ems.com
ems.com is a website that offers a wide variety of outdoor gear and equipment. They stock products ranging from clothing, footwear, and camping gear to hiking, biking, and water sports equipment. The website promotes the sale of products suitable for all outdoor enthusiasts, offering an extensive collection for customers.
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ems.com Annual Revenue and Growth
ems.com's annual sales on its online store amounted to $19.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
ems.com's monthly revenueOVER TIME
Over the past three months, ems.com revenue has experienced growth of 142%, compared to the preceding three months.
ems.com competitors
In November 2025, ems.com reported a revenue of $1,248,665 with 5,629 transactions and 225,140 sessions. The average order value (AOV) ranged between $200-$225, and the conversion rate was between 2.00-2.50%. Comparing this data to its competitors, bobstores.com had significantly lower revenue, transactions, and sessions, with an AOV of $100-$125 and a similar conversion rate. On the other hand, backcountry.com outperformed ems.com with a much higher revenue of $50,842,235, 278,789 transactions, and 11,412,273 sessions. The AOV was in the range of $175-$200, and the conversion rate was similar. gearx.com had lower revenue but a higher AOV of $425-$450, while thenorthface.com had the highest revenue of $59,781,602, with a similar conversion rate. outdoorgearlab.com had a higher revenue than ems.com, a much higher AOV, but a lower conversion rate.
Revenue share by device at ems.com
In November large majority of sales on ems.com, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.
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ems.com channels
Identify top traffic channels that drive growth for ems.comand discover how performance of traffic channels has changed over time.
ems.com Google Ads spend
Evaluate ems.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ems.com devices
Review ems.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
