functionofbeauty.com
Functionofbeauty.com is an online platform that sells personalized hair care products. Visitors can create unique formulas by choosing specific features such as scent, color, and ingredients. The website allows customers to tailor their shampoo, conditioner, and other haircare products to meet their individual needs and preferences.
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functionofbeauty.com Annual Revenue and Growth
functionofbeauty.com's annual sales on its online store amounted to $5.1M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
functionofbeauty.com's monthly revenueOVER TIME
Over the past three months, functionofbeauty.com revenue has experienced decline of 15%, compared to the preceding three months.
functionofbeauty.com competitors
In December 2025, functionofbeauty.com generated $97,441 in revenue with 1,455 transactions and 121,960 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. When compared to its competitors, functionofbeauty.com falls short in terms of revenue against curlsmith.com ($1,858,468) and livingproof.com ($855,704). However, it outperforms carolsdaughter.com ($63,284) and itsa10haircare.com ($254,920). In terms of transactions and sessions, functionofbeauty.com also lags behind curlsmith.com and livingproof.com, but surpasses carolsdaughter.com and itsa10haircare.com. While functionofbeauty.com's AOV falls within the average range among competitors, its conversion rate is at the lower end compared to curlsmith.com and livingproof.com, tying with carolsdaughter.com and outperforming itsa10haircare.com. Overall, functionofbeauty.com has room for growth in terms of revenue and conversion rate compared to its competitors in the haircare industry.
Revenue share by device at functionofbeauty.com
In December large majority of sales on functionofbeauty.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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functionofbeauty.com channels
Identify top traffic channels that drive growth for functionofbeauty.comand discover how performance of traffic channels has changed over time.
functionofbeauty.com Google Ads spend
Evaluate functionofbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
functionofbeauty.com devices
Review functionofbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
