functionofbeauty.com
Functionofbeauty.com is an online platform that sells personalized hair care products. Visitors can create unique formulas by choosing specific features such as scent, color, and ingredients. The website allows customers to tailor their shampoo, conditioner, and other haircare products to meet their individual needs and preferences.
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functionofbeauty.com Annual Revenue and Growth
functionofbeauty.com's annual sales on its online store amounted to $2.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.
functionofbeauty.com's monthly revenueOVER TIME
Over the past three months, functionofbeauty.com revenue has experienced growth of 10%, compared to the preceding three months.
functionofbeauty.com competitors
When comparing functionofbeauty.com to its competitors in January 2026, we see that Function of Beauty has a lower revenue of $125,471 compared to Curlsmith at $1,163,847, Living Proof at $833,065, and It's a 10 Haircare at $124,378. However, Function of Beauty has a higher conversion rate range of 0.50-1.00%, while Living Proof leads with a conversion rate of 3.50-4.00%. In terms of transactions, Function of Beauty falls behind with 1,746 transactions compared to Living Proof with 16,055 transactions. When it comes to average order value (AOV), Function of Beauty falls within the $50-75 range, similar to Carol's Daughter and It's a 10 Haircare. Despite its lower revenue, Function of Beauty maintains a competitive edge in terms of conversion rate within the beauty industry.
Revenue share by device at functionofbeauty.com
In January large majority of sales on functionofbeauty.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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functionofbeauty.com channels
Identify top traffic channels that drive growth for functionofbeauty.comand discover how performance of traffic channels has changed over time.
functionofbeauty.com Google Ads spend
Evaluate functionofbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
functionofbeauty.com devices
Review functionofbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
