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Sep 2025
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Home/Insights/Retailers/dress-for-less.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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461.2K
Revenue
Sep 25
250.3K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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dress-for-less.de Annual Revenue and Growth

dress-for-less.de's annual sales on its online store amounted to $12.7M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$12.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dress-for-less.de revenue by year

dress-for-less.de's monthly revenueOVER TIME
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Over the past three months, dress-for-less.de revenue has experienced growth of 8.5%, compared to the preceding three months.

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dress-for-less.de revenue growth for last six months
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OVERVIEW
In September 2025, dress-for-less.de generated online sales of $461,158, significantly above the FASHION AND APPAREL median of $74,931, though still far behind industry leader shein.com at $819,580,923. The website's conversion rate ranged between 1.50-2.00%, below the high benchmark of 3.2% but above the low of 0.68%. With an average order value (AOV) between $100-125, it remains competitive compared to the sector's high of $382 and low of $73. The store recorded 250,338 sessions, far surpassing the median of 34,221, yet trailing behind shein.com’s staggering 297,137,690 sessions.
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dress-for-less.de competitors

In September 2025, dress-for-less.de had a revenue of 461,158 with 4,297 transactions and 250,338 sessions. The average order value (AOV) ranged from 100-125, and the conversion rate was 1.50-2.00. When compared to its competitors, tommy.com led the pack with a revenue of 23,883,528, 159,989 transactions, and 9,241,786 sessions. outletcity.com followed with revenue of 11,130,231, 96,122 transactions, and 2,524,900 sessions, boasting a higher conversion rate of 3.50-4.00. outlet46.de had a revenue of 506,563 with 5,570 transactions and 424,203 sessions, while peek-und-cloppenburg.de and jeans-direct.de also presented competitive numbers in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, dress-for-less.de held its own in the market but had room for growth in certain metrics to outshine its competitors.

tommy.com screenshot
#1 tommy.com
23.9M
Revenue
9.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
outletcity.com screenshot
#2 outletcity.com
11.1M
Revenue
2.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
outlet46.de screenshot
#3 outlet46.de
506.6K
Revenue
424.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
peek-und-cloppenburg.de screenshot
#4 peek-und-cloppenburg.de
624.1K
Revenue
230.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
jeans-direct.de screenshot
#5 jeans-direct.de
87.7K
Revenue
19.5K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
dress-for-less.de vs top market performers
dress-for-less.de
top retailers
conversion rate vs average order value for dress-for-less.de and its competitors
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Revenue share by device at dress-for-less.de

In September large majority of sales on dress-for-less.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In September large majority of sales on dress-for-less.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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dress-for-less.de channels

Identify top traffic channels that drive growth for dress-for-less.deand discover how performance of traffic channels has changed over time.

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dress-for-less.de Google Ads spend

Evaluate dress-for-less.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dress-for-less.de devices

Review dress-for-less.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dress-for-less.de top markets

Explore dress-for-less.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dress-for-less.de country & global rank

Assess the ranking of dress-for-less.de among other retailers within its primary country and worldwide.

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