functionofbeauty.com
Functionofbeauty.com is an online platform that sells personalized hair care products. Visitors can create unique formulas by choosing specific features such as scent, color, and ingredients. The website allows customers to tailor their shampoo, conditioner, and other haircare products to meet their individual needs and preferences.
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functionofbeauty.com's revenueOVER TIME
Over the past three months, functionofbeauty.com revenue has experienced decline of 12%, compared to the preceding three months.
functionofbeauty.com competitors
In July 2025, functionofbeauty.com had a revenue of $182,473 with 2,396 transactions and 300,015 sessions. Their average order value (AOV) ranged between $75-100, and their conversion rate was 0.50-1.00%. Comparing this data to its competitors, livingproof.com outperformed functionofbeauty.com with a revenue of $269,611, 3,726 transactions, and 239,827 sessions. However, livingproof.com had a lower AOV of $50-75 but a higher conversion rate of 1.50-2.00%. carolsdaughter.com had lower revenue, transactions, and sessions compared to functionofbeauty.com, with an AOV and conversion rate in a similar range. On the other hand, itsa10haircare.com had a higher revenue of $200,950, 1,730 transactions, and 92,438 sessions, with a higher AOV of $100-125 and conversion rate of 1.50-2.00%. Overall, functionofbeauty.com falls behind livingproof.com and itsa10haircare.com in terms of revenue and conversion rate.
Revenue share by device at functionofbeauty.com
In July large majority of sales on functionofbeauty.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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functionofbeauty.com channels
Identify top traffic channels that drive growth for functionofbeauty.comand discover how performance of traffic channels has changed over time.
functionofbeauty.com Google Ads spend
Evaluate functionofbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
functionofbeauty.com devices
Review functionofbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
