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May 2025
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Home/Insights/Retailers/shiseido.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.6M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
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Shiseido.com is an e-commerce platform showcasing a wide range of skincare and beauty products. It provides customers with an extensive selection of cosmetic items, including makeup, fragrances, haircare products, and a variety of skincare solutions aimed at addressing different concerns and enhancing overall skin health.

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shiseido.com's revenueOVER TIME
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Over the past three months, shiseido.com revenue has experienced decline of 10%, compared to the preceding three months.

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shiseido.com revenue decline for last six months
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OVERVIEW
In May 2025, shiseido.com in the BEAUTY AND COSMETICS industry had a revenue of $1,637,683, conversion rate of 1.00-1.50%, AOV of $100-125, and 1,211,976 sessions. The highest revenue in the category was from ulta.com at $96,002,620, while the highest conversion rate was 4.51% and the highest AOV was $213. The store with the most sessions was sephora.com with 38,510,361, and the median revenue, conversion rate, AOV, and sessions in the BEAUTY AND COSMETICS industry were $46,882, 1.17%, $53, and 19,997, respectively.
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shiseido.com competitors

In May 2025, shiseido.com generated a revenue of $1,637,683 with 15,787 transactions and 1,211,976 sessions. The average order value (AOV) ranged between $100-125, and the conversion rate was between 1.00-1.50%. Comparing this data to its competitors, caretobeauty.com had a higher revenue of $2,240,662 with 28,759 transactions and 965,850 sessions. Their AOV was between $75-100, and the conversion rate was 2.50-3.00%. allbeauty.com outperformed shiseido.com in terms of revenue, transactions, and sessions with $3,703,052 revenue, 40,122 transactions, and 1,302,575 sessions. Their AOV was $75-100, and the conversion rate was 3.00-3.50%. Overall, shiseido.com falls behind in revenue and transactions compared to its competitors like caretobeauty.com and allbeauty.com, but its conversion rate is on par with the industry average.

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shiseido.com vs top market performers
shiseido.com
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conversion rate vs average order value for shiseido.com and its competitors
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Revenue share by device at shiseido.com

In May large majority of sales on shiseido.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on shiseido.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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shiseido.com channels

Identify top traffic channels that drive growth for shiseido.comand discover how performance of traffic channels has changed over time.

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shiseido.com Google Ads spend

Evaluate shiseido.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shiseido.com devices

Review shiseido.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shiseido.com top markets

Explore shiseido.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shiseido.com country & global rank

Assess the ranking of shiseido.com among other retailers within its primary country and worldwide.

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