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Nov 2025
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Home/Insights/Retailers/tartecosmetics.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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8.3M
Revenue
Nov 25
2.5M
Sessions
Nov 25
4.5-5.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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tartecosmetics.com is a website that offers a variety of cosmetics products. They sell makeup items such as foundation, mascara, eyeshadow, and lipstick. Customers can also find skincare products like cleansers, moisturizers, and masks. Additionally, the website features beauty tools such as brushes and applicators.

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tartecosmetics.com Annual Revenue and Growth

tartecosmetics.com's annual sales on its online store amounted to $57.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$57.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tartecosmetics.com revenue by year

tartecosmetics.com's monthly revenueOVER TIME
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Over the past three months, tartecosmetics.com revenue has experienced growth of 82%, compared to the preceding three months.

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tartecosmetics.com revenue growth for last six months
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OVERVIEW
In November 2025, tartecosmetics.com generated $8,261,877 in online sales with a conversion rate of 4.50-5.00%, significantly above the industry low of 1.38% but below the high of 5.32%. The average order value (AOV) ranged from $50 to $75, while the median AOV in the BEAUTY AND COSMETICS sector is $48. The site attracted 2,494,344 sessions, markedly higher than the industry median of 19,748, yet dwarfed by sephora.com’s 76,114,809 sessions. Overall, tartecosmetics.com performed well in the competitive beauty market, though still lagging behind top players like ulta.com.
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tartecosmetics.com competitors

In November 2025, when comparing tartecosmetics.com to its competitors, it is evident that tartecosmetics.com falls behind in terms of revenue and transactions. While tartecosmetics.com generated a revenue of $8,261,877 from 116,879 transactions, glambot.com had a revenue of $9,988 from 142 transactions, brigettesboutique.com generated $23,285 from 210 transactions, and beautybrands.com had a revenue of $1,412,043 from 11,242 transactions. Additionally, qvcuk.com surpassed all competitors with a revenue of $22,504,138 from 183,569 transactions. However, tartecosmetics.com did perform well in terms of sessions, with 2,494,344 sessions, similar to feelunique.com with 12,938 sessions. The average order value (AOV) and conversion rate for tartecosmetics.com were in line with feelunique.com at $50-75 and 4.50-5.00% respectively. Overall, while tartecosmetics.com had a strong presence in terms of sessions and conversion rate, it lags behind its competitors in terms of revenue and transactions.

glambot.com screenshot
#1 glambot.com
10K
Revenue
8.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
brigettesboutique.com screenshot
#2 brigettesboutique.com
23.3K
Revenue
6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
feelunique.com screenshot
#3 feelunique.com
39K
Revenue
12.9K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
beautybrands.com screenshot
#4 beautybrands.com
1.4M
Revenue
194.3K
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
qvcuk.com screenshot
#5 qvcuk.com
22.5M
Revenue
3.7M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
tartecosmetics.com vs top market performers
tartecosmetics.com
top retailers
conversion rate vs average order value for tartecosmetics.com and its competitors
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Revenue share by device at tartecosmetics.com

In November large majority of sales on tartecosmetics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on tartecosmetics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tartecosmetics.com channels

Identify top traffic channels that drive growth for tartecosmetics.comand discover how performance of traffic channels has changed over time.

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tartecosmetics.com Google Ads spend

Evaluate tartecosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tartecosmetics.com devices

Review tartecosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tartecosmetics.com top markets

Explore tartecosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tartecosmetics.com country & global rank

Assess the ranking of tartecosmetics.com among other retailers within its primary country and worldwide.

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