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Oct 2025
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Home/Insights/Retailers/rafaelos.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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32.8K
Revenue
Oct 25
17K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Rafaelos.com is an online platform that offers a diverse range of products for sale. Their inventory includes clothing, accessories, and home goods. The website provides a convenient shopping experience for customers seeking various items and looking to explore different categories in one place.

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rafaelos.com Annual Revenue and Growth

rafaelos.com's annual sales on its online store amounted to $1.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$1.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
rafaelos.com revenue by year

rafaelos.com's monthly revenueOVER TIME
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Over the past three months, rafaelos.com revenue has experienced decline of 37%, compared to the preceding three months.

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rafaelos.com revenue decline for last six months
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OVERVIEW
In October 2025, rafaelos.com generated $32,754 in online sales, significantly below the FASHION AND APPAREL median of $80,524, with a conversion rate of 2.00-2.50%, slightly below the high of 3.36%. The Average Order Value (AOV) ranged between $75 and $100, aligning closely with the lower end of the sector's spectrum. The website attracted 16,982 sessions, far from the median of 33,163 and overshadowed by the industry leader, shein.com, which boasted over 321 million sessions and nearly $1 billion in revenue, indicating a competitive gap in market presence and performance.
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rafaelos.com competitors

In October 2025, rafaelos.com lagged behind its competitors in terms of revenue and transactions. With a revenue of $32,754 and 367 transactions, rafaelos.com paled in comparison to fragrancenet.com, which boasted a staggering $33,747,492 in revenue and 293,583 transactions. Similarly, foreverlux.com outperformed rafaelos.com with revenue of $268,063 and 2,627 transactions. In terms of sessions, rafaelos.com also fell short compared to fragrancenet.com and fragrancex.com, with 16,982 sessions versus 13,379,508 sessions and 2,559,492 sessions, respectively. However, rafaelos.com held its ground in terms of AOV, with a range of $75-100, aligning closely with fragrancenet.com and perfumania.com. Conversion rates varied across competitors, with bestmenscolognes.com having the lowest at 0.00-0.50, and foreverlux.com boasting the highest at 3.50-4.00.

foreverlux.com screenshot
#1 foreverlux.com
268.1K
Revenue
66.4K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
fragrancenet.com screenshot
#2 fragrancenet.com
33.7M
Revenue
13.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
bestmenscolognes.com screenshot
#3 bestmenscolognes.com
47.6K
Revenue
76K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
fragrancex.com screenshot
#4 fragrancex.com
17.3M
Revenue
2.6M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
perfumania.com screenshot
#5 perfumania.com
370.7K
Revenue
305.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
rafaelos.com vs top market performers
rafaelos.com
top retailers
conversion rate vs average order value for rafaelos.com and its competitors
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Revenue share by device at rafaelos.com

In October large majority of sales on rafaelos.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In October large majority of sales on rafaelos.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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rafaelos.com channels

Identify top traffic channels that drive growth for rafaelos.comand discover how performance of traffic channels has changed over time.

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rafaelos.com Google Ads spend

Evaluate rafaelos.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rafaelos.com devices

Review rafaelos.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rafaelos.com top markets

Explore rafaelos.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rafaelos.com country & global rank

Assess the ranking of rafaelos.com among other retailers within its primary country and worldwide.

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