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Dec 2025
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Home/Insights/Retailers/herroom.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.2M
Revenue
Dec 25
473.6K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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HerRoom.com is an online retailer that offers a wide selection of intimate apparel for women. Their inventory consists of bras, panties, lingerie, swimwear, and shapewear in various sizes, styles, and brands. Additionally, the website provides a comprehensive fitting guide and user reviews to assist customers in making informed purchases.

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herroom.com Annual Revenue and Growth

herroom.com's annual sales on its online store amounted to $13.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$13.2M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
herroom.com revenue by year

herroom.com's monthly revenueOVER TIME
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Over the past three months, herroom.com revenue has experienced growth of 12%, compared to the preceding three months.

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herroom.com revenue growth for last six months
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OVERVIEW
In December 2025, herroom.com generated $1,211,043 in online sales, significantly surpassing the lifestyle/fashion and apparel median of $92,600. With a conversion rate of 2.50-3.00%, it performed well against the industry average, although still shy of the high mark of 3.17%. Herroom's average order value (AOV) ranged from $100-125, lower than the peak AOV of $389. The site recorded 473,640 sessions, a robust figure compared to the median of 39,789 but far below the industry leader, shein.com, which saw 304,519,814 sessions. Overall, herroom.com showcases strong performance metrics within its category.
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herroom.com competitors

In December 2025, herroom.com reported a revenue of $1,211,043 from 11,972 transactions and 473,640 sessions, with an average order value (AOV) ranging from $100-125 and a conversion rate of 2.50-3.00%. Comparing herroom.com to its competitors, barenecessities.com leads the pack with a revenue of $7,500,765, 40,821 transactions, and 1,206,727 sessions, boasting a higher AOV of $175-200 and a slightly higher conversion rate of 3.00-3.50%. thirdlove.com follows closely behind with $5,785,910 in revenue, 46,753 transactions, and 1,168,356 sessions, featuring a similar AOV of $100-125 but a higher conversion rate of 3.50-4.00%. wacoal-america.com and glamorise.com fall in the middle tier, while curvykate.com lags behind in revenue, transactions, and sessions, with the lowest conversion rate in the group at 0.50-1.00%.

barenecessities.com screenshot
#1 barenecessities.com
7.5M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
thirdlove.com screenshot
#2 thirdlove.com
5.8M
Revenue
1.2M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
wacoal-america.com screenshot
#3 wacoal-america.com
2M
Revenue
673K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
glamorise.com screenshot
#4 glamorise.com
393.4K
Revenue
231.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
curvykate.com screenshot
#5 curvykate.com
151.3K
Revenue
229.5K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
herroom.com vs top market performers
herroom.com
top retailers
conversion rate vs average order value for herroom.com and its competitors
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Revenue share by device at herroom.com

In December large majority of sales on herroom.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on herroom.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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herroom.com channels

Identify top traffic channels that drive growth for herroom.comand discover how performance of traffic channels has changed over time.

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herroom.com Google Ads spend

Evaluate herroom.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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herroom.com devices

Review herroom.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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herroom.com top markets

Explore herroom.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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herroom.com country & global rank

Assess the ranking of herroom.com among other retailers within its primary country and worldwide.

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