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Dec 2025
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Home/Insights/Retailers/tom-tailor.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.8M
Revenue
Dec 25
515.8K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Größte Auswahl im offiziellen TOM TAILOR Online-Shop: Damen-, Herren- und Kindermode. ✓ Mehr als 9000 Artikel online ✓ Kauf auf Rechnung ✓ Kostenlose Retoure

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tom-tailor.de Annual Revenue and Growth

tom-tailor.de's annual sales on its online store amounted to $35.7M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$35.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
tom-tailor.de revenue by year

tom-tailor.de's monthly revenueOVER TIME
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Over the past three months, tom-tailor.de revenue has experienced growth of 52%, compared to the preceding three months.

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tom-tailor.de revenue growth for last six months
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OVERVIEW
In December 2025, tom-tailor.de achieved $1,829,081 in online sales, significantly exceeding the FASHION AND APPAREL median of $92,600, with a conversion rate of 2.50-3.00%, just shy of the category's high of 3.17%. Its average order value (AOV) ranged between $125-150, below the industry's high of $389, but above the low of $75. The site attracted 515,805 sessions, far exceeding the median of 39,789, yet still dwarfed by shein.com’s impressive 304,519,814 sessions, illustrating tom-tailor.de’s strong market presence within the competitive fashion landscape.
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tom-tailor.de competitors

In December 2025, tom-tailor.de had a revenue of $1,829,081 with 13,237 transactions and 515,805 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. In comparison to its competitors, jeans-direct.de had a lower revenue of $13,471 with 79 transactions and 3,575 sessions, but a higher AOV of $150-175 and a similar conversion rate of 2.00-2.50%. street-one.de outperformed tom-tailor.de with a revenue of $2,830,552 from 22,117 transactions and 741,415 sessions, offering a comparable AOV of $125-150 and the same conversion rate of 2.50-3.00%. bolf.de had a much lower revenue of $60,789 with 732 transactions and 31,400 sessions, and a lower AOV of $75-100 but a similar conversion rate of 2.00-2.50%. Overall, tom-tailor.de's performance falls within the range of its competitors, with some areas of improvement in revenue and transactions.

jeans-direct.de screenshot
#1 jeans-direct.de
13.5K
Revenue
3.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
street-one.de screenshot
#2 street-one.de
2.8M
Revenue
741.4K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
bolf.de screenshot
#3 bolf.de
60.8K
Revenue
31.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
dress-for-less.de screenshot
#4 dress-for-less.de
419.3K
Revenue
418.5K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
awg-mode.de screenshot
#5 awg-mode.de
402.5K
Revenue
215.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
tom-tailor.de vs top market performers
tom-tailor.de
top retailers
conversion rate vs average order value for tom-tailor.de and its competitors
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Revenue share by device at tom-tailor.de

In December large majority of sales on tom-tailor.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In December large majority of sales on tom-tailor.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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tom-tailor.de channels

Identify top traffic channels that drive growth for tom-tailor.deand discover how performance of traffic channels has changed over time.

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tom-tailor.de Google Ads spend

Evaluate tom-tailor.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tom-tailor.de devices

Review tom-tailor.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tom-tailor.de top markets

Explore tom-tailor.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tom-tailor.de country & global rank

Assess the ranking of tom-tailor.de among other retailers within its primary country and worldwide.

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