functionofbeauty.com
Functionofbeauty.com is an online platform that sells personalized hair care products. Visitors can create unique formulas by choosing specific features such as scent, color, and ingredients. The website allows customers to tailor their shampoo, conditioner, and other haircare products to meet their individual needs and preferences.
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functionofbeauty.com Annual Revenue and Growth
functionofbeauty.com's annual sales on its online store amounted to $5.1M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
functionofbeauty.com's monthly revenueOVER TIME
Over the past three months, functionofbeauty.com revenue has experienced decline of 47%, compared to the preceding three months.
functionofbeauty.com competitors
functionofbeauty.com falls behind its competitors in terms of revenue, with only $109,960 in October 2025 compared to curlsmith.com's $1,923,004, livingproof.com's $366,927, and itsa10haircare.com's $353,013. functionofbeauty.com also lags behind in transactions and sessions, with 1,541 transactions and 148,471 sessions, while curlsmith.com leads with 21,102 transactions and 483,316 sessions. However, functionofbeauty.com is on par with Carol's Daughter in terms of conversion rate, both at 1.00-1.50, but still trails behind livingproof.com and itsa10haircare.com, both with conversion rates of 2.00-2.50. Despite functionofbeauty.com's strong Average Order Value (AOV) of $50-75, it still has room for improvement to catch up to the higher AOVs of its competitors like curlsmith.com at $75-100 and itsa10haircare.com at $100-125.
Revenue share by device at functionofbeauty.com
In October large majority of sales on functionofbeauty.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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functionofbeauty.com channels
Identify top traffic channels that drive growth for functionofbeauty.comand discover how performance of traffic channels has changed over time.
functionofbeauty.com Google Ads spend
Evaluate functionofbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
functionofbeauty.com devices
Review functionofbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
