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Oct 2025
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Home/Insights/Retailers/hoeffner.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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33.9M
Revenue
Oct 25
3M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$800-900
AOV
Oct 25
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Hoeffner.de is an online retail platform that offers a wide range of furniture, home decor, appliances, and accessories. They provide products for various areas of the home, including living rooms, bedrooms, kitchens, and outdoor spaces. Hoeffner.de also offers customer services such as delivery options, assembly assistance, and returns.

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hoeffner.de Annual Revenue and Growth

hoeffner.de's annual sales on its online store amounted to $292.5M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$292.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hoeffner.de revenue by year

hoeffner.de's monthly revenueOVER TIME
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Over the past three months, hoeffner.de revenue has experienced growth of 69%, compared to the preceding three months.

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hoeffner.de revenue growth for last six months
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OVERVIEW
In October 2025, hoeffner.de, operating in the home and garden furniture industry, generated online sales of $33,873,674 with a conversion rate of 1.00-1.50%, below the sector's high of 2.13%. Its average order value (AOV) ranged from $800 to $825, notably less than the industry's high of $1,221. With 3,043,625 sessions, hoeffner.de's traffic vastly surpassed the median of 35,438 sessions in its category, though still significantly behind the market leader, ikea.com, which had 238,858,819 sessions and $725,591,313 in revenue.
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hoeffner.de competitors

In October 2025, hoeffner.de reported a revenue of 33,873,674 with 42,157 transactions and 3,043,625 sessions, boasting an average order value (AOV) between 800-825 and a conversion rate of 1.00-1.50%. Compared to its competitors, home24.de had a revenue of 25,493,851 with 78,841 transactions and 5,530,601 sessions, a lower AOV of 300-325, but a similar conversion rate. xxxlutz.de outperformed all with a revenue of 54,993,275, 149,255 transactions, and 7,948,937 sessions, with a higher AOV of 350-375 and conversion rate of 1.50-2.00%. roller.de, on the other hand, lagged behind with 4,385,840 revenue, 14,987 transactions, and 2,161,341 sessions, showing a lower AOV of 275-300 and conversion rate of 0.50-1.00%. segmueller.de and wayfair.de fell in between these metrics with their own revenue, transactions, sessions, AOV, and conversion rates.

home24.de screenshot
#1 home24.de
25.5M
Revenue
5.5M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
xxxlutz.de screenshot
#2 xxxlutz.de
55M
Revenue
7.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
roller.de screenshot
#3 roller.de
4.4M
Revenue
2.2M
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
segmueller.de screenshot
#4 segmueller.de
10M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
wayfair.de screenshot
#5 wayfair.de
213.5K
Revenue
64K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
hoeffner.de vs top market performers
hoeffner.de
top retailers
conversion rate vs average order value for hoeffner.de and its competitors
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Revenue share by device at hoeffner.de

In October large majority of sales on hoeffner.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on hoeffner.de, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hoeffner.de channels

Identify top traffic channels that drive growth for hoeffner.deand discover how performance of traffic channels has changed over time.

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hoeffner.de Google Ads spend

Evaluate hoeffner.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hoeffner.de devices

Review hoeffner.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hoeffner.de top markets

Explore hoeffner.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hoeffner.de country & global rank

Assess the ranking of hoeffner.de among other retailers within its primary country and worldwide.

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