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Jul 2026
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Home/Insights/Retailers/tom-tailor.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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2.5M
Revenue
Jul 26
489.7K
Sessions
Jul 26
3.0-3.5%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
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Größte Auswahl im offiziellen TOM TAILOR Online-Shop: Damen-, Herren- und Kindermode. ✓ Mehr als 9000 Artikel online ✓ Kauf auf Rechnung ✓ Kostenlose Retoure

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tom-tailor.de Annual Revenue and Growth

tom-tailor.de's annual sales on its online store amounted to $25.8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$25.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tom-tailor.de revenue by year

tom-tailor.de's monthly revenueOVER TIME
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Over the past three months, tom-tailor.de revenue has experienced growth of 104%, compared to the preceding three months.

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tom-tailor.de revenue growth for last six months
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OVERVIEW
tom-tailor.de operates within the fashion and apparel category, achieving notable performance metrics for July 2026. The site generated $2.5 million in revenue from online sales, significantly higher than the average store in the fashion and apparel category, which sees around $71,300 monthly. With a conversion rate of 3.00-3.50%, tom-tailor.de is within the typical range of 0.66% to 3.1%. Its average order value of $150-175 also falls within the category's typical range of $84 to $403, attracting 490,000 sessions compared to the average store's 28,400 sessions.
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tom-tailor.de competitors

In July 2026, street-one.de generated $4.4 million in revenue, leading the competition with 32,800 transactions and 1.1 million sessions. tom-tailor.de follows in second place, with a revenue of $2.5 million, trailing street-one.de by $1.9 million. While tom-tailor.de recorded 15,200 transactions, it lags behind street-one.de by 17,600. Despite this, tom-tailor.de's average order value (AOV) ranges from $150-175, notably higher than street-one.de's $125-150. The conversion rate for tom-tailor.de is between 3.00-3.50%, slightly better than street-one.de's range of 2.50-3.00%. Competitors like jeans-direct.de and bolf.de show weaker metrics, highlighting tom-tailor.de's solid position in the market.

jeans-direct.de screenshot
#1 jeans-direct.de
2.9K
Revenue
355.1
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
street-one.de screenshot
#2 street-one.de
4.4M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
bolf.de screenshot
#3 bolf.de
25.8K
Revenue
13.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
dress-for-less.de screenshot
#4 dress-for-less.de
446.4K
Revenue
294.2K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
awg-mode.de screenshot
#5 awg-mode.de
402.4K
Revenue
175.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
tom-tailor.de vs top market performers
tom-tailor.de
top retailers
conversion rate vs average order value for tom-tailor.de and its competitors
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Revenue share by device at tom-tailor.de

In July large majority of sales on tom-tailor.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In July large majority of sales on tom-tailor.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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tom-tailor.de channels

Identify top traffic channels that drive growth for tom-tailor.deand discover how performance of traffic channels has changed over time.

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tom-tailor.de Google Ads spend

Evaluate tom-tailor.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tom-tailor.de devices

Review tom-tailor.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tom-tailor.de top markets

Explore tom-tailor.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tom-tailor.de country & global rank

Assess the ranking of tom-tailor.de among other retailers within its primary country and worldwide.

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