
417.9K
Revenue
785.6K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
vestiairecollective.com screenshot
#4 vestiairecollective.com
85.9M
Revenue
11.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
microperfumes.com screenshot
#5 microperfumes.com
28.2M
Revenue
3.4M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
dior.com vs top market performers
dior.com
top retailers
conversion rate vs average order value for dior.com and its competitors
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Revenue share by device at dior.com

In January large majority of sales on dior.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on dior.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dior.com channels

Identify top traffic channels that drive growth for dior.comand discover how performance of traffic channels has changed over time.

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dior.com Google Ads spend

Evaluate dior.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dior.com devices

Review dior.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dior.com top markets

Explore dior.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dior.com country & global rank

Assess the ranking of dior.com among other retailers within its primary country and worldwide.

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