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May 2025
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Home/Insights/Retailers/functionofbeauty.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for functionofbeauty.comfunctionofbeauty.com

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216.3K
Revenue
278.3K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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Functionofbeauty.com is an online platform that sells personalized hair care products. Visitors can create unique formulas by choosing specific features such as scent, color, and ingredients. The website allows customers to tailor their shampoo, conditioner, and other haircare products to meet their individual needs and preferences.

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functionofbeauty.com's revenueOVER TIME
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Over the past three months, functionofbeauty.com revenue has experienced decline of 15%, compared to the preceding three months.

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functionofbeauty.com revenue decline for last six months
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OVERVIEW
In May 2025, functionofbeauty.com, an online BEAUTY AND COSMETICS retailer, recorded a revenue of $216,329 with a conversion rate of 0.50-1.00% and an AOV of $75-100. The website had 278,297 sessions, while the top performer in the industry, ulta.com, had a revenue of $96,002,620 and sephora.com garnered 38,510,361 sessions. The median revenue in the industry was $46,882, the highest conversion rate was 4.51%, and the highest AOV was $213. These performance metrics position functionofbeauty.com favorably in the competitive BEAUTY AND COSMETICS market.
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functionofbeauty.com competitors

In May 2025, functionofbeauty.com reported a revenue of $216,329 with 2,764 transactions and 278,297 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, Living Proof had a higher revenue of $597,182 with 8,113 transactions and 274,386 sessions, showcasing a lower AOV of $50-$75 but a significantly higher conversion rate of 2.50-3.00%. Its a 10 Haircare fell behind with $272,227 in revenue from 2,584 transactions and 120,739 sessions, but had a higher AOV of $100-$125 and a conversion rate of 2.00-2.50%. Curlsmith surpassed functionofbeauty.com with a revenue of $1,080,883, 10,844 transactions, and 520,907 sessions, offering a similar AOV of $75-$100 and a conversion rate of 2.00-2.50%. Carols Daughter lagged with a revenue of $76,546, 1,236 transactions, and 152,012 sessions, matching functionofbeauty.com's AOV and conversion rate.

curlsmith.com screenshot
#1 curlsmith.com
1.1M
Revenue
520.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
livingproof.com screenshot
#2 livingproof.com
597.2K
Revenue
274.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
carolsdaughter.com screenshot
#3 carolsdaughter.com
76.5K
Revenue
152K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
itsa10haircare.com screenshot
#4 itsa10haircare.com
272.2K
Revenue
120.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
naturallycurly.com screenshot
#5 naturallycurly.com
13.7K
Revenue
7.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
functionofbeauty.com vs top market performers
functionofbeauty.com
top retailers
conversion rate vs average order value for functionofbeauty.com and its competitors
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Revenue share by device at functionofbeauty.com

In May large majority of sales on functionofbeauty.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.

In May large majority of sales on functionofbeauty.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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functionofbeauty.com channels

Identify top traffic channels that drive growth for functionofbeauty.comand discover how performance of traffic channels has changed over time.

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functionofbeauty.com Google Ads spend

Evaluate functionofbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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functionofbeauty.com devices

Review functionofbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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functionofbeauty.com top markets

Explore functionofbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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functionofbeauty.com country & global rank

Assess the ranking of functionofbeauty.com among other retailers within its primary country and worldwide.

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