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Sep 2024
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Home/Insights/Retailers/dxl.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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4.1M
Revenue
1.5M
Sessions
1.5-2.0%
Conversion rate
$150-175
Average order value
Online only revenue for dxl.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Find the best deals on big & tall clothing, shoes & accessories for men from brands like Polo Ralph Lauren, Lacoste, Nautica, Reebok, Harbor Bay, and more.

dxl.com’s revenueOVER TIME
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Over the past three months, dxl.com revenue has experienced decline of 12%, compared to the preceding three months.

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dxl.com revenue decline for last six months
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OVERVIEW
In September 2024, dxl.com, a FASHION AND APPAREL industry website, generated $4,113,924 in online sales with a conversion rate of 1.50-2.00% and an average order value of $150-175. Compared to the industry, dxl.com's revenue and conversion rate are lower than the largest online store shein.com with $621,844,493 in sales and a conversion rate of 3.32%. However, dxl.com's performance metrics are higher than the median revenue of $94,472, AOV of $79, and sessions of 36,862 in the FASHION AND APPAREL category. With 1,539,138 sessions, dxl.com remains a competitive player in the industry.
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dxl.com competitors

When comparing dxl.com to its competitors in the men's big and tall clothing market, it is clear that dxl.com lags behind in terms of revenue and number of transactions. For example, ralphlauren.com leads the pack with a revenue of $44,718,176 and 146,930 transactions, while dxl.com only generated $4,113,924 in revenue with 26,331 transactions. In terms of website traffic, dxl.com also falls short with 1,539,138 sessions compared to the 8,859,697 sessions on ralphlauren.com. However, dxl.com does have a competitive average order value (AOV) ranging from $150-$175 and a similar conversion rate of 1.50-2.00% as most of its competitors. Overall, dxl.com has room for growth in increasing its revenue and website traffic to match the performance of its competitors in the market.

#1 westportbigandtall.com
275.4K
Revenue
92K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
#2 americantall.com
1.3M
Revenue
653.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#3 ralphlauren.com
44.7M
Revenue
8.9M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
#4 boohooman.com
7.6M
Revenue
5.4M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
#5 menswearhouse.com
14.6M
Revenue
4.7M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
Favicon for brooksbrothers.combrooksbrothers.com
Favicon for columbia.comcolumbia.com
Favicon for menswearhouse.commenswearhouse.com
Favicon for carhartt.comcarhartt.com
Favicon for boohooman.comboohooman.com
Favicon for dxl.comdxl.com
$4.1M
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Favicon for perryellis.comperryellis.com
Favicon for callawayapparel.comcallawayapparel.com
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TOP MARKET PERFORMERSby revenue
1
Favicon for jcpenney.comjcpenney.com
$93.6M
2
Favicon for landsend.comlandsend.com
3
Favicon for levi.comlevi.com
4
Favicon for ralphlauren.comralphlauren.com
5
Favicon for belk.combelk.com
6
Favicon for brooksbrothers.combrooksbrothers.com
7
Favicon for columbia.comcolumbia.com
8
Favicon for menswearhouse.commenswearhouse.com
9
Favicon for carhartt.comcarhartt.com
10
Favicon for boohooman.comboohooman.com
dxl.com vs top market performers
dxl.com
top retailers
conversion rate vs average order value for dxl.com and its competitors
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dxl.com brandsby revenue

1
Logo for polo ralph laurenPolo Ralph Lauren
Top retailers:macys.comnordstrom.comzalando.de
2
Logo for robert grahamRobert Graham
Top retailers:robertgraham.usebay.comneimanmarcus.com
3
Logo for leeLee
Top retailers:lee.comkohls.comwalmart.com
4
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Top retailers:walmart.comkohls.comebay.com
5
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Top retailers:smartbuyglasses.comkohls.combelk.com

dxl.com categoriesby revenue

1
Apparel & Accessories
Top retailers:asos.comeurocarparts.comtemu.com
2
Hats
Top retailers:neweracap.comlids.comamazon.com
3
Hardware
Top retailers:ebay.comkroger.comuline.com
4
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Top retailers:shein.co.ukwalmart.comebay.co.uk
5
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Top retailers:ikea.comwayfair.comnordstrom.com
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brands overtime comparison

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dxl.com channels

Identify top traffic channels that drive growth for dxl.comand discover how performance of traffic channels has changed over time.

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dxl.com Google Ads spend

Evaluate dxl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dxl.com devices

Review dxl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dxl.com top markets

Explore dxl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dxl.com country & global rank

Assess the ranking of dxl.com among other retailers within its primary country and worldwide.

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