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Jan 2026
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Home/Insights/Retailers/bathandbodyworks.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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36.4M
Revenue
Jan 26
26.9M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Bathandbodyworks.com is an online retail platform offering a wide range of bath, body, and fragrance products. Their inventory includes body care items such as lotions, shower gels, and soaps, alongside scented candles, home fragrance products, and skincare essentials. They cater to a diverse target audience, providing various personal care options.

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bathandbodyworks.com Annual Revenue and Growth

bathandbodyworks.com's annual sales on its online store amounted to $628.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$628.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bathandbodyworks.com revenue by year

bathandbodyworks.com's monthly revenueOVER TIME
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Over the past three months, bathandbodyworks.com revenue has experienced growth of 30%, compared to the preceding three months.

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bathandbodyworks.com revenue growth for last six months
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OVERVIEW
In January 2026, bathandbodyworks.com achieved online sales of $36,358,121, significantly lower than the BEAUTY AND COSMETICS median of $51,477, and a conversion rate of 1.50-2.00%, which lags behind the high of 4.7% for the industry. The site's average order value (AOV) ranged between $75-100, far below the top AOV of $194. With 26,909,286 sessions, bathandbodyworks.com also falls short compared to ulta.com's 47,691,438 sessions but exceeds the median of 22,631. Overall, while performing well in traffic, it underperforms in revenue and AOV relative to industry leaders.
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bathandbodyworks.com competitors

In January 2026, bathandbodyworks.com outperformed most of its competitors in terms of revenue, with a total of $36,358,121. The closest competitor in terms of revenue was notino.co.uk with $5,685,163, followed by hip2save.com with $10,487,413. In terms of transactions, bathandbodyworks.com had the highest number with 482,621, followed by hip2save.com with 152,350 transactions. The website also had the highest number of sessions with 26,909,286, surpassing thebodyshop.com with 1,480,651 sessions. Although bathandbodyworks.com had a similar Average Order Value (AOV) to rafaelos.com and notino.co.uk at $75-100, its conversion rate was lower than hip2save.com at 1.50-2.00%, while hip2save.com had a much higher conversion rate at 4.50-5.00%.

thebodyshop.com screenshot
#1 thebodyshop.com
2M
Revenue
1.5M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
rafaelos.com screenshot
#2 rafaelos.com
31.5K
Revenue
16.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
mynavyexchange.com screenshot
#3 mynavyexchange.com
3.5M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
notino.co.uk screenshot
#4 notino.co.uk
5.7M
Revenue
2.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
hip2save.com screenshot
#5 hip2save.com
10.5M
Revenue
3.2M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
bathandbodyworks.com vs top market performers
bathandbodyworks.com
top retailers
conversion rate vs average order value for bathandbodyworks.com and its competitors
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Revenue share by device at bathandbodyworks.com

In January large majority of sales on bathandbodyworks.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In January large majority of sales on bathandbodyworks.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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bathandbodyworks.com channels

Identify top traffic channels that drive growth for bathandbodyworks.comand discover how performance of traffic channels has changed over time.

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bathandbodyworks.com Google Ads spend

Evaluate bathandbodyworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bathandbodyworks.com devices

Review bathandbodyworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathandbodyworks.com top markets

Explore bathandbodyworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bathandbodyworks.com country & global rank

Assess the ranking of bathandbodyworks.com among other retailers within its primary country and worldwide.

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