functionofbeauty.com
Functionofbeauty.com is an online platform that sells personalized hair care products. Visitors can create unique formulas by choosing specific features such as scent, color, and ingredients. The website allows customers to tailor their shampoo, conditioner, and other haircare products to meet their individual needs and preferences.
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functionofbeauty.com Annual Revenue and Growth
functionofbeauty.com's annual sales on its online store amounted to $5.1M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
functionofbeauty.com's monthly revenueOVER TIME
Over the past three months, functionofbeauty.com revenue has experienced decline of 38%, compared to the preceding three months.
functionofbeauty.com competitors
In September 2025, Function of Beauty reported a revenue of $98,349 with 1,408 transactions and 180,916 sessions. Their average order value (AOV) ranged from $50-75, and their conversion rate was between 0.50-1.00%. In comparison, Curlsmith had the highest revenue of $1,272,994 with 14,117 transactions and 482,051 sessions. Their AOV was $75-100, and the conversion rate was 2.50-3.00%. Living Proof followed with a revenue of $261,953, 4,340 transactions, and 259,693 sessions. Carols Daughter had a revenue of $69,381, 1,148 transactions, and 114,334 sessions, while It's a 10 Haircare generated $150,501 in revenue with 1,577 transactions and 114,037 sessions. Overall, Function of Beauty's performance metrics fall within the range of its competitors, but they lag behind in terms of revenue, transactions, and sessions compared to top performers like Curlsmith.
Revenue share by device at functionofbeauty.com
In September large majority of sales on functionofbeauty.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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functionofbeauty.com channels
Identify top traffic channels that drive growth for functionofbeauty.comand discover how performance of traffic channels has changed over time.
functionofbeauty.com Google Ads spend
Evaluate functionofbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
functionofbeauty.com devices
Review functionofbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
