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Sep 2025
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Home/Insights/Retailers/bathandbodyworks.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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42.7M
Revenue
Sep 25
26.4M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Bathandbodyworks.com is an online retail platform offering a wide range of bath, body, and fragrance products. Their inventory includes body care items such as lotions, shower gels, and soaps, alongside scented candles, home fragrance products, and skincare essentials. They cater to a diverse target audience, providing various personal care options.

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bathandbodyworks.com Annual Revenue and Growth

bathandbodyworks.com's annual sales on its online store amounted to $570.5M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$570.5M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
bathandbodyworks.com revenue by year

bathandbodyworks.com's monthly revenueOVER TIME
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Over the past three months, bathandbodyworks.com revenue has experienced decline of 4.4%, compared to the preceding three months.

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bathandbodyworks.com revenue decline for last six months
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OVERVIEW
In September 2025, bathandbodyworks.com generated $42,669,213 in online sales, surpassing the BEAUTY AND COSMETICS median of $40,540, while its conversion rate ranged from 2.00-2.50%, below the high of 4.54% for the industry. The average order value (AOV) stood between $50-75, compared to the sector's high of $203. With 26,415,299 sessions, it outperformed the median of 18,928, though lagged behind sephora.com's 45,764,193 sessions. Overall, bathandbodyworks.com showcases solid performance metrics in the competitive landscape of lifestyle and beauty.
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bathandbodyworks.com competitors

In September 2025, bathandbodyworks.com stood out among its competitors in terms of revenue and transactions, with a revenue of $42,669,213 and 591,228 transactions. Its conversion rate ranged from 2.00% to 2.50%, with an average order value (AOV) of $50-75. In comparison, thebodyshop.com had a higher conversion rate of 8.00-8.50% but lower revenue and transactions. rafaelos.com had a lower revenue and transactions compared to Bath and Body Works, with a similar conversion rate. mynavyexchange.com had a lower conversion rate and AOV, while notino.co.uk had a higher conversion rate but lower revenue and transactions. hip2save.com had a similar AOV and conversion rate to Bath and Body Works but lower revenue and transactions. Overall, bathandbodyworks.com outperformed its competitors in terms of revenue and transactions while maintaining a competitive conversion rate and AOV.

thebodyshop.com screenshot
#1 thebodyshop.com
5.5M
Revenue
1.2M
Sessions
8.0-8.5%
Conv. rate
$50-75
AOV
rafaelos.com screenshot
#2 rafaelos.com
30.8K
Revenue
15K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mynavyexchange.com screenshot
#3 mynavyexchange.com
3.7M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
notino.co.uk screenshot
#4 notino.co.uk
5.4M
Revenue
1.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
hip2save.com screenshot
#5 hip2save.com
4.4M
Revenue
2.1M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bathandbodyworks.com vs top market performers
bathandbodyworks.com
top retailers
conversion rate vs average order value for bathandbodyworks.com and its competitors
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Revenue share by device at bathandbodyworks.com

In September large majority of sales on bathandbodyworks.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In September large majority of sales on bathandbodyworks.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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bathandbodyworks.com channels

Identify top traffic channels that drive growth for bathandbodyworks.comand discover how performance of traffic channels has changed over time.

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bathandbodyworks.com Google Ads spend

Evaluate bathandbodyworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bathandbodyworks.com devices

Review bathandbodyworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathandbodyworks.com top markets

Explore bathandbodyworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bathandbodyworks.com country & global rank

Assess the ranking of bathandbodyworks.com among other retailers within its primary country and worldwide.

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