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Home/Insights/Retailers/allbeauty.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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1.6M
Revenue
Aug 26
638K
Sessions
Aug 26
2.5-3.0%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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AllBeauty.com is an online retailer offering a wide range of personal care and beauty products. They provide a diverse selection of cosmetics, fragrances, hair care, skincare, and bath & body products. The website allows customers to conveniently shop for various beauty items from different brands at competitive prices.

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allbeauty.com Annual Revenue and Growth

allbeauty.com's annual sales on its online store amounted to $42.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$42.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
allbeauty.com revenue by year

allbeauty.com's monthly revenueOVER TIME
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Over the past three months, allbeauty.com revenue has experienced decline of 25%, compared to the preceding three months.

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allbeauty.com revenue decline for last six months
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OVERVIEW
In August 2026, allbeauty.com attracted 638,000 sessions, significantly higher than the average store in the beauty and cosmetics category, which sees around 20,600 sessions monthly. This traffic contributed to online sales revenue of $1.6 million, well above the average store in the beauty and cosmetics category's $46,500. With a conversion rate of 2.50-3.00% and an average order value (AOV) of $75-100, allbeauty.com operates within the category's typical ranges for both metrics, demonstrating solid performance.
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allbeauty.com competitors

In August 2026, allbeauty.com trails its competitors significantly in revenue, generating $1.6 million compared to theperfumeshop.com’s $5.1 million and thefragranceshop.co.uk’s $3.3 million. In terms of transactions, allbeauty.com records 17,600, which is well behind theperfumeshop.com’s 65,800 and thefragranceshop.co.uk’s 42,800. While allbeauty.com garners 638,000 sessions, this still places it behind theperfumeshop.com, which sees 1.9 million sessions. The average order value (AOV) for allbeauty.com ranges between $75-100, matching its competitors, but its conversion rate of 2.50-3.00% is surpassed by theperfumeshop.com’s 3.50-4.00% and thefragranceshop.co.uk’s 3.00-3.50%. Overall, allbeauty.com ranks third among its peers.

fragrancedirect.co.uk screenshot
#1 fragrancedirect.co.uk
74.9K
Revenue
28K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
theperfumeshop.com screenshot
#2 theperfumeshop.com
5.1M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
thefragranceshop.co.uk screenshot
#3 thefragranceshop.co.uk
3.3M
Revenue
1.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
escentual.com screenshot
#4 escentual.com
673K
Revenue
490K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
feelunique.com screenshot
#5 feelunique.com
60.2K
Revenue
19.6K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
allbeauty.com vs top market performers
allbeauty.com
top retailers
conversion rate vs average order value for allbeauty.com and its competitors
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Revenue share by device at allbeauty.com

In August large majority of sales on allbeauty.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on allbeauty.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries allbeauty.com operates in

allbeauty.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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allbeauty.com channels

Identify top traffic channels that drive growth for allbeauty.comand discover how performance of traffic channels has changed over time.

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allbeauty.com Google Ads spend

Evaluate allbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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allbeauty.com devices

Review allbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allbeauty.com top markets

Explore allbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allbeauty.com country & global rank

Assess the ranking of allbeauty.com among other retailers within its primary country and worldwide.

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