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Oct 2025
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Home/Insights/Retailers/herroom.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.1M
Revenue
Oct 25
356.9K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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HerRoom.com is an online retailer that offers a wide selection of intimate apparel for women. Their inventory consists of bras, panties, lingerie, swimwear, and shapewear in various sizes, styles, and brands. Additionally, the website provides a comprehensive fitting guide and user reviews to assist customers in making informed purchases.

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herroom.com Annual Revenue and Growth

herroom.com's annual sales on its online store amounted to $13.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$13.2M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
herroom.com revenue by year

herroom.com's monthly revenueOVER TIME
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Over the past three months, herroom.com revenue has experienced decline of 12%, compared to the preceding three months.

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herroom.com revenue decline for last six months
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OVERVIEW
In October 2025, herroom.com generated $1,055,380 in online sales, significantly outperforming the median of $80,524 in the FASHION AND APPAREL industry, with a conversion rate of 2.50-3.00%, close to the high of 3.36%. The site's average order value (AOV) ranged between $100-125, lower than the industry's high of $378 but above the low of $74. With 356,944 sessions, herroom.com exceeded the median of 33,163 but was far behind shein.com, the largest competitor, with 321,650,758 sessions, showcasing both strength and areas for growth in a competitive market.
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herroom.com competitors

In October 2025, herroom.com had a revenue of $1,055,380 with 10,087 transactions and 356,944 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, barenecessities.com had a higher revenue of $5,102,720 with 28,542 transactions and 806,338 sessions, a higher AOV of $175-$200, and a higher conversion rate of 3.50-4.00%. thirdlove.com also outperformed herroom.com with a revenue of $3,724,230, 28,037 transactions, 678,994 sessions, an AOV of $125-$150, and a conversion rate of 4.00-4.50%. wacoal-america.com and herroom.com had similar revenue, but wacoal-america.com had a higher conversion rate. Overall, herroom.com's performance metrics fell below those of its competitors in terms of revenue, transactions, AOV, and conversion rate.

barenecessities.com screenshot
#1 barenecessities.com
5.1M
Revenue
806.3K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
thirdlove.com screenshot
#2 thirdlove.com
3.7M
Revenue
679K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
wacoal-america.com screenshot
#3 wacoal-america.com
2M
Revenue
448.9K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
glamorise.com screenshot
#4 glamorise.com
397.9K
Revenue
183.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
curvykate.com screenshot
#5 curvykate.com
139.3K
Revenue
173.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
herroom.com vs top market performers
herroom.com
top retailers
conversion rate vs average order value for herroom.com and its competitors
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Revenue share by device at herroom.com

In October large majority of sales on herroom.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on herroom.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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herroom.com channels

Identify top traffic channels that drive growth for herroom.comand discover how performance of traffic channels has changed over time.

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herroom.com Google Ads spend

Evaluate herroom.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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herroom.com devices

Review herroom.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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herroom.com top markets

Explore herroom.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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herroom.com country & global rank

Assess the ranking of herroom.com among other retailers within its primary country and worldwide.

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