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Nov 2025
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Home/Insights/Retailers/rafaelos.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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43.1K
Revenue
Nov 25
21.3K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Rafaelos.com is an online platform that offers a diverse range of products for sale. Their inventory includes clothing, accessories, and home goods. The website provides a convenient shopping experience for customers seeking various items and looking to explore different categories in one place.

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rafaelos.com Annual Revenue and Growth

rafaelos.com's annual sales on its online store amounted to $1.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
rafaelos.com revenue by year

rafaelos.com's monthly revenueOVER TIME
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Over the past three months, rafaelos.com revenue has experienced decline of 32%, compared to the preceding three months.

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rafaelos.com revenue decline for last six months
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OVERVIEW
In November 2025, rafaelos.com, operating in the lifestyle and fashion apparel industry, generated $43,061 in online sales, significantly below the median of $93,064. The website's conversion rate ranged between 2.00-2.50%, just shy of the high benchmark of 3.37%. The average order value (AOV) stood at $75-100, near the low end of the spectrum, while the total sessions recorded were 21,325, substantially lower than the industry median of 36,492. Comparatively, industry leader shein.com dominated with revenues of $916,157,774 and sessions exceeding 342 million, underscoring the competitive landscape.
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rafaelos.com competitors

In November 2025, rafaelos.com generated $43,061 in revenue from 463 transactions with 21,325 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. Compared to its competitors, rafaelos.com falls behind in terms of revenue and transactions. foreverlux.com leads the pack with $311,343 in revenue from 3,024 transactions and 98,392 sessions, boasting a higher AOV of $100-125 and a conversion rate of 3.00-3.50%. fragrancenet.com and fragrancex.com also outperform rafaelos.com significantly in revenue and transactions, with fragrancex.com having the highest AOV of $375-400. However, rafaelos.com has a similar AOV and conversion rate to perfumania.com, but still lags behind in terms of revenue and transactions. Overall, rafaelos.com has room for improvement in order to compete more effectively in the online fragrance market.

foreverlux.com screenshot
#1 foreverlux.com
311.3K
Revenue
98.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
fragrancenet.com screenshot
#2 fragrancenet.com
51.8M
Revenue
17.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
bestmenscolognes.com screenshot
#3 bestmenscolognes.com
52.3K
Revenue
59.4K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
fragrancex.com screenshot
#4 fragrancex.com
20.5M
Revenue
3.2M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
perfumania.com screenshot
#5 perfumania.com
650.4K
Revenue
448.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
rafaelos.com vs top market performers
rafaelos.com
top retailers
conversion rate vs average order value for rafaelos.com and its competitors
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Revenue share by device at rafaelos.com

In November large majority of sales on rafaelos.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In November large majority of sales on rafaelos.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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rafaelos.com channels

Identify top traffic channels that drive growth for rafaelos.comand discover how performance of traffic channels has changed over time.

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rafaelos.com Google Ads spend

Evaluate rafaelos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rafaelos.com devices

Review rafaelos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rafaelos.com top markets

Explore rafaelos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rafaelos.com country & global rank

Assess the ranking of rafaelos.com among other retailers within its primary country and worldwide.

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