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May 2026
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Home/Insights/Retailers/billyj.com.au
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for billyj.com.aubillyj.com.au

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6M
Revenue
May 26
2M
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$100-125
AOV
May 26
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Billy J is an Australian e-commerce platform found at billyj.com.au. It offers a wide range of products for sale, including womens clothing, footwear, accessories, and beauty products. Shoppers can browse through the website for various fashion items and take advantage of the online shopping experience provided.

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billyj.com.au Annual Revenue and Growth

billyj.com.au's annual sales on its online store amounted to $49.3M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$49.3M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
billyj.com.au revenue by year

billyj.com.au's monthly revenueOVER TIME
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Over the past three months, billyj.com.au revenue has experienced decline of 3.6%, compared to the preceding three months.

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billyj.com.au revenue decline for last six months
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OVERVIEW
In May 2026, billyj.com.au achieved impressive online sales revenue of $6,017,287, significantly surpassing the FASHION AND APPAREL median of $74,720, with a conversion rate ranging from 2.50-3.00%, just shy of the industry high of 3.18%. The average order value (AOV) stood at $100-125, aligning well within the typical range, as industry highs reach $405. With a total of 1,965,070 sessions, billyj.com.au's traffic is notably higher than the median of 29,212, showcasing its strong market presence compared to industry leader shein.com, which dominated with 309,473,559 sessions.
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billyj.com.au competitors

In May 2026, billyj.com.au generated a revenue of $6,017,287 with a conversion rate of 2.50-3.00% from 1,965,070 sessions. Compared to its competitors, billyj.com.au's performance is notable but mixed. peppermayo.com led in revenue at $6,916,216 but had a lower conversion rate of 1.00-1.50% across 3,915,634 sessions. showpo.com fell behind billyj.com.au with $4,482,290 in revenue, yet its higher AOV of 150-175 highlights its pricing strategy. On the other hand, hellomolly.com significantly outperformed billyj.com.au with $18,414,700 in revenue and a higher conversion rate of 3.50-4.00% from 2,385,495 sessions. In contrast, revolve.com and esther.com.au both showed lower conversion rates, emphasizing different market approaches. Overall, billyj.com.au maintains competitive revenue and session metrics, particularly among its close competitors.

peppermayo.com screenshot
#1 peppermayo.com
6.9M
Revenue
3.9M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
esther.com.au screenshot
#2 esther.com.au
85.9K
Revenue
83.2K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
showpo.com screenshot
#3 showpo.com
4.5M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
hellomolly.com screenshot
#4 hellomolly.com
18.4M
Revenue
2.4M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
revolve.com screenshot
#5 revolve.com
90.8M
Revenue
20.2M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
billyj.com.au vs top market performers
billyj.com.au
top retailers
conversion rate vs average order value for billyj.com.au and its competitors
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Revenue share by device at billyj.com.au

In May large majority of sales on billyj.com.au, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on billyj.com.au, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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billyj.com.au channels

Identify top traffic channels that drive growth for billyj.com.auand discover how performance of traffic channels has changed over time.

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billyj.com.au Google Ads spend

Evaluate billyj.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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billyj.com.au devices

Review billyj.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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billyj.com.au top markets

Explore billyj.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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billyj.com.au country & global rank

Assess the ranking of billyj.com.au among other retailers within its primary country and worldwide.

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