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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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36.4M
Revenue
May 26
15.7M
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$125-150
AOV
May 26
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DIOR official website. Discover Christian Dior fashion, fragrances and accessories for Women and Men

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dior.com Annual Revenue and Growth

dior.com's annual sales on its online store amounted to $503.4M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$503.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
dior.com revenue by year

dior.com's monthly revenueOVER TIME
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Over the past three months, dior.com revenue has experienced decline of 32%, compared to the preceding three months.

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dior.com revenue decline for last six months
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OVERVIEW
In May 2026, dior.com generated $36,408,300 in online sales, significantly lower than the industry median of $74,720, with sessions totaling 15,732,371, well above the median of 29,212, yet dwarfed by shein.com’s 309,473,559 sessions; its conversion rate of 1.50-2.00% falls short of the impressive 3.18% high in the FASHION AND APPAREL sector, while its average order value (AOV) ranged from $125 to $150, below the sector's high of $405 and above the low of $80, reflecting its distinct position in a competitive marketplace.
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dior.com competitors

In May 2026, dior.com generated impressive revenue of $36,408,300 with 247,076 transactions from 15,732,371 sessions, achieving an average order value (AOV) of $125-150 and a conversion rate of 1.50-2.00%. Competitors like harrods.com, with $14,387,187 revenue from 35,762 transactions and an AOV of $400-425, have a lower conversion rate of 1.00-1.50%. In contrast, vestiairecollective.com leads in revenue at $93,649,597 with 172,976 transactions and a conversion rate of 1.50-2.00%, despite a higher AOV of $525-550. microperfumes.com and theluxurycloset.com trail with revenues of $24,775,875 and $534,000, respectively, and similar AOVs. While buyma.us struggles with only $2,526 in revenue, it maintains an exceptionally high AOV of $1025-1050 but with a low conversion rate of 0.00-0.50%. Overall, dior.com maintains strong competitive positioning, especially in terms of transactions and revenue.

buyma.us screenshot
#1 buyma.us
2.5K
Revenue
851.3
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
harrods.com screenshot
#2 harrods.com
14.4M
Revenue
3.5M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
theluxurycloset.com screenshot
#3 theluxurycloset.com
534K
Revenue
1.1M
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
vestiairecollective.com screenshot
#4 vestiairecollective.com
93.6M
Revenue
11.4M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
microperfumes.com screenshot
#5 microperfumes.com
24.8M
Revenue
3.2M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
dior.com vs top market performers
dior.com
top retailers
conversion rate vs average order value for dior.com and its competitors
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Revenue share by device at dior.com

In May large majority of sales on dior.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on dior.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries dior.com operates in

dior.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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dior.com channels

Identify top traffic channels that drive growth for dior.comand discover how performance of traffic channels has changed over time.

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dior.com Google Ads spend

Evaluate dior.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dior.com devices

Review dior.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dior.com top markets

Explore dior.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dior.com country & global rank

Assess the ranking of dior.com among other retailers within its primary country and worldwide.

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