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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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4.3M
Revenue
1.6M
Sessions
2.5-3.0%
Conversion rate
$75-100
Average order value
Online only revenue for toms.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Toms.com is an online retail platform offering a variety of products. Their inventory consists of footwear, eyewear, and apparel for men, women, and children. Additionally, Toms.com features a range of accessories, including bags and jewelry. The website provides a convenient and user-friendly shopping experience for customers.

toms.com’s revenueOVER TIME
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Over the past three months, toms.com revenue has experienced decline of 5%, compared to the preceding three months.

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toms.com revenue decline for last six months
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OVERVIEW
toms.com's performance metrics for September 2024 include $4,251,002 in online sales revenue (median for FASHION AND APPAREL: $94,472), a conversion rate of 2.50-3.00% (3.32% is very high, 0.81% very low), and an AOV of $75-100 ($399 very high, $79 very low), with 1,581,576 sessions (175,831,303 highest from shein.com, median: 36,862).
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toms.com competitors

When comparing toms.com to its competitors, toms.com falls on the lower end of the revenue spectrum with $4,251,002 compared to the highest competitor, viscata.com, with $38,945. However, toms.com has a higher number of transactions at 44,455, beating out all competitors except vionicshoes.com with 25,638 transactions. In terms of sessions, toms.com also ranks relatively high with 1,581,576 sessions, only surpassed by clarksusa.com with 124,353 sessions. The average order value (AOV) for toms.com ranges between $75-100, placing it in the mid-range compared to competitors. Additionally, toms.com boasts a competitive conversion rate of 2.50-3.00%, outperforming all competitors listed. Overall, while toms.com may not have the highest revenue or AOV, its high transaction numbers and impressive conversion rate demonstrate its strong performance in the market.

#1 dresscodeclothing.com
54.8K
Revenue
58.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
#2 flojos.com
10.9K
Revenue
14K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
#3 viscata.com
38.9K
Revenue
19.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
#4 clarksusa.com
558.2K
Revenue
124.4K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
#5 vionicshoes.com
3.1M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
toms.com vs top market performers
toms.com
top retailers
conversion rate vs average order value for toms.com and its competitors
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toms.com brandsby revenue

toms.com categoriesby revenue

1
Shoes
2
Sunglasses
3
Gift Cards & Certificates
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brands overtime comparison

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toms.com channels

Identify top traffic channels that drive growth for toms.comand discover how performance of traffic channels has changed over time.

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toms.com Google Ads spend

Evaluate toms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toms.com devices

Review toms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toms.com top markets

Explore toms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toms.com country & global rank

Assess the ranking of toms.com among other retailers within its primary country and worldwide.

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