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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for toms.comtoms.com

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2.3M
Revenue
Sep 26
1.3M
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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Toms.com is an online retail platform offering a variety of products. Their inventory consists of footwear, eyewear, and apparel for men, women, and children. Additionally, Toms.com features a range of accessories, including bags and jewelry. The website provides a convenient and user-friendly shopping experience for customers.

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toms.com Annual Revenue and Growth

toms.com's annual sales on its online store amounted to $42.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$42.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toms.com revenue by year

toms.com's monthly revenueOVER TIME
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Over the past three months, toms.com revenue has experienced decline of 6.8%, compared to the preceding three months.

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toms.com revenue decline for last six months
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OVERVIEW
toms.com significantly outperforms an average fashion and apparel store, generating $2.3 million in online sales in September 2026, compared to the typical $63,500. Its conversion rate of 2.00-2.50% falls within the category's typical range of 0.67% to 3.16%. The average order value (AOV) is $75-100, which is also within the typical range of $79 to $406. Additionally, toms.com attracted 1.3 million sessions, far exceeding the average fashion and apparel store's 26,000 monthly sessions.
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toms.com competitors

In September 2026, toms.com stands out with the highest transaction volume, achieving 28,800 transactions. It also leads in session count, attracting 1.3 million sessions, well ahead of competitors like dresscodeclothing.com, which garnered 9,995 sessions. While toms.com’s revenue of $2.3 million ranks second overall, it trails only vionicshoes.com, which generated $2.6 million. The average order value (AOV) for toms.com falls between $75 and $100, which is competitive against other stores, such as clarksusa.com with an AOV of $275 to $300. In terms of conversion rate, toms.com performs solidly within a range of 2.00% to 2.50%, surpassing competitors like dresscodeclothing.com and clarksusa.com, which have lower conversion rates of 1.00% to 1.50%.

dresscodeclothing.com screenshot
#1 dresscodeclothing.com
15.7K
Revenue
10K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
flojos.com screenshot
#2 flojos.com
10.3K
Revenue
14.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
viscata.com screenshot
#3 viscata.com
62.1K
Revenue
17.9K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
clarksusa.com screenshot
#4 clarksusa.com
9.6K
Revenue
2.1K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
vionicshoes.com screenshot
#5 vionicshoes.com
2.6M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
toms.com vs top market performers
toms.com
top retailers
conversion rate vs average order value for toms.com and its competitors
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Revenue share by device at toms.com

In September large majority of sales on toms.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In September large majority of sales on toms.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

Industries toms.com operates in

toms.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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toms.com channels

Identify top traffic channels that drive growth for toms.comand discover how performance of traffic channels has changed over time.

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toms.com Google Ads spend

Evaluate toms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toms.com devices

Review toms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toms.com top markets

Explore toms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toms.com country & global rank

Assess the ranking of toms.com among other retailers within its primary country and worldwide.

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