Get Your Free 2025 Daily Holiday Revenue Report

2025 Holiday Report

Grips
Nov 2025
All countries
Home/Insights/Retailers/devacurl.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for devacurl.comdevacurl.com

Start benchmarking for free
Sign in with GoogleSign up with Google
135.4K
Revenue
Nov 25
64.8K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
Loading...

Devacurl.com is an online platform that offers an array of hair care products and accessories. They provide a wide range of specialized products catering to curly and wavy hair types. Visitors can explore their offerings, gather hair care tips, and access a variety of salon services facilitated by certified stylists.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

devacurl.com Annual Revenue and Growth

devacurl.com's annual sales on its online store amounted to $2.4M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.4M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
devacurl.com revenue by year

devacurl.com's monthly revenueOVER TIME
View real-time data

Over the past three months, devacurl.com revenue has experienced decline of 6.1%, compared to the preceding three months.

View real-time data
devacurl.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In November 2025, devacurl.com generated $135,450 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $52,547, though still behind the leader, ulta.com at $145,643,880; with a conversion rate of 2.00-2.50%, devacurl.com is above the lower threshold of 1.38% but far from the high of 5.32%, while its average order value (AOV) ranges from $100-125, lower than the sector's high of $204; the site attracted 64,837 sessions, substantially higher than the median of 19,748, though dwarfed by sephora.com's staggering 76,114,809 sessions.
Read more

devacurl.com competitors

In November 2025, devacurl.com generated a revenue of $135,450 with 1,307 transactions and 64,837 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, we can see that curlsmith.com leads the pack with a staggering revenue of $2,278,140 from 25,937 transactions and 482,647 sessions. lusbrands.com also stands out with a revenue of $72,433 from 409 transactions and 5,076 sessions, showing a high AOV of $175-200 and a remarkable conversion rate of 8.00-8.50%. ouidad.com follows with a revenue of $336,393, while naturallycurly.com lags behind with only $15,073 in revenue. carolsdaughter.com falls at the bottom with a revenue of $65,476 and a lower conversion rate of 0.50-1.00%.

ouidad.com screenshot
#1 ouidad.com
336.4K
Revenue
135.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
naturallycurly.com screenshot
#2 naturallycurly.com
15.1K
Revenue
4.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
lusbrands.com screenshot
#3 lusbrands.com
72.4K
Revenue
5.1K
Sessions
8.0-8.5%
Conv. rate
$175-200
AOV
curlsmith.com screenshot
#4 curlsmith.com
2.3M
Revenue
482.6K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
carolsdaughter.com screenshot
#5 carolsdaughter.com
65.5K
Revenue
106.7K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
devacurl.com vs top market performers
devacurl.com
top retailers
conversion rate vs average order value for devacurl.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at devacurl.com

In November large majority of sales on devacurl.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on devacurl.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

devacurl.com channels

Identify top traffic channels that drive growth for devacurl.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

devacurl.com Google Ads spend

Evaluate devacurl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

devacurl.com devices

Review devacurl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

devacurl.com top markets

Explore devacurl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

devacurl.com country & global rank

Assess the ranking of devacurl.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard