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Aug 2025
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Home/Insights/Retailers/wickeduncle.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for wickeduncle.comwickeduncle.com

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36.5K
Revenue
Aug 25
14.7K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$200-225
AOV
Aug 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

We have a great selection of presents for boys and a wide range of gifts for girls that we can send direct, gift-wrapped and with a hand written card

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wickeduncle.com Annual Revenue and Growth

wickeduncle.com's annual sales on its online store amounted to $9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wickeduncle.com revenue by year

wickeduncle.com's monthly revenueOVER TIME
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Over the past three months, wickeduncle.com revenue has experienced decline of 71%, compared to the preceding three months.

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wickeduncle.com revenue decline for last six months
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OVERVIEW
In August 2025, wickeduncle.com, an e-commerce site, had a revenue of $36,479 with a median revenue of $88,799 in the industry. Their conversion rate ranged from 1.00-1.50%, compared to a high of 3.66% and a low of 0.69% in the category. The Average Order Value (AOV) was between $200-225, while a high AOV was $348 and a low AOV was $57. They had 14,669 sessions, significantly less than the top performer with 28,050,888 sessions from boots.com, while the median sessions in the category stood at 41,767.
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wickeduncle.com competitors

In August 2025, wickeduncle.com, with a revenue of $36,479 from 163 transactions and 14,669 sessions, boasts an average order value (AOV) of $200-$225 and a conversion rate of 1.00-1.50%. Compared to its competitors, fatbraintoys.com leads the pack with a revenue of $1,121,003 from 18,674 transactions and 439,747 sessions, featuring an AOV of $50-$75 and a conversion rate of 4.00-4.50%. uncommongoods.com follows with $3,931,018 in revenue, 33,510 transactions, and 1,547,961 sessions, along with an AOV of $100-$125 and a conversion rate of 2.00-2.50%. discoverytoys.us, elc.co.uk, and johnlewis.com also showcase varying levels of revenue, transactions, sessions, AOV, and conversion rates in comparison to wickeduncle.com. Despite the competition, wickeduncle.com's solid performance metrics demonstrate its effectiveness in the toy market.

fatbraintoys.com screenshot
#1 fatbraintoys.com
1.1M
Revenue
439.7K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
uncommongoods.com screenshot
#2 uncommongoods.com
3.9M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
discoverytoys.us screenshot
#3 discoverytoys.us
51.7K
Revenue
8.2K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
elc.co.uk screenshot
#4 elc.co.uk
223.6K
Revenue
217.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
johnlewis.com screenshot
#5 johnlewis.com
177.1M
Revenue
26M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
wickeduncle.com vs top market performers
wickeduncle.com
top retailers
conversion rate vs average order value for wickeduncle.com and its competitors
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Revenue share by device at wickeduncle.com

In August large majority of sales on wickeduncle.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on wickeduncle.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wickeduncle.com channels

Identify top traffic channels that drive growth for wickeduncle.comand discover how performance of traffic channels has changed over time.

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wickeduncle.com Google Ads spend

Evaluate wickeduncle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickeduncle.com devices

Review wickeduncle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickeduncle.com top markets

Explore wickeduncle.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickeduncle.com country & global rank

Assess the ranking of wickeduncle.com among other retailers within its primary country and worldwide.

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