scheels.com
Scheels.com is an online retail platform known for its wide range of products. The website offers various items, such as sporting goods, apparel, footwear, and outdoor equipment. Additionally, it features products related to hunting, fishing, camping, and fitness. It caters to diverse interests and hobbies, providing an extensive selection for customers.
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scheels.com Annual Revenue and Growth
scheels.com's annual sales on its online store amounted to $763.1M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
scheels.com's monthly revenueOVER TIME
Over the past three months, scheels.com revenue has experienced growth of 22%, compared to the preceding three months.
scheels.com competitors
In July 2026, scheels.com stands out with a strong average order value (AOV) range of $250-275, significantly surpassing competitors like basspro.com ($200-225) and academy.com ($100-125). However, scheels.com ranks second in revenue at $88.3 million, trailing dickssportinggoods.com by $122.3 million, which leads the market with $210.6 million. In terms of transactions, scheels.com recorded 335,000, placing it fourth among its peers and falling behind dickssportinggoods.com by 1.3 million transactions. Similarly, with 11.6 million sessions, scheels.com again ranks fourth, lagging by 53.1 million sessions compared to dickssportinggoods.com, which had 64.7 million. While scheels.com maintains a competitive conversion rate of 2.50-3.00%, it aligns closely with dickssportinggoods.com (2.50-3.00%) and outperforms basspro.com (1.50-2.00%) and midwayusa.com (1.00-1.50%). Overall, scheels.com demonstrates notable strengths in AOV but faces challenges in transaction volume and overall revenue.
Revenue share by device at scheels.com
In July large majority of sales on scheels.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries scheels.com operates in
scheels.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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scheels.com channels
Identify top traffic channels that drive growth for scheels.comand discover how performance of traffic channels has changed over time.
scheels.com Google Ads spend
Evaluate scheels.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
scheels.com devices
Review scheels.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
