ems.com
ems.com is a website that offers a wide variety of outdoor gear and equipment. They stock products ranging from clothing, footwear, and camping gear to hiking, biking, and water sports equipment. The website promotes the sale of products suitable for all outdoor enthusiasts, offering an extensive collection for customers.
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ems.com Annual Revenue and Growth
ems.com's annual sales on its online store amounted to $19.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
ems.com's monthly revenueOVER TIME
Over the past three months, ems.com revenue has experienced growth of 74%, compared to the preceding three months.
ems.com competitors
In October 2025, ems.com generated a revenue of $833,995 from 3,944 transactions and 124,181 sessions, with an average order value (AOV) ranging from $200-225 and a conversion rate of 3.00-3.50%. Comparing these metrics to its competitors, bobstores.com had a revenue of $15,523 from 148 transactions and 5,980 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%. backcountry.com outperformed ems.com with a revenue of $23,339,204 from 145,566 transactions and 6,335,835 sessions, with an AOV of $150-175 and a conversion rate of 2.00-2.50%. gearx.com had a revenue of $488,281 from 1,043 transactions and 67,379 sessions, with an AOV of $450-475 and a conversion rate of 1.50-2.00%. thenorthface.com and outdoorgearlab.com also had higher revenues, transactions, sessions, and AOV compared to ems.com.
Revenue share by device at ems.com
In October large majority of sales on ems.com, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.
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ems.com channels
Identify top traffic channels that drive growth for ems.comand discover how performance of traffic channels has changed over time.
ems.com Google Ads spend
Evaluate ems.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ems.com devices
Review ems.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
