functionofbeauty.com
Functionofbeauty.com is an online platform that sells personalized hair care products. Visitors can create unique formulas by choosing specific features such as scent, color, and ingredients. The website allows customers to tailor their shampoo, conditioner, and other haircare products to meet their individual needs and preferences.
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functionofbeauty.com Annual Revenue and Growth
functionofbeauty.com's annual sales on its online store amounted to $2.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
functionofbeauty.com's monthly revenueOVER TIME
Over the past three months, functionofbeauty.com revenue has experienced decline of 25%, compared to the preceding three months.
functionofbeauty.com competitors
In April 2026, functionofbeauty.com reported a revenue of $115,124 with a conversion rate between 1.00% and 1.50%, supported by 2,146 transactions from 154,362 sessions. In contrast, curlsmith.com dominated the market with $1,031,146 in revenue, achieving a higher conversion rate of 2.50% to 3.00% across 12,240 transactions from 475,144 sessions. livingproof.com followed with $355,908 in revenue, a conversion rate of 2.00% to 2.50%, and 6,314 transactions from 303,539 sessions. itsa10haircare.com generated $208,121, showing a conversion rate of 1.50% to 2.00%. Carol's Daughter lagged with $61,094 in revenue and a conversion rate of 0.50% to 1.00%. functionofbeauty.com, with an average order value (AOV) of $50-75, trails behind in revenue and transactions compared to competitors like curlsmith.com and livingproof.com, indicating significant room for growth.
Revenue share by device at functionofbeauty.com
In April large majority of sales on functionofbeauty.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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functionofbeauty.com channels
Identify top traffic channels that drive growth for functionofbeauty.comand discover how performance of traffic channels has changed over time.
functionofbeauty.com Google Ads spend
Evaluate functionofbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
functionofbeauty.com devices
Review functionofbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
