scheels.com
Scheels.com is an online retail platform known for its wide range of products. The website offers various items, such as sporting goods, apparel, footwear, and outdoor equipment. Additionally, it features products related to hunting, fishing, camping, and fitness. It caters to diverse interests and hobbies, providing an extensive selection for customers.
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scheels.com Annual Revenue and Growth
scheels.com's annual sales on its online store amounted to $763.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.
scheels.com's monthly revenueOVER TIME
Over the past three months, scheels.com revenue has experienced decline of 34%, compared to the preceding three months.
scheels.com competitors
In April 2026, scheels.com generated $58,964,189 in revenue from 221,407 transactions, with sessions totaling 10,805,413. Its average order value (AOV) is competitive at $250-275, though its conversion rate of 2.00-2.50% falls below some rivals. basspro.com led with $81,565,447 in revenue and 342,952 transactions but had a lower AOV of $225-250 and a conversion rate of 1.50-2.00%. academy.com surpassed scheels.com in transactions, with 573,613 but had a lower AOV ($100-125) and higher conversion rate (3.00-3.50%). dickssportinggoods.com dominated with $96,612,412 in revenue, but also posted a low AOV of $100-125 and a similar conversion rate (1.50-2.00%). midwayusa.com and opticsplanet.com, with $23,219,687 and $18,584,759 respectively, showcased weaker performance metrics across the board. Overall, while scheels.com performs well, it faces stiff competition from larger entities.
Revenue share by device at scheels.com
In April large majority of sales on scheels.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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scheels.com channels
Identify top traffic channels that drive growth for scheels.comand discover how performance of traffic channels has changed over time.
scheels.com Google Ads spend
Evaluate scheels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
scheels.com devices
Review scheels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
