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Oct 2025
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Home/Insights/Retailers/bathandbodyworks.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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48.7M
Revenue
Oct 25
30.2M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Bathandbodyworks.com is an online retail platform offering a wide range of bath, body, and fragrance products. Their inventory includes body care items such as lotions, shower gels, and soaps, alongside scented candles, home fragrance products, and skincare essentials. They cater to a diverse target audience, providing various personal care options.

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bathandbodyworks.com Annual Revenue and Growth

bathandbodyworks.com's annual sales on its online store amounted to $570.5M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$570.5M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
bathandbodyworks.com revenue by year

bathandbodyworks.com's monthly revenueOVER TIME
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Over the past three months, bathandbodyworks.com revenue has experienced decline of 6.2%, compared to the preceding three months.

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bathandbodyworks.com revenue decline for last six months
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OVERVIEW
In October 2025, bathandbodyworks.com generated $48,728,280 in online sales, surpassing the BEAUTY AND COSMETICS median of $41,294, with a conversion rate of 2.00-2.50%, below the category's high of 4.65% but above the low of 1.19%. Their average order value (AOV) ranged between $75-100, significantly lower than the industry's high of $202 but above the low of $47. With 30,210,922 sessions, bathandbodyworks.com stands strong in engagement, though trailing behind the leader sephora.com at 49,510,502 sessions, while the median for the sector is 18,156 sessions.
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bathandbodyworks.com competitors

In October 2025, bathandbodyworks.com outperformed some of its competitors in terms of revenue, transactions, and sessions. With a revenue of $48,728,280 and 645,535 transactions from 30,210,922 sessions, bathandbodyworks.com showcased a strong performance. In comparison, The Body Shop generated $7,200,149 in revenue from 131,493 transactions and 1,335,912 sessions, indicating a lower level of activity. Similarly, mynavyexchange.com and notino.co.uk also fell short in revenue and transaction numbers compared to bathandbodyworks.com. However, some competitors like rafaelos.com and hip2save.com demonstrated similar conversion rates and average order values to bathandbodyworks.com. Overall, bathandbodyworks.com emerged as a top performer in the industry during October 2025 based on the provided metrics.

thebodyshop.com screenshot
#1 thebodyshop.com
7.2M
Revenue
1.3M
Sessions
9.5-10.0%
Conv. rate
$50-75
AOV
rafaelos.com screenshot
#2 rafaelos.com
32.8K
Revenue
17K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mynavyexchange.com screenshot
#3 mynavyexchange.com
3.7M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
notino.co.uk screenshot
#4 notino.co.uk
6.1M
Revenue
1.8M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
hip2save.com screenshot
#5 hip2save.com
7.1M
Revenue
2.5M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
bathandbodyworks.com vs top market performers
bathandbodyworks.com
top retailers
conversion rate vs average order value for bathandbodyworks.com and its competitors
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Revenue share by device at bathandbodyworks.com

In October large majority of sales on bathandbodyworks.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In October large majority of sales on bathandbodyworks.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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bathandbodyworks.com channels

Identify top traffic channels that drive growth for bathandbodyworks.comand discover how performance of traffic channels has changed over time.

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bathandbodyworks.com Google Ads spend

Evaluate bathandbodyworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bathandbodyworks.com devices

Review bathandbodyworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathandbodyworks.com top markets

Explore bathandbodyworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bathandbodyworks.com country & global rank

Assess the ranking of bathandbodyworks.com among other retailers within its primary country and worldwide.

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