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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for aveda.comaveda.com

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4.5M
Revenue
Dec 25
888.6K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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Aveda.com is a website that showcases a wide range of products for hair care, skincare, body care, and makeup. They offer an assortment of eco-friendly and plant-based products for both men and women. Customers can explore their extensive product collection, read ingredient details, and find beauty consultations for individual needs.

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aveda.com Annual Revenue and Growth

aveda.com's annual sales on its online store amounted to $54.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$54.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
aveda.com revenue by year

aveda.com's monthly revenueOVER TIME
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Over the past three months, aveda.com revenue has experienced growth of 66%, compared to the preceding three months.

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aveda.com revenue growth for last six months
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OVERVIEW
In December 2025, aveda.com generated online sales revenue of $4,507,865, significantly higher than the BEAUTY AND COSMETICS median of $53,444, but still far behind ulta.com's $152,769,917. The site achieved a conversion rate between 3.00-3.50%, which is competitive yet below the category's high of 4.87%. Aveda's average order value (AOV) ranged from $150-175, also below the high of $191. The website recorded 888,637 sessions, substantially above the industry median of 23,270 but dwarfed by sephora.com's impressive 76,213,109 sessions, indicating room for growth in attracting traffic.
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aveda.com competitors

In December 2025, aveda.com outperformed its competitors in terms of revenue, with $4,507,865, compared to bellaffair.com with $46,485, glamalot.com with $5,241, livingproof.com with $855,704, devacurl.com with $126,071, and functionofbeauty.com with $97,441. aveda.com also had the highest number of transactions at 28,301, followed by livingproof.com with 15,929 and devacurl.com with 1,189. In terms of sessions, aveda.com had the highest at 888,637, while livingproof.com followed with 506,924. aveda.com's average order value (AOV) fell within the range of $150-175, similar to glamalot.com and devacurl.com, while its conversion rate was between 3.00-3.50%, comparable to livingproof.com and glamalot.com. Overall, aveda.com showcased a strong performance across multiple domains compared to its competitors.

bellaffair.com screenshot
#1 bellaffair.com
46.5K
Revenue
24K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
glamalot.com screenshot
#2 glamalot.com
5.2K
Revenue
2.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
livingproof.com screenshot
#3 livingproof.com
855.7K
Revenue
506.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
redken.com screenshot
#4 redken.com
694.9K
Revenue
587.1K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
devacurl.com screenshot
#5 devacurl.com
126.1K
Revenue
64.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
aveda.com vs top market performers
aveda.com
top retailers
conversion rate vs average order value for aveda.com and its competitors
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Revenue share by device at aveda.com

In December large majority of sales on aveda.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In December large majority of sales on aveda.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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aveda.com channels

Identify top traffic channels that drive growth for aveda.comand discover how performance of traffic channels has changed over time.

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aveda.com Google Ads spend

Evaluate aveda.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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aveda.com devices

Review aveda.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aveda.com top markets

Explore aveda.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aveda.com country & global rank

Assess the ranking of aveda.com among other retailers within its primary country and worldwide.

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