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May 2025
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Home/Insights/Retailers/allbeauty.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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3.7M
Revenue
1.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
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AllBeauty.com is an online retailer offering a wide range of personal care and beauty products. They provide a diverse selection of cosmetics, fragrances, hair care, skincare, and bath & body products. The website allows customers to conveniently shop for various beauty items from different brands at competitive prices.

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allbeauty.com's revenueOVER TIME
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Over the past three months, allbeauty.com revenue has experienced decline of 17%, compared to the preceding three months.

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allbeauty.com revenue decline for last six months
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OVERVIEW
In May 2025, allbeauty.com, in the BEAUTY AND COSMETICS industry, generated $3,703,052 in online sales with a conversion rate of 3.00-3.50% and an AOV of $75-100. The store had 1,302,575 sessions, while the highest sessions were seen at sephora.com with 38,510,361. The median revenue in the industry was $46,882, with ulta.com leading at $96,002,620. The highest conversion rate was 4.51%, and the highest AOV was $213, while the lowest conversion rate was 1.17% and the lowest AOV was $53.
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allbeauty.com competitors

In May 2025, allbeauty.com generated a revenue of £3,703,052 with 40,122 transactions and 1,302,575 sessions, boasting an Average Order Value (AOV) between £75-100 and a conversion rate of 3.00-3.50%. Comparing these metrics to its competitors, theperfumeshop.com stands out with the highest revenue of £5,340,589 from 92,212 transactions and 2,488,555 sessions. However, allbeauty.com surpasses fragrancedirect.co.uk, escentual.com, and thefragranceshop.co.uk in revenue, transactions, and sessions. While thefragranceshop.co.uk has a similar revenue to allbeauty.com at £3,742,984, their conversion rate is slightly lower at 2.50-3.00%. feelunique.com lags behind with the lowest revenue of £258,250 and a modest number of transactions and sessions. Overall, allbeauty.com demonstrates competitive performance in the beauty and fragrance market against its key competitors in May 2025.

fragrancedirect.co.uk screenshot
#1 fragrancedirect.co.uk
654.8K
Revenue
208.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
theperfumeshop.com screenshot
#2 theperfumeshop.com
5.3M
Revenue
2.5M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
thefragranceshop.co.uk screenshot
#3 thefragranceshop.co.uk
3.7M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
escentual.com screenshot
#4 escentual.com
643.1K
Revenue
397.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
feelunique.com screenshot
#5 feelunique.com
258.3K
Revenue
132.3K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
allbeauty.com vs top market performers
allbeauty.com
top retailers
conversion rate vs average order value for allbeauty.com and its competitors
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Revenue share by device at allbeauty.com

In May large majority of sales on allbeauty.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.

In May large majority of sales on allbeauty.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices.
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brands overtime comparison

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allbeauty.com channels

Identify top traffic channels that drive growth for allbeauty.comand discover how performance of traffic channels has changed over time.

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allbeauty.com Google Ads spend

Evaluate allbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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allbeauty.com devices

Review allbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allbeauty.com top markets

Explore allbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allbeauty.com country & global rank

Assess the ranking of allbeauty.com among other retailers within its primary country and worldwide.

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