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Sep 2025
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Home/Insights/Retailers/allbeauty.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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2.6M
Revenue
Sep 25
962.4K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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AllBeauty.com is an online retailer offering a wide range of personal care and beauty products. They provide a diverse selection of cosmetics, fragrances, hair care, skincare, and bath & body products. The website allows customers to conveniently shop for various beauty items from different brands at competitive prices.

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allbeauty.com Annual Revenue and Growth

allbeauty.com's annual sales on its online store amounted to $61.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$61.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
allbeauty.com revenue by year

allbeauty.com's monthly revenueOVER TIME
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Over the past three months, allbeauty.com revenue has experienced decline of 21%, compared to the preceding three months.

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allbeauty.com revenue decline for last six months
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OVERVIEW
In September 2025, allbeaut.com achieved $2,601,035 in online sales, significantly outperforming the median revenue of $40,540 in the BEAUTY AND COSMETICS sector. With a conversion rate of 2.50-3.00%, it remains competitive, though still below the high benchmark of 4.54%. The average order value (AOV) ranged between $75-100, lower than the sector's high of $203. Allbeauty's website sessions totaled 962,381, far exceeding the median of 18,928, yet substantially lower than the leading competitor, sephora.com, which garnered 45,764,193 sessions, indicating a solid, though still competitive, market position in the beauty industry.
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allbeauty.com competitors

In September 2025, allbeauty.com reported a revenue of $2,601,035 with 28,558 transactions and 962,381 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Comparing this data to its competitors, fragrancedirect.co.uk had a revenue of $476,311 with 5,318 transactions and 227,908 sessions, while theperfumeshop.com outperformed with $4,931,484 in revenue, 92,375 transactions, and 2,073,003 sessions, despite a lower AOV of $50-75 but a higher conversion rate of 4.00-4.50%. thefragranceshop.co.uk and escentual.com also had higher revenues than allbeauty.com, with varying numbers of transactions and sessions, showcasing competitive AOV and conversion rates. On the other hand, feelunique.com lagged behind with a lower revenue of $42,010 and minimal transactions and sessions, despite a high conversion rate.

fragrancedirect.co.uk screenshot
#1 fragrancedirect.co.uk
476.3K
Revenue
227.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
theperfumeshop.com screenshot
#2 theperfumeshop.com
4.9M
Revenue
2.1M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
thefragranceshop.co.uk screenshot
#3 thefragranceshop.co.uk
4M
Revenue
1.8M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
escentual.com screenshot
#4 escentual.com
524.8K
Revenue
312.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
feelunique.com screenshot
#5 feelunique.com
42K
Revenue
17K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
allbeauty.com vs top market performers
allbeauty.com
top retailers
conversion rate vs average order value for allbeauty.com and its competitors
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Revenue share by device at allbeauty.com

In September large majority of sales on allbeauty.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on allbeauty.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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allbeauty.com channels

Identify top traffic channels that drive growth for allbeauty.comand discover how performance of traffic channels has changed over time.

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allbeauty.com Google Ads spend

Evaluate allbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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allbeauty.com devices

Review allbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allbeauty.com top markets

Explore allbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allbeauty.com country & global rank

Assess the ranking of allbeauty.com among other retailers within its primary country and worldwide.

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