scheels.com
Scheels.com is an online retail platform known for its wide range of products. The website offers various items, such as sporting goods, apparel, footwear, and outdoor equipment. Additionally, it features products related to hunting, fishing, camping, and fitness. It caters to diverse interests and hobbies, providing an extensive selection for customers.
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scheels.com Annual Revenue and Growth
scheels.com's annual sales on its online store amounted to $763.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
scheels.com's monthly revenueOVER TIME
Over the past three months, scheels.com revenue has experienced growth of 17%, compared to the preceding three months.
scheels.com competitors
In August 2026, scheels.com leads its competitors in average order value (AOV), with a range of $250-275. This strong performance supports its revenue of $101.2 million, placing it second among the competition, behind dickssportinggoods.com, which generated $184.4 million. In terms of transactions, scheels.com achieved 393,000, ranking third, trailing behind dickssportinggoods.com’s 1.5 million and academy.com’s 569,000. When it comes to sessions, scheels.com recorded 13.6 million, putting it fourth, while dickssportinggoods.com topped the list with 64.9 million. Conversion rates for scheels.com range from 2.50-3.00%, on par with academy.com, while basspro.com trails with a conversion rate of 1.50-2.00%. Overall, scheels.com showcases strengths in AOV and solid revenue, but it faces challenges in transaction volume and site traffic compared to some of its major competitors.
Revenue share by device at scheels.com
In August large majority of sales on scheels.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries scheels.com operates in
scheels.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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scheels.com channels
Identify top traffic channels that drive growth for scheels.comand discover how performance of traffic channels has changed over time.
scheels.com Google Ads spend
Evaluate scheels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
scheels.com devices
Review scheels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
