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May 2026
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Home/Insights/Retailers/shiseido.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1.4M
Revenue
May 26
1M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Shiseido.com is an e-commerce platform showcasing a wide range of skincare and beauty products. It provides customers with an extensive selection of cosmetic items, including makeup, fragrances, haircare products, and a variety of skincare solutions aimed at addressing different concerns and enhancing overall skin health.

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shiseido.com Annual Revenue and Growth

shiseido.com's annual sales on its online store amounted to $18M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$18M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
shiseido.com revenue by year

shiseido.com's monthly revenueOVER TIME
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Over the past three months, shiseido.com revenue has experienced decline of 13%, compared to the preceding three months.

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shiseido.com revenue decline for last six months
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OVERVIEW
In May 2026, shiseido.com achieved online sales revenue of $1,356,678, significantly exceeding the BEAUTY AND COSMETICS median of $41,533, while its conversion rate ranged from 1.00-1.50%, below the sector high of 4.55%. The average order value (AOV) was between $100-125, less than the high of $205, amidst 1,034,301 sessions, which starkly contrasts with the top performer sephora.com’s 60,095,887 sessions, yet outpaces the median of 16,416 in the category, illustrating shiseido.com's solid presence in the competitive beauty landscape despite opportunities for growth in conversion and AOV.
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shiseido.com competitors

In May 2026, shiseido.com generated $1,356,678 in revenue from 12,970 transactions and 1,034,301 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. Competitors show varied performance: caretobeauty.com led with $3,204,320 in revenue, 46,145 transactions, and an AOV of $50-75, achieving a higher conversion rate of 3.00-3.50%. Meanwhile, allbeauty.com also outperformed shiseido.com, boasting $2,079,940 in revenue and a notable conversion rate of 2.50-3.00%. japanesetaste.com, with $1,737,205 in revenue and an AOV of $175-200, highlights its effectiveness in securing higher value purchases. cledepeaubeaute.com had a robust AOV of $300-325, but generated only $915,016 in revenue. drunkelephant.com lagged significantly, earning $330,892 with similar conversion rates to shiseido.com, reflecting a diverse competitive landscape.

japanesetaste.com screenshot
#1 japanesetaste.com
1.7M
Revenue
669.7K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
allbeauty.com screenshot
#2 allbeauty.com
2.1M
Revenue
785.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
caretobeauty.com screenshot
#3 caretobeauty.com
3.2M
Revenue
1.4M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
drunkelephant.com screenshot
#4 drunkelephant.com
330.9K
Revenue
303.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
cledepeaubeaute.com screenshot
#5 cledepeaubeaute.com
915K
Revenue
175.1K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
shiseido.com vs top market performers
shiseido.com
top retailers
conversion rate vs average order value for shiseido.com and its competitors
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Revenue share by device at shiseido.com

In May large majority of sales on shiseido.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on shiseido.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries shiseido.com operates in

shiseido.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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shiseido.com channels

Identify top traffic channels that drive growth for shiseido.comand discover how performance of traffic channels has changed over time.

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shiseido.com Google Ads spend

Evaluate shiseido.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shiseido.com devices

Review shiseido.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shiseido.com top markets

Explore shiseido.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shiseido.com country & global rank

Assess the ranking of shiseido.com among other retailers within its primary country and worldwide.

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