functionofbeauty.com
Functionofbeauty.com is an online platform that sells personalized hair care products. Visitors can create unique formulas by choosing specific features such as scent, color, and ingredients. The website allows customers to tailor their shampoo, conditioner, and other haircare products to meet their individual needs and preferences.
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functionofbeauty.com's revenueOVER TIME
Over the past three months, functionofbeauty.com revenue has experienced decline of 15%, compared to the preceding three months.
functionofbeauty.com competitors
In May 2025, functionofbeauty.com reported a revenue of $216,329 with 2,764 transactions and 278,297 sessions, boasting an average order value (AOV) of $75-$100 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, Living Proof had a higher revenue of $597,182 with 8,113 transactions and 274,386 sessions, showcasing a lower AOV of $50-$75 but a significantly higher conversion rate of 2.50-3.00%. Its a 10 Haircare fell behind with $272,227 in revenue from 2,584 transactions and 120,739 sessions, but had a higher AOV of $100-$125 and a conversion rate of 2.00-2.50%. Curlsmith surpassed functionofbeauty.com with a revenue of $1,080,883, 10,844 transactions, and 520,907 sessions, offering a similar AOV of $75-$100 and a conversion rate of 2.00-2.50%. Carols Daughter lagged with a revenue of $76,546, 1,236 transactions, and 152,012 sessions, matching functionofbeauty.com's AOV and conversion rate.
Revenue share by device at functionofbeauty.com
In May large majority of sales on functionofbeauty.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices.
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functionofbeauty.com channels
Identify top traffic channels that drive growth for functionofbeauty.comand discover how performance of traffic channels has changed over time.
functionofbeauty.com Google Ads spend
Evaluate functionofbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
functionofbeauty.com devices
Review functionofbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
