scheels.com
Scheels.com is an online retail platform known for its wide range of products. The website offers various items, such as sporting goods, apparel, footwear, and outdoor equipment. Additionally, it features products related to hunting, fishing, camping, and fitness. It caters to diverse interests and hobbies, providing an extensive selection for customers.
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scheels.com Annual Revenue and Growth
scheels.com's annual sales on its online store amounted to $525.6M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
scheels.com's monthly revenueOVER TIME
Over the past three months, scheels.com revenue has experienced growth of 11%, compared to the preceding three months.
scheels.com competitors
In November 2025, scheels.com reported a revenue of $87,918,279 with 340,265 transactions and 10,900,169 sessions, boasting an average order value (AOV) of $250-$275 and a conversion rate of 3.00-3.50%. Comparing scheels.com to its competitors, we see that Bass Pro Shops (basspro.com) leads in revenue with $127,385,285, 557,498 transactions, and 23,531,749 sessions, but has a lower AOV of $225-$250 and a conversion rate of 2.00-2.50%. On the other hand, Dick's Sporting Goods (dickssportinggoods.com) surpasses scheels.com in revenue with $141,772,296, 1,251,941 transactions, and 57,640,222 sessions, but with a lower AOV of $100-$125 and a conversion rate of 2.00-2.50%. In terms of AOV and conversion rate, scheels.com closely aligns with Optics Planet (opticsplanet.com), which reported a revenue of $23,918,202, 92,145 transactions, and 5,571,226 sessions.
Revenue share by device at scheels.com
In November large majority of sales on scheels.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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scheels.com channels
Identify top traffic channels that drive growth for scheels.comand discover how performance of traffic channels has changed over time.
scheels.com Google Ads spend
Evaluate scheels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
scheels.com devices
Review scheels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
