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Oct 2025
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Home/Insights/Retailers/vitaminworld.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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39.6K
Revenue
Oct 25
26.1K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Vitaminworld.com is an online platform that offers an assortment of dietary supplements and health-related products. The website provides a wide range of vitamins, minerals, herbal supplements, sports nutrition products, and wellness items. Customers can explore and purchase various health-related products conveniently through this online platform.

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vitaminworld.com Annual Revenue and Growth

vitaminworld.com's annual sales on its online store amounted to $1.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vitaminworld.com revenue by year

vitaminworld.com's monthly revenueOVER TIME
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Over the past three months, vitaminworld.com revenue has experienced decline of 30%, compared to the preceding three months.

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vitaminworld.com revenue decline for last six months
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OVERVIEW
In October 2025, vitaminworld.com generated $39,614 in online sales, below the industry median of $51,854, while achieving a conversion rate of 1.50-2.00%, lower than the high benchmark of 4.43%. Its average order value (AOV) ranged from $75 to $100, significantly below the high AOV of $216, and total sessions reached 26,067, slightly surpassing the median of 24,697 in the HEALTH sector. Comparatively, the leading store in this category, roguefitness.com, boasts a staggering revenue of $17,110,976 and myprotein.com leads with 4,774,056 sessions, highlighting the competitive landscape.
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vitaminworld.com competitors

In October 2025, Vitamin World's revenue of $39,614 from 465 transactions and 26,067 sessions falls behind its competitors in the vitamin and supplement industry. The Vitamin Store, with $5,696 in revenue from 85 transactions and 1,782 sessions, has a higher conversion rate of 4.50-5.00%. Puritan's Pride dominates with $2,219,082 in revenue from 18,800 transactions and 404,135 sessions, boasting a conversion rate of 4.50-5.00%. Garden of Life follows closely with $892,396 in revenue from 10,174 transactions and 231,963 sessions, and Optimum Nutrition also surpasses Vitamin World with $1,695,438 in revenue from 18,394 transactions and 719,073 sessions. Vitamin Shoppe leads the pack with $6,313,026 in revenue from 86,501 transactions and 2,281,273 sessions, indicating a more robust online presence and higher customer engagement compared to Vitamin World.

thevitaminstore.com screenshot
#1 thevitaminstore.com
5.7K
Revenue
1.8K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
puritan.com screenshot
#2 puritan.com
2.2M
Revenue
404.1K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
gardenoflife.com screenshot
#3 gardenoflife.com
892.4K
Revenue
232K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
optimumnutrition.com screenshot
#4 optimumnutrition.com
1.7M
Revenue
719.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
vitaminshoppe.com screenshot
#5 vitaminshoppe.com
6.3M
Revenue
2.3M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
vitaminworld.com vs top market performers
vitaminworld.com
top retailers
conversion rate vs average order value for vitaminworld.com and its competitors
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Revenue share by device at vitaminworld.com

In October large majority of sales on vitaminworld.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In October large majority of sales on vitaminworld.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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vitaminworld.com channels

Identify top traffic channels that drive growth for vitaminworld.comand discover how performance of traffic channels has changed over time.

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vitaminworld.com Google Ads spend

Evaluate vitaminworld.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vitaminworld.com devices

Review vitaminworld.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vitaminworld.com top markets

Explore vitaminworld.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vitaminworld.com country & global rank

Assess the ranking of vitaminworld.com among other retailers within its primary country and worldwide.

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