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Apr 2026
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Home/Insights/Retailers/tartecosmetics.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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3.4M
Revenue
Apr 26
1.7M
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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tartecosmetics.com is a website that offers a variety of cosmetics products. They sell makeup items such as foundation, mascara, eyeshadow, and lipstick. Customers can also find skincare products like cleansers, moisturizers, and masks. Additionally, the website features beauty tools such as brushes and applicators.

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tartecosmetics.com Annual Revenue and Growth

tartecosmetics.com's annual sales on its online store amounted to $53.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$53.7M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
tartecosmetics.com revenue by year

tartecosmetics.com's monthly revenueOVER TIME
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Over the past three months, tartecosmetics.com revenue has experienced decline of 36%, compared to the preceding three months.

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tartecosmetics.com revenue decline for last six months
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OVERVIEW
In April 2026, tartecosmetics.com generated $3,405,726 in online sales, significantly outperforming the median revenue of $40,161 in the BEAUTY AND COSMETICS sector, despite Sephora's leading revenue of $117,760,640. With a conversion rate between 2.50-3.00%, tarte’s performance is commendable, yet shy of the sector's high of 4.38%. The average order value (AOV) ranged from $50-75, below the industry high of $195. Notably, the site attracted 1,717,038 sessions, far exceeding the median of 20,819 but dwarfed by Sephora's impressive 84,653,344 sessions, showcasing both the potential and competitive landscape tarte navigates.
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tartecosmetics.com competitors

In April 2026, tartecosmetics.com generated $3,405,726 in revenue from 49,970 transactions across 1,717,038 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. In contrast, beautybrands.com led with $1,167,665 in revenue from 8,875 transactions over 167,935 sessions, featuring a significantly higher AOV of $125-150 and a conversion rate of 5.00-5.50%. qvcuk.com followed closely with an impressive $14,635,371 in revenue, leveraging a staggering 3,040,988 sessions, yielding a conversion rate of 3.50-4.00%. Meanwhile, glambot.com and feelunique.com displayed lower revenue at $36,434 and $45,956, respectively, with AOVs of $25-50 and $50-75 but managed higher conversion rates of 5.50-6.00% and 4.50-5.00%. brigettesboutique.com recorded $50,137 in revenue with an AOV of $75-100, aligning its conversion rate with tartecosmetics.com.

glambot.com screenshot
#1 glambot.com
36.4K
Revenue
16.9K
Sessions
5.5-6.0%
Conv. rate
$25-50
AOV
brigettesboutique.com screenshot
#2 brigettesboutique.com
50.1K
Revenue
15.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
feelunique.com screenshot
#3 feelunique.com
46K
Revenue
16.1K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
beautybrands.com screenshot
#4 beautybrands.com
1.2M
Revenue
167.9K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
qvcuk.com screenshot
#5 qvcuk.com
14.6M
Revenue
3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
tartecosmetics.com vs top market performers
tartecosmetics.com
top retailers
conversion rate vs average order value for tartecosmetics.com and its competitors
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Revenue share by device at tartecosmetics.com

In April large majority of sales on tartecosmetics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on tartecosmetics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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tartecosmetics.com channels

Identify top traffic channels that drive growth for tartecosmetics.comand discover how performance of traffic channels has changed over time.

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tartecosmetics.com Google Ads spend

Evaluate tartecosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tartecosmetics.com devices

Review tartecosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tartecosmetics.com top markets

Explore tartecosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tartecosmetics.com country & global rank

Assess the ranking of tartecosmetics.com among other retailers within its primary country and worldwide.

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