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Sep 2025
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Home/Insights/Retailers/shiseido.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.3M
Revenue
Sep 25
1.2M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Shiseido.com is an e-commerce platform showcasing a wide range of skincare and beauty products. It provides customers with an extensive selection of cosmetic items, including makeup, fragrances, haircare products, and a variety of skincare solutions aimed at addressing different concerns and enhancing overall skin health.

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shiseido.com Annual Revenue and Growth

shiseido.com's annual sales on its online store amounted to $22.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$22.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
shiseido.com revenue by year

shiseido.com's monthly revenueOVER TIME
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Over the past three months, shiseido.com revenue has experienced decline of 21%, compared to the preceding three months.

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shiseido.com revenue decline for last six months
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OVERVIEW
In September 2025, shiseido.com generated online sales revenue of $1,275,431, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, though still trailing behind the category leader, ulta.com at $93,223,020. With a conversion rate between 1.00-1.50%, shiseido.com performs close to the lower end of the industry spectrum, where high conversion rates peak at 4.54%. Its average order value (AOV) of $100-125 also falls short of the industry's high AOV of $203, despite being well above the low of $47. The site attracted 1,208,581 sessions, a substantial figure compared to the median of 18,928.
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shiseido.com competitors

When comparing shiseido.com to its competitors as of September 2025, we see that shiseido.com has a revenue of $1,275,431 with 12,376 transactions and 1,208,581 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 1.00-1.50%. In contrast, japanesetaste.com has a revenue of $1,127,766 with 5,608 transactions and 631,046 sessions, a higher AOV of $200-$225, but a slightly lower conversion rate of 0.50-1.00%. Meanwhile, allbeauty.com stands out with a revenue of $2,601,035, 28,558 transactions, and 962,381 sessions, with an AOV of $75-$100 and a high conversion rate of 2.50-3.00%. caretobeauty.com follows with a revenue of $2,269,170, 34,108 transactions, and 1,119,417 sessions, showcasing a lower AOV of $50-$75 but a strong conversion rate of 3.00-3.50%. drunkelephant.com and cledepeaubeaute.com have revenue figures of $359,665 and $873,876, respectively, with varying transaction and session numbers, AOVs, and conversion rates. Overall, shiseido.com holds its own in the competitive beauty market, offering solid performance metrics across the board.

japanesetaste.com screenshot
#1 japanesetaste.com
1.1M
Revenue
631K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
allbeauty.com screenshot
#2 allbeauty.com
2.6M
Revenue
962.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
caretobeauty.com screenshot
#3 caretobeauty.com
2.3M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
drunkelephant.com screenshot
#4 drunkelephant.com
359.7K
Revenue
273.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
cledepeaubeaute.com screenshot
#5 cledepeaubeaute.com
873.9K
Revenue
114.7K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
shiseido.com vs top market performers
shiseido.com
top retailers
conversion rate vs average order value for shiseido.com and its competitors
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Revenue share by device at shiseido.com

In September large majority of sales on shiseido.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on shiseido.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shiseido.com channels

Identify top traffic channels that drive growth for shiseido.comand discover how performance of traffic channels has changed over time.

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shiseido.com Google Ads spend

Evaluate shiseido.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shiseido.com devices

Review shiseido.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shiseido.com top markets

Explore shiseido.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shiseido.com country & global rank

Assess the ranking of shiseido.com among other retailers within its primary country and worldwide.

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