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Jul 2025
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Home/Insights/Retailers/billyj.com.au
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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3.1M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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Billy J is an Australian e-commerce platform found at billyj.com.au. It offers a wide range of products for sale, including womens clothing, footwear, accessories, and beauty products. Shoppers can browse through the website for various fashion items and take advantage of the online shopping experience provided.

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billyj.com.au's revenueOVER TIME
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Over the past three months, billyj.com.au revenue has experienced decline of 18%, compared to the preceding three months.

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billyj.com.au revenue decline for last six months
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OVERVIEW
In July 2025, billyj.com.au, an online store in the FASHION AND APPAREL industry, had a revenue of $3,063,266 with a conversion rate of 2.00-2.50% and an average order value (AOV) of $125-150. Compared to the highest performing store, shein.com with a revenue of $817,680,251, billyj.com.au falls below the industry standards. However, with 1,031,285 sessions, it outperforms the median sessions of 36,317. billyj.com.au's AOV is within the industry range, although lower than the highest AOV of $402. Despite its revenue, billyj.com.au shows potential for growth in conversion rate and AOV.
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billyj.com.au competitors

In July 2025, billyj.com.au had a revenue of $3,063,266 with 24,480 transactions and 1,031,285 sessions. The average order value (AOV) ranged from $125 to $150, and the conversion rate was between 2.00% and 2.50%. Comparing this to its competitors, peppermayo.com had a revenue of $2,702,307 with 21,439 transactions and 2,191,758 sessions. esther.com.au had a significantly lower revenue of $62,445 with 524 transactions and 93,734 sessions. showpo.com outperformed billyj.com.au in revenue with $4,038,708, 27,124 transactions, and 1,454,585 sessions. hellomolly.com had the highest revenue among the competitors at $6,689,603 with 38,371 transactions and 1,665,856 sessions. revolve.com had the highest revenue of $42,888,597 with 174,854 transactions and 16,083,151 sessions, along with the highest AOV of $225-$250.

peppermayo.com screenshot
#1 peppermayo.com
2.7M
Revenue
2.2M
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
esther.com.au screenshot
#2 esther.com.au
62.4K
Revenue
93.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
showpo.com screenshot
#3 showpo.com
4M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hellomolly.com screenshot
#4 hellomolly.com
6.7M
Revenue
1.7M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
revolve.com screenshot
#5 revolve.com
42.9M
Revenue
16.1M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
billyj.com.au vs top market performers
billyj.com.au
top retailers
conversion rate vs average order value for billyj.com.au and its competitors
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Revenue share by device at billyj.com.au

In July large majority of sales on billyj.com.au, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on billyj.com.au, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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billyj.com.au channels

Identify top traffic channels that drive growth for billyj.com.auand discover how performance of traffic channels has changed over time.

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billyj.com.au Google Ads spend

Evaluate billyj.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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billyj.com.au devices

Review billyj.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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billyj.com.au top markets

Explore billyj.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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billyj.com.au country & global rank

Assess the ranking of billyj.com.au among other retailers within its primary country and worldwide.

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