scheels.com
Scheels.com is an online retail platform known for its wide range of products. The website offers various items, such as sporting goods, apparel, footwear, and outdoor equipment. Additionally, it features products related to hunting, fishing, camping, and fitness. It caters to diverse interests and hobbies, providing an extensive selection for customers.
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scheels.com's revenueOVER TIME
Over the past three months, scheels.com revenue has experienced growth of 6.9%, compared to the preceding three months.
scheels.com competitors
In July 2025, scheels.com generated a revenue of $57,502,675 with 212,993 transactions and 7,398,869 sessions, boasting an average order value (AOV) of $250-$275 and a conversion rate of 2.50-3.00%. Compared to its competitors, scheels.com falls behind Dick's Sporting Goods, which recorded a revenue of $106,073,733 from 920,833 transactions and 42,358,396 sessions, with an AOV of $100-$125 and a conversion rate of 2.00-2.50%. However, scheels.com outperformed Bass Pro Shops, Academy Sports + Outdoors, MidwayUSA, and OpticsPlanet in terms of conversion rate and AOV, showcasing its strength in engaging and converting customers effectively despite having fewer transactions and sessions than some competitors. With a competitive AOV and conversion rate, scheels.com remains a formidable player in the online sporting goods retail market in July 2025.
Revenue share by device at scheels.com
In July large majority of sales on scheels.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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scheels.com channels
Identify top traffic channels that drive growth for scheels.comand discover how performance of traffic channels has changed over time.
scheels.com Google Ads spend
Evaluate scheels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
scheels.com devices
Review scheels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
