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May 2026
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Home/Insights/Retailers/bathandbodyworks.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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54.7M
Revenue
May 26
28.7M
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$50-75
AOV
May 26
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Bathandbodyworks.com is an online retail platform offering a wide range of bath, body, and fragrance products. Their inventory includes body care items such as lotions, shower gels, and soaps, alongside scented candles, home fragrance products, and skincare essentials. They cater to a diverse target audience, providing various personal care options.

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bathandbodyworks.com Annual Revenue and Growth

bathandbodyworks.com's annual sales on its online store amounted to $628.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$628.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bathandbodyworks.com revenue by year

bathandbodyworks.com's monthly revenueOVER TIME
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Over the past three months, bathandbodyworks.com revenue has experienced growth of 8.8%, compared to the preceding three months.

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bathandbodyworks.com revenue growth for last six months
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OVERVIEW
In May 2026, bathandbodyworks.com achieved impressive online sales revenue of $54,683,043, significantly surpassing the BEAUTY AND COSMETICS median of $41,533, although trailing behind ulta.com’s $131,310,258. With a conversion rate of 2.50-3.00%, it remains competitive but below the sector’s high of 4.55%. The average order value (AOV) ranged from $50-75, aligning with the category's low end, while sessions totaled 28,652,088, exceeding the median of 16,416 yet falling short of sephora.com’s 60,095,887 sessions, indicating a solid market presence amidst robust industry competition.
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bathandbodyworks.com competitors

In May 2026, bathandbodyworks.com achieved impressive metrics, generating $54,683,043 in revenue with a conversion rate of 2.50-3.00%. In comparison, its competitors lagged significantly in revenue, with the highest, thebodyshop.com, at $4,457,540 and a robust conversion rate of 8.50-9.00%. However, bathandbodyworks.com outperformed thebodyshop.com in overall revenue and transaction volume, recording 739,279 transactions against thebodyshop.com's 73,316. Other competitors like hip2save.com reported $5,993,656 in revenue with a conversion rate of 3.50-4.00%, while notino.co.uk and mynavyexchange.com achieved $4,073,659 and $4,622,252, respectively, both with lower transaction counts. bathandbodyworks.com leads in session numbers, with 28,652,088, illustrating its stronger market presence compared to rivals such as rafaelos.com, which only generated $44,830 in revenue with just 446 transactions. Overall, bathandbodyworks.com solidly outmatches its competitors in revenue and customer engagement metrics.

thebodyshop.com screenshot
#1 thebodyshop.com
4.5M
Revenue
832.4K
Sessions
8.5-9.0%
Conv. rate
$50-75
AOV
rafaelos.com screenshot
#2 rafaelos.com
44.8K
Revenue
24.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
mynavyexchange.com screenshot
#3 mynavyexchange.com
4.6M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
notino.co.uk screenshot
#4 notino.co.uk
4.1M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
hip2save.com screenshot
#5 hip2save.com
6M
Revenue
2.5M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
bathandbodyworks.com vs top market performers
bathandbodyworks.com
top retailers
conversion rate vs average order value for bathandbodyworks.com and its competitors
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Revenue share by device at bathandbodyworks.com

In May large majority of sales on bathandbodyworks.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In May large majority of sales on bathandbodyworks.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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bathandbodyworks.com channels

Identify top traffic channels that drive growth for bathandbodyworks.comand discover how performance of traffic channels has changed over time.

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bathandbodyworks.com Google Ads spend

Evaluate bathandbodyworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bathandbodyworks.com devices

Review bathandbodyworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathandbodyworks.com top markets

Explore bathandbodyworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bathandbodyworks.com country & global rank

Assess the ranking of bathandbodyworks.com among other retailers within its primary country and worldwide.

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