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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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235.6K
Revenue
Aug 25
250.8K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$50-75
AOV
Aug 25
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LivingProof.com is an e-commerce platform offering hair care products. They offer a wide range of items including shampoos, conditioners, stylers, and treatments. The website provides an online shopping experience where customers can explore and purchase hair care solutions designed to address specific concerns such as dryness, frizz, and damage.

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livingproof.com Annual Revenue and Growth

livingproof.com's annual sales on its online store amounted to $7.4M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$7.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
livingproof.com revenue by year

livingproof.com's monthly revenueOVER TIME
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Over the past three months, livingproof.com revenue has experienced decline of 45%, compared to the preceding three months.

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livingproof.com revenue decline for last six months
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OVERVIEW
In August 2025, livingproof.com in the BEAUTY AND COSMETICS industry had a revenue of $235,583, conversion rate of 1.50-2.00%, AOV of $50-75, and 250,826 sessions. The highest online store revenue was $109,440,426 from themancompany.com, highest conversion rate was 4.33%, highest AOV was $202, and highest sessions were 44,212,513 from sephora.com. Median revenue in the industry was $43,264, median sessions were 22,297, and lowest conversion rate was 1.0% with lowest AOV at $46.
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livingproof.com competitors

In August 2025, livingproof.com generated $235,583 in revenue from 3,908 transactions with 250,826 sessions, boasting a conversion rate of 1.50-2.00 and an average order value (AOV) of $50-75. Compared to its competitors, Function of Beauty had revenue of $100,922 from 1,456 transactions and 181,142 sessions, with a lower conversion rate of 0.50-1.00. Aiir Professional had $15,472 in revenue from 166 transactions and 10,779 sessions, with a similar conversion rate but a higher AOV of $75-100. Davines outperformed all with revenue of $671,023 from 8,463 transactions and 535,751 sessions, maintaining a conversion rate similar to livingproof.com and a higher AOV. Curlsmith also excelled with revenue of $1,249,445, 13,429 transactions, and 483,987 sessions, showing the highest conversion rate of 2.50-3.00 among the competitors. Better Not Younger lagged behind with $24,933 revenue, 322 transactions, and 66,196 sessions, with the lowest conversion rate in the group.

functionofbeauty.com screenshot
#1 functionofbeauty.com
100.9K
Revenue
181.1K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
aiirprofessional.com screenshot
#2 aiirprofessional.com
15.5K
Revenue
10.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
davines.com screenshot
#3 davines.com
671K
Revenue
535.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
curlsmith.com screenshot
#4 curlsmith.com
1.2M
Revenue
484K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
better-notyounger.com screenshot
#5 better-notyounger.com
24.9K
Revenue
66.2K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
livingproof.com vs top market performers
livingproof.com
top retailers
conversion rate vs average order value for livingproof.com and its competitors
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Revenue share by device at livingproof.com

In August large majority of sales on livingproof.com, 91% was finalized on desktop devices, with 8.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on livingproof.com, 91% was finalized on desktop devices, with 8.7% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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livingproof.com channels

Identify top traffic channels that drive growth for livingproof.comand discover how performance of traffic channels has changed over time.

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livingproof.com Google Ads spend

Evaluate livingproof.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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livingproof.com devices

Review livingproof.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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livingproof.com top markets

Explore livingproof.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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livingproof.com country & global rank

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