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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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597.2K
Revenue
274.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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LivingProof.com is an e-commerce platform offering hair care products. They offer a wide range of items including shampoos, conditioners, stylers, and treatments. The website provides an online shopping experience where customers can explore and purchase hair care solutions designed to address specific concerns such as dryness, frizz, and damage.

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livingproof.com's revenueOVER TIME
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Over the past three months, livingproof.com revenue has experienced growth of 30%, compared to the preceding three months.

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livingproof.com revenue growth for last six months
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OVERVIEW
In May 2025, livingproof.com in the BEAUTY AND COSMETICS industry reported online sales revenue of $597,182, with a median of $46,882. The conversion rate ranged from 2.50-3.00%, compared to a high of 4.51% and a low of 1.17% in the industry. The average order value (AOV) was between $50-75, while a high AOV in the industry was $213 and a low was $53. The website had 274,386 sessions, far less than the industry leader sephora.com with 38,510,361 sessions, and the median sessions in the industry was 19,997.
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livingproof.com competitors

In May 2025, Living Proof's revenue of $597,182 falls behind its top competitor, Curlsmith, which boasts a revenue of $1,080,883. However, Living Proof leads in transactions with 8,113 compared to Curlsmith's 10,844. In terms of sessions, Living Proof falls in the middle of the pack with 274,386, whereas Function of Beauty has 278,297 sessions. Living Proof's Average Order Value (AOV) ranging from $50-75 is lower than most of its competitors who have AOVs in the $75-100 range, including Curlsmith, Davines, and Better Not Younger. Living Proof's conversion rate of 2.50-3.00% is higher than Function of Beauty and Better Not Younger but lower than Curlsmith and Davines. Overall, Living Proof holds its own in terms of transactions and conversion rate but may need to increase its revenue and AOV to compete with the top performers in the industry.

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Sessions
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AOV
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705.9K
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491.8K
Sessions
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AOV
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1.1M
Revenue
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Sessions
2.0-2.5%
Conv. rate
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AOV
better-notyounger.com screenshot
#5 better-notyounger.com
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Sessions
0.5-1.0%
Conv. rate
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AOV
livingproof.com vs top market performers
livingproof.com
top retailers
conversion rate vs average order value for livingproof.com and its competitors
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Revenue share by device at livingproof.com

In May large majority of sales on livingproof.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices.

In May large majority of sales on livingproof.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices.
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livingproof.com channels

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livingproof.com Google Ads spend

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livingproof.com devices

Review livingproof.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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livingproof.com top markets

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livingproof.com country & global rank

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