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May 2026
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Home/Insights/Retailers/skechers.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for skechers.deskechers.de

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3.2M
Revenue
May 26
946.9K
Sessions
May 26
3.0-3.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Lifestyle- und Sportschuhe und -bekleidung für Herren, Damen und Kinder mit innovativen Komforttechnologien.

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skechers.de Annual Revenue and Growth

skechers.de's annual sales on its online store amounted to $22.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$22.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
skechers.de revenue by year

skechers.de's monthly revenueOVER TIME
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Over the past three months, skechers.de revenue has experienced growth of 46%, compared to the preceding three months.

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skechers.de revenue growth for last six months
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OVERVIEW
In May 2026, skechers.de generated $3,174,228 in online sales, significantly outperforming the FASHION AND APPAREL median of $74,720, though still far from industry leader shein.com’s $869,380,784. The site achieved a conversion rate between 3.00-3.50%, slightly above the high benchmark of 3.18%, while its average order value (AOV) ranged from $100-125, well below the high of $405. With 946,919 sessions, skechers.de eclipsed the median of 29,212 sessions in the category but fell short of shein.com's impressive 309,473,559 sessions, indicating strong performance amidst competitive challenges.
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skechers.de competitors

In May 2026, skechers.de generated a substantial revenue of $3,174,228 from 29,094 transactions and 946,919 sessions, boasting an average order value (AOV) between $100-125 and a conversion rate of 3.00-3.50%. In contrast, skechers.com significantly outperformed with $34,246,489 in revenue from 304,086 transactions across 17,527,483 sessions, maintaining a similar AOV but a lower conversion rate of 1.50-2.00%. Meanwhile, competitors like schuhmuecke.de and schuherlebnis.de struggled with revenues of $36,573 and $58,815, respectively, and conversion rates ranging from 1.00-2.50%. skechers.de’s higher conversion rate suggests a stronger customer engagement compared to its German competitors, such as schuhe24.de, which achieved a modest revenue of $89,275 with a conversion rate of 1.00-1.50%. Overall, skechers.de shows robust performance within a competitive landscape.

schuhmuecke.de screenshot
#1 schuhmuecke.de
36.6K
Revenue
34.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
skechers.com screenshot
#2 skechers.com
34.2M
Revenue
17.5M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
gebrueder-goetz.de screenshot
#3 gebrueder-goetz.de
487.1K
Revenue
186K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
schuherlebnis.de screenshot
#4 schuherlebnis.de
58.8K
Revenue
17.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
schuhe24.de screenshot
#5 schuhe24.de
89.3K
Revenue
54.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
skechers.de vs top market performers
skechers.de
top retailers
conversion rate vs average order value for skechers.de and its competitors
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Revenue share by device at skechers.de

In May large majority of sales on skechers.de, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In May large majority of sales on skechers.de, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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skechers.de channels

Identify top traffic channels that drive growth for skechers.deand discover how performance of traffic channels has changed over time.

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skechers.de Google Ads spend

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skechers.de devices

Review skechers.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skechers.de top markets

Explore skechers.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skechers.de country & global rank

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