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Mar 2026
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Home/Insights/Retailers/shiseido.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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1.4M
Revenue
Mar 26
833.2K
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$75-100
AOV
Mar 26
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Shiseido.com is an e-commerce platform showcasing a wide range of skincare and beauty products. It provides customers with an extensive selection of cosmetic items, including makeup, fragrances, haircare products, and a variety of skincare solutions aimed at addressing different concerns and enhancing overall skin health.

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shiseido.com Annual Revenue and Growth

shiseido.com's annual sales on its online store amounted to $18M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$18M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
shiseido.com revenue by year

shiseido.com's monthly revenueOVER TIME
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Over the past three months, shiseido.com revenue has experienced decline of 15%, compared to the preceding three months.

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shiseido.com revenue decline for last six months
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OVERVIEW
In March 2026, shiseido.com generated $1,435,955 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $47,335, but far behind the leading ulta.com at $100,589,534; its conversion rate of 1.50-2.00% sits below the high benchmark of 4.7%, while its average order value (AOV) ranges from $75-100, less than the sector's high of $190; with 833,184 sessions, shiseido.com exceeds the median of 20,520 but remains far behind sephora.com's leading 60,417,169 sessions.
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shiseido.com competitors

When comparing shiseido.com to its competitors in March 2026, we can see that shiseido.com generated $1,435,955 in revenue from 14,400 transactions and 833,184 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. In comparison, japanesetaste.com had lower revenue at $1,126,381 with 5,953 transactions and 451,193 sessions, but a higher AOV of $175-200, albeit with a lower conversion rate of 1.00-1.50%. On the other hand, allbeauty.com and caretobeauty.com outperformed shiseido.com in terms of revenue, transactions, sessions, AOV, and conversion rates. Interestingly, cledepeaubeaute.com had a higher AOV of $300-325 but generated less revenue and had fewer transactions and sessions compared to shiseido.com. Overall, shiseido.com falls in the middle range compared to its competitors in the beauty and skincare industry in March 2026.

japanesetaste.com screenshot
#1 japanesetaste.com
1.1M
Revenue
451.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
allbeauty.com screenshot
#2 allbeauty.com
2.3M
Revenue
791.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
caretobeauty.com screenshot
#3 caretobeauty.com
2.7M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
drunkelephant.com screenshot
#4 drunkelephant.com
719.3K
Revenue
460.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
cledepeaubeaute.com screenshot
#5 cledepeaubeaute.com
1.1M
Revenue
172.4K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
shiseido.com vs top market performers
shiseido.com
top retailers
conversion rate vs average order value for shiseido.com and its competitors
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Revenue share by device at shiseido.com

In March large majority of sales on shiseido.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on shiseido.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shiseido.com channels

Identify top traffic channels that drive growth for shiseido.comand discover how performance of traffic channels has changed over time.

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shiseido.com Google Ads spend

Evaluate shiseido.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shiseido.com devices

Review shiseido.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shiseido.com top markets

Explore shiseido.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shiseido.com country & global rank

Assess the ranking of shiseido.com among other retailers within its primary country and worldwide.

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