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Jun 2025
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Home/Insights/Retailers/functionofbeauty.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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179.7K
Revenue
267.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
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Functionofbeauty.com is an online platform that sells personalized hair care products. Visitors can create unique formulas by choosing specific features such as scent, color, and ingredients. The website allows customers to tailor their shampoo, conditioner, and other haircare products to meet their individual needs and preferences.

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functionofbeauty.com's revenueOVER TIME
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Over the past three months, functionofbeauty.com revenue has experienced decline of 16%, compared to the preceding three months.

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functionofbeauty.com revenue decline for last six months
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OVERVIEW
In June 2025, functionofbeauty.com in the BEAUTY AND COSMETICS industry had a revenue of $179,674, conversion rate of 0.50-1.00%, AOV of $75-100, and 267,797 sessions. The median revenue in the category was $43,095, with ulta.com leading at $86,039,297. A very high conversion rate was 4.4% and a low 1.06%, while a high AOV was $209 and a low $50. sephora.com had the highest sessions at 36,910,068, surpassing the median of 19,241.
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functionofbeauty.com competitors

In June 2025, Function of Beauty, with a revenue of $179,674 and 2,395 transactions from 267,797 sessions, falls slightly behind its competitors in terms of revenue and transactions. Its average order value (AOV) falls within the range of $75-$100, and its conversion rate is between 0.50% and 1.00%. Living Proof leads the pack with a revenue of $285,516 from 3,947 transactions and 255,475 sessions, with an AOV of $50-$75 and a conversion rate of 1.50%-2.00%. Curlsmith boasts the highest revenue of $881,551 from 9,249 transactions and 665,275 sessions, with an AOV matching Function of Beauty's and a conversion rate of 1.00%-1.50%. It's a 10 Haircare falls behind in revenue at $167,534 but has a higher AOV of $100-$125 and a conversion rate of 1.50%-2.00%. Carols Daughter trails with a revenue of $64,265, 1,095 transactions, and 132,559 sessions, aligning closely with Function of Beauty's AOV and conversion rate metrics.

curlsmith.com screenshot
#1 curlsmith.com
881.6K
Revenue
665.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
livingproof.com screenshot
#2 livingproof.com
285.5K
Revenue
255.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
carolsdaughter.com screenshot
#3 carolsdaughter.com
64.3K
Revenue
132.6K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
itsa10haircare.com screenshot
#4 itsa10haircare.com
167.5K
Revenue
92.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
naturallycurly.com screenshot
#5 naturallycurly.com
20K
Revenue
10.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
functionofbeauty.com vs top market performers
functionofbeauty.com
top retailers
conversion rate vs average order value for functionofbeauty.com and its competitors
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Revenue share by device at functionofbeauty.com

In June large majority of sales on functionofbeauty.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.

In June large majority of sales on functionofbeauty.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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functionofbeauty.com channels

Identify top traffic channels that drive growth for functionofbeauty.comand discover how performance of traffic channels has changed over time.

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functionofbeauty.com Google Ads spend

Evaluate functionofbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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functionofbeauty.com devices

Review functionofbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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functionofbeauty.com top markets

Explore functionofbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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functionofbeauty.com country & global rank

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