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Sep 2025
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Home/Insights/Retailers/hoeffner.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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22.1M
Revenue
Sep 25
2.4M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$700-800
AOV
Sep 25
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Hoeffner.de is an online retail platform that offers a wide range of furniture, home decor, appliances, and accessories. They provide products for various areas of the home, including living rooms, bedrooms, kitchens, and outdoor spaces. Hoeffner.de also offers customer services such as delivery options, assembly assistance, and returns.

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hoeffner.de Annual Revenue and Growth

hoeffner.de's annual sales on its online store amounted to $292.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$292.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hoeffner.de revenue by year

hoeffner.de's monthly revenueOVER TIME
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Over the past three months, hoeffner.de revenue has experienced growth of 19%, compared to the preceding three months.

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hoeffner.de revenue growth for last six months
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OVERVIEW
In September 2025, hoeffner.de generated online sales revenue of $22,085,766, significantly higher than the home and garden/furniture median of $128,623, but far below the leader, ikea.com, at $948,741,774. Its conversion rate ranged from 1.00-1.50%, just under the high benchmark of 1.96%. The average order value (AOV) was between $775-800, compared to a high of $1,213 in the industry. hoeffner.de attracted 2,382,888 sessions, a stark contrast to the industry leader's 238,090,084, while the median sessions stood at 34,751, highlighting both its strong revenue performance and areas for growth.
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hoeffner.de competitors

In September 2025, hoeffner.de reported a revenue of 22,085,766 with 27,743 transactions and 2,382,888 sessions, resulting in an AOV of 775-800 and a conversion rate of 1.00-1.50. Comparing this to its competitors, home24.de had a similar revenue of 22,145,092 but significantly higher transactions and sessions at 69,851 and 5,058,021 respectively. Its AOV was lower at 300-325, but conversion rate remained in the same range. On the other hand, xxxlutz.de stood out with a revenue of 47,875,885, the highest among the competitors, with 130,169 transactions and 6,808,838 sessions. The AOV and conversion rate were also higher than hoeffner.de. roller.de, segmueller.de, and wayfair.de all showed varying metrics in revenue, transactions, sessions, AOV, and conversion rate compared to hoeffner.de.

home24.de screenshot
#1 home24.de
22.1M
Revenue
5.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
xxxlutz.de screenshot
#2 xxxlutz.de
47.9M
Revenue
6.8M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
roller.de screenshot
#3 roller.de
3.8M
Revenue
1.9M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
segmueller.de screenshot
#4 segmueller.de
12M
Revenue
1.5M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
wayfair.de screenshot
#5 wayfair.de
237.5K
Revenue
66.1K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
hoeffner.de vs top market performers
hoeffner.de
top retailers
conversion rate vs average order value for hoeffner.de and its competitors
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Revenue share by device at hoeffner.de

In September large majority of sales on hoeffner.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on hoeffner.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hoeffner.de channels

Identify top traffic channels that drive growth for hoeffner.deand discover how performance of traffic channels has changed over time.

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hoeffner.de Google Ads spend

Evaluate hoeffner.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hoeffner.de devices

Review hoeffner.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hoeffner.de top markets

Explore hoeffner.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hoeffner.de country & global rank

Assess the ranking of hoeffner.de among other retailers within its primary country and worldwide.

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