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Jan 2026
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Home/Insights/Retailers/shiseido.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.5M
Revenue
Jan 26
1M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Shiseido.com is an e-commerce platform showcasing a wide range of skincare and beauty products. It provides customers with an extensive selection of cosmetic items, including makeup, fragrances, haircare products, and a variety of skincare solutions aimed at addressing different concerns and enhancing overall skin health.

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shiseido.com Annual Revenue and Growth

shiseido.com's annual sales on its online store amounted to $18M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$18M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
shiseido.com revenue by year

shiseido.com's monthly revenueOVER TIME
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Over the past three months, shiseido.com revenue has experienced growth of 54%, compared to the preceding three months.

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shiseido.com revenue growth for last six months
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OVERVIEW
In January 2026, shiseido.com generated $1,486,611 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $51,477, yet falling short of industry leader ulta.com’s $104,496,353. The site achieved a conversion rate of 1.00-1.50%, near the lower end of the industry spectrum, which ranges from 1.19% to 4.7%. With an average order value (AOV) of $100-125, Shiseido's AOV remains below the category's high of $194. The website attracted 1,041,451 sessions, a strong figure compared to the median of 22,631 but significantly lower than ulta.com’s 47,691,438 sessions.
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shiseido.com competitors

When comparing shiseido.com to its competitors in January 2026, shiseido.com falls slightly behind in revenue, generating $1,486,611. However, shiseido.com excels in transactions with 14,783 and sessions with 1,041,451. The average order value (AOV) for shiseido.com falls between $100-125, with a conversion rate of 1.00-1.50%. In comparison, japanesetaste.com leads in revenue with $2,005,011 and an AOV of $175-200, while allbeauty.com has the highest revenue at $2,607,633 and the highest conversion rate at 2.50-3.00%. caretobeauty.com has the highest number of transactions and sessions, with a conversion rate of 3.00-3.50%. Despite the strong competition, shiseido.com holds its own with a solid performance in transactions and sessions.

japanesetaste.com screenshot
#1 japanesetaste.com
2M
Revenue
532.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
allbeauty.com screenshot
#2 allbeauty.com
2.6M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
caretobeauty.com screenshot
#3 caretobeauty.com
2.8M
Revenue
1.3M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
drunkelephant.com screenshot
#4 drunkelephant.com
996K
Revenue
317K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
cledepeaubeaute.com screenshot
#5 cledepeaubeaute.com
1.3M
Revenue
215.4K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
shiseido.com vs top market performers
shiseido.com
top retailers
conversion rate vs average order value for shiseido.com and its competitors
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Revenue share by device at shiseido.com

In January large majority of sales on shiseido.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on shiseido.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shiseido.com channels

Identify top traffic channels that drive growth for shiseido.comand discover how performance of traffic channels has changed over time.

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shiseido.com Google Ads spend

Evaluate shiseido.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shiseido.com devices

Review shiseido.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shiseido.com top markets

Explore shiseido.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shiseido.com country & global rank

Assess the ranking of shiseido.com among other retailers within its primary country and worldwide.

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