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Aug 2025
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Home/Insights/Retailers/herroom.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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997.2K
Revenue
Aug 25
474.2K
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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HerRoom.com is an online retailer that offers a wide selection of intimate apparel for women. Their inventory consists of bras, panties, lingerie, swimwear, and shapewear in various sizes, styles, and brands. Additionally, the website provides a comprehensive fitting guide and user reviews to assist customers in making informed purchases.

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herroom.com Annual Revenue and Growth

herroom.com's annual sales on its online store amounted to $13.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$13.2M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
herroom.com revenue by year

herroom.com's monthly revenueOVER TIME
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Over the past three months, herroom.com revenue has experienced decline of 14%, compared to the preceding three months.

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herroom.com revenue decline for last six months
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OVERVIEW
In August 2025, herroom.com in the FASHION AND APPAREL industry had online sales revenue of $997,203, conversion rate of 2.00-2.50%, AOV of $100-125, and 474,164 sessions. Compared to the median revenue of $77,469, herroom.com's performance is significant, although it falls short of shein.com, the largest online store with revenue of $865,065,186. The conversion rate of 3.01% is considered very high, while the AOV of $393 is exceptionally high. In terms of sessions, herroom.com exceeds the median of 36,717, indicating a strong online presence in the market.
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herroom.com competitors

In August 2025, herroom.com generated a revenue of $997,203 with 9,712 transactions and 474,164 sessions. The average order value (AOV) ranged from $100 to $125, and the conversion rate was between 2.00% and 2.50%. Comparing these metrics to its competitors, barenecessities.com outperformed herroom.com with a revenue of $5,914,398, 32,097 transactions, and 1,211,048 sessions. thirdlove.com also had higher revenue at $4,801,987, with 36,817 transactions and 1,022,463 sessions. wacoal-america.com had revenue of $2,267,847, 15,076 transactions, and 664,607 sessions, while glamorise.com and curvykate.com had lower performance metrics compared to herroom.com. Overall, herroom.com may need to focus on increasing transactions and sessions to compete more effectively with its higher-performing competitors.

barenecessities.com screenshot
#1 barenecessities.com
5.9M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
thirdlove.com screenshot
#2 thirdlove.com
4.8M
Revenue
1M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
wacoal-america.com screenshot
#3 wacoal-america.com
2.3M
Revenue
664.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
glamorise.com screenshot
#4 glamorise.com
440.9K
Revenue
253.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
curvykate.com screenshot
#5 curvykate.com
159.3K
Revenue
229.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
herroom.com vs top market performers
herroom.com
top retailers
conversion rate vs average order value for herroom.com and its competitors
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Revenue share by device at herroom.com

In August large majority of sales on herroom.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on herroom.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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herroom.com channels

Identify top traffic channels that drive growth for herroom.comand discover how performance of traffic channels has changed over time.

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herroom.com Google Ads spend

Evaluate herroom.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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herroom.com devices

Review herroom.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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herroom.com top markets

Explore herroom.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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herroom.com country & global rank

Assess the ranking of herroom.com among other retailers within its primary country and worldwide.

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