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Jul 2025
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Home/Insights/Retailers/allbeauty.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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3.3M
Revenue
1.3M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
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AllBeauty.com is an online retailer offering a wide range of personal care and beauty products. They provide a diverse selection of cosmetics, fragrances, hair care, skincare, and bath & body products. The website allows customers to conveniently shop for various beauty items from different brands at competitive prices.

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allbeauty.com's revenueOVER TIME
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Over the past three months, allbeauty.com revenue has experienced decline of 8.5%, compared to the preceding three months.

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allbeauty.com revenue decline for last six months
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OVERVIEW
In July 2025, allbeauty.com, in the BEAUTY AND COSMETICS industry, generated a revenue of $3,295,229 with a conversion rate of 2.50-3.00% and an AOV of $75-100. The store had 1,287,367 sessions, compared to the industry median of 20,909 sessions. The top online store in the category was themancompany.com with a revenue of $113,233,299, while the highest conversion rate was 4.31% and the highest AOV was $211. sephora.com had the most sessions at 41,064,568.
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allbeauty.com competitors

In July 2025, allbeauty.com reported a revenue of $3,295,229 with 34,817 transactions and 1,287,367 sessions. The site boasts an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Comparing allbeauty.com to its competitors, fragrancedirect.co.uk generated $554,123 in revenue with 6,057 transactions and 266,416 sessions. theperfumeshop.com outperformed with $4,501,815 in revenue, 73,342 transactions, and 2,067,176 sessions. escentual.com had a revenue of $688,846, 9,620 transactions, and 392,148 sessions. allbeauty.com's closest competitor in terms of revenue was thefragranceshop.co.uk with $3,675,534, 40,738 transactions, and 1,622,477 sessions. Despite strong competition, allbeauty.com holds its ground with a competitive AOV and conversion rate within the range of its industry counterparts.

fragrancedirect.co.uk screenshot
#1 fragrancedirect.co.uk
554.1K
Revenue
266.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
theperfumeshop.com screenshot
#2 theperfumeshop.com
4.5M
Revenue
2.1M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
thefragranceshop.co.uk screenshot
#3 thefragranceshop.co.uk
3.7M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
escentual.com screenshot
#4 escentual.com
688.8K
Revenue
392.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
feelunique.com screenshot
#5 feelunique.com
95.3K
Revenue
38.1K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
allbeauty.com vs top market performers
allbeauty.com
top retailers
conversion rate vs average order value for allbeauty.com and its competitors
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Revenue share by device at allbeauty.com

In July large majority of sales on allbeauty.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on allbeauty.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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allbeauty.com channels

Identify top traffic channels that drive growth for allbeauty.comand discover how performance of traffic channels has changed over time.

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allbeauty.com Google Ads spend

Evaluate allbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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allbeauty.com devices

Review allbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allbeauty.com top markets

Explore allbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allbeauty.com country & global rank

Assess the ranking of allbeauty.com among other retailers within its primary country and worldwide.

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