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Dec 2025
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Home/Insights/Retailers/bathandbodyworks.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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77.8M
Revenue
Dec 25
54.4M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Bathandbodyworks.com is an online retail platform offering a wide range of bath, body, and fragrance products. Their inventory includes body care items such as lotions, shower gels, and soaps, alongside scented candles, home fragrance products, and skincare essentials. They cater to a diverse target audience, providing various personal care options.

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bathandbodyworks.com Annual Revenue and Growth

bathandbodyworks.com's annual sales on its online store amounted to $570.5M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$570.5M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
bathandbodyworks.com revenue by year

bathandbodyworks.com's monthly revenueOVER TIME
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Over the past three months, bathandbodyworks.com revenue has experienced growth of 38%, compared to the preceding three months.

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bathandbodyworks.com revenue growth for last six months
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OVERVIEW
In December 2025, bathandbodyworks.com achieved impressive online sales of $77,794,674, significantly exceeding the BEAUTY AND COSMETICS median of $53,444. With a conversion rate between 1.50-2.00%, it remains competitive, although still below the industry's high of 4.87%. The average order value (AOV) ranged from $50 to $75, within reach of the low end of the sector, while the site recorded 54,448,482 sessions, notably higher than the median of 23,270 but lower than sephora.com’s leading 76,213,109 sessions, illustrating bathandbodyworks.com's strong yet improving online presence in the market.
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bathandbodyworks.com competitors

In December 2025, bathandbodyworks.com reported a revenue of $77,794,674 from 1,069,996 transactions and 54,448,482 sessions, with an average order value (AOV) between $50-75 and a conversion rate of 1.50-2.00%. In comparison, thebodyshop.com had a revenue of $3,327,528 with 67,679 transactions and 1,908,861 sessions, a lower AOV of $25-50, but a higher conversion rate of 3.50-4.00%. rafaelos.com had significantly lower revenue at $34,262, with 354 transactions and 16,605 sessions, a higher AOV of $75-100, and a similar conversion rate to Bath & Body Works. Meanwhile, mynavyexchange.com, notino.co.uk, and hip2save.com fell somewhere in between in terms of revenue, transactions, sessions, AOV, and conversion rates compared to Bath & Body Works.

thebodyshop.com screenshot
#1 thebodyshop.com
3.3M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
rafaelos.com screenshot
#2 rafaelos.com
34.3K
Revenue
16.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
mynavyexchange.com screenshot
#3 mynavyexchange.com
5M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
notino.co.uk screenshot
#4 notino.co.uk
7M
Revenue
3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
hip2save.com screenshot
#5 hip2save.com
11.1M
Revenue
3.4M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
bathandbodyworks.com vs top market performers
bathandbodyworks.com
top retailers
conversion rate vs average order value for bathandbodyworks.com and its competitors
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Revenue share by device at bathandbodyworks.com

In December large majority of sales on bathandbodyworks.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In December large majority of sales on bathandbodyworks.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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bathandbodyworks.com channels

Identify top traffic channels that drive growth for bathandbodyworks.comand discover how performance of traffic channels has changed over time.

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bathandbodyworks.com Google Ads spend

Evaluate bathandbodyworks.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bathandbodyworks.com devices

Review bathandbodyworks.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bathandbodyworks.com top markets

Explore bathandbodyworks.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bathandbodyworks.com country & global rank

Assess the ranking of bathandbodyworks.com among other retailers within its primary country and worldwide.

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