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Oct 2025
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Home/Insights/Retailers/wickeduncle.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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39.8K
Revenue
Oct 25
15.3K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

We have a great selection of presents for boys and a wide range of gifts for girls that we can send direct, gift-wrapped and with a hand written card

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wickeduncle.com Annual Revenue and Growth

wickeduncle.com's annual sales on its online store amounted to $9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
wickeduncle.com revenue by year

wickeduncle.com's monthly revenueOVER TIME
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Over the past three months, wickeduncle.com revenue has experienced decline of 79%, compared to the preceding three months.

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wickeduncle.com revenue decline for last six months
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OVERVIEW
In October 2025, wickeduncle.com reported online sales revenue of $39,769, significantly below the e-commerce industry's median of $93,795, with the top competitor, michaels.com, earning over $105 million. The site's conversion rate ranged from 1.00-1.50%, falling short of the industry high of 3.89%, while its average order value (AOV) between $225-250 remained lower than the $350 peak. Additionally, wickeduncle.com garnered 15,331 sessions, far behind the median of 39,049 sessions, illustrating challenges in both traffic and sales performance compared to its industry counterparts.
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wickeduncle.com competitors

In October 2025, wickeduncle.com generated $39,769 in revenue from 171 transactions with 15,331 sessions, resulting in an average order value (AOV) of $225-250 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, fatbraintoys.com outperformed with revenue of $1,732,438 from 30,504 transactions and 443,231 sessions, boasting a higher AOV of $50-75 and a significantly higher conversion rate of 6.50-7.00%. uncommongoods.com also surpassed wickeduncle.com with revenue of $9,151,603 from 79,250 transactions and 2,689,194 sessions, showcasing a higher AOV of $100-125 and a conversion rate of 2.50-3.00%. discoverytoys.us, elc.co.uk, and johnlewis.com all had varying degrees of success in terms of revenue, transactions, sessions, AOV, and conversion rates, with each having its own strengths and weaknesses in comparison to wickeduncle.com.

fatbraintoys.com screenshot
#1 fatbraintoys.com
1.7M
Revenue
443.2K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
uncommongoods.com screenshot
#2 uncommongoods.com
9.2M
Revenue
2.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
discoverytoys.us screenshot
#3 discoverytoys.us
57.7K
Revenue
11.1K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
elc.co.uk screenshot
#4 elc.co.uk
343.5K
Revenue
243K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
johnlewis.com screenshot
#5 johnlewis.com
196.4M
Revenue
27.9M
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
wickeduncle.com vs top market performers
wickeduncle.com
top retailers
conversion rate vs average order value for wickeduncle.com and its competitors
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Revenue share by device at wickeduncle.com

In October large majority of sales on wickeduncle.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on wickeduncle.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wickeduncle.com channels

Identify top traffic channels that drive growth for wickeduncle.comand discover how performance of traffic channels has changed over time.

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wickeduncle.com Google Ads spend

Evaluate wickeduncle.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wickeduncle.com devices

Review wickeduncle.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wickeduncle.com top markets

Explore wickeduncle.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wickeduncle.com country & global rank

Assess the ranking of wickeduncle.com among other retailers within its primary country and worldwide.

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