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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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262K
Revenue
Sep 25
259.7K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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LivingProof.com is an e-commerce platform offering hair care products. They offer a wide range of items including shampoos, conditioners, stylers, and treatments. The website provides an online shopping experience where customers can explore and purchase hair care solutions designed to address specific concerns such as dryness, frizz, and damage.

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livingproof.com Annual Revenue and Growth

livingproof.com's annual sales on its online store amounted to $7.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
livingproof.com revenue by year

livingproof.com's monthly revenueOVER TIME
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Over the past three months, livingproof.com revenue has experienced decline of 40%, compared to the preceding three months.

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livingproof.com revenue decline for last six months
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OVERVIEW
In September 2025, livingproof.com achieved online sales revenue of $261,953, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, but far behind ulta.com’s leading $93,223,020; the site maintained a conversion rate between 1.50-2.00%, below the industry high of 4.54%, while its average order value (AOV) ranged from $50-75, lower than the high AOV of $203; with 259,693 sessions, livingproof.com exceeded the sector median of 18,928 yet lagged drastically behind sephora.com’s impressive 45,764,193 sessions, highlighting both strengths and opportunities in its performance metrics.
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livingproof.com competitors

When comparing livingproof.com to its competitors in the haircare industry in September 2025, it is evident that Living Proof stands out in terms of revenue, transactions, sessions, and conversion rate. livingproof.com generated a revenue of $261,953 with 4,340 transactions and 259,693 sessions, resulting in a conversion rate of 1.50-2.00%. In comparison, Function of Beauty had lower revenue ($98,349), transactions (1,408), and sessions (180,916) with a lower conversion rate of 0.50-1.00%. Aiir Professional and Davines also had lower revenue and transactions, while Curlsmith surpassed in revenue ($1,272,994) and transactions (14,117) but had fewer sessions. Better Not Younger had the lowest revenue and transactions among the competitors. Overall, Living Proof performed well across key metrics, indicating strong performance in the haircare market.

functionofbeauty.com screenshot
#1 functionofbeauty.com
98.3K
Revenue
180.9K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
aiirprofessional.com screenshot
#2 aiirprofessional.com
20.1K
Revenue
14.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
davines.com screenshot
#3 davines.com
617.1K
Revenue
494.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
curlsmith.com screenshot
#4 curlsmith.com
1.3M
Revenue
482.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
better-notyounger.com screenshot
#5 better-notyounger.com
34K
Revenue
68.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
livingproof.com vs top market performers
livingproof.com
top retailers
conversion rate vs average order value for livingproof.com and its competitors
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Revenue share by device at livingproof.com

In September large majority of sales on livingproof.com, 91% was finalized on desktop devices, with 8.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on livingproof.com, 91% was finalized on desktop devices, with 8.6% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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livingproof.com channels

Identify top traffic channels that drive growth for livingproof.comand discover how performance of traffic channels has changed over time.

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livingproof.com Google Ads spend

Evaluate livingproof.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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livingproof.com devices

Review livingproof.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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livingproof.com top markets

Explore livingproof.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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livingproof.com country & global rank

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