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May 2026
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Home/Insights/Retailers/hoeffner.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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26.9M
Revenue
May 26
2.8M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$800-900
AOV
May 26
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Hoeffner.de is an online retail platform that offers a wide range of furniture, home decor, appliances, and accessories. They provide products for various areas of the home, including living rooms, bedrooms, kitchens, and outdoor spaces. Hoeffner.de also offers customer services such as delivery options, assembly assistance, and returns.

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hoeffner.de Annual Revenue and Growth

hoeffner.de's annual sales on its online store amounted to $282.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$282.5M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
hoeffner.de revenue by year

hoeffner.de's monthly revenueOVER TIME
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Over the past three months, hoeffner.de revenue has experienced decline of 18%, compared to the preceding three months.

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hoeffner.de revenue decline for last six months
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OVERVIEW
In May 2026, hoeffner.de achieved online sales revenue of $26,866,831, significantly surpassing the home and garden/furniture median of $141,907, although still far below industry leader ikea.com's $507,166,476. With a conversion rate of 1.00-1.50%, it remains below the high benchmark of 2.03% but above the low of 0.28%. The average order value (AOV) ranged from $850 to $875, less than the high of $1,203 but above the low of $294. Notably, the site attracted 2,821,430 sessions, in stark contrast to ikea.com’s 220,716,222, and significantly above the median of 33,650 sessions.
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hoeffner.de competitors

In May 2026, hoeffner.de outperformed its competitors with a revenue of $26,866,831 from 31,550 transactions across 2,821,430 sessions, resulting in an average order value (AOV) of $850-875 and a conversion rate of 1.00-1.50%. In contrast, home24.de generated $18,952,814, achieving a higher transaction volume of 68,688 but at a significantly lower AOV of $275-300. roller.de reported $4,047,021 in revenue with 13,395 transactions and an AOV of $300-325, while segmueller.de had $9,158,855 in revenue and 14,509 transactions with an AOV of $625-650. Finally, wayfair.de struggled with just $185,166 in revenue and 673 transactions, reflecting an AOV of $250-275. Overall, hoeffner.de demonstrated superior financial performance, leveraging a higher AOV to achieve significant revenue despite lower transaction volume compared to its competitors.

home24.de screenshot
#1 home24.de
19M
Revenue
6.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
roller.de screenshot
#2 roller.de
4M
Revenue
1.6M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
segmueller.de screenshot
#3 segmueller.de
9.2M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
wayfair.de screenshot
#4 wayfair.de
185.2K
Revenue
73.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
moemax.de screenshot
#5 moemax.de
10.8M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
hoeffner.de vs top market performers
hoeffner.de
top retailers
conversion rate vs average order value for hoeffner.de and its competitors
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Revenue share by device at hoeffner.de

In May large majority of sales on hoeffner.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on hoeffner.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hoeffner.de channels

Identify top traffic channels that drive growth for hoeffner.deand discover how performance of traffic channels has changed over time.

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hoeffner.de Google Ads spend

Evaluate hoeffner.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hoeffner.de devices

Review hoeffner.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hoeffner.de top markets

Explore hoeffner.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hoeffner.de country & global rank

Assess the ranking of hoeffner.de among other retailers within its primary country and worldwide.

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