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Oct 2025
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Home/Insights/Retailers/shiseido.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.3M
Revenue
Oct 25
1.1M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Shiseido.com is an e-commerce platform showcasing a wide range of skincare and beauty products. It provides customers with an extensive selection of cosmetic items, including makeup, fragrances, haircare products, and a variety of skincare solutions aimed at addressing different concerns and enhancing overall skin health.

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shiseido.com Annual Revenue and Growth

shiseido.com's annual sales on its online store amounted to $22.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$22.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
shiseido.com revenue by year

shiseido.com's monthly revenueOVER TIME
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Over the past three months, shiseido.com revenue has experienced decline of 18%, compared to the preceding three months.

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shiseido.com revenue decline for last six months
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OVERVIEW
In October 2025, shiseido.com achieved online sales revenue of $1,264,893, significantly exceeding the BEAUTY AND COSMETICS median of $41,294, yet still far below the leading competitor, themancompany.com, at $119,786,747. The site's conversion rate ranged between 1.00-1.50%, below the category high of 4.65%, while the average order value (AOV) was between $75-100, again lower than the segment's peak of $202. With 1,052,869 sessions, shiseido.com performed well compared to the median of 18,156, yet remained distant from sephora.com’s impressive 49,510,502 sessions, indicating strong visibility but room for improvement in conversion efficiency.
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shiseido.com competitors

When comparing shiseido.com to its competitors in October 2025, we can see that shiseido.com falls slightly behind in terms of revenue, with $1,264,893 compared to competitors like allbeauty.com with $3,372,624 and caretobeauty.com with $2,380,422. In terms of transactions, shiseido.com has 12,859, while competitors like caretobeauty.com have 34,276 transactions. However, shiseido.com has a higher number of sessions with 1,052,869 compared to some competitors like japanesetaste.com with 642,750 sessions. The average order value (AOV) for shiseido.com falls within the range of $75-100, similar to that of allbeauty.com and drunkelephant.com. Conversion rates for shiseido.com are in the range of 1.00-1.50, comparable to many competitors. Overall, shiseido.com holds its own in the competitive online beauty market, with room for growth in certain metrics compared to top-performing competitors.

japanesetaste.com screenshot
#1 japanesetaste.com
1.5M
Revenue
642.7K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
allbeauty.com screenshot
#2 allbeauty.com
3.4M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
caretobeauty.com screenshot
#3 caretobeauty.com
2.4M
Revenue
1.1M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
drunkelephant.com screenshot
#4 drunkelephant.com
445.3K
Revenue
338.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
cledepeaubeaute.com screenshot
#5 cledepeaubeaute.com
1M
Revenue
149.1K
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
shiseido.com vs top market performers
shiseido.com
top retailers
conversion rate vs average order value for shiseido.com and its competitors
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Revenue share by device at shiseido.com

In October large majority of sales on shiseido.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on shiseido.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shiseido.com channels

Identify top traffic channels that drive growth for shiseido.comand discover how performance of traffic channels has changed over time.

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shiseido.com Google Ads spend

Evaluate shiseido.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shiseido.com devices

Review shiseido.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shiseido.com top markets

Explore shiseido.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shiseido.com country & global rank

Assess the ranking of shiseido.com among other retailers within its primary country and worldwide.

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