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Jun 2026
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Home/Insights/Retailers/shiseido.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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1.5M
Revenue
Jun 26
999.1K
Sessions
Jun 26
1.0-1.5%
Conv. rate
Jun 26
$100-125
AOV
Jun 26
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Shiseido.com is an e-commerce platform showcasing a wide range of skincare and beauty products. It provides customers with an extensive selection of cosmetic items, including makeup, fragrances, haircare products, and a variety of skincare solutions aimed at addressing different concerns and enhancing overall skin health.

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shiseido.com Annual Revenue and Growth

shiseido.com's annual sales on its online store amounted to $18M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$18M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
shiseido.com revenue by year

shiseido.com's monthly revenueOVER TIME
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Over the past three months, shiseido.com revenue has experienced decline of 7.5%, compared to the preceding three months.

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shiseido.com revenue decline for last six months
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OVERVIEW
In June 2026, shiseido.com achieved online sales of $1,500,136, significantly outperforming the BEAUTY AND COSMETICS median of $40,079, but trailing behind ulta.com’s $147,480,051. The site's conversion rate ranged between 1.00-1.50%, which is near the low end compared to the industry high of 4.53%. With an average order value (AOV) of $100-125, shiseido.com also fell short of the industry high of $208. Additionally, the site recorded 999,095 sessions, well above the median of 16,700 but far below the leading sephora.com’s 57,073,774 sessions, highlighting its competitive position in the market.
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shiseido.com competitors

In June 2026, shiseido.com generated $1,500,136 in revenue from 12,749 transactions across 999,095 sessions, with an average order value (AOV) between $100 and $125 and a conversion rate of 1.00-1.50%. Competitor allbeauty.com outperformed Shiseido in revenue at $1,619,583 and transactions with 17,726, but had a lower AOV of $75-100 and a higher conversion rate of 2.50-3.00%. caretobeauty.com led significantly with $3,854,411 in revenue and 53,177 transactions, albeit with a lower AOV of $50-75 and a conversion rate of 3.00-3.50%. japanesetaste.com followed closely, earning $1,462,569, yet offered a higher AOV of $175-200. Lastly, cledepeaubeaute.com reported $1,008,728 in revenue with the highest AOV of $300-325 and a conversion rate of 1.50-2.00%, indicating diverse market positions among these brands.

japanesetaste.com screenshot
#1 japanesetaste.com
1.5M
Revenue
565.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
allbeauty.com screenshot
#2 allbeauty.com
1.6M
Revenue
591K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
caretobeauty.com screenshot
#3 caretobeauty.com
3.9M
Revenue
1.5M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
drunkelephant.com screenshot
#4 drunkelephant.com
278.2K
Revenue
243.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
cledepeaubeaute.com screenshot
#5 cledepeaubeaute.com
1M
Revenue
217.4K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
shiseido.com vs top market performers
shiseido.com
top retailers
conversion rate vs average order value for shiseido.com and its competitors
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Revenue share by device at shiseido.com

In June large majority of sales on shiseido.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on shiseido.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries shiseido.com operates in

shiseido.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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shiseido.com channels

Identify top traffic channels that drive growth for shiseido.comand discover how performance of traffic channels has changed over time.

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shiseido.com Google Ads spend

Evaluate shiseido.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shiseido.com devices

Review shiseido.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shiseido.com top markets

Explore shiseido.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shiseido.com country & global rank

Assess the ranking of shiseido.com among other retailers within its primary country and worldwide.

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