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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for toms.comtoms.com

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3.2M
Revenue
May 26
1.8M
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$75-100
AOV
May 26
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Toms.com is an online retail platform offering a variety of products. Their inventory consists of footwear, eyewear, and apparel for men, women, and children. Additionally, Toms.com features a range of accessories, including bags and jewelry. The website provides a convenient and user-friendly shopping experience for customers.

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toms.com Annual Revenue and Growth

toms.com's annual sales on its online store amounted to $42.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$42.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toms.com revenue by year

toms.com's monthly revenueOVER TIME
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Over the past three months, toms.com revenue has experienced decline of 3.8%, compared to the preceding three months.

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toms.com revenue decline for last six months
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OVERVIEW
In May 2026, toms.com, a player in the FASHION AND APPAREL sector, reported online sales revenue of $3,234,305, significantly exceeding the median of $74,720. With a conversion rate between 2.00-2.50%, toms.com is below the sector's high of 3.18% but above its low of 0.72%. The average order value (AOV) ranged from $75-100, also falling short of the high AOV of $405, while sessions totaled 1,767,916, far surpassing the median of 29,212 but still a fraction of shein.com’s leading 309,473,559 sessions, indicating both strengths and areas for growth in the competitive landscape.
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toms.com competitors

In May 2026, toms.com achieved impressive metrics with a revenue of $3,234,305 from 36,065 transactions over 1,767,916 sessions, translating to a conversion rate of 2.00-2.50%. In comparison, vionicshoes.com reported revenue of $2,589,059, also leveraging a similar traffic volume (1,762,674 sessions) but with a lower conversion rate of 1.00-1.50%. Other competitors like viscata.com and clarksusa.com generated revenues of $69,263 and $62,894, respectively, from far fewer sessions (20,758 and 16,801), demonstrating stronger AOVs of $175-200 and $225-250. However, dresscodeclothing.com and flojos.com lagged significantly with revenues of $47,472 and $15,903, respectively, underscoring toms.com's stronger market presence. Overall, while toms.com leads in absolute revenue and transaction volume, vionicshoes.com remains a close contender, especially in terms of session traffic.

dresscodeclothing.com screenshot
#1 dresscodeclothing.com
47.5K
Revenue
34.3K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
flojos.com screenshot
#2 flojos.com
15.9K
Revenue
17.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
viscata.com screenshot
#3 viscata.com
69.3K
Revenue
20.8K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
clarksusa.com screenshot
#4 clarksusa.com
62.9K
Revenue
16.8K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
vionicshoes.com screenshot
#5 vionicshoes.com
2.6M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
toms.com vs top market performers
toms.com
top retailers
conversion rate vs average order value for toms.com and its competitors
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Revenue share by device at toms.com

In May large majority of sales on toms.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In May large majority of sales on toms.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

Industries toms.com operates in

toms.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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toms.com channels

Identify top traffic channels that drive growth for toms.comand discover how performance of traffic channels has changed over time.

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toms.com Google Ads spend

Evaluate toms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toms.com devices

Review toms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toms.com top markets

Explore toms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toms.com country & global rank

Assess the ranking of toms.com among other retailers within its primary country and worldwide.

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