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Home/Insights/Retailers/1001optical.com.au
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for 1001optical.com.au1001optical.com.au

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6.3K
Revenue
Sep 25
1.8K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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1001optical.com.au is an online platform offering a wide range of eyewear and optical products. The website provides customers with access to a variety of glasses, sunglasses, contact lenses, and optical accessories. Shoppers can browse through different brands, styles, and lens options to find the products that suit their preferences and needs.

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1001optical.com.au Annual Revenue and Growth

1001optical.com.au's annual sales on its online store amounted to $43.9K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$43.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
1001optical.com.au revenue by year

1001optical.com.au's monthly revenueOVER TIME
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Over the past three months, 1001optical.com.au revenue has experienced decline of N/A, compared to the preceding three months.

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1001optical.com.au revenue decline for last six months
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OVERVIEW
In September 2025, 1001optical.com.au generated $6,328 in online sales, significantly below the BEAUTY AND COSMETICS median of $40,540, with a conversion rate of 1.50-2.00%, also lower than the sector's high of 4.54%. Its average order value (AOV) ranged from $175 to $200, slightly below the industry high of $203. The website recorded 1,836 sessions, far fewer than the median of 18,928 in its category, highlighting a substantial gap in traffic compared to industry leaders like ulta.com and sephora.com, which dominate the market with revenues and sessions in the millions.
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1001optical.com.au competitors

In September 2025, 1001optical.com.au reported a revenue of 6,328 with 35 transactions and 1,836 sessions, boasting an average order value (AOV) of 175-200 and a conversion rate of 1.50-2.00. When comparing these metrics to its competitors, it is evident that 1001optical.com.au lags behind in terms of revenue and transactions. visiondirect.com.au outperformed with a revenue of 529,127 and 2,379 transactions, while eyebuydirect.com saw a significant revenue of 25,569,600 with 202,148 transactions. framesdirect.com also surpassed 1001optical.com.au with a revenue of 2,493,018 and 15,718 transactions. Although 1001optical.com.au's AOV and conversion rate fall within the competitive range, its revenue and transactions could be improved to better compete with top performers like eyebuydirect.com and ray-ban.com.

visiondirect.com.au screenshot
#1 visiondirect.com.au
529.1K
Revenue
298.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
eyebuydirect.com screenshot
#2 eyebuydirect.com
25.6M
Revenue
4.4M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
framesdirect.com screenshot
#3 framesdirect.com
2.5M
Revenue
642.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
sunglasshut.com screenshot
#4 sunglasshut.com
6M
Revenue
2.6M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
ray-ban.com screenshot
#5 ray-ban.com
24M
Revenue
11.3M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
1001optical.com.au vs top market performers
1001optical.com.au
top retailers
conversion rate vs average order value for 1001optical.com.au and its competitors
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brands overtime comparison

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1001optical.com.au channels

Identify top traffic channels that drive growth for 1001optical.com.auand discover how performance of traffic channels has changed over time.

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1001optical.com.au Google Ads spend

Evaluate 1001optical.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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1001optical.com.au devices

Review 1001optical.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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1001optical.com.au top markets

Explore 1001optical.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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1001optical.com.au country & global rank

Assess the ranking of 1001optical.com.au among other retailers within its primary country and worldwide.

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