scheels.com
Scheels.com is an online retail platform known for its wide range of products. The website offers various items, such as sporting goods, apparel, footwear, and outdoor equipment. Additionally, it features products related to hunting, fishing, camping, and fitness. It caters to diverse interests and hobbies, providing an extensive selection for customers.
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scheels.com Annual Revenue and Growth
scheels.com's annual sales on its online store amounted to $525.6M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
scheels.com's monthly revenueOVER TIME
Over the past three months, scheels.com revenue has experienced decline of 3.4%, compared to the preceding three months.
scheels.com competitors
In September 2025, scheels.com reported a revenue of $47,785,583 with 185,306 transactions and 6,906,970 sessions. The average order value (AOV) ranged from $250-$275 with a conversion rate of 2.50-3.00%. When compared to its competitors, scheels.com falls behind dickssportinggoods.com in terms of revenue, transactions, and sessions. However, scheels.com outperforms basspro.com in conversion rate and AOV. Additionally, scheels.com surpasses academy.com, midwayusa.com, and opticsplanet.com in terms of revenue, transactions, AOV, and conversion rate. Overall, while scheels.com may not have the highest revenue or the most transactions among its competitors, it excels in terms of AOV and conversion rate, showcasing its ability to generate more revenue per customer.
Revenue share by device at scheels.com
In September large majority of sales on scheels.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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scheels.com channels
Identify top traffic channels that drive growth for scheels.comand discover how performance of traffic channels has changed over time.
scheels.com Google Ads spend
Evaluate scheels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
scheels.com devices
Review scheels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
