Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Jul 2025

All countries

Home/Insights/Retailers/ems.com

TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

ems.com

Start benchmarking for free

362.4K

Revenue

83.4K

Sessions

1.5-2.0%

Conv. rate

$200-225

AOV

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

ems.com is a website that offers a wide variety of outdoor gear and equipment. They stock products ranging from clothing, footwear, and camping gear to hiking, biking, and water sports equipment. The website promotes the sale of products suitable for all outdoor enthusiasts, offering an extensive collection for customers.

GRIPS CUSTOMERS & RESEARCH PARTNERS

ems.com's revenueOVER TIME
View real-time data

Over the past three months, ems.com revenue has experienced growth of 15%, compared to the preceding three months.

View real-time data

ems.com revenue growth for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In July 2025, ems.com, in the FASHION AND APPAREL industry, had online sales revenue of $362,412 with a median revenue of $82,875. The conversion rate ranged from 1.50-2.00%, compared to a high of 2.96% and a low of 0.62% in the industry. The average order value (AOV) was $200-225, while a high AOV was $402 and a low was $82. With 83,379 sessions, ems.com had fewer than shein.com's 294,721,604 sessions but more than the industry's median of 36,317.

ems.com competitors

In July 2025, ems.com outperformed some of its competitors in terms of revenue with $362,412. However, when looking at the number of transactions, ems.com falls behind with 1,631 transactions compared to competitors like backcountry.com with 95,716 transactions and gearx.com with 1,045 transactions. In terms of sessions, ems.com had 83,379 sessions, which is lower than backcountry.com with 5,203,457 sessions and outdoorgearlab.com with 4,044,152 sessions. The Average Order Value (AOV) for ems.com falls in the range of $200-225, while gearx.com has a higher AOV of $450-475. The conversion rate for ems.com is between 1.50-2.00%, similar to backcountry.com and thenorthface.com. Overall, ems.com is competitive in terms of revenue and conversion rate but lags behind in transactions and sessions compared to its competitors in the outdoor gear industry.

#1 bobstores.com

11.1K

Revenue

4.4K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#2 backcountry.com

16.3M

Revenue

5.2M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#3 gearx.com

475.3K

Revenue

90.1K

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

#4 thenorthface.com

10.6M

Revenue

4.1M

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#5 outdoorgearlab.com

7.1M

Revenue

Sessions

0.5-1.0%

Conv. rate

$325-350

AOV

ems.com vs top market performers

ems.com

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at ems.com

In July large majority of sales on ems.com, 70% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 30% of sales coming from desktop devices.

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

ems.com channels

Identify top traffic channels that drive growth for ems.comand discover how performance of traffic channels has changed over time.

ems.com Google Ads spend

Evaluate ems.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

ems.com devices

Review ems.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

ems.com top markets

Explore ems.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.