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Aug 2025
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Home/Insights/Retailers/dress-for-less.de
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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464.4K
Revenue
Aug 25
331.8K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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dress-for-less.de Annual Revenue and Growth

dress-for-less.de's annual sales on its online store amounted to $12.7M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$12.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dress-for-less.de revenue by year

dress-for-less.de's monthly revenueOVER TIME
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Over the past three months, dress-for-less.de revenue has experienced decline of 1.4%, compared to the preceding three months.

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dress-for-less.de revenue decline for last six months
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OVERVIEW
In August 2025, dress-for-less.de, an online FASHION AND APPAREL store, generated $464,393 in revenue, with a conversion rate of 1.00-1.50% and an AOV of $100-125. This performance places them among the top performers in the industry. They recorded 331,781 sessions, which is above the median of 36,717 in the category. However, compared to the largest player shein.com, with revenue of $865,065,186 and sessions of 323,426,413, dress-for-less.de has room for growth in both revenue and sessions. Their metrics reflect a solid performance, with potential for improvement in conversion rate and AOV to drive further success.
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dress-for-less.de competitors

In August 2025, dress-for-less.de lagged behind its competitors in terms of revenue, transactions, and sessions. tommy.com led the pack with a revenue of $25,307,602, followed by outletcity.com with $9,835,148. However, dress-for-less.de had a comparable average order value (AOV) to outletcity.com at $100-125, but was outperformed by jeans-direct.de with an AOV of $225-250. In terms of conversion rate, outletcity.com led again with 3.00-3.50%, while dress-for-less.de tied with outlet46.de and peek-und-cloppenburg.de at 1.00-1.50%. Despite facing tough competition, dress-for-less.de still maintained a steady performance with a revenue of $464,393, 4,248 transactions, and 331,781 sessions during the specified period.

tommy.com screenshot
#1 tommy.com
25.3M
Revenue
9.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
outletcity.com screenshot
#2 outletcity.com
9.8M
Revenue
2.5M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
outlet46.de screenshot
#3 outlet46.de
629.2K
Revenue
478.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
peek-und-cloppenburg.de screenshot
#4 peek-und-cloppenburg.de
589.5K
Revenue
235.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
jeans-direct.de screenshot
#5 jeans-direct.de
97.6K
Revenue
18K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
dress-for-less.de vs top market performers
dress-for-less.de
top retailers
conversion rate vs average order value for dress-for-less.de and its competitors
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Revenue share by device at dress-for-less.de

In August large majority of sales on dress-for-less.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In August large majority of sales on dress-for-less.de, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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dress-for-less.de channels

Identify top traffic channels that drive growth for dress-for-less.deand discover how performance of traffic channels has changed over time.

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dress-for-less.de Google Ads spend

Evaluate dress-for-less.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dress-for-less.de devices

Review dress-for-less.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dress-for-less.de top markets

Explore dress-for-less.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dress-for-less.de country & global rank

Assess the ranking of dress-for-less.de among other retailers within its primary country and worldwide.

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