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Home/Insights/Retailers/functionofbeauty.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for functionofbeauty.comfunctionofbeauty.com

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50.6K
Revenue
Sep 26
93K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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Functionofbeauty.com is an online platform that sells personalized hair care products. Visitors can create unique formulas by choosing specific features such as scent, color, and ingredients. The website allows customers to tailor their shampoo, conditioner, and other haircare products to meet their individual needs and preferences.

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functionofbeauty.com Annual Revenue and Growth

functionofbeauty.com's annual sales on its online store amounted to $2.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
functionofbeauty.com revenue by year

functionofbeauty.com's monthly revenueOVER TIME
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Over the past three months, functionofbeauty.com revenue has experienced decline of 41%, compared to the preceding three months.

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functionofbeauty.com revenue decline for last six months
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OVERVIEW
functionofbeauty.com operates within the beauty and cosmetics category, generating $50,600 in revenue for online sales in September 2026. The average store in the beauty and cosmetics category generates around $35,500 monthly, while ulta.com leads the category with $186.2 million. The site has a conversion rate of 0.50-1.00%, which is below the typical range of 1.06% to 4.56%. With an average order value of $50-75 and 93,000 sessions, it remains competitive within the category's typical metrics.
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functionofbeauty.com competitors

In September 2026, functionofbeauty.com shows a strong average order value (AOV) of $50-75, which aligns with carolsdaughter.com and livingproof.com but trails behind curlsmith.com and itsa10haircare.com, both at $100-125. However, functionofbeauty.com ranks fifth in revenue at $50,600, transactions with 724, and sessions totaling 93,000, all significantly lower than curlsmith.com, which leads in each category with $1.2 million in revenue, 11,700 transactions, and 399,000 sessions. Meanwhile, functionofbeauty.com shares its conversion rate range of 0.50-1.00% with carolsdaughter.com, while dailydoseme.com leads with a conversion rate of 3.00-3.50%. Overall, functionofbeauty.com faces challenges compared to its competitors in key performance metrics.

curlsmith.com screenshot
#1 curlsmith.com
1.2M
Revenue
399.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
livingproof.com screenshot
#2 livingproof.com
199.1K
Revenue
197.4K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
carolsdaughter.com screenshot
#3 carolsdaughter.com
86.2K
Revenue
117.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
dailydoseme.com screenshot
#4 dailydoseme.com
1.5K
Revenue
688
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
itsa10haircare.com screenshot
#5 itsa10haircare.com
234.5K
Revenue
141.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
functionofbeauty.com vs top market performers
functionofbeauty.com
top retailers
conversion rate vs average order value for functionofbeauty.com and its competitors
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Industries functionofbeauty.com operates in

functionofbeauty.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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functionofbeauty.com channels

Identify top traffic channels that drive growth for functionofbeauty.comand discover how performance of traffic channels has changed over time.

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functionofbeauty.com Google Ads spend

Evaluate functionofbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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functionofbeauty.com devices

Review functionofbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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functionofbeauty.com top markets

Explore functionofbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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functionofbeauty.com country & global rank

Assess the ranking of functionofbeauty.com among other retailers within its primary country and worldwide.

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