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Dec 2025
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Home/Insights/Retailers/tartecosmetics.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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5.7M
Revenue
Dec 25
1.8M
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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tartecosmetics.com is a website that offers a variety of cosmetics products. They sell makeup items such as foundation, mascara, eyeshadow, and lipstick. Customers can also find skincare products like cleansers, moisturizers, and masks. Additionally, the website features beauty tools such as brushes and applicators.

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tartecosmetics.com Annual Revenue and Growth

tartecosmetics.com's annual sales on its online store amounted to $57.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$57.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tartecosmetics.com revenue by year

tartecosmetics.com's monthly revenueOVER TIME
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Over the past three months, tartecosmetics.com revenue has experienced growth of 83%, compared to the preceding three months.

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tartecosmetics.com revenue growth for last six months
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OVERVIEW
In December 2025, tartecosmetics.com generated $5,719,417 in online sales with a conversion rate of 4.50-5.00%, surpassing the industry median of $53,444 and demonstrating strong performance relative to the BEAUTY AND COSMETICS sector. Its average order value (AOV) ranged from $50-75, slightly below the high of $191 in the category, while attracting 1,844,546 sessions, significantly above the median of 23,270 but far behind the leading site, sephora.com, which received 76,213,109 sessions. Overall, these metrics indicate tartecosmetics.com is a competitive player in the online beauty and cosmetics market.
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tartecosmetics.com competitors

When comparing tartecosmetics.com to its competitors in December 2025, it is clear that tartecosmetics.com lags behind in terms of revenue. tartecosmetics.com generated $5,719,417 in revenue, whereas qvcuk.com was the top performer with $18,445,868 in revenue. In terms of transactions, tartecosmetics.com had 85,356 transactions, while qvcuk.com led the pack with 152,408 transactions. However, tartecosmetics.com excelled in conversion rate, ranging from 4.50-5.00%, matching feelunique.com. In terms of average order value (AOV), tartecosmetics.com fell in the mid-range of $50-75, similar to feelunique.com, while beautybrands.com had the highest AOV of $125-150. Overall, tartecosmetics.com may need to focus on increasing revenue and transactions to compete more effectively with its top competitors.

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#1 glambot.com
24.3K
Revenue
32.2K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
brigettesboutique.com screenshot
#2 brigettesboutique.com
34.2K
Revenue
9.7K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
feelunique.com screenshot
#3 feelunique.com
67.5K
Revenue
26K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
beautybrands.com screenshot
#4 beautybrands.com
1.2M
Revenue
183.5K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
qvcuk.com screenshot
#5 qvcuk.com
18.4M
Revenue
4.1M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
tartecosmetics.com vs top market performers
tartecosmetics.com
top retailers
conversion rate vs average order value for tartecosmetics.com and its competitors
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Revenue share by device at tartecosmetics.com

In December large majority of sales on tartecosmetics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on tartecosmetics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tartecosmetics.com channels

Identify top traffic channels that drive growth for tartecosmetics.comand discover how performance of traffic channels has changed over time.

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tartecosmetics.com Google Ads spend

Evaluate tartecosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tartecosmetics.com devices

Review tartecosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tartecosmetics.com top markets

Explore tartecosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tartecosmetics.com country & global rank

Assess the ranking of tartecosmetics.com among other retailers within its primary country and worldwide.

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