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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for toms.comtoms.com

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3.6M
Revenue
Jul 26
1.7M
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Toms.com is an online retail platform offering a variety of products. Their inventory consists of footwear, eyewear, and apparel for men, women, and children. Additionally, Toms.com features a range of accessories, including bags and jewelry. The website provides a convenient and user-friendly shopping experience for customers.

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toms.com Annual Revenue and Growth

toms.com's annual sales on its online store amounted to $42.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$42.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toms.com revenue by year

toms.com's monthly revenueOVER TIME
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Over the past three months, toms.com revenue has experienced growth of 5.4%, compared to the preceding three months.

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toms.com revenue growth for last six months
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OVERVIEW
toms.com performs significantly better than an average fashion and apparel store in several metrics. In July 2026, it generated $3.6 million in online sales, while an average fashion and apparel store sees around $71,300 monthly. With a conversion rate of 2.00-2.50%, toms.com is comfortably within the category's typical range of 0.66% to 3.1%. Its average order value (AOV) stands at $75-100, slightly below the typical range of $84 to $403. Additionally, toms.com attracted 1.7 million sessions, far exceeding the average of 28,400.
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toms.com competitors

In July 2026, toms.com outperformed its competitors with the highest revenue of $3.6 million, leading vionicshoes.com by $1.1 million. It also secured the top position in transactions with 36,600, exceeding vionicshoes.com by 14,600. Additionally, toms.com recorded 1.7 million sessions, outpacing vionicshoes.com by 100,000. While toms.com maintains an average order value (AOV) between $75-100, dresscodeclothing.com and clarksusa.com achieve higher AOVs of $175-200 and $225-250, respectively. Conversion rates for toms.com range from 2.00-2.50%, which is stronger than dresscodeclothing.com's 0.50-1.00% but trails behind viscata.com and clarksusa.com, both at 1.50-2.00%. Overall, toms.com demonstrates notable strengths in revenue, transactions, and sessions compared to its competitors.

dresscodeclothing.com screenshot
#1 dresscodeclothing.com
14.4K
Revenue
9.8K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
flojos.com screenshot
#2 flojos.com
23.7K
Revenue
23K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
viscata.com screenshot
#3 viscata.com
83.3K
Revenue
25.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
clarksusa.com screenshot
#4 clarksusa.com
56K
Revenue
15.5K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
vionicshoes.com screenshot
#5 vionicshoes.com
2.5M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
toms.com vs top market performers
toms.com
top retailers
conversion rate vs average order value for toms.com and its competitors
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Revenue share by device at toms.com

In July large majority of sales on toms.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In July large majority of sales on toms.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

Industries toms.com operates in

toms.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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toms.com channels

Identify top traffic channels that drive growth for toms.comand discover how performance of traffic channels has changed over time.

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toms.com Google Ads spend

Evaluate toms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toms.com devices

Review toms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toms.com top markets

Explore toms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toms.com country & global rank

Assess the ranking of toms.com among other retailers within its primary country and worldwide.

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