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Apr 2026
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Home/Insights/Retailers/bathandbodyworks.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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49.9M
Revenue
Apr 26
26.6M
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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Bathandbodyworks.com is an online retail platform offering a wide range of bath, body, and fragrance products. Their inventory includes body care items such as lotions, shower gels, and soaps, alongside scented candles, home fragrance products, and skincare essentials. They cater to a diverse target audience, providing various personal care options.

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bathandbodyworks.com Annual Revenue and Growth

bathandbodyworks.com's annual sales on its online store amounted to $628.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$628.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bathandbodyworks.com revenue by year

bathandbodyworks.com's monthly revenueOVER TIME
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Over the past three months, bathandbodyworks.com revenue has experienced decline of 25%, compared to the preceding three months.

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bathandbodyworks.com revenue decline for last six months
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OVERVIEW
In April 2026, bathandbodyworks.com generated $49,939,171 in online sales, surpassing the BEAUTY AND COSMETICS median of $40,161, with a conversion rate between 2.00-2.50%, below the industry high of 4.38%. The site's average order value (AOV) ranged from $75-100, while the sector's high AOV stands at $195. bathandbodyworks.com attracted 26,623,496 sessions, outpacing the median of 20,819, though it still falls short of sephora.com's leading 84,653,344 sessions, highlighting both strong performance and room for growth in this competitive market.
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bathandbodyworks.com competitors

In April 2026, bathandbodyworks.com significantly outperformed its competitors, generating $49,939,171 in revenue from 620,374 transactions across 26,623,496 sessions, yielding an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. In contrast, thebodyshop.com reported $3,220,696 with an AOV of $25-50 and a high conversion rate of 7.00-7.50%, indicating strong efficiency despite lower revenue. Other competitors like mynavyexchange.com and notino.co.uk achieved revenues of $3,460,254 and $3,827,723, respectively, but their conversion rates (2.00-2.50% and 2.50-3.00%) were less impressive compared to bathandbodyworks.com. rafaelos.com, with a revenue of only $42,594, had a conversion rate of 1.50-2.00%, demonstrating less effectiveness in converting traffic into sales. Overall, bathandbodyworks.com stands out as a leader in revenue generation among these beauty and personal care retailers.

thebodyshop.com screenshot
#1 thebodyshop.com
3.2M
Revenue
1.1M
Sessions
7.0-7.5%
Conv. rate
$25-50
AOV
rafaelos.com screenshot
#2 rafaelos.com
42.6K
Revenue
22.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
mynavyexchange.com screenshot
#3 mynavyexchange.com
3.5M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
notino.co.uk screenshot
#4 notino.co.uk
3.8M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
hip2save.com screenshot
#5 hip2save.com
6.1M
Revenue
2.4M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
bathandbodyworks.com vs top market performers
bathandbodyworks.com
top retailers
conversion rate vs average order value for bathandbodyworks.com and its competitors
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Revenue share by device at bathandbodyworks.com

In April large majority of sales on bathandbodyworks.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In April large majority of sales on bathandbodyworks.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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bathandbodyworks.com channels

Identify top traffic channels that drive growth for bathandbodyworks.comand discover how performance of traffic channels has changed over time.

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bathandbodyworks.com Google Ads spend

Evaluate bathandbodyworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bathandbodyworks.com devices

Review bathandbodyworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathandbodyworks.com top markets

Explore bathandbodyworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bathandbodyworks.com country & global rank

Assess the ranking of bathandbodyworks.com among other retailers within its primary country and worldwide.

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