scheels.com
Scheels.com is an online retail platform known for its wide range of products. The website offers various items, such as sporting goods, apparel, footwear, and outdoor equipment. Additionally, it features products related to hunting, fishing, camping, and fitness. It caters to diverse interests and hobbies, providing an extensive selection for customers.
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scheels.com Annual Revenue and Growth
scheels.com's annual sales on its online store amounted to $763.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.
scheels.com's monthly revenueOVER TIME
Over the past three months, scheels.com revenue has experienced growth of 74%, compared to the preceding three months.
scheels.com competitors
In January 2026, scheels.com reported a revenue of $67,983,579 with 259,394 transactions and 8,843,658 sessions, boasting an average order value (AOV) of $250-275 and a conversion rate of 2.50-3.00%. When compared to its competitors, scheels.com falls behind in revenue compared to dickssportinggoods.com with $102,896,993 and basspro.com with $91,464,556. However, scheels.com outperforms academy.com, midwayusa.com, and opticsplanet.com in terms of revenue. scheels.com also has a lower number of transactions and sessions compared to dickssportinggoods.com, which had 850,250 transactions and 40,123,045 sessions. Despite this, scheels.com maintains a competitive AOV and conversion rate in line with its top competitors in the sports and outdoor retail industry.
Revenue share by device at scheels.com
In January large majority of sales on scheels.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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scheels.com channels
Identify top traffic channels that drive growth for scheels.comand discover how performance of traffic channels has changed over time.
scheels.com Google Ads spend
Evaluate scheels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
scheels.com devices
Review scheels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
