functionofbeauty.com
Functionofbeauty.com is an online platform that sells personalized hair care products. Visitors can create unique formulas by choosing specific features such as scent, color, and ingredients. The website allows customers to tailor their shampoo, conditioner, and other haircare products to meet their individual needs and preferences.
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functionofbeauty.com Annual Revenue and Growth
functionofbeauty.com's annual sales on its online store amounted to $2.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
functionofbeauty.com's monthly revenueOVER TIME
Over the past three months, functionofbeauty.com revenue has experienced growth of 5.8%, compared to the preceding three months.
functionofbeauty.com competitors
In June 2026, functionofbeauty.com reported revenue of $140,546 from 1,666 transactions across 118,342 sessions, resulting in a conversion rate of 1.00-1.50%. In comparison, curlsmith.com generated significantly higher revenue of $903,083 with 9,681 transactions from 399,078 sessions and a conversion rate of 2.00-2.50%. livingproof.com also outperformed functionofbeauty.com with $397,311 in revenue and a similar conversion rate. Conversely, carolsdaughter.com struggled with lower revenue of $61,273 and a conversion rate of 0.50-1.00%. dailydoseme.com reported minimal revenue of $1,477 but had the highest conversion rate at 3.00-3.50%. itsa10haircare.com showed respectable performance with $383,140 in revenue and a conversion rate matching functionofbeauty.com's. Overall, functionofbeauty.com trails behind most competitors, especially in revenue and transactions, while competing closely on conversion rates with a few.
Revenue share by device at functionofbeauty.com
In June large majority of sales on functionofbeauty.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
Industries functionofbeauty.com operates in
functionofbeauty.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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functionofbeauty.com channels
Identify top traffic channels that drive growth for functionofbeauty.comand discover how performance of traffic channels has changed over time.
functionofbeauty.com Google Ads spend
Evaluate functionofbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
functionofbeauty.com devices
Review functionofbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
