functionofbeauty.com
Functionofbeauty.com is an online platform that sells personalized hair care products. Visitors can create unique formulas by choosing specific features such as scent, color, and ingredients. The website allows customers to tailor their shampoo, conditioner, and other haircare products to meet their individual needs and preferences.
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functionofbeauty.com Annual Revenue and Growth
functionofbeauty.com's annual sales on its online store amounted to $2.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.
functionofbeauty.com's monthly revenueOVER TIME
Over the past three months, functionofbeauty.com revenue has experienced growth of 7.9%, compared to the preceding three months.
functionofbeauty.com competitors
In March 2026, functionofbeauty.com reported a revenue of $139,020 with 2,377 transactions and 164,217 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. In comparison, curlsmith.com led the pack with a revenue of $1,228,313, 14,135 transactions, and 482,644 sessions, boasting an AOV of $75-100 and a conversion rate of 2.50-3.00%. livingproof.com followed with $463,314 in revenue, 8,010 transactions, and 362,879 sessions, maintaining an AOV of $50-75 and a conversion rate of 2.00-2.50%. carolsdaughter.com and itsa10haircare.com trailed behind with revenues of $71,840 and $689,774, respectively. While carolsdaughter.com and functionofbeauty.com shared a similar AOV and conversion rate, itsa10haircare.com showcased a higher AOV range of $100-125 and a conversion rate of 2.50-3.00%, indicating stronger performance in these metrics compared to functionofbeauty.com and its other competitors.
Revenue share by device at functionofbeauty.com
In March large majority of sales on functionofbeauty.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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functionofbeauty.com channels
Identify top traffic channels that drive growth for functionofbeauty.comand discover how performance of traffic channels has changed over time.
functionofbeauty.com Google Ads spend
Evaluate functionofbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
functionofbeauty.com devices
Review functionofbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
