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Jul 2026
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Home/Insights/Retailers/shiseido.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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2.2M
Revenue
Jul 26
1.4M
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Shiseido.com is an e-commerce platform showcasing a wide range of skincare and beauty products. It provides customers with an extensive selection of cosmetic items, including makeup, fragrances, haircare products, and a variety of skincare solutions aimed at addressing different concerns and enhancing overall skin health.

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shiseido.com Annual Revenue and Growth

shiseido.com's annual sales on its online store amounted to $18M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$18M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
shiseido.com revenue by year

shiseido.com's monthly revenueOVER TIME
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Over the past three months, shiseido.com revenue has experienced growth of 26%, compared to the preceding three months.

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shiseido.com revenue growth for last six months
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OVERVIEW
shiseido.com attracted 1.4 million sessions in July 2026, generating $2.2 million in online sales. This revenue is significantly higher than a typical store in the beauty and cosmetics category, which generates around $39,200 monthly. The site's conversion rate is within the category's typical range at 1.00-1.50%, while its average order value (AOV) of $100-125 also falls within the category's typical range of $52 to $207, reflecting a strong performance in the competitive beauty and cosmetics market.
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shiseido.com competitors

shiseido.com trails its competitors most significantly in transactions, ranking third with 17,700, while caretobeauty.com leads with 53,900. In July 2026, shiseido.com generated $2.2 million in revenue, outperforming japanesetaste.com ($1.4 million) and allbeauty.com ($1.6 million) but trailing caretobeauty.com by $1.8 million. In terms of sessions, shiseido.com had 1.4 million, falling short of caretobeauty.com’s 1.5 million by 100,000. The average order value (AOV) for shiseido.com ranges from $100 to $125, while competitors like cledepeaubeaute.com excel with an AOV of $300 to $325. shiseido.com also shows a lower conversion rate of 1.00-1.50 compared to allbeauty.com and caretobeauty.com, which both have higher rates.

japanesetaste.com screenshot
#1 japanesetaste.com
1.4M
Revenue
479.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
allbeauty.com screenshot
#2 allbeauty.com
1.6M
Revenue
594K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
caretobeauty.com screenshot
#3 caretobeauty.com
4M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
drunkelephant.com screenshot
#4 drunkelephant.com
368.9K
Revenue
263.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
cledepeaubeaute.com screenshot
#5 cledepeaubeaute.com
803.5K
Revenue
167.5K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
shiseido.com vs top market performers
shiseido.com
top retailers
conversion rate vs average order value for shiseido.com and its competitors
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Revenue share by device at shiseido.com

In July large majority of sales on shiseido.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on shiseido.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries shiseido.com operates in

shiseido.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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shiseido.com channels

Identify top traffic channels that drive growth for shiseido.comand discover how performance of traffic channels has changed over time.

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shiseido.com Google Ads spend

Evaluate shiseido.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shiseido.com devices

Review shiseido.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shiseido.com top markets

Explore shiseido.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shiseido.com country & global rank

Assess the ranking of shiseido.com among other retailers within its primary country and worldwide.

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