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Sep 2026
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Home/Insights/Retailers/hoeffner.de
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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26.3M
Revenue
Sep 26
3.3M
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$800-900
AOV
Sep 26
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Hoeffner.de is an online retail platform that offers a wide range of furniture, home decor, appliances, and accessories. They provide products for various areas of the home, including living rooms, bedrooms, kitchens, and outdoor spaces. Hoeffner.de also offers customer services such as delivery options, assembly assistance, and returns.

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hoeffner.de Annual Revenue and Growth

hoeffner.de's annual sales on its online store amounted to $282.5M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$282.5M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
hoeffner.de revenue by year

hoeffner.de's monthly revenueOVER TIME
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Over the past three months, hoeffner.de revenue has experienced decline of 0.01%, compared to the preceding three months.

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hoeffner.de revenue decline for last six months
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OVERVIEW
In September 2026, hoeffner.de attracted 3.3 million sessions, significantly higher than a typical furniture store, which sees around 28,700 sessions monthly. The site's revenue for online sales reached $26.3 million, a stark contrast to the $137,000 typical for a furniture store. With a conversion rate between 0.50-1.00%, hoeffner.de operates within the typical furniture category range of 0.25% to 1.99%. The average order value (AOV) of $825-850 also falls within the typical range of $296 to $1,221 for the category, showcasing hoeffner.de's robust performance in the furniture market.
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hoeffner.de competitors

hoeffner.de leads the competition in revenue, generating $26.3 million in September 2026. However, in terms of transactions, hoeffner.de ranks second with 31,000, trailing behind home24.de, which achieved 92,100 transactions. hoeffner.de also follows home24.de in sessions, attracting 3.3 million compared to home24.de's 7.2 million. While hoeffner.de boasts a robust average order value (AOV) ranging from $825 to $850, it is worth noting that this figure surpasses the AOVs of its competitors, such as roller.de, which has an AOV of $325 to $350. Regarding conversion rates, hoeffner.de's range of 0.50-1.00% is on par with roller.de but trails behind home24.de and segmueller.de, both of which reach rates of 1.00-1.50%. Overall, hoeffner.de showcases strengths, particularly in revenue, while competing closely with others in transactions and sessions.

home24.de screenshot
#1 home24.de
25M
Revenue
7.2M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
roller.de screenshot
#2 roller.de
4.4M
Revenue
2M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
segmueller.de screenshot
#3 segmueller.de
9.7M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
wayfair.de screenshot
#4 wayfair.de
185.3K
Revenue
59.9K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
moemax.de screenshot
#5 moemax.de
10.8M
Revenue
2M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
hoeffner.de vs top market performers
hoeffner.de
top retailers
conversion rate vs average order value for hoeffner.de and its competitors
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Revenue share by device at hoeffner.de

In September large majority of sales on hoeffner.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on hoeffner.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hoeffner.de channels

Identify top traffic channels that drive growth for hoeffner.deand discover how performance of traffic channels has changed over time.

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hoeffner.de Google Ads spend

Evaluate hoeffner.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hoeffner.de devices

Review hoeffner.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hoeffner.de top markets

Explore hoeffner.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hoeffner.de country & global rank

Assess the ranking of hoeffner.de among other retailers within its primary country and worldwide.

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