scheels.com
Scheels.com is an online retail platform known for its wide range of products. The website offers various items, such as sporting goods, apparel, footwear, and outdoor equipment. Additionally, it features products related to hunting, fishing, camping, and fitness. It caters to diverse interests and hobbies, providing an extensive selection for customers.
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scheels.com Annual Revenue and Growth
scheels.com's annual sales on its online store amounted to $525.6M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
scheels.com's monthly revenueOVER TIME
Over the past three months, scheels.com revenue has experienced growth of 59%, compared to the preceding three months.
scheels.com competitors
When comparing scheels.com to its competitors in December 2025, we see that Scheels falls in the middle in terms of revenue, with $119,277,121. Bass Pro leads the pack with $152,643,105, while Dick's Sporting Goods follows closely behind with $171,206,930. In terms of transactions, Scheels had 466,458, which is significantly lower than Dick's Sporting Goods' 1,521,048. However, Scheels has a higher average order value (AOV) range of $250-$275, which is on par with Optics Planet. Additionally, Scheels has a solid conversion rate range of 3.00-3.50%, matching Academy. Overall, Scheels performs competitively in terms of revenue, AOV, and conversion rate when compared to its competitors in the sporting goods and outdoor equipment industry.
Revenue share by device at scheels.com
In December large majority of sales on scheels.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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scheels.com channels
Identify top traffic channels that drive growth for scheels.comand discover how performance of traffic channels has changed over time.
scheels.com Google Ads spend
Evaluate scheels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
scheels.com devices
Review scheels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
