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Sep 2024
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Home/Insights/Retailers/allbeauty.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for allbeauty.comallbeauty.com

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4.7M
Revenue
1.3M
Sessions
3.5-4.0%
Conversion rate
$75-100
Average order value
Online only revenue for allbeauty.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

AllBeauty.com is an online retailer offering a wide range of personal care and beauty products. They provide a diverse selection of cosmetics, fragrances, hair care, skincare, and bath & body products. The website allows customers to conveniently shop for various beauty items from different brands at competitive prices.

allbeauty.com’s revenueOVER TIME
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Over the past three months, allbeauty.com revenue has experienced decline of 10%, compared to the preceding three months.

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allbeauty.com revenue decline for last six months
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OVERVIEW
In September 2024, allbeauty.com in the BEAUTY AND COSMETICS industry had a revenue of $4,684,380, conversion rate of 3.50-4.00%, AOV of $75-100, and 1,254,173 sessions. Compared to the industry median revenue of $53,315, allbeauty.com performed well. However, it falls short of the largest online store ulta.com with $114,902,798 revenue and sephora.com with 41,256,765 sessions. Despite this, allbeauty.com's conversion rate and AOV are within competitive ranges. With room for improvement in sessions, allbeauty.com remains a strong contender in the BEAUTY AND COSMETICS market.
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allbeauty.com competitors

When comparing allbeauty.com to its competitors in the beauty and fragrance industry, allbeauty.com falls in the middle in terms of revenue, with $4,684,380 in September 2024. The website had 49,885 transactions and 1,254,173 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 3.50% to 4.00%. In comparison, some competitors like The Perfume Shop and The Fragrance Shop have higher revenues of $5,988,310 and $5,372,202 respectively, with more transactions and sessions. Fragrance Direct and Escentual have lower revenues but higher conversion rates, while Feelunique has a lower AOV. Overall, allbeauty.com competes well in terms of revenue and conversion rate within its niche, positioning itself as a strong player in the industry.

#1 fragrancedirect.co.uk
1.8M
Revenue
479.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#2 theperfumeshop.com
6M
Revenue
2.9M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#3 thefragranceshop.co.uk
5.4M
Revenue
1.8M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#4 escentual.com
1.5M
Revenue
658.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#5 feelunique.com
784.2K
Revenue
411.5K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
CLOSEST COMPETITORSby revenue
Favicon for fragrancex.comfragrancex.com
Favicon for lookfantastic.comlookfantastic.com
Favicon for notino.co.uknotino.co.uk
Favicon for theperfumeshop.comtheperfumeshop.com
Favicon for thefragranceshop.co.ukthefragranceshop.co.uk
Favicon for allbeauty.comallbeauty.com
$4.7M
Favicon for spacenk.comspacenk.com
Favicon for elemis.comelemis.com
Favicon for fragrancedirect.co.ukfragrancedirect.co.uk
Favicon for escentual.comescentual.com
Favicon for feelunique.comfeelunique.com
TOP MARKET PERFORMERSby revenue
1
Favicon for ulta.comulta.com
$114.9M
2
Favicon for fragrancenet.comfragrancenet.com
3
Favicon for fragrancex.comfragrancex.com
4
Favicon for lookfantastic.comlookfantastic.com
5
Favicon for notino.co.uknotino.co.uk
6
Favicon for theperfumeshop.comtheperfumeshop.com
7
Favicon for thefragranceshop.co.ukthefragranceshop.co.uk
8
Favicon for allbeauty.comallbeauty.com
9
Favicon for spacenk.comspacenk.com
10
Favicon for elemis.comelemis.com
allbeauty.com vs top market performers
allbeauty.com
top retailers
conversion rate vs average order value for allbeauty.com and its competitors
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allbeauty.com brandsby revenue

1
Logo for marc jacobs dotMarc Jacobs Dot
2
Logo for estée lauder moisturiserEstée Lauder Moisturiser
3
Logo for marc jacobs perfectMarc Jacobs Perfect
4
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5
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allbeauty.com categoriesby revenue

1
Perfume & Cologne
Top retailers:macys.comamazon.comnordstrom.com
2
Lotion & Moisturizer
Top retailers:amazon.comulta.comamazon.de
3
Health & Beauty
Top retailers:temu.comnext.co.uksainsburys.co.uk
4
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Top retailers:bathandbodyworks.commacys.comamazon.com
5
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Top retailers:amazon.comamazon.co.ukebay.co.uk
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brands overtime comparison

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allbeauty.com channels

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allbeauty.com Google Ads spend

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allbeauty.com devices

Review allbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allbeauty.com top markets

Explore allbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allbeauty.com country & global rank

Assess the ranking of allbeauty.com among other retailers within its primary country and worldwide.

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