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Dec 2025
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Home/Insights/Retailers/hoeffner.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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31.1M
Revenue
Dec 25
2.9M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$700-800
AOV
Dec 25
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Hoeffner.de is an online retail platform that offers a wide range of furniture, home decor, appliances, and accessories. They provide products for various areas of the home, including living rooms, bedrooms, kitchens, and outdoor spaces. Hoeffner.de also offers customer services such as delivery options, assembly assistance, and returns.

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hoeffner.de Annual Revenue and Growth

hoeffner.de's annual sales on its online store amounted to $292.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$292.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hoeffner.de revenue by year

hoeffner.de's monthly revenueOVER TIME
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Over the past three months, hoeffner.de revenue has experienced growth of 94%, compared to the preceding three months.

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hoeffner.de revenue growth for last six months
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OVERVIEW
In December 2025, hoeffner.de generated online sales of $31,141,022, significantly above the median of $156,465 in the home and garden/furniture sector, though far behind industry leader ikea.com at $795,900,179. The site's conversion rate ranged from 1.00% to 1.50%, falling short of the high benchmark of 2.0%. With an average order value (AOV) between $775 and $800, hoeffner.de is competitive, yet still below the high AOV of $1,208. It attracted 2,906,052 sessions, dwarfed by ikea.com's 238,379,008 but vastly exceeding the median of 37,321 in its category.
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hoeffner.de competitors

In December 2025, hoeffner.de generated $31,141,022 in revenue from 39,080 transactions with 2,906,052 sessions. The average order value (AOV) ranged from $775 to $800, and the conversion rate was between 1.00% and 1.50%. Compared to its competitors, hoeffner.de outperformed home24.de in revenue, transactions, and sessions. However, it fell short of xxxlutz.de, which had the highest revenue of $54,681,842 and the highest number of transactions and sessions. hoeffner.de had a higher AOV than roller.de, segmueller.de, and wayfair.de. Additionally, hoeffner.de had a similar conversion rate to home24.de and segmueller.de, but was lower than xxxlutz.de and wayfair.de. Overall, hoeffner.de positioned itself as a strong competitor in the market with competitive metrics across revenue, AOV, and conversion rate.

home24.de screenshot
#1 home24.de
22.5M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
xxxlutz.de screenshot
#2 xxxlutz.de
54.7M
Revenue
8M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
roller.de screenshot
#3 roller.de
5.3M
Revenue
2.2M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
segmueller.de screenshot
#4 segmueller.de
9.1M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
wayfair.de screenshot
#5 wayfair.de
448.7K
Revenue
78.3K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
hoeffner.de vs top market performers
hoeffner.de
top retailers
conversion rate vs average order value for hoeffner.de and its competitors
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Revenue share by device at hoeffner.de

In December large majority of sales on hoeffner.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on hoeffner.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hoeffner.de channels

Identify top traffic channels that drive growth for hoeffner.deand discover how performance of traffic channels has changed over time.

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hoeffner.de Google Ads spend

Evaluate hoeffner.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hoeffner.de devices

Review hoeffner.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hoeffner.de top markets

Explore hoeffner.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hoeffner.de country & global rank

Assess the ranking of hoeffner.de among other retailers within its primary country and worldwide.

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