scheels.com
Scheels.com is an online retail platform known for its wide range of products. The website offers various items, such as sporting goods, apparel, footwear, and outdoor equipment. Additionally, it features products related to hunting, fishing, camping, and fitness. It caters to diverse interests and hobbies, providing an extensive selection for customers.
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scheels.com Annual Revenue and Growth
scheels.com's annual sales on its online store amounted to $763.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
scheels.com's monthly revenueOVER TIME
Over the past three months, scheels.com revenue has experienced growth of 14%, compared to the preceding three months.
scheels.com competitors
In September 2026, scheels.com outperforms its competitors with an impressive average order value (AOV) of $250-275, positioning it strongly in the market. While scheels.com ranks second in revenue with $95.7 million, it trails dickssportinggoods.com, which leads with $158 million. In transactions, scheels.com recorded 362,000, placing it fourth among its peers, behind both dickssportinggoods.com and academy.com, which achieved 1.3 million and 457,000 respectively. When it comes to sessions, scheels.com holds a respectable third place with 14.2 million, falling short of dickssportinggoods.com’s 52.3 million yet surpassing midwayusa.com, which had 7.9 million. Despite its lower transaction count, scheels.com’s AOV signifies strong customer spending, distinguishing it from basspro.com and academy.com, which have AOVs of $200-225 and $100-125 respectively. Overall, scheels.com maintains a competitive edge in AOV while facing challenges in revenue and transaction metrics compared to the market leaders.
Revenue share by device at scheels.com
In September large majority of sales on scheels.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries scheels.com operates in
scheels.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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scheels.com channels
Identify top traffic channels that drive growth for scheels.comand discover how performance of traffic channels has changed over time.
scheels.com Google Ads spend
Evaluate scheels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
scheels.com devices
Review scheels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
