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Nov 2025
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Home/Insights/Retailers/shiseido.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.2M
Revenue
Nov 25
1.4M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Shiseido.com is an e-commerce platform showcasing a wide range of skincare and beauty products. It provides customers with an extensive selection of cosmetic items, including makeup, fragrances, haircare products, and a variety of skincare solutions aimed at addressing different concerns and enhancing overall skin health.

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shiseido.com Annual Revenue and Growth

shiseido.com's annual sales on its online store amounted to $22.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$22.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
shiseido.com revenue by year

shiseido.com's monthly revenueOVER TIME
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Over the past three months, shiseido.com revenue has experienced growth of 35%, compared to the preceding three months.

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shiseido.com revenue growth for last six months
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OVERVIEW
In November 2025, shiseido.com generated $2,179,084 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, yet trailing the leading competitor, ulta.com, at $145,643,880. The site's conversion rate ranged from 1.00-1.50%, underperforming compared to the high of 5.32%, while its average order value (AOV) was between $100-125, well below the sector's peak of $204. With 1,408,333 sessions, shiseido.com also fell short of the top performer, sephora.com, which attracted 76,114,809 sessions, illustrating both challenges and opportunities in this competitive industry.
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shiseido.com competitors

In November 2025, shiseido.com had a revenue of $2,179,084 with 20,288 transactions and 1,408,333 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 1.00-1.50. When compared to its competitors, shiseido.com falls in the middle in terms of revenue, outperforming drunkelephant.com but trailing behind allbeauty.com and cledepeaubeaute.com. allbeauty.com leads the pack with a revenue of $4,504,306 and a high conversion rate of 3.00-3.50, while cledepeaubeaute.com has the highest AOV at $425-$450. shiseido.com maintains a competitive edge in terms of conversion rate when compared to japanesetaste.com and drunkelephant.com, but lags behind caretobeauty.com and allbeauty.com in this metric. Overall, shiseido.com holds its ground among its competitors, showcasing steady performance in various domains within the beauty industry.

japanesetaste.com screenshot
#1 japanesetaste.com
1.8M
Revenue
630.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
allbeauty.com screenshot
#2 allbeauty.com
4.5M
Revenue
1.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
caretobeauty.com screenshot
#3 caretobeauty.com
2.7M
Revenue
1.1M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
drunkelephant.com screenshot
#4 drunkelephant.com
877.6K
Revenue
462.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
cledepeaubeaute.com screenshot
#5 cledepeaubeaute.com
2.4M
Revenue
183.3K
Sessions
3.0-3.5%
Conv. rate
$400-500
AOV
shiseido.com vs top market performers
shiseido.com
top retailers
conversion rate vs average order value for shiseido.com and its competitors
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Revenue share by device at shiseido.com

In November large majority of sales on shiseido.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on shiseido.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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shiseido.com channels

Identify top traffic channels that drive growth for shiseido.comand discover how performance of traffic channels has changed over time.

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shiseido.com Google Ads spend

Evaluate shiseido.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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shiseido.com devices

Review shiseido.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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shiseido.com top markets

Explore shiseido.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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shiseido.com country & global rank

Assess the ranking of shiseido.com among other retailers within its primary country and worldwide.

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