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Jan 2026
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Home/Insights/Retailers/dress-for-less.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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310.2K
Revenue
Jan 26
340.8K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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dress-for-less.de Annual Revenue and Growth

dress-for-less.de's annual sales on its online store amounted to $5.5M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$5.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
dress-for-less.de revenue by year

dress-for-less.de's monthly revenueOVER TIME
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Over the past three months, dress-for-less.de revenue has experienced decline of 4.1%, compared to the preceding three months.

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dress-for-less.de revenue decline for last six months
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OVERVIEW
In January 2026, dress-for-less.de generated $310,234 in online sales, significantly outperforming the median revenue of $91,806 in the FASHION AND APPAREL sector, but falling short of the industry leader shein.com's massive $809,875,018. The site recorded a conversion rate between 0.50-1.00%, under the high benchmark of 3.1%, while its average order value (AOV) ranged from $100-125, below the high of $390 but above the low of $76. With 340,791 sessions, dress-for-less.de exceeds the sector median of 38,909 but remains far behind shein.com’s impressive 279,580,739 sessions.
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dress-for-less.de competitors

In January 2026, dress-for-less.de generated a revenue of $310,234 from 2,764 transactions and 340,791 sessions, with an average order value (AOV) ranging from $100-125 and a conversion rate of 0.50-1.00%. Compared to its competitors, tommy.com leads the pack with a revenue of $29,306,279 from 199,234 transactions and 12,523,501 sessions, boasting an AOV of $125-150 and a conversion rate of 1.50-2.00%. outletcity.com follows with a revenue of $9,913,270, outlet46.de with $491,670, peek-und-cloppenburg.de with $848,380, and jeans-direct.de with $15,899. Each competitor showcases varying metrics in revenue, transactions, sessions, AOV, and conversion rate, highlighting the diverse landscape of online fashion outlets in January 2026. dress-for-less.de holds its own against these competitors with its unique strengths and offerings in the market.

tommy.com screenshot
#1 tommy.com
29.3M
Revenue
12.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
outletcity.com screenshot
#2 outletcity.com
9.9M
Revenue
2.5M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
outlet46.de screenshot
#3 outlet46.de
491.7K
Revenue
479.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
peek-und-cloppenburg.de screenshot
#4 peek-und-cloppenburg.de
848.4K
Revenue
312.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
jeans-direct.de screenshot
#5 jeans-direct.de
15.9K
Revenue
4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
dress-for-less.de vs top market performers
dress-for-less.de
top retailers
conversion rate vs average order value for dress-for-less.de and its competitors
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Revenue share by device at dress-for-less.de

In January large majority of sales on dress-for-less.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In January large majority of sales on dress-for-less.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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dress-for-less.de channels

Identify top traffic channels that drive growth for dress-for-less.deand discover how performance of traffic channels has changed over time.

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dress-for-less.de Google Ads spend

Evaluate dress-for-less.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dress-for-less.de devices

Review dress-for-less.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dress-for-less.de top markets

Explore dress-for-less.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dress-for-less.de country & global rank

Assess the ranking of dress-for-less.de among other retailers within its primary country and worldwide.

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