toms.com
Toms.com is an online retail platform offering a variety of products. Their inventory consists of footwear, eyewear, and apparel for men, women, and children. Additionally, Toms.com features a range of accessories, including bags and jewelry. The website provides a convenient and user-friendly shopping experience for customers.
GRIPS CUSTOMERS & RESEARCH PARTNERS
toms.com Annual Revenue and Growth
toms.com's annual sales on its online store amounted to $42.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
toms.com's monthly revenueOVER TIME
Over the past three months, toms.com revenue has experienced decline of 26%, compared to the preceding three months.
toms.com competitors
In April 2026, toms.com generated $3,233,624 in revenue from 37,748 transactions over 1,511,767 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. In contrast, competitors like dresscodeclothing.com earned $23,870 with an AOV of $150-175 and a conversion rate of 0.50-1.00%. flojos.com followed closely with $17,367 in revenue and a conversion rate of 1.00-1.50%. viscata.com and clarksusa.com, although generating $51,309 and $77,156 respectively, had higher AOVs at $175-200 and $225-250, with conversion rates ranging from 1.50-2.00%. The standout competitor, vionicshoes.com, significantly surpassed toms.com with $2,692,852 in revenue, although its AOV of $100-125 and a conversion rate of 1.00-1.50% indicates varying consumer engagement. Overall, toms.com outperformed many competitors in terms of conversion rates while holding a competitive position in revenue.
Revenue share by device at toms.com
In April large majority of sales on toms.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
Gain even more insights with the Grips app
toms.com channels
Identify top traffic channels that drive growth for toms.comand discover how performance of traffic channels has changed over time.
toms.com Google Ads spend
Evaluate toms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
toms.com devices
Review toms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
