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Apr 2026
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Home/Insights/Retailers/skechers.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for skechers.deskechers.de

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2.5M
Revenue
Apr 26
808.3K
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Lifestyle- und Sportschuhe und -bekleidung für Herren, Damen und Kinder mit innovativen Komforttechnologien.

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skechers.de Annual Revenue and Growth

skechers.de's annual sales on its online store amounted to $22.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$22.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
skechers.de revenue by year

skechers.de's monthly revenueOVER TIME
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Over the past three months, skechers.de revenue has experienced decline of 6.1%, compared to the preceding three months.

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skechers.de revenue decline for last six months
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OVERVIEW
In April 2026, skechers.de, operating in the FASHION AND APPAREL sector, achieved online sales revenue of $2,470,442, significantly exceeding the industry median of $78,791. With a conversion rate of 2.50-3.00%, it approaches the high benchmark of 3.05%. The average order value (AOV) ranges from $100-125, well below the sector's high of $389. The site recorded 808,286 sessions, far surpassing the median of 35,276 but dwarfed by the top performer, shein.com, which boasts 281,585,790 sessions. Overall, skechers.de shows strong revenue and engagement metrics within a competitive landscape.
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skechers.de competitors

In April 2026, skechers.de achieved a revenue of $2,470,442 with 23,793 transactions from 808,286 sessions, reflecting a conversion rate of 2.50-3.00%. In contrast, skechers.com dominated the market with an impressive revenue of $34,964,444 from 309,584 transactions over 17,657,832 sessions, yielding a conversion rate of 1.50-2.00%. Competitors like gegrueder-goetz.de, despite having a higher average order value (AOV) of $150-175, reported only $554,654 in revenue from 3,557 transactions, indicating less overall success. Meanwhile, schuhmuecke.de and schuhe24.de showed significantly lower revenues of $36,993 and $96,290, respectively, with their conversion rates hovering between 1.00-1.50%. Ultimately, skechers.de outperformed most competitors in revenue and conversion metrics, despite the leading position of skechers.com in overall market presence.

schuhmuecke.de screenshot
#1 schuhmuecke.de
37K
Revenue
44.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
skechers.com screenshot
#2 skechers.com
35M
Revenue
17.7M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
gebrueder-goetz.de screenshot
#3 gebrueder-goetz.de
554.7K
Revenue
227.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
schuherlebnis.de screenshot
#4 schuherlebnis.de
68.4K
Revenue
22.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
schuhe24.de screenshot
#5 schuhe24.de
96.3K
Revenue
56.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
skechers.de vs top market performers
skechers.de
top retailers
conversion rate vs average order value for skechers.de and its competitors
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Revenue share by device at skechers.de

In April large majority of sales on skechers.de, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In April large majority of sales on skechers.de, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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skechers.de channels

Identify top traffic channels that drive growth for skechers.deand discover how performance of traffic channels has changed over time.

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skechers.de Google Ads spend

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skechers.de devices

Review skechers.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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skechers.de top markets

Explore skechers.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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skechers.de country & global rank

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