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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

ems.com

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252K

Revenue

45.8K

Sessions

2.0-2.5%

Conv. rate

$225-250

AOV

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

ems.com is a website that offers a wide variety of outdoor gear and equipment. They stock products ranging from clothing, footwear, and camping gear to hiking, biking, and water sports equipment. The website promotes the sale of products suitable for all outdoor enthusiasts, offering an extensive collection for customers.

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ems.com's revenueOVER TIME
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Over the past three months, ems.com revenue has experienced decline of 51%, compared to the preceding three months.

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ems.com revenue decline for last six months

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OVERVIEW

In May 2025, ems.com in the FASHION AND APPAREL industry had a revenue of $252,018, conversion rate of 2.00-2.50%, AOV of $225-250, and 45,794 sessions. The median revenue in the industry was $81,783, with the highest at $731,622,726 from shein.com. The highest conversion rate was 3.09%, lowest was 0.67%, highest AOV was $415, and lowest AOV was $82. The highest number of sessions was 224,142,058 from shein.com, with a median of 33,223 sessions in the industry.

ems.com competitors

In May 2025, ems.com generated a revenue of $252,018 from 1,035 transactions with 45,794 sessions, resulting in an average order value (AOV) ranging between $225 and $250 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, outdoorgearlab.com leads with a revenue of $7,504,038 from 21,291 transactions and 4,144,612 sessions, boasting a higher AOV of $350-$375 but a lower conversion rate of 0.50-1.00%. gearx.com follows with $578,619 revenue from 1,111 transactions and 113,586 sessions, with a high AOV of $500-$525 but similar conversion rate. The North Face and Backcountry also outperform ems.com in revenue and sessions, but with lower AOV and comparable conversion rates. bobstores.com lags behind in revenue and sessions, but with a higher AOV and matching conversion rate.

#1 bobstores.com

7.4K

Revenue

3.1K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#2 backcountry.com

22.9M

Revenue

6.3M

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#3 gearx.com

578.6K

Revenue

113.6K

Sessions

0.5-1.0%

Conv. rate

$500-600

AOV

#4 thenorthface.com

9.8M

Revenue

3.7M

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#5 outdoorgearlab.com

7.5M

Revenue

4.1M

Sessions

0.5-1.0%

Conv. rate

$350-375

AOV

ems.com vs top market performers

ems.com

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Revenue share by device at ems.com

In May large majority of sales on ems.com, 61% was finalized on mobile devices, with 39% of sales coming from desktop devices.

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ems.com channels

Identify top traffic channels that drive growth for ems.comand discover how performance of traffic channels has changed over time.

ems.com Google Ads spend

Evaluate ems.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

ems.com devices

Review ems.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

ems.com top markets

Explore ems.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.