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May 2025
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Home/Insights/Retailers/wickeduncle.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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306.4K
Revenue
84K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

We have a great selection of presents for boys and a wide range of gifts for girls that we can send direct, gift-wrapped and with a hand written card

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wickeduncle.com's revenueOVER TIME
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Over the past three months, wickeduncle.com revenue has experienced decline of 71%, compared to the preceding three months.

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wickeduncle.com revenue decline for last six months
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OVERVIEW
wickeduncle.com, an e-commerce and shopping website, generated $306,409 in online sales in May 2025, with a conversion rate ranging from 2.50% to 3.00% and an Average Order Value (AOV) of $125-150. This performance puts them above the category median revenue of $83,973. The highest converting site in the category achieved a 3.75% rate, while the lowest was at 0.79%. With 84,037 sessions, wickeduncle.com falls below the category median of 37,355, with the highest number of sessions recorded by boots.com at 27,739,926. The AOV for wickeduncle.com is surpassed by the highest in the category at $349, while the lowest was at $57.
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wickeduncle.com competitors

In May 2025, wickeduncle.com stands out among its competitors with a revenue of $306,409, generated from 2,212 transactions and 84,037 sessions. With an average order value (AOV) ranging from $125 to $150, it boasts a conversion rate of 2.50-3.00%. In comparison, johnlewis.com leads the pack with a significant revenue of $169,779,230, derived from 891,591 transactions and 23,288,040 sessions. Despite having a higher AOV of $175-200, it also achieves a higher conversion rate of 3.50-4.00%. Other competitors such as fatbraintoys.com, elc.co.uk, uncommongoods.com, and discoverytoys.us, each have varying revenue, transaction, session, AOV, and conversion rate metrics, but wickeduncle.com's focus on a specific niche and competitive pricing strategy sets it apart in the market.

fatbraintoys.com screenshot
#1 fatbraintoys.com
913.8K
Revenue
325.5K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
uncommongoods.com screenshot
#2 uncommongoods.com
6.3M
Revenue
2.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
discoverytoys.us screenshot
#3 discoverytoys.us
76.3K
Revenue
11.2K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
elc.co.uk screenshot
#4 elc.co.uk
209.6K
Revenue
183.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
johnlewis.com screenshot
#5 johnlewis.com
169.8M
Revenue
23.3M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
wickeduncle.com vs top market performers
wickeduncle.com
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conversion rate vs average order value for wickeduncle.com and its competitors
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Revenue share by device at wickeduncle.com

In May large majority of sales on wickeduncle.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.

In May large majority of sales on wickeduncle.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices.
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wickeduncle.com channels

Identify top traffic channels that drive growth for wickeduncle.comand discover how performance of traffic channels has changed over time.

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wickeduncle.com Google Ads spend

Evaluate wickeduncle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickeduncle.com devices

Review wickeduncle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickeduncle.com top markets

Explore wickeduncle.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickeduncle.com country & global rank

Assess the ranking of wickeduncle.com among other retailers within its primary country and worldwide.

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