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May 2025
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Home/Insights/Retailers/tartecosmetics.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for tartecosmetics.comtartecosmetics.com

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6.5M
Revenue
3.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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tartecosmetics.com is a website that offers a variety of cosmetics products. They sell makeup items such as foundation, mascara, eyeshadow, and lipstick. Customers can also find skincare products like cleansers, moisturizers, and masks. Additionally, the website features beauty tools such as brushes and applicators.

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tartecosmetics.com's revenueOVER TIME
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Over the past three months, tartecosmetics.com revenue has experienced decline of 1.6%, compared to the preceding three months.

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tartecosmetics.com revenue decline for last six months
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OVERVIEW
In May 2025, tartecosmetics.com in the BEAUTY AND COSMETICS industry had online sales revenue of $6,494,164, with a conversion rate of 2.50-3.00% and an AOV of $50-75. The website had 3,323,273 sessions, compared to the highest of 38,510,361 on sephora.com and a median of 19,997 in the industry. The largest revenue in the category was ulta.com at $96,002,620, while a high conversion rate was 4.51% and a high AOV was $213. The low end of conversion rates was 1.17% and the lowest AOV was $53.
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tartecosmetics.com competitors

In May 2025, tartecosmetics.com generated a revenue of $6,494,164 with 98,013 transactions and 3,323,273 sessions. Their average order value (AOV) ranged between $50-75, and they had a conversion rate of 2.50-3.00%. Compared to their competitors, tartecosmetics.com falls behind in terms of revenue when looking at QVC UK with $15,045,649 and beautybrands.com with $928,400. However, tartecosmetics.com's conversion rate is higher than glambot.com and brigettesboutique.com. Their AOV falls within the range of similar_domain 'glambot.com' and 'brigettesboutique.com', but is lower than 'beautybrands.com'. In terms of transactions and sessions, tartecosmetics.com is performing competitively with the other brands. Overall, tartecosmetics.com has a strong conversion rate but could work on increasing their revenue to match up with the top competitors in the beauty industry.

glambot.com screenshot
#1 glambot.com
25.7K
Revenue
21.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
brigettesboutique.com screenshot
#2 brigettesboutique.com
32.6K
Revenue
8.8K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
feelunique.com screenshot
#3 feelunique.com
258.3K
Revenue
132.3K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
beautybrands.com screenshot
#4 beautybrands.com
928.4K
Revenue
105.7K
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
qvcuk.com screenshot
#5 qvcuk.com
15M
Revenue
2.4M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
tartecosmetics.com vs top market performers
tartecosmetics.com
top retailers
conversion rate vs average order value for tartecosmetics.com and its competitors
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Revenue share by device at tartecosmetics.com

In May large majority of sales on tartecosmetics.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.

In May large majority of sales on tartecosmetics.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.
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brands overtime comparison

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tartecosmetics.com channels

Identify top traffic channels that drive growth for tartecosmetics.comand discover how performance of traffic channels has changed over time.

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tartecosmetics.com Google Ads spend

Evaluate tartecosmetics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tartecosmetics.com devices

Review tartecosmetics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tartecosmetics.com top markets

Explore tartecosmetics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tartecosmetics.com country & global rank

Assess the ranking of tartecosmetics.com among other retailers within its primary country and worldwide.

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