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Jul 2026
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Home/Insights/Retailers/bathandbodyworks.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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81M
Revenue
Jul 26
39.3M
Sessions
Jul 26
2.5-3.0%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Bathandbodyworks.com is an online retail platform offering a wide range of bath, body, and fragrance products. Their inventory includes body care items such as lotions, shower gels, and soaps, alongside scented candles, home fragrance products, and skincare essentials. They cater to a diverse target audience, providing various personal care options.

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bathandbodyworks.com Annual Revenue and Growth

bathandbodyworks.com's annual sales on its online store amounted to $628.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$628.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
bathandbodyworks.com revenue by year

bathandbodyworks.com's monthly revenueOVER TIME
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Over the past three months, bathandbodyworks.com revenue has experienced growth of 71%, compared to the preceding three months.

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bathandbodyworks.com revenue growth for last six months
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OVERVIEW
In July 2026, bathandbodyworks.com, categorized under beauty and cosmetics, generated $81 million in online sales, significantly higher than an average beauty and cosmetics store, which sees around $39,200 monthly. Its conversion rate of 2.50-3.00% falls within the category's typical range of 1.1% to 4.37%. The average order value (AOV) of $75-100 is also within the category's typical range of $52 to $207. Additionally, bathandbodyworks.com recorded 39.3 million sessions, far exceeding the approximately 17,100 sessions of an average beauty and cosmetics store, though below the 63 million sessions seen at sephora.com.
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bathandbodyworks.com competitors

In the competitive set of bathandbodyworks.com, the leading domain shows substantial superiority over its rivals. In July 2026, bathandbodyworks.com generated $81 million in revenue from 1 million transactions, significantly outpacing thebodyshop.com by $74.1 million and leading in transaction volume by 904,000. The site attracted 39.3 million sessions, surpassing hip2save.com by 37.1 million. Although thebodyshop.com has a commendable conversion rate of 8.50-9.00%, it falls short with only 1.1 million sessions and $6.9 million in revenue. In contrast, rafaelos.com, despite having a higher average order value (AOV) of 100-125, reported just $38,700 in revenue. Other competitors like mynavyexchange.com and notino.co.uk also lag in revenue and transactions, indicating bathandbodyworks.com’s dominant position in the market.

thebodyshop.com screenshot
#1 thebodyshop.com
6.9M
Revenue
1.1M
Sessions
8.5-9.0%
Conv. rate
$50-75
AOV
rafaelos.com screenshot
#2 rafaelos.com
38.7K
Revenue
19.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
mynavyexchange.com screenshot
#3 mynavyexchange.com
5.5M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
notino.co.uk screenshot
#4 notino.co.uk
6.6M
Revenue
1.8M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
hip2save.com screenshot
#5 hip2save.com
6M
Revenue
2.2M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
bathandbodyworks.com vs top market performers
bathandbodyworks.com
top retailers
conversion rate vs average order value for bathandbodyworks.com and its competitors
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Revenue share by device at bathandbodyworks.com

In July large majority of sales on bathandbodyworks.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In July large majority of sales on bathandbodyworks.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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bathandbodyworks.com channels

Identify top traffic channels that drive growth for bathandbodyworks.comand discover how performance of traffic channels has changed over time.

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bathandbodyworks.com Google Ads spend

Evaluate bathandbodyworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bathandbodyworks.com devices

Review bathandbodyworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathandbodyworks.com top markets

Explore bathandbodyworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bathandbodyworks.com country & global rank

Assess the ranking of bathandbodyworks.com among other retailers within its primary country and worldwide.

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