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Nov 2025
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Home/Insights/Retailers/livingproof.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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716K
Revenue
Nov 25
517.9K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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LivingProof.com is an e-commerce platform offering hair care products. They offer a wide range of items including shampoos, conditioners, stylers, and treatments. The website provides an online shopping experience where customers can explore and purchase hair care solutions designed to address specific concerns such as dryness, frizz, and damage.

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livingproof.com Annual Revenue and Growth

livingproof.com's annual sales on its online store amounted to $7.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
livingproof.com revenue by year

livingproof.com's monthly revenueOVER TIME
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Over the past three months, livingproof.com revenue has experienced growth of 70%, compared to the preceding three months.

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livingproof.com revenue growth for last six months
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OVERVIEW
In November 2025, livingproof.com, operating in the BEAUTY AND COSMETICS industry, generated $716,048 in online sales, significantly outperforming the median of $52,547, while its conversion rate ranged between 2.00-2.50%, notably lower than the high of 5.32% in the sector; the site's average order value (AOV) fell between $50-75, considerably less than the top AOV of $204, and it attracted 517,893 sessions, far exceeding the median of 19,748 but dwarfed by sephora.com's 76,114,809 sessions, highlighting both strengths and areas for improvement in their online performance.
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livingproof.com competitors

When comparing livingproof.com to its competitors in November 2025, we see that Living Proof stands out with a revenue of $716,048 from 11,191 transactions and 517,893 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. In comparison, Function of Beauty generated $117,412 in revenue from 1,705 transactions and 163,807 sessions with a lower conversion rate of 1.00-1.50%. AIIR Professional, Davines, Curlsmith, and Better Not Younger also had varying revenue and transaction numbers, with Curlsmith leading the pack at $2,278,140 in revenue from 25,937 transactions and a high conversion rate of 5.00-5.50%. Overall, livingproof.com's performance in terms of revenue and transactions puts it in a competitive position within the industry.

functionofbeauty.com screenshot
#1 functionofbeauty.com
117.4K
Revenue
163.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
aiirprofessional.com screenshot
#2 aiirprofessional.com
14.5K
Revenue
8.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
davines.com screenshot
#3 davines.com
759.9K
Revenue
493.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
curlsmith.com screenshot
#4 curlsmith.com
2.3M
Revenue
482.6K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
better-notyounger.com screenshot
#5 better-notyounger.com
42.5K
Revenue
58.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
livingproof.com vs top market performers
livingproof.com
top retailers
conversion rate vs average order value for livingproof.com and its competitors
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Revenue share by device at livingproof.com

In November large majority of sales on livingproof.com, 91% was finalized on desktop devices, with 8.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on livingproof.com, 91% was finalized on desktop devices, with 8.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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livingproof.com channels

Identify top traffic channels that drive growth for livingproof.comand discover how performance of traffic channels has changed over time.

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livingproof.com Google Ads spend

Evaluate livingproof.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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livingproof.com devices

Review livingproof.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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livingproof.com top markets

Explore livingproof.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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livingproof.com country & global rank

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