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Sep 2026
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Home/Insights/Retailers/shiseido.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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1M
Revenue
Sep 26
897.1K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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Shiseido.com is an e-commerce platform showcasing a wide range of skincare and beauty products. It provides customers with an extensive selection of cosmetic items, including makeup, fragrances, haircare products, and a variety of skincare solutions aimed at addressing different concerns and enhancing overall skin health.

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shiseido.com Annual Revenue and Growth

shiseido.com's annual sales on its online store amounted to $18M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$18M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
shiseido.com revenue by year

shiseido.com's monthly revenueOVER TIME
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Over the past three months, shiseido.com revenue has experienced growth of 29%, compared to the preceding three months.

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shiseido.com revenue growth for last six months
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OVERVIEW
In September 2026, shiseido.com attracted 897,000 sessions, significantly exceeding the typical store in the beauty and cosmetics category, which sees around 14,500 sessions monthly. The site generated $1 million in online sales, while a typical store in the beauty and cosmetics category earns approximately $35,500. With a conversion rate of 1.00-1.50% and an average order value (AOV) of $100-125, shiseido.com remains within the typical ranges for its category, reflecting solid performance amidst strong competition.
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shiseido.com competitors

In September 2026, shiseido.com trails significantly in revenue, earning $1 million, while caretobeauty.com leads with $4.2 million. Despite this, shiseido.com surpasses japanesetaste.com, which reports $1.2 million. In transactions, shiseido.com ranks third with 9,186, behind caretobeauty.com at 52,900 and allbeauty.com with 14,900. In terms of sessions, shiseido.com performs well with 897,000, trailing only caretobeauty.com, which boasts 1.5 million. The average order value for shiseido.com is between $100-125, similar to drunkelephant.com but lower than competitors like cledepeaubeaute.com at $325-350. Conversion rates for shiseido.com fall between 1.00-1.50%, significantly below caretobeauty.com’s range of 3.00-3.50%.

japanesetaste.com screenshot
#1 japanesetaste.com
1.2M
Revenue
611.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
allbeauty.com screenshot
#2 allbeauty.com
1.4M
Revenue
553.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
caretobeauty.com screenshot
#3 caretobeauty.com
4.2M
Revenue
1.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
drunkelephant.com screenshot
#4 drunkelephant.com
324.5K
Revenue
239.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
cledepeaubeaute.com screenshot
#5 cledepeaubeaute.com
1.2M
Revenue
139.5K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
shiseido.com vs top market performers
shiseido.com
top retailers
conversion rate vs average order value for shiseido.com and its competitors
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Revenue share by device at shiseido.com

In September large majority of sales on shiseido.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on shiseido.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries shiseido.com operates in

shiseido.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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shiseido.com channels

Identify top traffic channels that drive growth for shiseido.comand discover how performance of traffic channels has changed over time.

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shiseido.com Google Ads spend

Evaluate shiseido.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shiseido.com devices

Review shiseido.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shiseido.com top markets

Explore shiseido.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shiseido.com country & global rank

Assess the ranking of shiseido.com among other retailers within its primary country and worldwide.

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