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Home/Insights/Retailers/wickeduncle.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for wickeduncle.comwickeduncle.com

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38.7K
Revenue
Nov 25
15K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$225-250
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

We have a great selection of presents for boys and a wide range of gifts for girls that we can send direct, gift-wrapped and with a hand written card

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wickeduncle.com Annual Revenue and Growth

wickeduncle.com's annual sales on its online store amounted to $9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wickeduncle.com revenue by year

wickeduncle.com's monthly revenueOVER TIME
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Over the past three months, wickeduncle.com revenue has experienced decline of 58%, compared to the preceding three months.

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wickeduncle.com revenue decline for last six months
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OVERVIEW
In November 2025, wickeduncle.com generated $38,692 in online sales, significantly below the industry median of $101,517, with a conversion rate of 1.00-1.50%, well below the high benchmark of 4.05%. The average order value (AOV) ranged between $225-250, lower than the industry high of $337. With 15,025 sessions, wickeduncle.com fell short of the median of 41,915 sessions in the e-commerce and shopping category, reflecting challenges in visibility and sales conversion compared to top competitors like qvc.com, which reported revenues exceeding $175 million.
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wickeduncle.com competitors

In November 2025, wickeduncle.com generated a revenue of $38,692 from 164 transactions and 15,025 sessions, with an average order value (AOV) ranging from $225 to $250 and a conversion rate of 1.00% to 1.50%. In comparison, fatbraintoys.com had a revenue of $4,571,375 from 85,666 transactions and 1,052,024 sessions, with an AOV of $50 to $75 and a high conversion rate of 8.00% to 8.50%. uncommongoods.com outperformed wickeduncle.com with a revenue of $27,285,734 from 232,339 transactions and 7,320,042 sessions, boasting an AOV of $100 to $125 and a conversion rate of 3.00% to 3.50%. However, wickeduncle.com had a higher AOV and conversion rate compared to discoverytoys.us, elc.co.uk, and johnlewis.com, indicating a potential niche focus on higher-end products with a more targeted customer base.

fatbraintoys.com screenshot
#1 fatbraintoys.com
4.6M
Revenue
1.1M
Sessions
8.0-8.5%
Conv. rate
$50-75
AOV
uncommongoods.com screenshot
#2 uncommongoods.com
27.3M
Revenue
7.3M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
discoverytoys.us screenshot
#3 discoverytoys.us
112.3K
Revenue
19K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
elc.co.uk screenshot
#4 elc.co.uk
578.7K
Revenue
385.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
johnlewis.com screenshot
#5 johnlewis.com
349.7M
Revenue
43.6M
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
wickeduncle.com vs top market performers
wickeduncle.com
top retailers
conversion rate vs average order value for wickeduncle.com and its competitors
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Revenue share by device at wickeduncle.com

In November large majority of sales on wickeduncle.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on wickeduncle.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wickeduncle.com channels

Identify top traffic channels that drive growth for wickeduncle.comand discover how performance of traffic channels has changed over time.

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wickeduncle.com Google Ads spend

Evaluate wickeduncle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickeduncle.com devices

Review wickeduncle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickeduncle.com top markets

Explore wickeduncle.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickeduncle.com country & global rank

Assess the ranking of wickeduncle.com among other retailers within its primary country and worldwide.

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