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Sep 2025
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Home/Insights/Retailers/tartecosmetics.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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3.8M
Revenue
Sep 25
1.8M
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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tartecosmetics.com is a website that offers a variety of cosmetics products. They sell makeup items such as foundation, mascara, eyeshadow, and lipstick. Customers can also find skincare products like cleansers, moisturizers, and masks. Additionally, the website features beauty tools such as brushes and applicators.

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tartecosmetics.com Annual Revenue and Growth

tartecosmetics.com's annual sales on its online store amounted to $57.8M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$57.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tartecosmetics.com revenue by year

tartecosmetics.com's monthly revenueOVER TIME
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Over the past three months, tartecosmetics.com revenue has experienced decline of 17%, compared to the preceding three months.

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tartecosmetics.com revenue decline for last six months
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OVERVIEW
In September 2025, tartecosmetics.com achieved online sales of $3,779,075, significantly outperforming the median of $40,540 in the BEAUTY AND COSMETICS sector, although trailing behind ulta.com's $93,223,020. With a conversion rate of 3.50-4.00%, tarte's performance is commendable but below the high of 4.54%. The average order value (AOV) ranged between $50-75, compared to the industry high of $203, while total sessions reached 1,829,749, notably above the sector median of 18,928 yet far behind sephora.com's leading 45,764,193 sessions, reflecting a strong presence in a competitive market.
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tartecosmetics.com competitors

In September 2025, tartecosmetics.com reported a revenue of $3,779,075 with 64,944 transactions and 1,829,749 sessions. Their average order value (AOV) falls within the range of $50-75, and they have a conversion rate of 3.50-4.00%. When compared to its competitors, tartecosmetics.com falls behind in terms of revenue and transactions. For example, beautybrands.com outperforms tartecosmetics.com with a revenue of $1,305,625 from 10,281 transactions and 158,502 sessions. However, tartecosmetics.com is on par with competitors like glambot.com and feelunique.com in terms of AOV and conversion rate. For instance, feelunique.com has a similar AOV range of $50-75 and a slightly higher conversion rate of 4.00-4.50% compared to tartecosmetics.com. Overall, while tartecosmetics.com may not lead in revenue or transactions, it remains competitive in AOV and conversion rate within the beauty industry.

glambot.com screenshot
#1 glambot.com
16.2K
Revenue
15K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
brigettesboutique.com screenshot
#2 brigettesboutique.com
31.9K
Revenue
9.3K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
feelunique.com screenshot
#3 feelunique.com
42K
Revenue
17K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
beautybrands.com screenshot
#4 beautybrands.com
1.3M
Revenue
158.5K
Sessions
6.0-6.5%
Conv. rate
$125-150
AOV
qvcuk.com screenshot
#5 qvcuk.com
14.4M
Revenue
2.4M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
tartecosmetics.com vs top market performers
tartecosmetics.com
top retailers
conversion rate vs average order value for tartecosmetics.com and its competitors
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Revenue share by device at tartecosmetics.com

In September large majority of sales on tartecosmetics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on tartecosmetics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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tartecosmetics.com channels

Identify top traffic channels that drive growth for tartecosmetics.comand discover how performance of traffic channels has changed over time.

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tartecosmetics.com Google Ads spend

Evaluate tartecosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tartecosmetics.com devices

Review tartecosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tartecosmetics.com top markets

Explore tartecosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tartecosmetics.com country & global rank

Assess the ranking of tartecosmetics.com among other retailers within its primary country and worldwide.

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