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May 2026
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Home/Insights/Retailers/devacurl.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for devacurl.comdevacurl.com

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247K
Revenue
May 26
89.9K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$100-125
AOV
May 26
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Devacurl.com is an online platform that offers an array of hair care products and accessories. They provide a wide range of specialized products catering to curly and wavy hair types. Visitors can explore their offerings, gather hair care tips, and access a variety of salon services facilitated by certified stylists.

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devacurl.com Annual Revenue and Growth

devacurl.com's annual sales on its online store amounted to $1.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.6M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
devacurl.com revenue by year

devacurl.com's monthly revenueOVER TIME
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Over the past three months, devacurl.com revenue has experienced growth of 68%, compared to the preceding three months.

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devacurl.com revenue growth for last six months
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OVERVIEW
In May 2026, devacurl.com, operating in the BEAUTY AND COSMETICS sector, achieved impressive online sales revenue of $247,027, significantly exceeding the median of $41,533. With a conversion rate between 2.00-2.50%, it falls short of the industry's high of 4.55% yet surpasses the low of 1.21%. The average order value (AOV) ranges from $100-125, below the high of $205, while sessions totaled 89,915, notably higher than the median of 16,416 but far less than sephora.com's 60,095,887 sessions, indicating a strong market presence and potential for growth within a competitive landscape.
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devacurl.com competitors

In May 2026, devacurl.com generated $247,027 in revenue with 2,180 transactions from 89,915 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. In comparison, curlsmith.com leads significantly with $968,192 in revenue and 11,051 transactions across 474,496 sessions, maintaining a similar conversion rate of 2.00-2.50% but with a lower AOV of $75-100. Meanwhile, ouidad.com earned $243,530 with 3,108 transactions from 176,960 sessions, showing a slightly lower conversion rate of 1.50-2.00% and an AOV of $75-100. naturallycurly.com, while having a much lower revenue of $15,990 and 243 transactions from 7,709 sessions, features the highest conversion rate at 3.00-3.50%. Overall, devacurl.com competes effectively, especially against its more established rivals, but still trails behind in revenue compared to curlsmith.com.

ouidad.com screenshot
#1 ouidad.com
243.5K
Revenue
177K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
naturallycurly.com screenshot
#2 naturallycurly.com
16K
Revenue
7.7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
lusbrands.com screenshot
#3 lusbrands.com
12.8K
Revenue
6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
curlsmith.com screenshot
#4 curlsmith.com
968.2K
Revenue
474.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
carolsdaughter.com screenshot
#5 carolsdaughter.com
65.9K
Revenue
125.5K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
devacurl.com vs top market performers
devacurl.com
top retailers
conversion rate vs average order value for devacurl.com and its competitors
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Revenue share by device at devacurl.com

In May large majority of sales on devacurl.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on devacurl.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries devacurl.com operates in

devacurl.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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devacurl.com channels

Identify top traffic channels that drive growth for devacurl.comand discover how performance of traffic channels has changed over time.

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devacurl.com Google Ads spend

Evaluate devacurl.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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devacurl.com devices

Review devacurl.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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devacurl.com top markets

Explore devacurl.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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devacurl.com country & global rank

Assess the ranking of devacurl.com among other retailers within its primary country and worldwide.

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