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Home/Insights/Retailers/bathandbodyworks.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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52.4M
Revenue
Mar 26
25.8M
Sessions
Mar 26
2.5-3.0%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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Bathandbodyworks.com is an online retail platform offering a wide range of bath, body, and fragrance products. Their inventory includes body care items such as lotions, shower gels, and soaps, alongside scented candles, home fragrance products, and skincare essentials. They cater to a diverse target audience, providing various personal care options.

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bathandbodyworks.com Annual Revenue and Growth

bathandbodyworks.com's annual sales on its online store amounted to $628.1M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$628.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bathandbodyworks.com revenue by year

bathandbodyworks.com's monthly revenueOVER TIME
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Over the past three months, bathandbodyworks.com revenue has experienced decline of 37%, compared to the preceding three months.

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bathandbodyworks.com revenue decline for last six months
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OVERVIEW
In March 2026, bathandbodyworks.com reported impressive online sales revenue of $52,437,210, surpassing the BEAUTY AND COSMETICS median of $47,335, with a conversion rate between 2.50-3.00%, lower than the high of 4.7% in the industry. Its average order value (AOV) ranged from $50-75, notably below the industry's peak AOV of $190, while sessions totaled 25,796,652, significantly higher than the median of 20,520 but still short of sephora.com’s leading 60,417,169 sessions. This performance positions bathandbodyworks.com competitively within the BEAUTY AND COSMETICS sector, though there is room for improvement in conversion and AOV metrics.
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bathandbodyworks.com competitors

In March 2026, bathandbodyworks.com reported a revenue of $52,437,210 from 699,965 transactions and 25,796,652 sessions, with an average order value (AOV) ranging from $50-75 and a conversion rate of 2.50-3.00%. Comparing these metrics to its competitors, The Body Shop (thebodyshop.com) had a revenue of $4,234,809 with 94,345 transactions and 1,184,504 sessions, boasting a higher conversion rate of 7.50-8.00% despite a lower AOV of $25-50. Rafaelos (rafaelos.com) had significantly lower revenue at $36,999 with 382 transactions and 17,877 sessions, a higher AOV of $75-100, but a lower conversion rate of 2.00-2.50%. My Navy Exchange (mynavyexchange.com) reported a revenue of $3,484,078 from 28,161 transactions and 1,019,287 sessions, similar to bathandbodyworks.com in terms of conversion rate (2.50-3.00%) and AOV ($100-125). Notino UK (notino.co.uk) and Hip2Save (hip2save.com) fell within similar revenue ranges as well, with varying metrics in transactions, sessions, AOV, and conversion rates.

thebodyshop.com screenshot
#1 thebodyshop.com
4.2M
Revenue
1.2M
Sessions
7.5-8.0%
Conv. rate
$25-50
AOV
rafaelos.com screenshot
#2 rafaelos.com
37K
Revenue
17.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mynavyexchange.com screenshot
#3 mynavyexchange.com
3.5M
Revenue
1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
notino.co.uk screenshot
#4 notino.co.uk
4.5M
Revenue
1.9M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
hip2save.com screenshot
#5 hip2save.com
6.4M
Revenue
2.5M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
bathandbodyworks.com vs top market performers
bathandbodyworks.com
top retailers
conversion rate vs average order value for bathandbodyworks.com and its competitors
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Revenue share by device at bathandbodyworks.com

In March large majority of sales on bathandbodyworks.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In March large majority of sales on bathandbodyworks.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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bathandbodyworks.com channels

Identify top traffic channels that drive growth for bathandbodyworks.comand discover how performance of traffic channels has changed over time.

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bathandbodyworks.com Google Ads spend

Evaluate bathandbodyworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bathandbodyworks.com devices

Review bathandbodyworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathandbodyworks.com top markets

Explore bathandbodyworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bathandbodyworks.com country & global rank

Assess the ranking of bathandbodyworks.com among other retailers within its primary country and worldwide.

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