scheels.com
Scheels.com is an online retail platform known for its wide range of products. The website offers various items, such as sporting goods, apparel, footwear, and outdoor equipment. Additionally, it features products related to hunting, fishing, camping, and fitness. It caters to diverse interests and hobbies, providing an extensive selection for customers.
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scheels.com Annual Revenue and Growth
scheels.com's annual sales on its online store amounted to $763.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
scheels.com's monthly revenueOVER TIME
Over the past three months, scheels.com revenue has experienced growth of 32%, compared to the preceding three months.
scheels.com competitors
In June 2026, scheels.com generated $83,713,674 in revenue from 324,476 transactions across 10,835,909 sessions, boasting an average order value (AOV) of $250-275 and a conversion rate of 2.50-3.00%. Competitor basspro.com earned $75,235,686 with 335,699 transactions and a lower AOV of $200-225, despite a higher session count of 20,778,932 and a conversion rate of 1.50-2.00%. Meanwhile, academy.com reported revenue of $61,364,997 with 617,628 transactions, though it had a significantly lower AOV of $75-100 and a similar conversion rate. Leading the pack, dickssportinggoods.com dominated with $186,402,426 in revenue, yet had a lower AOV of $100-125 from 1,532,202 transactions. midwayusa.com and opticsplanet.com had revenues of $22,416,432 and $14,519,948, respectively, with AOVs between $225-250 and $250-275, both underperforming in conversion rates.
Revenue share by device at scheels.com
In June large majority of sales on scheels.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries scheels.com operates in
scheels.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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scheels.com channels
Identify top traffic channels that drive growth for scheels.comand discover how performance of traffic channels has changed over time.
scheels.com Google Ads spend
Evaluate scheels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
scheels.com devices
Review scheels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
