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Jul 2026
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Home/Insights/Retailers/herroom.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.1M
Revenue
Jul 26
433.7K
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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HerRoom.com is an online retailer that offers a wide selection of intimate apparel for women. Their inventory consists of bras, panties, lingerie, swimwear, and shapewear in various sizes, styles, and brands. Additionally, the website provides a comprehensive fitting guide and user reviews to assist customers in making informed purchases.

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herroom.com Annual Revenue and Growth

herroom.com's annual sales on its online store amounted to $13.8M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$13.8M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
herroom.com revenue by year

herroom.com's monthly revenueOVER TIME
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Over the past three months, herroom.com revenue has experienced growth of 5.2%, compared to the preceding three months.

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herroom.com revenue growth for last six months
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OVERVIEW
herroom.com has a conversion rate of 2.50-3.00%, within the typical range for fashion and apparel stores. In July 2026, it generated $1.1 million in revenue from 434,000 sessions, significantly higher than an average fashion and apparel store's 28,400 sessions and $71,300 monthly revenue. Its average order value (AOV) stands at $75-100, which is within the typical range of $84 to $403 for the category. These metrics reflect herroom.com's competitive position in the fashion and apparel category.
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herroom.com competitors

The competitive set includes herroom.com, barenecessities.com, thirdlove.com, wacoal-america.com, glamorise.com, and curvykate.com. In July 2026, herroom.com generated $1.1 million in revenue from 11,500 transactions across 434,000 sessions, resulting in an AOV of $75-100 and a conversion rate of 2.50-3.00%. In comparison, barenecessities.com leads with $8.5 million in revenue, significantly outpacing herroom.com by $7.4 million. thirdlove.com, with 55,900 transactions, trails herroom.com by 44,400 transactions and boasts a higher conversion rate of 4.50-5.00%. While herroom.com ranks fourth overall, it faces stiff competition from its peers, particularly in total sessions, where it lags behind barenecessities.com by 966,000.

barenecessities.com screenshot
#1 barenecessities.com
8.5M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
thirdlove.com screenshot
#2 thirdlove.com
7.9M
Revenue
1.2M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
wacoal-america.com screenshot
#3 wacoal-america.com
4.9M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
glamorise.com screenshot
#4 glamorise.com
699.7K
Revenue
379.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
curvykate.com screenshot
#5 curvykate.com
290.5K
Revenue
348.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
herroom.com vs top market performers
herroom.com
top retailers
conversion rate vs average order value for herroom.com and its competitors
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Revenue share by device at herroom.com

In July large majority of sales on herroom.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on herroom.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries herroom.com operates in

herroom.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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herroom.com channels

Identify top traffic channels that drive growth for herroom.comand discover how performance of traffic channels has changed over time.

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herroom.com Google Ads spend

Evaluate herroom.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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herroom.com devices

Review herroom.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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herroom.com top markets

Explore herroom.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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herroom.com country & global rank

Assess the ranking of herroom.com among other retailers within its primary country and worldwide.

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