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Nov 2025
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Home/Insights/Retailers/hoeffner.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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47.3M
Revenue
Nov 25
3.6M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$800-900
AOV
Nov 25
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Hoeffner.de is an online retail platform that offers a wide range of furniture, home decor, appliances, and accessories. They provide products for various areas of the home, including living rooms, bedrooms, kitchens, and outdoor spaces. Hoeffner.de also offers customer services such as delivery options, assembly assistance, and returns.

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hoeffner.de Annual Revenue and Growth

hoeffner.de's annual sales on its online store amounted to $292.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$292.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hoeffner.de revenue by year

hoeffner.de's monthly revenueOVER TIME
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Over the past three months, hoeffner.de revenue has experienced growth of 115%, compared to the preceding three months.

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hoeffner.de revenue growth for last six months
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OVERVIEW
In November 2025, hoeffner.de achieved online sales revenue of $47,334,265, significantly exceeding the FURNITURE median of $161,311, though far behind the market leader ikea.com at $813,186,649; with a conversion rate of 1.50-2.00%, hoeffner.de remains competitive but slightly below the high benchmark of 2.15%, while its average order value (AOV) ranged between $800-825, compared to the sector's high of $1,216 and a low of $288; the site garnered 3,633,330 sessions, which starkly contrasts with ikea.com's dominance at 239,654,083 and the median of 35,904 sessions in its category.
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hoeffner.de competitors

In November 2025, hoeffner.de reported a revenue of €47,334,265 with 58,352 transactions and 3,633,330 sessions, resulting in an average order value (AOV) of €800-825 and a conversion rate of 1.50-2.00%. When compared to its competitors, hoeffner.de falls in the middle range in terms of revenue, transactions, and sessions. xxxlutz.de leads the pack with €64,322,970 in revenue, 172,808 transactions, and 8,717,845 sessions, boasting a higher AOV of €350-375. home24.de follows closely behind hoeffner.de with €30,759,702 in revenue, 96,899 transactions, and 6,230,094 sessions, but with a lower AOV of €300-325. Overall, hoeffner.de demonstrates solid performance in the market, holding its ground against both larger and smaller competitors in the furniture retail industry.

home24.de screenshot
#1 home24.de
30.8M
Revenue
6.2M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
xxxlutz.de screenshot
#2 xxxlutz.de
64.3M
Revenue
8.7M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
roller.de screenshot
#3 roller.de
6.5M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
segmueller.de screenshot
#4 segmueller.de
10.8M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
wayfair.de screenshot
#5 wayfair.de
208.7K
Revenue
69.2K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
hoeffner.de vs top market performers
hoeffner.de
top retailers
conversion rate vs average order value for hoeffner.de and its competitors
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Revenue share by device at hoeffner.de

In November large majority of sales on hoeffner.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on hoeffner.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hoeffner.de channels

Identify top traffic channels that drive growth for hoeffner.deand discover how performance of traffic channels has changed over time.

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hoeffner.de Google Ads spend

Evaluate hoeffner.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hoeffner.de devices

Review hoeffner.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hoeffner.de top markets

Explore hoeffner.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hoeffner.de country & global rank

Assess the ranking of hoeffner.de among other retailers within its primary country and worldwide.

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