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Oct 2025
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Home/Insights/Retailers/livingproof.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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366.9K
Revenue
Oct 25
255.5K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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LivingProof.com is an e-commerce platform offering hair care products. They offer a wide range of items including shampoos, conditioners, stylers, and treatments. The website provides an online shopping experience where customers can explore and purchase hair care solutions designed to address specific concerns such as dryness, frizz, and damage.

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livingproof.com Annual Revenue and Growth

livingproof.com's annual sales on its online store amounted to $7.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
livingproof.com revenue by year

livingproof.com's monthly revenueOVER TIME
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Over the past three months, livingproof.com revenue has experienced decline of 25%, compared to the preceding three months.

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livingproof.com revenue decline for last six months
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OVERVIEW
In October 2025, livingproof.com, operating in the BEAUTY AND COSMETICS industry, generated $366,927 in online sales, significantly above the median of $41,294, with a conversion rate of 2.00-2.50%, falling short of the high industry benchmark of 4.65%. Their average order value (AOV) ranged between $50-75, which is competitive given the high AOV of $202 in the sector. With 255,460 sessions, livingproof.com surpasses the median of 18,156 but remains far from the top competitor, sephora.com, which boasts 49,510,502 sessions, indicating a strong presence in the market despite fierce competition.
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livingproof.com competitors

In October 2025, livingproof.com generated a revenue of $366,927 from 5,986 transactions with 255,460 sessions, boasting a conversion rate of 2.00-2.50 and an average order value (AOV) of $50-75. In comparison, functionofbeauty.com had a revenue of $109,960 from 1,541 transactions with 148,471 sessions, showing a lower conversion rate of 1.00-1.50. AIIR Professional had a revenue of $12,083 from 139 transactions with 8,809 sessions, slightly higher AOV of $75-100, and conversion rate of 1.50-2.00. davines.com led the pack with a revenue of $644,690 from 8,043 transactions with 494,984 sessions, a higher AOV of $75-100, and a comparable conversion rate. curlsmith.com significantly outperformed with a revenue of $1,923,004 from 21,102 transactions with 483,316 sessions, showcasing a high conversion rate of 4.00-4.50. Better Not Younger lagged behind with a revenue of $46,215 from 585 transactions with 52,524 sessions, a higher AOV of $75-100, and a lower conversion rate of 1.00-1.50.

functionofbeauty.com screenshot
#1 functionofbeauty.com
110K
Revenue
148.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
aiirprofessional.com screenshot
#2 aiirprofessional.com
12.1K
Revenue
8.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
davines.com screenshot
#3 davines.com
644.7K
Revenue
495K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
curlsmith.com screenshot
#4 curlsmith.com
1.9M
Revenue
483.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
better-notyounger.com screenshot
#5 better-notyounger.com
46.2K
Revenue
52.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
livingproof.com vs top market performers
livingproof.com
top retailers
conversion rate vs average order value for livingproof.com and its competitors
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Revenue share by device at livingproof.com

In October large majority of sales on livingproof.com, 91% was finalized on desktop devices, with 8.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on livingproof.com, 91% was finalized on desktop devices, with 8.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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livingproof.com channels

Identify top traffic channels that drive growth for livingproof.comand discover how performance of traffic channels has changed over time.

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livingproof.com Google Ads spend

Evaluate livingproof.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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livingproof.com devices

Review livingproof.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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livingproof.com top markets

Explore livingproof.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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livingproof.com country & global rank

Assess the ranking of livingproof.com among other retailers within its primary country and worldwide.

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