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Apr 2026
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Home/Insights/Retailers/dress-for-less.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for dress-for-less.dedress-for-less.de

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250.5K
Revenue
Apr 26
358.2K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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dress-for-less.de Annual Revenue and Growth

dress-for-less.de's annual sales on its online store amounted to $5.5M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
dress-for-less.de revenue by year

dress-for-less.de's monthly revenueOVER TIME
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Over the past three months, dress-for-less.de revenue has experienced decline of 39%, compared to the preceding three months.

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dress-for-less.de revenue decline for last six months
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OVERVIEW
In April 2026, dress-for-less.de achieved online sales of $250,517, significantly surpassing the FASHION AND APPAREL median of $78,791, yet still far behind industry leader shein.com at $860,961,522; the site's conversion rate ranged from 0.50-1.00%, below the high benchmark of 3.05% and above the low of 0.65%; their average order value (AOV) fell between $100-125, well below the high of $389 and above the low of $76; with 358,219 sessions, dress-for-less.de outperformed the median of 35,276 yet remained a fraction of shein.com’s staggering 281,585,790 sessions.
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dress-for-less.de competitors

In April 2026, dress-for-less.de generated a revenue of $250,517 from 2,234 transactions over 358,219 sessions, with an average order value (AOV) between $100-125 and a conversion rate of 0.50-1.00%. In contrast, tommy.com leads significantly with $29,491,785 in revenue, capitalizing on 183,377 transactions across 11,754,035 sessions, boasting a higher AOV of $150-175 and a conversion rate of 1.50-2.00%. Meanwhile, outletcity.com achieved $6,568,824 in revenue with an impressive 1.50-2.00% conversion rate, although its AOV matches that of dress-for-less.de. Competitors like peek-und-cloppenburg.de and outlet46.de show varied performance, with revenues of $746,773 and $611,157, respectively. Overall, dress-for-less.de struggles to match the higher metrics of its competitors, particularly in revenue and transaction volume.

tommy.com screenshot
#1 tommy.com
29.5M
Revenue
11.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
outletcity.com screenshot
#2 outletcity.com
6.6M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
outlet46.de screenshot
#3 outlet46.de
611.2K
Revenue
656.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
peek-und-cloppenburg.de screenshot
#4 peek-und-cloppenburg.de
746.8K
Revenue
299K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
jeans-direct.de screenshot
#5 jeans-direct.de
4.2K
Revenue
791
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
dress-for-less.de vs top market performers
dress-for-less.de
top retailers
conversion rate vs average order value for dress-for-less.de and its competitors
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Revenue share by device at dress-for-less.de

In April large majority of sales on dress-for-less.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In April large majority of sales on dress-for-less.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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dress-for-less.de channels

Identify top traffic channels that drive growth for dress-for-less.deand discover how performance of traffic channels has changed over time.

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dress-for-less.de Google Ads spend

Evaluate dress-for-less.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dress-for-less.de devices

Review dress-for-less.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dress-for-less.de top markets

Explore dress-for-less.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dress-for-less.de country & global rank

Assess the ranking of dress-for-less.de among other retailers within its primary country and worldwide.

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