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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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23.7M
Revenue
Jan 26
4.8M
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$200-225
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: MARKETPLACE

Baur.de is a website that offers an extensive range of diverse products for online shoppers. Their selection includes clothing, footwear, accessories, furniture, home decor, electronic appliances, and much more. They provide customers with an opportunity to browse a wide variety of products conveniently from their online platform.

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baur.de Annual Revenue and Growth

baur.de's annual sales on its online store amounted to $304.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$304.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
baur.de revenue by year

baur.de's monthly revenueOVER TIME
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Over the past three months, baur.de revenue has experienced growth of 3.6%, compared to the preceding three months.

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baur.de revenue growth for last six months
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OVERVIEW
In January 2026, baur.de, operating in the e-commerce and shopping marketplace, generated impressive online sales revenue of $23,703,949, significantly exceeding the median of $529,306; it recorded a conversion rate of 2.00-2.50%, below the industry high of 4.66% but above the low of 1.02%; the average order value (AOV) ranged between $200-225, approaching the high of $290; with a substantial 4,794,863 sessions, baur.de outperformed the median of 161,813, though far behind industry leader amazon.com, which attracted 2,738,157,822 sessions.
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baur.de competitors

In January 2026, baur.de had a revenue of $23,703,949 from 115,657 transactions and 4,794,863 sessions, with an average order value (AOV) of $200-225 and a conversion rate of 2.00-2.50%. Comparing baur.de to its competitors, we can see that aboutyou.de had slightly higher revenue at $25,120,511 but significantly more transactions and sessions. baur.de's AOV falls in the mid-range compared to its competitors, with bonprix.de and peek-cloppenburg.de having lower AOVs, while breuninger.com has a slightly higher AOV. zalando.de stands out with the highest revenue, transactions, and sessions, but a lower AOV than baur.de. Overall, baur.de performs competitively in terms of revenue and conversion rate, but could potentially benefit from increasing its number of transactions and sessions to align with some of its top competitors.

aboutyou.de screenshot
#1 aboutyou.de
25.1M
Revenue
8.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
peek-cloppenburg.de screenshot
#2 peek-cloppenburg.de
13.1M
Revenue
4.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
bonprix.de screenshot
#3 bonprix.de
42.8M
Revenue
12.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
zalando.de screenshot
#4 zalando.de
114.3M
Revenue
29.8M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
breuninger.com screenshot
#5 breuninger.com
37.2M
Revenue
10.5M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
baur.de vs top market performers
baur.de
top retailers
conversion rate vs average order value for baur.de and its competitors
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Revenue share by device at baur.de

In January large majority of sales on baur.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In January large majority of sales on baur.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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baur.de channels

Identify top traffic channels that drive growth for baur.deand discover how performance of traffic channels has changed over time.

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baur.de Google Ads spend

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baur.de devices

Review baur.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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baur.de top markets

Explore baur.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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baur.de country & global rank

Assess the ranking of baur.de among other retailers within its primary country and worldwide.

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