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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for toms.comtoms.com

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3.3M
Revenue
Jan 26
1.4M
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Toms.com is an online retail platform offering a variety of products. Their inventory consists of footwear, eyewear, and apparel for men, women, and children. Additionally, Toms.com features a range of accessories, including bags and jewelry. The website provides a convenient and user-friendly shopping experience for customers.

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toms.com Annual Revenue and Growth

toms.com's annual sales on its online store amounted to $42.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$42.5M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
toms.com revenue by year

toms.com's monthly revenueOVER TIME
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Over the past three months, toms.com revenue has experienced growth of 42%, compared to the preceding three months.

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toms.com revenue growth for last six months
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OVERVIEW
In January 2026, toms.com achieved impressive online sales revenue of $3,259,749, significantly outperforming the FASHION AND APPAREL median of $91,806, although far from the industry leader Shein's $809,875,018. With a conversion rate of 2.50-3.00%, toms.com is close to the high end of the sector’s typical conversion rates, which peak at 3.1%. The average order value (AOV) ranged between $75 and $100, positioning it near the lower limit of AOV standards in the industry. Furthermore, toms.com attracted 1,393,443 sessions, a substantial figure compared to the median of 38,909 in its category.
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toms.com competitors

When comparing toms.com to its competitors in January 2026, it is evident that toms.com falls in the middle range in terms of revenue, with $3,259,749. In comparison, some competitors like dresscodeclothing.com and flojos.com have lower revenue, at $32,040 and $9,002 respectively. However, there are also competitors like clarksusa.com and vionicshoes.com with significantly higher revenues of $89,888 and $3,133,452 respectively. In terms of transactions, toms.com has 36,326, which is lower than clarksusa.com with 366 transactions but higher than flojos.com with 120 transactions. toms.com also has a decent conversion rate of 2.50-3.00%, falling between competitors like dresscodeclothing.com with a lower conversion rate and vionicshoes.com with a similar conversion rate. Overall, while toms.com is performing well, there are both lower and higher-performing competitors in the market.

dresscodeclothing.com screenshot
#1 dresscodeclothing.com
32K
Revenue
22.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
flojos.com screenshot
#2 flojos.com
9K
Revenue
10.6K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
viscata.com screenshot
#3 viscata.com
38.3K
Revenue
13.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
clarksusa.com screenshot
#4 clarksusa.com
89.9K
Revenue
21.4K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
vionicshoes.com screenshot
#5 vionicshoes.com
3.1M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
toms.com vs top market performers
toms.com
top retailers
conversion rate vs average order value for toms.com and its competitors
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Revenue share by device at toms.com

In January large majority of sales on toms.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In January large majority of sales on toms.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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toms.com channels

Identify top traffic channels that drive growth for toms.comand discover how performance of traffic channels has changed over time.

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toms.com Google Ads spend

Evaluate toms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toms.com devices

Review toms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toms.com top markets

Explore toms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toms.com country & global rank

Assess the ranking of toms.com among other retailers within its primary country and worldwide.

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