ems.com
ems.com is a website that offers a wide variety of outdoor gear and equipment. They stock products ranging from clothing, footwear, and camping gear to hiking, biking, and water sports equipment. The website promotes the sale of products suitable for all outdoor enthusiasts, offering an extensive collection for customers.
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ems.com Annual Revenue and Growth
ems.com's annual sales on its online store amounted to $19.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
ems.com's monthly revenueOVER TIME
Over the past three months, ems.com revenue has experienced growth of 205%, compared to the preceding three months.
ems.com competitors
In December 2025, ems.com generated a revenue of $1,436,403 from 6,459 transactions and 261,981 sessions, with an average order value (AOV) of $200-$225 and a conversion rate of 2.00-2.50%. When compared to its competitors, ems.com falls behind in revenue when compared to thenorthface.com with $56,201,823 and backcountry.com with $38,904,184. However, ems.com surpasses bobstores.com and gearx.com in terms of revenue. In terms of AOV, ems.com falls in the mid-range compared to its competitors, with gearx.com having the highest AOV at $425-$450. Additionally, ems.com's conversion rate is on par with most competitors, except outdoorgearlab.com, which has a lower conversion rate. Overall, while ems.com may not be the top performer in all domains, it holds its ground and remains competitive within the outdoor retail industry.
Revenue share by device at ems.com
In December large majority of sales on ems.com, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.
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ems.com channels
Identify top traffic channels that drive growth for ems.comand discover how performance of traffic channels has changed over time.
ems.com Google Ads spend
Evaluate ems.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
ems.com devices
Review ems.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
