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Jul 2026
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Home/Insights/Retailers/allbeauty.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.6M
Revenue
Jul 26
594K
Sessions
Jul 26
3.0-3.5%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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AllBeauty.com is an online retailer offering a wide range of personal care and beauty products. They provide a diverse selection of cosmetics, fragrances, hair care, skincare, and bath & body products. The website allows customers to conveniently shop for various beauty items from different brands at competitive prices.

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allbeauty.com Annual Revenue and Growth

allbeauty.com's annual sales on its online store amounted to $42.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$42.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
allbeauty.com revenue by year

allbeauty.com's monthly revenueOVER TIME
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Over the past three months, allbeauty.com revenue has experienced decline of 18%, compared to the preceding three months.

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allbeauty.com revenue decline for last six months
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OVERVIEW
In July 2026, allbeauty.com attracted 594,000 sessions, significantly higher than the average store in the beauty and cosmetics category, which sees around 17,100 sessions monthly. The site generated $1.6 million in revenue, far exceeding the average store in the beauty and cosmetics category's monthly revenue of $39,200. Its conversion rate ranged from 3.00-3.50%, comfortably within the typical range of 1.1% to 4.37%. Additionally, allbeauty.com’s average order value (AOV) of $75-100 is also within the category's typical range of $52 to $207.
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allbeauty.com competitors

In July 2026, allbeauty.com trails its competitors significantly in key metrics. It ranks third with $1.6 million in revenue, lagging behind theperfumeshop.com by $3.1 million. In transactions, allbeauty.com also falls short, processing 17,900 compared to theperfumeshop.com's 61,700, a difference of 43,800. While its sessions total 594,000, this is still 1.1 million fewer than theperfumeshop.com, which leads with 1.7 million sessions. allbeauty.com’s conversion rate of 3.00-3.50% aligns with thefragranceshop.co.uk's rate but is slightly lower than theperfumeshop.com's 3.50-4.00%. Overall, allbeauty.com shows potential but remains overshadowed by stronger competitors.

fragrancedirect.co.uk screenshot
#1 fragrancedirect.co.uk
124.4K
Revenue
59.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
theperfumeshop.com screenshot
#2 theperfumeshop.com
4.7M
Revenue
1.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
thefragranceshop.co.uk screenshot
#3 thefragranceshop.co.uk
3.2M
Revenue
1.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
escentual.com screenshot
#4 escentual.com
674.9K
Revenue
488.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
feelunique.com screenshot
#5 feelunique.com
54.4K
Revenue
18.8K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
allbeauty.com vs top market performers
allbeauty.com
top retailers
conversion rate vs average order value for allbeauty.com and its competitors
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Revenue share by device at allbeauty.com

In July large majority of sales on allbeauty.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on allbeauty.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries allbeauty.com operates in

allbeauty.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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allbeauty.com channels

Identify top traffic channels that drive growth for allbeauty.comand discover how performance of traffic channels has changed over time.

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allbeauty.com Google Ads spend

Evaluate allbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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allbeauty.com devices

Review allbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allbeauty.com top markets

Explore allbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allbeauty.com country & global rank

Assess the ranking of allbeauty.com among other retailers within its primary country and worldwide.

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