scheels.com
Scheels.com is an online retail platform known for its wide range of products. The website offers various items, such as sporting goods, apparel, footwear, and outdoor equipment. Additionally, it features products related to hunting, fishing, camping, and fitness. It caters to diverse interests and hobbies, providing an extensive selection for customers.
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scheels.com Annual Revenue and Growth
scheels.com's annual sales on its online store amounted to $763.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.
scheels.com's monthly revenueOVER TIME
Over the past three months, scheels.com revenue has experienced decline of 27%, compared to the preceding three months.
scheels.com competitors
In March 2026, scheels.com generated $65,341,265 in revenue from 243,665 transactions and 10,466,078 sessions with an average order value (AOV) ranging from $250-$275 and a conversion rate of 2.00-2.50%. Compared to its competitors, scheels.com falls slightly behind basspro.com in revenue ($87,836,593) and transactions (387,145), but surpasses academy.com, dickssportinggoods.com, midwayusa.com, and opticsplanet.com in terms of AOV and conversion rate. While academy.com had the highest number of transactions at 605,519, its revenue was lower at $61,034,416, with a lower AOV of $100-$125 and a slightly higher conversion rate of 3.00-3.50%. dickssportinggoods.com had the highest revenue at $98,765,894, but also had the most transactions at 838,573, and a lower AOV and conversion rate compared to scheels.com.
Revenue share by device at scheels.com
In March large majority of sales on scheels.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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scheels.com channels
Identify top traffic channels that drive growth for scheels.comand discover how performance of traffic channels has changed over time.
scheels.com Google Ads spend
Evaluate scheels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
scheels.com devices
Review scheels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
