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Sep 2026
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Home/Insights/Retailers/devacurl.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for devacurl.comdevacurl.com

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85.1K
Revenue
Sep 26
65.2K
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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Devacurl.com is an online platform that offers an array of hair care products and accessories. They provide a wide range of specialized products catering to curly and wavy hair types. Visitors can explore their offerings, gather hair care tips, and access a variety of salon services facilitated by certified stylists.

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devacurl.com Annual Revenue and Growth

devacurl.com's annual sales on its online store amounted to $1.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
devacurl.com revenue by year

devacurl.com's monthly revenueOVER TIME
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Over the past three months, devacurl.com revenue has experienced decline of 54%, compared to the preceding three months.

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devacurl.com revenue decline for last six months
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OVERVIEW
In September 2026, devacurl.com generated $85,100 in online sales, significantly above an average beauty and cosmetics store's $35,500. Its conversion rate stands at 1.00-1.50%, which is within the category's typical range of 1.06% to 4.56%. The average order value (AOV) ranges from $100 to $125, also within the typical range of $50 to $214. With 65,200 sessions, devacurl.com outperforms an average beauty and cosmetics store, which typically sees around 14,500 sessions a month, while the most-visited, sephora.com, attracts 66.1 million sessions.
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devacurl.com competitors

In September 2026, devacurl.com trails significantly in both revenue and sessions compared to its competitors. It reports revenue of $85,100 with 65,200 sessions, while curlsmith.com leads with a remarkable $1.2 million and 399,000 sessions. In terms of transactions, devacurl.com achieves 812, which is outperformed by curlsmith.com with 11,700 transactions. Conversely, devacurl.com has an average order value (AOV) of $100-125, comparable to naturallycurly.com and curlsmith.com, but lower than lusbrands.com, which sits at $125-150. While devacurl.com maintains a conversion rate of 1.00-1.50%, it is surpassed by ouidad.com and curlsmith.com, whose rates range from 1.50-2.00% and 2.50-3.00%, respectively, indicating room for improvement in converting traffic into sales.

ouidad.com screenshot
#1 ouidad.com
259K
Revenue
159.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
naturallycurly.com screenshot
#2 naturallycurly.com
9.5K
Revenue
3.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
lusbrands.com screenshot
#3 lusbrands.com
19.5K
Revenue
8.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
curlsmith.com screenshot
#4 curlsmith.com
1.2M
Revenue
399.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
carolsdaughter.com screenshot
#5 carolsdaughter.com
86.2K
Revenue
117.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
devacurl.com vs top market performers
devacurl.com
top retailers
conversion rate vs average order value for devacurl.com and its competitors
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Industries devacurl.com operates in

devacurl.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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devacurl.com channels

Identify top traffic channels that drive growth for devacurl.comand discover how performance of traffic channels has changed over time.

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devacurl.com Google Ads spend

Evaluate devacurl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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devacurl.com devices

Review devacurl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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devacurl.com top markets

Explore devacurl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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devacurl.com country & global rank

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