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Oct 2025
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Home/Insights/Retailers/tartecosmetics.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for tartecosmetics.comtartecosmetics.com

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5.3M
Revenue
Oct 25
1.6M
Sessions
Oct 25
5.5-6.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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tartecosmetics.com is a website that offers a variety of cosmetics products. They sell makeup items such as foundation, mascara, eyeshadow, and lipstick. Customers can also find skincare products like cleansers, moisturizers, and masks. Additionally, the website features beauty tools such as brushes and applicators.

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tartecosmetics.com Annual Revenue and Growth

tartecosmetics.com's annual sales on its online store amounted to $57.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$57.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tartecosmetics.com revenue by year

tartecosmetics.com's monthly revenueOVER TIME
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Over the past three months, tartecosmetics.com revenue has experienced decline of 2.7%, compared to the preceding three months.

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tartecosmetics.com revenue decline for last six months
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OVERVIEW
In October 2025, tartecosmetics.com achieved online sales revenue of $5,267,611, significantly higher than the BEAUTY AND COSMETICS median of $41,294, with a conversion rate of 5.50-6.00%, exceeding the industry average of 4.65%. Their average order value (AOV) ranged from $50-75, compared to the high of $202 in the sector. The website attracted 1,594,564 sessions, far surpassing the median of 18,156 but trailing behind the highest sessions from sephora.com at 49,510,502. Despite the competition, tartecosmetics.com showcases strong performance metrics within the beauty and cosmetics landscape.
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tartecosmetics.com competitors

In October 2025, tartecosmetics.com stands out in terms of revenue and transactions compared to its competitors. With a revenue of $5,267,611 and 89,186 transactions, it falls behind beautybrands.com in revenue but surpasses glambot.com, brigettesboutique.com, and feelunique.com. Despite having fewer sessions than qvcuk.com, tartecosmetics.com maintains a solid conversion rate of 5.50-6.00%, which is on par with beautybrands.com and higher than the others. While tartecosmetics.com may not have the highest revenue or sessions, its conversion rate and average order value (AOV) in the $50-75 range put it in a competitive position within the beauty industry.

glambot.com screenshot
#1 glambot.com
13.6K
Revenue
10.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
brigettesboutique.com screenshot
#2 brigettesboutique.com
27.8K
Revenue
7.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
feelunique.com screenshot
#3 feelunique.com
29.3K
Revenue
9.6K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
beautybrands.com screenshot
#4 beautybrands.com
1.1M
Revenue
158.5K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
qvcuk.com screenshot
#5 qvcuk.com
18.2M
Revenue
3M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
tartecosmetics.com vs top market performers
tartecosmetics.com
top retailers
conversion rate vs average order value for tartecosmetics.com and its competitors
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Revenue share by device at tartecosmetics.com

In October large majority of sales on tartecosmetics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on tartecosmetics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tartecosmetics.com channels

Identify top traffic channels that drive growth for tartecosmetics.comand discover how performance of traffic channels has changed over time.

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tartecosmetics.com Google Ads spend

Evaluate tartecosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tartecosmetics.com devices

Review tartecosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tartecosmetics.com top markets

Explore tartecosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tartecosmetics.com country & global rank

Assess the ranking of tartecosmetics.com among other retailers within its primary country and worldwide.

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