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Home/Insights/Retailers/bathandbodyworks.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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63.7M
Revenue
Nov 25
38.7M
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Bathandbodyworks.com is an online retail platform offering a wide range of bath, body, and fragrance products. Their inventory includes body care items such as lotions, shower gels, and soaps, alongside scented candles, home fragrance products, and skincare essentials. They cater to a diverse target audience, providing various personal care options.

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bathandbodyworks.com Annual Revenue and Growth

bathandbodyworks.com's annual sales on its online store amounted to $570.5M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$570.5M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
bathandbodyworks.com revenue by year

bathandbodyworks.com's monthly revenueOVER TIME
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Over the past three months, bathandbodyworks.com revenue has experienced growth of 4.2%, compared to the preceding three months.

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bathandbodyworks.com revenue growth for last six months
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OVERVIEW
In November 2025, bathandbodyworks.com generated online sales of $63,657,180, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, while maintaining a conversion rate of 2.00-2.50%, below the category high of 5.32%. With an average order value (AOV) ranging between $50-75, it sits below the high of $204, yet above the low of $48. The site recorded 38,720,564 sessions, notably higher than the median of 19,748 but trailing behind sephora.com's peak of 76,114,809 sessions, highlighting its strong performance in the competitive beauty and cosmetics landscape.
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bathandbodyworks.com competitors

In November 2025, bathandbodyworks.com stands out among its competitors in terms of revenue, transactions, and sessions. With a revenue of $63,657,180, transactions of 886,077, and sessions of 38,720,564, Bath and Body Works outperforms similar_domain websites such as The Body Shop, Rafaelos, My Navy Exchange, notino.co.uk, and Hip2Save. While some competitors like The Body Shop and Hip2Save have higher conversion rates ranging from 4.00-5.50%, Bath and Body Works maintains a competitive conversion rate of 2.00-2.50% with a consistently strong Average Order Value (AOV) of $50-75. In terms of overall performance and reach, Bath and Body Works continues to lead the pack in the online retail space for bath and body products.

thebodyshop.com screenshot
#1 thebodyshop.com
4.2M
Revenue
1.6M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
rafaelos.com screenshot
#2 rafaelos.com
43.1K
Revenue
21.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mynavyexchange.com screenshot
#3 mynavyexchange.com
5M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
notino.co.uk screenshot
#4 notino.co.uk
8.5M
Revenue
2.5M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
hip2save.com screenshot
#5 hip2save.com
11.6M
Revenue
3.3M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
bathandbodyworks.com vs top market performers
bathandbodyworks.com
top retailers
conversion rate vs average order value for bathandbodyworks.com and its competitors
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Revenue share by device at bathandbodyworks.com

In November large majority of sales on bathandbodyworks.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In November large majority of sales on bathandbodyworks.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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bathandbodyworks.com channels

Identify top traffic channels that drive growth for bathandbodyworks.comand discover how performance of traffic channels has changed over time.

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bathandbodyworks.com Google Ads spend

Evaluate bathandbodyworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bathandbodyworks.com devices

Review bathandbodyworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathandbodyworks.com top markets

Explore bathandbodyworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bathandbodyworks.com country & global rank

Assess the ranking of bathandbodyworks.com among other retailers within its primary country and worldwide.

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