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Home/Insights/Retailers/functionofbeauty.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for functionofbeauty.comfunctionofbeauty.com

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102.4K
Revenue
Aug 26
157.2K
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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Functionofbeauty.com is an online platform that sells personalized hair care products. Visitors can create unique formulas by choosing specific features such as scent, color, and ingredients. The website allows customers to tailor their shampoo, conditioner, and other haircare products to meet their individual needs and preferences.

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functionofbeauty.com Annual Revenue and Growth

functionofbeauty.com's annual sales on its online store amounted to $2.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
functionofbeauty.com revenue by year

functionofbeauty.com's monthly revenueOVER TIME
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Over the past three months, functionofbeauty.com revenue has experienced decline of 18%, compared to the preceding three months.

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functionofbeauty.com revenue decline for last six months
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OVERVIEW
functionofbeauty.com operates in the beauty and cosmetics category, achieving notable performance metrics for August 2026. The site generated $102,000 in revenue, significantly higher than the average store in the beauty and cosmetics category, which earns around $46,500 monthly. With 157,000 sessions, it greatly outperformed the category average of 20,600. The conversion rate ranged from 0.50-1.00%, falling below the typical range of 1.08% to 4.58%, while the average order value of $75-100 remains within the category's typical range of $52 to $207.
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functionofbeauty.com competitors

functionofbeauty.com excels in sessions, attracting 157,000 compared to curlsmith.com’s 399,000. In August 2026, curlsmith.com led significantly in revenue with $780,000 and transactions at 8,687, while functionofbeauty.com ranked fourth with $102,000 in revenue and 1,256 transactions. livingproof.com follows with $471,000 in revenue and 6,540 transactions, and itsa10haircare.com achieved $201,000 in revenue with 1,810 transactions. The average order value for functionofbeauty.com aligns with its competitors at $75-100. In terms of conversion rates, functionofbeauty.com shares a range of 0.50-1.00%, trailing behind curlsmith.com and livingproof.com, which achieve conversion rates of 2.00-2.50% and 3.00-3.50%, respectively.

curlsmith.com screenshot
#1 curlsmith.com
780.3K
Revenue
399.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
livingproof.com screenshot
#2 livingproof.com
470.9K
Revenue
210.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
carolsdaughter.com screenshot
#3 carolsdaughter.com
51.6K
Revenue
120.6K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
itsa10haircare.com screenshot
#4 itsa10haircare.com
200.8K
Revenue
96.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
naturallycurly.com screenshot
#5 naturallycurly.com
4.9K
Revenue
2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
functionofbeauty.com vs top market performers
functionofbeauty.com
top retailers
conversion rate vs average order value for functionofbeauty.com and its competitors
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Industries functionofbeauty.com operates in

functionofbeauty.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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functionofbeauty.com channels

Identify top traffic channels that drive growth for functionofbeauty.comand discover how performance of traffic channels has changed over time.

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functionofbeauty.com Google Ads spend

Evaluate functionofbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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functionofbeauty.com devices

Review functionofbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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functionofbeauty.com top markets

Explore functionofbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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functionofbeauty.com country & global rank

Assess the ranking of functionofbeauty.com among other retailers within its primary country and worldwide.

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