functionofbeauty.com
Functionofbeauty.com is an online platform that sells personalized hair care products. Visitors can create unique formulas by choosing specific features such as scent, color, and ingredients. The website allows customers to tailor their shampoo, conditioner, and other haircare products to meet their individual needs and preferences.
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functionofbeauty.com Annual Revenue and Growth
functionofbeauty.com's annual sales on its online store amounted to $5.1M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
functionofbeauty.com's monthly revenueOVER TIME
Over the past three months, functionofbeauty.com revenue has experienced decline of 30%, compared to the preceding three months.
functionofbeauty.com competitors
When comparing functionofbeauty.com to its competitors in November 2025, we see that functionofbeauty.com has a revenue of $117,412 with 1,705 transactions and 163,807 sessions. Their average order value (AOV) ranges from $50-75, and their conversion rate is between 1.00-1.50%. In comparison, curlsmith.com leads the pack with a revenue of $2,278,140, 25,937 transactions, and 482,647 sessions. They have a higher AOV of $75-100 and a conversion rate of 5.00-5.50%. livingproof.com follows with $716,048 in revenue, 11,191 transactions, and 517,893 sessions, boasting a conversion rate of 2.00-2.50%. carolsdaughter.com and itsa10haircare.com have lower revenues and transaction numbers compared to functionofbeauty.com, but their AOV and conversion rates vary within similar ranges.
Revenue share by device at functionofbeauty.com
In November large majority of sales on functionofbeauty.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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functionofbeauty.com channels
Identify top traffic channels that drive growth for functionofbeauty.comand discover how performance of traffic channels has changed over time.
functionofbeauty.com Google Ads spend
Evaluate functionofbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
functionofbeauty.com devices
Review functionofbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
