toms.com
Toms.com is an online retail platform offering a variety of products. Their inventory consists of footwear, eyewear, and apparel for men, women, and children. Additionally, Toms.com features a range of accessories, including bags and jewelry. The website provides a convenient and user-friendly shopping experience for customers.
GRIPS CUSTOMERS & RESEARCH PARTNERS
toms.com Annual Revenue and Growth
toms.com's annual sales on its online store amounted to $48.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.
toms.com's monthly revenueOVER TIME
Over the past three months, toms.com revenue has experienced growth of 13%, compared to the preceding three months.
toms.com competitors
When comparing toms.com to its competitors in November 2025, it is clear that toms.com falls behind in terms of revenue. toms.com generated $5,141,574 in revenue from 57,912 transactions and 1,836,626 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 3.00-3.50%. In contrast, competitors like viscata.com had a revenue of $43,385 from 211 transactions and 15,628 sessions, with an AOV of $200-225 and a conversion rate of 1.00-1.50%. Similarly, clarksusa.com saw revenue of $31,783 from 120 transactions and 7,153 sessions, with an AOV of $250-275 and a conversion rate of 1.50-2.00%. These metrics suggest that toms.com has room for growth and improvement in order to compete effectively with its competitors in the online retail space.
Revenue share by device at toms.com
In November large majority of sales on toms.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
Gain even more insights with the Grips app
toms.com channels
Identify top traffic channels that drive growth for toms.comand discover how performance of traffic channels has changed over time.
toms.com Google Ads spend
Evaluate toms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toms.com devices
Review toms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
