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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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39.9M
Revenue
Sep 25
12.9M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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DIOR official website. Discover Christian Dior fashion, fragrances and accessories for Women and Men

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dior.com's monthly revenueOVER TIME
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Over the past three months, dior.com revenue has experienced decline of 2.2%, compared to the preceding three months.

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dior.com revenue decline for last six months
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OVERVIEW
In September 2025, dior.com generated $39,892,192 in online sales, significantly above the FASHION AND APPAREL median of $74,931, yet far from shein.com’s $819,580,923. The site’s conversion rate of 1.50-2.00% is below the high of 3.2% in the industry, while its average order value (AOV) of $150-175 falls short of the high of $382. With 12,861,459 sessions, dior.com remains well below the leading competitor shein.com’s 297,137,690 sessions, but still surpasses the industry median of 34,221 sessions, showcasing its strong brand presence in the lifestyle and fashion market.
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dior.com competitors

In September 2025, dior.com outperformed some of its competitors in terms of revenue, transactions, sessions, and average order value (AOV). dior.com had a revenue of $39,892,192 with 247,602 transactions and 12,861,459 sessions, along with an AOV range of $150-175 and a conversion rate of 1.50-2.00. In comparison, harrods.com had a revenue of $10,215,563 with 30,620 transactions and 3,032,361 sessions, and a higher AOV of $325-350, but a lower conversion rate of 1.00-1.50. Similarly, theluxurycloset.com, vestiairecollective.com, and microperfumes.com all had different revenue, transaction, session, AOV, and conversion rate metrics, with dior.com demonstrating strong performance across the board in the luxury fashion e-commerce sector.

harrods.com screenshot
#1 harrods.com
10.2M
Revenue
3M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
theluxurycloset.com screenshot
#2 theluxurycloset.com
297.8K
Revenue
699.2K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
vestiairecollective.com screenshot
#3 vestiairecollective.com
69.6M
Revenue
9.5M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
microperfumes.com screenshot
#4 microperfumes.com
29.5M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
fragrancenet.com screenshot
#5 fragrancenet.com
31.1M
Revenue
13.3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
dior.com vs top market performers
dior.com
top retailers
conversion rate vs average order value for dior.com and its competitors
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Revenue share by device at dior.com

In September large majority of sales on dior.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on dior.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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dior.com channels

Identify top traffic channels that drive growth for dior.comand discover how performance of traffic channels has changed over time.

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dior.com Google Ads spend

Evaluate dior.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dior.com devices

Review dior.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dior.com top markets

Explore dior.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dior.com country & global rank

Assess the ranking of dior.com among other retailers within its primary country and worldwide.

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