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Nov 2025
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Home/Insights/Retailers/dress-for-less.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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600.6K
Revenue
Nov 25
361.9K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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dress-for-less.de Annual Revenue and Growth

dress-for-less.de's annual sales on its online store amounted to $12.7M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$12.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dress-for-less.de revenue by year

dress-for-less.de's monthly revenueOVER TIME
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Over the past three months, dress-for-less.de revenue has experienced growth of 22%, compared to the preceding three months.

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dress-for-less.de revenue growth for last six months
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OVERVIEW
In November 2025, dress-for-less.de generated $600,641 in online sales, significantly surpassing the FASHION AND APPAREL median of $93,064, although still trailing behind shein.com’s $916,157,774. The site's conversion rate of 1.50-2.00% falls below the high industry standard of 3.37%, while its average order value (AOV) of $100-125 remains within a moderate range compared to the high of $375. With 361,853 sessions, dress-for-less.de outperforms the median of 36,492 but is overshadowed by shein.com's staggering 342,497,064 sessions, indicating potential for growth in traffic and conversion efficiency within the competitive landscape.
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dress-for-less.de competitors

When comparing dress-for-less.de to its competitors in November 2025, some key metrics stand out. tommy.com leads in revenue with $42,380,253, followed by outletcity.com with $24,249,989, while dress-for-less.de falls in third place with $600,641. In terms of transactions, tommy.com also leads with 277,338, followed by outletcity.com with 188,646, and dress-for-less.de with 5,578. outlet46.de has a similar revenue to dress-for-less.de with $618,596 but more transactions at 6,603. The conversion rates are relatively similar across all competitors, ranging from 1.50-2.50%, with jeans-direct.de leading in average order value at $250-275, while dress-for-less.de and other competitors like peek-und-cloppenburg.de and outletcity.com fall in the $100-175 range.

tommy.com screenshot
#1 tommy.com
42.4M
Revenue
16.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
outletcity.com screenshot
#2 outletcity.com
24.2M
Revenue
3.3M
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
outlet46.de screenshot
#3 outlet46.de
618.6K
Revenue
421.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
peek-und-cloppenburg.de screenshot
#4 peek-und-cloppenburg.de
873.7K
Revenue
295.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
jeans-direct.de screenshot
#5 jeans-direct.de
56.2K
Revenue
9.1K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
dress-for-less.de vs top market performers
dress-for-less.de
top retailers
conversion rate vs average order value for dress-for-less.de and its competitors
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Revenue share by device at dress-for-less.de

In November large majority of sales on dress-for-less.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In November large majority of sales on dress-for-less.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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dress-for-less.de channels

Identify top traffic channels that drive growth for dress-for-less.deand discover how performance of traffic channels has changed over time.

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dress-for-less.de Google Ads spend

Evaluate dress-for-less.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dress-for-less.de devices

Review dress-for-less.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dress-for-less.de top markets

Explore dress-for-less.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dress-for-less.de country & global rank

Assess the ranking of dress-for-less.de among other retailers within its primary country and worldwide.

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