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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for toms.comtoms.com

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3.7M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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Toms.com is an online retail platform offering a variety of products. Their inventory consists of footwear, eyewear, and apparel for men, women, and children. Additionally, Toms.com features a range of accessories, including bags and jewelry. The website provides a convenient and user-friendly shopping experience for customers.

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toms.com's revenueOVER TIME
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Over the past three months, toms.com revenue has experienced growth of 4.9%, compared to the preceding three months.

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toms.com revenue growth for last six months
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OVERVIEW
In July 2025, toms.com, an online FASHION AND APPAREL store, generated $3,714,459 in revenue with a conversion rate of 2.00-2.50% and an AOV of $75-100. The store had 1,857,384 sessions during the month. In comparison, the top-performing shein.com in the same category achieved $817,680,251 in revenue, 2.96% conversion rate, $402 AOV, and 294,721,604 sessions. The median revenue, conversion rate, AOV, and sessions for the FASHION AND APPAREL category were $82,875, 0.62%, $82, and 36,317 respectively.
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toms.com competitors

In July 2025, toms.com reported a revenue of $3,714,459 with 37,756 transactions and 1,857,384 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 2.00-2.50%. When compared to its competitors, dresscodeclothing.com generated $66,167 in revenue with 438 transactions and 52,803 sessions, having a higher AOV of $150-$175 but a lower conversion rate of 0.50-1.00%. flojos.com earned $10,890 in revenue from 145 transactions and 11,645 sessions, sharing a similar AOV of $75-$100 as toms.com, but with a slightly higher conversion rate of 1.00-1.50%. viscata.com performed well with $175,120 revenue, 854 transactions, and 49,326 sessions, showcasing a higher AOV of $200-$225 and conversion rate of 1.50-2.00%. clarksusa.com and vionicshoes.com also displayed varying performance metrics compared to toms.com and each other in terms of revenue, transactions, sessions, AOV, and conversion rate.

dresscodeclothing.com screenshot
#1 dresscodeclothing.com
66.2K
Revenue
52.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
flojos.com screenshot
#2 flojos.com
10.9K
Revenue
11.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
viscata.com screenshot
#3 viscata.com
175.1K
Revenue
49.3K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
clarksusa.com screenshot
#4 clarksusa.com
40K
Revenue
11.8K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
vionicshoes.com screenshot
#5 vionicshoes.com
2.4M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
toms.com vs top market performers
toms.com
top retailers
conversion rate vs average order value for toms.com and its competitors
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Revenue share by device at toms.com

In July large majority of sales on toms.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In July large majority of sales on toms.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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toms.com channels

Identify top traffic channels that drive growth for toms.comand discover how performance of traffic channels has changed over time.

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toms.com Google Ads spend

Evaluate toms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toms.com devices

Review toms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toms.com top markets

Explore toms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toms.com country & global rank

Assess the ranking of toms.com among other retailers within its primary country and worldwide.

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