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Jul 2025
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Home/Insights/Retailers/herroom.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.1M
Revenue
474.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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HerRoom.com is an online retailer that offers a wide selection of intimate apparel for women. Their inventory consists of bras, panties, lingerie, swimwear, and shapewear in various sizes, styles, and brands. Additionally, the website provides a comprehensive fitting guide and user reviews to assist customers in making informed purchases.

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herroom.com's revenueOVER TIME
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Over the past three months, herroom.com revenue has experienced decline of 3.2%, compared to the preceding three months.

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herroom.com revenue decline for last six months
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OVERVIEW
In July 2025, herroom.com, a FASHION AND APPAREL industry player, recorded a revenue of $1,108,864 for online sales, with a conversion rate of 2.00-2.50% and an Average Order Value (AOV) of $100-125. This puts them ahead of the median revenue of $82,875 but below the industry's highest performer, shein.com, which achieved $817,680,251 in revenue. With 474,681 sessions, herroom.com surpasses the median session count of 36,317, showcasing a solid online presence. Despite a moderate performance compared to industry peers, herroom.com's metrics indicate a strong position in the FASHION AND APPAREL segment.
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herroom.com competitors

In July 2025, herroom.com generated a revenue of $1,108,864 from 10,772 transactions with 474,681 sessions. The average order value (AOV) ranged from $100 to $125, and the conversion rate was between 2.00% and 2.50%. When comparing herroom.com to its competitors, it is clear that barenecessities.com outperformed with a revenue of $6,286,930 from 32,464 transactions and 1,214,053 sessions. Their AOV was higher at $175-$200, and the conversion rate ranged from 2.50% to 3.00%. thirdlove.com also surpassed herroom.com with a revenue of $5,020,445, 36,784 transactions, and 1,031,728 sessions. Their AOV was between $125 and $150, and the conversion rate was 3.50% to 4.00%. herroom.com fell behind in terms of revenue and transactions compared to these competitors but was in line with wacoal-america.com and glamorise.com in AOV and conversion rate metrics. curvykate.com had the lowest revenue and transactions among the group.

barenecessities.com screenshot
#1 barenecessities.com
6.3M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
thirdlove.com screenshot
#2 thirdlove.com
5M
Revenue
1M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
wacoal-america.com screenshot
#3 wacoal-america.com
2.8M
Revenue
761.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
glamorise.com screenshot
#4 glamorise.com
469.8K
Revenue
245K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
curvykate.com screenshot
#5 curvykate.com
252.2K
Revenue
271.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
herroom.com vs top market performers
herroom.com
top retailers
conversion rate vs average order value for herroom.com and its competitors
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Revenue share by device at herroom.com

In July large majority of sales on herroom.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on herroom.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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herroom.com channels

Identify top traffic channels that drive growth for herroom.comand discover how performance of traffic channels has changed over time.

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herroom.com Google Ads spend

Evaluate herroom.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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herroom.com devices

Review herroom.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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herroom.com top markets

Explore herroom.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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herroom.com country & global rank

Assess the ranking of herroom.com among other retailers within its primary country and worldwide.

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