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Jul 2025
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Home/Insights/Retailers/wickeduncle.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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60.3K
Revenue
28.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

We have a great selection of presents for boys and a wide range of gifts for girls that we can send direct, gift-wrapped and with a hand written card

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wickeduncle.com's revenueOVER TIME
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Over the past three months, wickeduncle.com revenue has experienced decline of 43%, compared to the preceding three months.

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wickeduncle.com revenue decline for last six months
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OVERVIEW
In July 2025, wickeduncle.com in the e-commerce_and_shopping industry had online sales revenue of $60,264 (median: $85,151) and a conversion rate of 1.00-1.50% (high: 3.64%, low: 0.7%). The Average Order Value (AOV) was $175-200 (high: $346, low: $57) with 28,453 sessions (median: 40,404). The largest store in the category was qvc.com with $122,268,926 in revenue and boots.com had the highest sessions at 28,051,919.
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wickeduncle.com competitors

In July 2025, wickeduncle.com generated $60,264 in revenue from 323 transactions and 28,453 sessions, with an average order value (AOV) ranging from $175 to $200 and a conversion rate of 1.00-1.50%. In comparison, fatbraintoys.com outperformed Wicked Uncle with $980,752 in revenue, 15,672 transactions, and 371,180 sessions, but had a lower AOV of $50-75 and a higher conversion rate of 4.00-4.50%. Similarly, uncommongoods.com excelled with $3,843,257 in revenue, 33,379 transactions, and 1,518,700 sessions, showcasing a higher AOV of $100-125 and a conversion rate of 2.00-2.50%. While wickeduncle.com had a competitive performance against discoverytoys.us and elc.co.uk, it lagged behind johnlewis.com, which reported $169,507,032 in revenue, 888,112 transactions, and 24,191,498 sessions, with a similar AOV of $175-200 but a higher conversion rate of 3.50-4.00%.

fatbraintoys.com screenshot
#1 fatbraintoys.com
980.8K
Revenue
371.2K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
uncommongoods.com screenshot
#2 uncommongoods.com
3.8M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
discoverytoys.us screenshot
#3 discoverytoys.us
42.5K
Revenue
8.5K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
elc.co.uk screenshot
#4 elc.co.uk
245.1K
Revenue
227.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
johnlewis.com screenshot
#5 johnlewis.com
169.5M
Revenue
24.2M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
wickeduncle.com vs top market performers
wickeduncle.com
top retailers
conversion rate vs average order value for wickeduncle.com and its competitors
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Revenue share by device at wickeduncle.com

In July large majority of sales on wickeduncle.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on wickeduncle.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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wickeduncle.com channels

Identify top traffic channels that drive growth for wickeduncle.comand discover how performance of traffic channels has changed over time.

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wickeduncle.com Google Ads spend

Evaluate wickeduncle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickeduncle.com devices

Review wickeduncle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickeduncle.com top markets

Explore wickeduncle.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickeduncle.com country & global rank

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