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Jan 2026
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Home/Insights/Retailers/tartecosmetics.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for tartecosmetics.comtartecosmetics.com

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4.1M
Revenue
Jan 26
1.6M
Sessions
Jan 26
4.0-4.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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tartecosmetics.com is a website that offers a variety of cosmetics products. They sell makeup items such as foundation, mascara, eyeshadow, and lipstick. Customers can also find skincare products like cleansers, moisturizers, and masks. Additionally, the website features beauty tools such as brushes and applicators.

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tartecosmetics.com Annual Revenue and Growth

tartecosmetics.com's annual sales on its online store amounted to $53.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$53.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tartecosmetics.com revenue by year

tartecosmetics.com's monthly revenueOVER TIME
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Over the past three months, tartecosmetics.com revenue has experienced growth of 46%, compared to the preceding three months.

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tartecosmetics.com revenue growth for last six months
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OVERVIEW
In January 2026, tartecosmetics.com generated $4,113,503 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $51,477, while its conversion rate of 4.00-4.50% is competitive against the high of 4.7% in the industry. With an average order value (AOV) ranging between $50-75, tarte's performance aligns closely with the low AOV of $45 and far below the industry high of $194. Additionally, tartecosmetics.com attracted 1,561,636 sessions, dwarfed by ulta.com's 47,691,438 sessions, yet still exceeding the median of 22,631 within the BEAUTY AND COSMETICS sector, reflecting a strong online presence and engagement.
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tartecosmetics.com competitors

In January 2026, tartecosmetics.com generated $4,113,503 in revenue from 64,641 transactions and 1,561,636 sessions, with an Average Order Value (AOV) of $50-75 and a conversion rate of 4.00-4.50%. Compared to its competitors, tartecosmetics.com performs relatively well in terms of revenue and conversion rate. glambot.com generated $59,602 in revenue from 1,675 transactions and 96,168 sessions, with an AOV of $25-50 and a conversion rate of 1.50-2.00%. brigettesboutique.com had revenue of $66,195 from 721 transactions and 22,036 sessions, with an AOV of $75-100 and a conversion rate of 3.00-3.50%. beautybrands.com generated $967,383 in revenue from 7,666 transactions and 105,991 sessions, with an AOV of $125-150 and a conversion rate of 7.00-7.50%. qvcuk.com performed the best with revenue of $15,885,332 from 130,610 transactions and 3,556,363 sessions, with an AOV of $100-125 and a conversion rate of 3.50-4.00%.

glambot.com screenshot
#1 glambot.com
59.6K
Revenue
96.2K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
brigettesboutique.com screenshot
#2 brigettesboutique.com
66.2K
Revenue
22K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
feelunique.com screenshot
#3 feelunique.com
78.1K
Revenue
31.2K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
beautybrands.com screenshot
#4 beautybrands.com
967.4K
Revenue
106K
Sessions
7.0-7.5%
Conv. rate
$125-150
AOV
qvcuk.com screenshot
#5 qvcuk.com
15.9M
Revenue
3.6M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
tartecosmetics.com vs top market performers
tartecosmetics.com
top retailers
conversion rate vs average order value for tartecosmetics.com and its competitors
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Revenue share by device at tartecosmetics.com

In January large majority of sales on tartecosmetics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on tartecosmetics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tartecosmetics.com channels

Identify top traffic channels that drive growth for tartecosmetics.comand discover how performance of traffic channels has changed over time.

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tartecosmetics.com Google Ads spend

Evaluate tartecosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tartecosmetics.com devices

Review tartecosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tartecosmetics.com top markets

Explore tartecosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tartecosmetics.com country & global rank

Assess the ranking of tartecosmetics.com among other retailers within its primary country and worldwide.

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