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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for toms.comtoms.com

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4.2M
Revenue
Dec 25
1.7M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Toms.com is an online retail platform offering a variety of products. Their inventory consists of footwear, eyewear, and apparel for men, women, and children. Additionally, Toms.com features a range of accessories, including bags and jewelry. The website provides a convenient and user-friendly shopping experience for customers.

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toms.com Annual Revenue and Growth

toms.com's annual sales on its online store amounted to $48.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$48.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
toms.com revenue by year

toms.com's monthly revenueOVER TIME
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Over the past three months, toms.com revenue has experienced growth of 23%, compared to the preceding three months.

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toms.com revenue growth for last six months
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OVERVIEW
In December 2025, toms.com, operating in the FASHION AND APPAREL sector, achieved online sales revenue of $4,183,982, significantly exceeding the median of $92,600, with a conversion rate ranging from 2.50% to 3.00%, close to the high benchmark of 3.17%. The average order value (AOV) fell between $75 and $100, matching the lower threshold of the industry, while sessions totaled 1,667,319, far above the median of 39,789, yet considerably lower than the leading competitor, shein.com, with 304,519,814 sessions.
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toms.com competitors

Compared to its competitors in December 2025, toms.com falls in the middle range for revenue with $4,183,982. However, it outperforms in the number of transactions with 46,888, indicating a high level of customer engagement. In terms of sessions, toms.com ranks on the lower end with 1,667,319. The Average Order Value (AOV) for toms.com is in the $75-100 range, showcasing a balance between affordability and quality. Its conversion rate of 2.50-3.00% is slightly above average compared to its competitors. When compared to dresscodeclothing.com, flojos.com, viscata.com, clarksusa.com, and vionicshoes.com, toms.com shows steady performance across key metrics, positioning it as a competitive player in the online footwear and apparel industry.

dresscodeclothing.com screenshot
#1 dresscodeclothing.com
33.6K
Revenue
23.9K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
flojos.com screenshot
#2 flojos.com
10K
Revenue
10.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
viscata.com screenshot
#3 viscata.com
30.6K
Revenue
11.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
clarksusa.com screenshot
#4 clarksusa.com
56.9K
Revenue
16.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
vionicshoes.com screenshot
#5 vionicshoes.com
3.1M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
toms.com vs top market performers
toms.com
top retailers
conversion rate vs average order value for toms.com and its competitors
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Revenue share by device at toms.com

In December large majority of sales on toms.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In December large majority of sales on toms.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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toms.com channels

Identify top traffic channels that drive growth for toms.comand discover how performance of traffic channels has changed over time.

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toms.com Google Ads spend

Evaluate toms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toms.com devices

Review toms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toms.com top markets

Explore toms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toms.com country & global rank

Assess the ranking of toms.com among other retailers within its primary country and worldwide.

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