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Jul 2026
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Home/Insights/Retailers/dress-for-less.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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446.4K
Revenue
Jul 26
294.2K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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dress-for-less.de Annual Revenue and Growth

dress-for-less.de's annual sales on its online store amounted to $5.5M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$5.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
dress-for-less.de revenue by year

dress-for-less.de's monthly revenueOVER TIME
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Over the past three months, dress-for-less.de revenue has experienced growth of 47%, compared to the preceding three months.

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dress-for-less.de revenue growth for last six months
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OVERVIEW
dress-for-less.de recorded 294,000 sessions in July 2026, significantly higher than the typical fashion and apparel retailer's 28,400 sessions. The revenue for online sales reached $446,000, well above the typical fashion and apparel retailer's $71,300. The site's conversion rate stands between 1.00-1.50%, which is within the typical fashion and apparel category range of 0.66% to 3.1%. Additionally, the average order value (AOV) is $100-125, aligning with the typical fashion and apparel category range of $84 to $403.
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dress-for-less.de competitors

In the competitive landscape of online fashion retail, dress-for-less.de competes with players like tommy.com, outletcity.com, and peek-und-cloppenburg.de. As of July 2026, dress-for-less.de generated $446,000 in revenue from 3,613 transactions across 294,000 sessions, placing it fifth in revenue among its competitors and trailing tommy.com by $46.6 million. Although dress-for-less.de shares an AOV of $100-125 with outletcity.com, it falls short in transactions, lagging behind tommy.com by 248,000. Additionally, with a conversion rate of 1.00-1.50%, dress-for-less.de ranks lower than outletcity.com, which boasts a conversion rate of 3.50-4.00%. Overall, while dress-for-less.de has a solid AOV, it struggles to match the scale and performance of its more prominent rivals.

tommy.com screenshot
#1 tommy.com
47M
Revenue
14.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
outletcity.com screenshot
#2 outletcity.com
10.2M
Revenue
2.4M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
outlet46.de screenshot
#3 outlet46.de
768.8K
Revenue
485.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
peek-und-cloppenburg.de screenshot
#4 peek-und-cloppenburg.de
471.2K
Revenue
201K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
jeans-direct.de screenshot
#5 jeans-direct.de
2.9K
Revenue
355.1
Sessions
2.5-3.0%
Conv. rate
$325-350
AOV
dress-for-less.de vs top market performers
dress-for-less.de
top retailers
conversion rate vs average order value for dress-for-less.de and its competitors
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Revenue share by device at dress-for-less.de

In July large majority of sales on dress-for-less.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In July large majority of sales on dress-for-less.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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dress-for-less.de channels

Identify top traffic channels that drive growth for dress-for-less.deand discover how performance of traffic channels has changed over time.

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dress-for-less.de Google Ads spend

Evaluate dress-for-less.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dress-for-less.de devices

Review dress-for-less.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dress-for-less.de top markets

Explore dress-for-less.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dress-for-less.de country & global rank

Assess the ranking of dress-for-less.de among other retailers within its primary country and worldwide.

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