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May 2025
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Home/Insights/Retailers/vitaminworld.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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66.7K
Revenue
38.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
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Vitaminworld.com is an online platform that offers an assortment of dietary supplements and health-related products. The website provides a wide range of vitamins, minerals, herbal supplements, sports nutrition products, and wellness items. Customers can explore and purchase various health-related products conveniently through this online platform.

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vitaminworld.com's revenueOVER TIME
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Over the past three months, vitaminworld.com revenue has experienced decline of 48%, compared to the preceding three months.

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vitaminworld.com revenue decline for last six months
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OVERVIEW
In May 2025, vitaminworld.com in the HEALTH industry had online sales revenue of $66,722 (median: $53,290), conversion rate of 2.00-2.50% (high: 4.69%, low: 1.16%), AOV of $75-100 (high: $231, low: $58), and 38,864 sessions (median: 26,200). The top performing store in the category was roguefitness.com with revenue of $20,442,925 and myprotein.com had the highest number of sessions at 7,374,009.
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vitaminworld.com competitors

In May 2025, when comparing vitaminworld.com to its competitors, several key metrics stand out. For revenue, puritan.com leads the pack with $3,114,416, followed by Vitamin Shoppe at $6,405,251, while Vitamin World itself comes in at $66,722. In terms of transactions, Vitamin Shoppe leads with 82,403, followed by puritan.com with 24,682, and Vitamin World with 786. When looking at sessions, optimumnutrition.com has the highest at 706,500, followed by Vitamin Shoppe at 2,576,048, and Vitamin World at 38,864. The average order value (AOV) is consistent among the competitors, ranging from $50-150, with conversion rates varying between 1.50% to 5.00%. Despite its lower revenue and transaction numbers, Vitamin World maintains a competitive AOV and conversion rate compared to its larger competitors.

thevitaminstore.com screenshot
#1 thevitaminstore.com
3.9K
Revenue
1.5K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
puritan.com screenshot
#2 puritan.com
3.1M
Revenue
530.7K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
gardenoflife.com screenshot
#3 gardenoflife.com
909.4K
Revenue
219.2K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
optimumnutrition.com screenshot
#4 optimumnutrition.com
1.2M
Revenue
706.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
vitaminshoppe.com screenshot
#5 vitaminshoppe.com
6.4M
Revenue
2.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
vitaminworld.com vs top market performers
vitaminworld.com
top retailers
conversion rate vs average order value for vitaminworld.com and its competitors
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Revenue share by device at vitaminworld.com

In May large majority of sales on vitaminworld.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.

In May large majority of sales on vitaminworld.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.
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vitaminworld.com channels

Identify top traffic channels that drive growth for vitaminworld.comand discover how performance of traffic channels has changed over time.

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vitaminworld.com Google Ads spend

Evaluate vitaminworld.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vitaminworld.com devices

Review vitaminworld.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitaminworld.com top markets

Explore vitaminworld.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitaminworld.com country & global rank

Assess the ranking of vitaminworld.com among other retailers within its primary country and worldwide.

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