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Jan 2026
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Home/Insights/Retailers/skechers.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for skechers.deskechers.de

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1.6M
Revenue
Jan 26
625.8K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Lifestyle- und Sportschuhe und -bekleidung für Herren, Damen und Kinder mit innovativen Komforttechnologien.

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skechers.de Annual Revenue and Growth

skechers.de's annual sales on its online store amounted to $22.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$22.7M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
skechers.de revenue by year

skechers.de's monthly revenueOVER TIME
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Over the past three months, skechers.de revenue has experienced decline of 15%, compared to the preceding three months.

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skechers.de revenue decline for last six months
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OVERVIEW
In January 2026, skechers.de generated $1,612,825 in online sales, significantly surpassing the FASHION AND APPAREL median of $91,806. Its conversion rate of 2.50-3.00% is competitive, approaching the high benchmark of 3.1%, while its average order value (AOV) ranges from $75 to $100, closely aligning with the low end of the industry standard. The site attracted 625,786 sessions, vastly exceeding the median of 38,909 but far below industry leader shein.com, which boasted 279,580,739 sessions, indicating solid performance amidst a challenging competitive landscape.
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skechers.de competitors

In January 2026, skechers.de generated a revenue of $1,612,825 from 18,348 transactions and 625,786 sessions with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 2.50-3.00%. Compared to its competitors, skechers.de falls behind in revenue when compared to skechers.com, which earned $12,153,252 from 123,071 transactions and 15,822,531 sessions with a similar AOV and a lower conversion rate of 0.50-1.00%. However, skechers.de outperforms schuhmuecke.de, gebrueder-goetz.de, schuherlebnis.de, and schuhe24.de in terms of revenue, transactions, and sessions, indicating a strong performance within its niche. Additionally, skechers.de boasts a higher conversion rate than most of its competitors, demonstrating efficient customer acquisition and engagement strategies.

schuhmuecke.de screenshot
#1 schuhmuecke.de
28.3K
Revenue
30.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
skechers.com screenshot
#2 skechers.com
12.2M
Revenue
15.8M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
gebrueder-goetz.de screenshot
#3 gebrueder-goetz.de
861.8K
Revenue
328.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
schuherlebnis.de screenshot
#4 schuherlebnis.de
50.9K
Revenue
17K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
schuhe24.de screenshot
#5 schuhe24.de
105.8K
Revenue
65.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
skechers.de vs top market performers
skechers.de
top retailers
conversion rate vs average order value for skechers.de and its competitors
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Revenue share by device at skechers.de

In January large majority of sales on skechers.de, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In January large majority of sales on skechers.de, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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skechers.de channels

Identify top traffic channels that drive growth for skechers.deand discover how performance of traffic channels has changed over time.

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skechers.de Google Ads spend

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skechers.de devices

Review skechers.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skechers.de top markets

Explore skechers.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skechers.de country & global rank

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