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Dec 2025
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Home/Insights/Retailers/livingproof.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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855.7K
Revenue
Dec 25
506.9K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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LivingProof.com is an e-commerce platform offering hair care products. They offer a wide range of items including shampoos, conditioners, stylers, and treatments. The website provides an online shopping experience where customers can explore and purchase hair care solutions designed to address specific concerns such as dryness, frizz, and damage.

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livingproof.com Annual Revenue and Growth

livingproof.com's annual sales on its online store amounted to $7.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
livingproof.com revenue by year

livingproof.com's monthly revenueOVER TIME
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Over the past three months, livingproof.com revenue has experienced growth of 153%, compared to the preceding three months.

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livingproof.com revenue growth for last six months
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OVERVIEW
In December 2025, livingproof.com, a player in the BEAUTY AND COSMETICS industry, generated $855,704 in online sales, significantly exceeding the median revenue of $53,444, but falling short of the top competitor, ulta.com, at $152,769,917. The site boasted a conversion rate of 3.00-3.50%, below the high industry benchmark of 4.87%, and an average order value (AOV) of $50-75, lower than the premium AOV of $191. With 506,924 sessions, livingproof.com surpassed the median of 23,270 but lagged far behind sephora.com, which recorded an impressive 76,213,109 sessions.
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livingproof.com competitors

In December 2025, livingproof.com outperformed its competitors in terms of revenue, with $855,704 compared to the closest competitor curlsmith.com with $1,858,468. livingproof.com also had the highest number of transactions at 15,929, while the competitor with the closest number was curlsmith.com with 21,775 transactions. In terms of sessions, livingproof.com had 506,924 sessions, falling behind davines.com with 581,834 sessions. However, livingproof.com had a higher conversion rate of 3.00-3.50% compared to its competitors, with the closest being curlsmith.com at 4.00-4.50%. The average order value (AOV) for livingproof.com ranged from $50-75, similar to most competitors except for aiirprofessional.com and better-notyounger.com, which had AOVs of $75-100.

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#1 functionofbeauty.com
97.4K
Revenue
122K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
aiirprofessional.com screenshot
#2 aiirprofessional.com
14K
Revenue
8.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
davines.com screenshot
#3 davines.com
797.1K
Revenue
581.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
curlsmith.com screenshot
#4 curlsmith.com
1.9M
Revenue
489.5K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
better-notyounger.com screenshot
#5 better-notyounger.com
36.9K
Revenue
67.6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
livingproof.com vs top market performers
livingproof.com
top retailers
conversion rate vs average order value for livingproof.com and its competitors
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Revenue share by device at livingproof.com

In December large majority of sales on livingproof.com, 91% was finalized on desktop devices, with 8.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on livingproof.com, 91% was finalized on desktop devices, with 8.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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livingproof.com channels

Identify top traffic channels that drive growth for livingproof.comand discover how performance of traffic channels has changed over time.

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livingproof.com Google Ads spend

Evaluate livingproof.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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livingproof.com devices

Review livingproof.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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livingproof.com top markets

Explore livingproof.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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livingproof.com country & global rank

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