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Grips
Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for toms.comtoms.com

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2.8M
Revenue
Oct 25
1.4M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Toms.com is an online retail platform offering a variety of products. Their inventory consists of footwear, eyewear, and apparel for men, women, and children. Additionally, Toms.com features a range of accessories, including bags and jewelry. The website provides a convenient and user-friendly shopping experience for customers.

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toms.com Annual Revenue and Growth

toms.com's annual sales on its online store amounted to $48.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$48.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
toms.com revenue by year

toms.com's monthly revenueOVER TIME
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Over the past three months, toms.com revenue has experienced decline of 17%, compared to the preceding three months.

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toms.com revenue decline for last six months
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OVERVIEW
In October 2025, toms.com generated online sales of $2,758,284, significantly surpassing the FASHION AND APPAREL median of $80,524, while its conversion rate ranged from 2.00-2.50%, below the industry's high of 3.36%. The average order value (AOV) was $75-100, just above the lower threshold of $74, but far from the high of $378. With 1,396,467 sessions, toms.com outperformed the industry median of 33,163, but lagged behind the category leader, shein.com, which attracted 321,650,758 sessions.
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toms.com competitors

In October 2025, compared to toms.com, dresscodeclothing.com has a much lower revenue of $27,706 with 180 transactions and 18,481 sessions, but a higher average order value (AOV) of $150-175. flojos.com also falls behind toms.com with a revenue of $9,467, 148 transactions, and 10,340 sessions, and a lower AOV of $50-75. viscata.com surpasses toms.com in revenue with $47,189, 246 transactions, and 15,937 sessions, as well as a higher AOV of $175-200. clarksusa.com trails toms.com with $31,254 in revenue, 123 transactions, 6,915 sessions, and a higher AOV of $250-275. Lastly, vionicshoes.com competes closely with toms.com in terms of revenue with $2,000,930, a higher number of transactions at 18,600, slightly more sessions at 1,461,022, and a comparable AOV of $100-125.

dresscodeclothing.com screenshot
#1 dresscodeclothing.com
27.7K
Revenue
18.5K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
flojos.com screenshot
#2 flojos.com
9.5K
Revenue
10.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
viscata.com screenshot
#3 viscata.com
47.2K
Revenue
15.9K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
clarksusa.com screenshot
#4 clarksusa.com
31.3K
Revenue
6.9K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
vionicshoes.com screenshot
#5 vionicshoes.com
2M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
toms.com vs top market performers
toms.com
top retailers
conversion rate vs average order value for toms.com and its competitors
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Revenue share by device at toms.com

In October large majority of sales on toms.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In October large majority of sales on toms.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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toms.com channels

Identify top traffic channels that drive growth for toms.comand discover how performance of traffic channels has changed over time.

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toms.com Google Ads spend

Evaluate toms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toms.com devices

Review toms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toms.com top markets

Explore toms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toms.com country & global rank

Assess the ranking of toms.com among other retailers within its primary country and worldwide.

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