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May 2025
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Home/Insights/Retailers/devacurl.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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169K
Revenue
66.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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Devacurl.com is an online platform that offers an array of hair care products and accessories. They provide a wide range of specialized products catering to curly and wavy hair types. Visitors can explore their offerings, gather hair care tips, and access a variety of salon services facilitated by certified stylists.

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devacurl.com's revenueOVER TIME
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Over the past three months, devacurl.com revenue has experienced growth of 8.9%, compared to the preceding three months.

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devacurl.com revenue growth for last six months
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OVERVIEW
In May 2025, devacurl.com in the BEAUTY AND COSMETICS industry had online sales revenue of $169,022, a conversion rate of 2.00-2.50%, and an AOV of $100-125. With 66,096 sessions, it performed better than the median sessions of 19,997. The highest revenue in the category was $96,002,620 from ulta.com, while the highest conversion rate was 4.51% and the highest AOV was $213. On the lower end, a conversion rate of 1.17% and an AOV of $53 were observed. sephora.com had the highest number of sessions at 38,510,361.
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devacurl.com competitors

In May 2025, devacurl.com generated $169,022 in revenue from 1,375 transactions and 66,096 sessions, with an average order value (AOV) ranging from $100-$125 and a conversion rate of 2.00-2.50%. Comparing devacurl.com to its competitors, curlsmith.com leads with $1,080,883 in revenue from 10,844 transactions and 520,907 sessions, with an AOV of $75-$100 and the same conversion rate. lusbrands.com follows with $310,203 in revenue from 2,724 transactions and 134,504 sessions, with a similar AOV range and conversion rate. naturallycurly.com falls behind with $13,701 in revenue from 170 transactions and 7,377 sessions, while carolsdaughter.com and ouidad.com also show competitive figures. devacurl.com holds its own in terms of revenue, transactions, and conversion rate when compared to its competitors in the curly hair care industry in May 2025.

ouidad.com screenshot
#1 ouidad.com
245.7K
Revenue
121.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
naturallycurly.com screenshot
#2 naturallycurly.com
13.7K
Revenue
7.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
lusbrands.com screenshot
#3 lusbrands.com
310.2K
Revenue
134.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
curlsmith.com screenshot
#4 curlsmith.com
1.1M
Revenue
520.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
carolsdaughter.com screenshot
#5 carolsdaughter.com
76.5K
Revenue
152K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
devacurl.com vs top market performers
devacurl.com
top retailers
conversion rate vs average order value for devacurl.com and its competitors
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Revenue share by device at devacurl.com

In May large majority of sales on devacurl.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.

In May large majority of sales on devacurl.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.
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devacurl.com channels

Identify top traffic channels that drive growth for devacurl.comand discover how performance of traffic channels has changed over time.

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devacurl.com Google Ads spend

Evaluate devacurl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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devacurl.com devices

Review devacurl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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devacurl.com top markets

Explore devacurl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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devacurl.com country & global rank

Assess the ranking of devacurl.com among other retailers within its primary country and worldwide.

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