scheels.com
Scheels.com is an online retail platform known for its wide range of products. The website offers various items, such as sporting goods, apparel, footwear, and outdoor equipment. Additionally, it features products related to hunting, fishing, camping, and fitness. It caters to diverse interests and hobbies, providing an extensive selection for customers.
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scheels.com Annual Revenue and Growth
scheels.com's annual sales on its online store amounted to $763.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.
scheels.com's monthly revenueOVER TIME
Over the past three months, scheels.com revenue has experienced decline of 4.6%, compared to the preceding three months.
scheels.com competitors
In May 2026, scheels.com generated revenue of $81,567,273 with 321,917 transactions over 10,802,230 sessions, achieving an AOV of $250-275 and a conversion rate of 2.50-3.00%. Comparatively, dickssportinggoods.com led the pack with $158,238,388 in revenue from 1,313,612 transactions across 52,986,624 sessions, although its AOV was lower at $100-125, and its conversion rate fell to 2.00-2.50%. basspro.com earned $68,989,913 with an AOV of $200-225 and a lower conversion rate of 1.50-2.00%, while academy.com had $52,667,147 in revenue, albeit with a significantly lower AOV of $75-100 despite a competitive conversion rate of 2.50-3.00%. midwayusa.com and opticsplanet.com reported revenues of $21,878,700 and $16,822,591, respectively, with AOVs of $225-250 and $275-300 but lower transaction volumes and conversion rates. Overall, scheels.com performs robustly against its peers, particularly in AOV.
Revenue share by device at scheels.com
In May large majority of sales on scheels.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries scheels.com operates in
scheels.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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scheels.com channels
Identify top traffic channels that drive growth for scheels.comand discover how performance of traffic channels has changed over time.
scheels.com Google Ads spend
Evaluate scheels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
scheels.com devices
Review scheels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
