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Nov 2025
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Home/Insights/Retailers/herroom.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.2M
Revenue
Nov 25
472.8K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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HerRoom.com is an online retailer that offers a wide selection of intimate apparel for women. Their inventory consists of bras, panties, lingerie, swimwear, and shapewear in various sizes, styles, and brands. Additionally, the website provides a comprehensive fitting guide and user reviews to assist customers in making informed purchases.

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herroom.com Annual Revenue and Growth

herroom.com's annual sales on its online store amounted to $13.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$13.2M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
herroom.com revenue by year

herroom.com's monthly revenueOVER TIME
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Over the past three months, herroom.com revenue has experienced growth of 2.9%, compared to the preceding three months.

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herroom.com revenue growth for last six months
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OVERVIEW
In November 2025, herroom.com, a lifestyle and fashion apparel site, generated $1,243,110 in online sales, significantly outperforming the median revenue of $93,064 for the industry. With a conversion rate between 2.50-3.00%, herroom.com remains competitive, although it falls short of the high benchmark of 3.37%. The average order value (AOV) ranges from $75 to $100, just below the industry high of $375. Notably, herroom.com recorded 472,815 sessions, substantially exceeding the median of 36,492, but still trailing behind shein.com’s massive reach of 342,497,064 sessions.
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herroom.com competitors

In November 2025, herroom.com generated a revenue of $1,243,110 with 12,943 transactions and 472,815 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Comparing this data to its competitors, barenecessities.com stands out with a revenue of $6,241,610, 34,849 transactions, 1,041,397 sessions, an AOV of $175-200, and a conversion rate of 3.00-3.50%. thirdlove.com surpasses herroom.com with a revenue of $7,395,563, 56,189 transactions, 1,048,214 sessions, an AOV of $125-150, and a high conversion rate of 5.00-5.50%. Other competitors like wacoal-america.com, glamorise.com, and curvykate.com have varying levels of revenue, transactions, sessions, AOV, and conversion rates, but herroom.com falls behind in terms of overall performance compared to its top competitors in the online lingerie market.

barenecessities.com screenshot
#1 barenecessities.com
6.2M
Revenue
1M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
thirdlove.com screenshot
#2 thirdlove.com
7.4M
Revenue
1M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
wacoal-america.com screenshot
#3 wacoal-america.com
2.3M
Revenue
590.3K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
glamorise.com screenshot
#4 glamorise.com
418.6K
Revenue
183.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
curvykate.com screenshot
#5 curvykate.com
164.4K
Revenue
183K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
herroom.com vs top market performers
herroom.com
top retailers
conversion rate vs average order value for herroom.com and its competitors
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Revenue share by device at herroom.com

In November large majority of sales on herroom.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on herroom.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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herroom.com channels

Identify top traffic channels that drive growth for herroom.comand discover how performance of traffic channels has changed over time.

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herroom.com Google Ads spend

Evaluate herroom.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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herroom.com devices

Review herroom.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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herroom.com top markets

Explore herroom.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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herroom.com country & global rank

Assess the ranking of herroom.com among other retailers within its primary country and worldwide.

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