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Home/Insights/Retailers/billyj.com.au
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for billyj.com.aubillyj.com.au

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6.3M
Revenue
Jun 26
2M
Sessions
Jun 26
2.5-3.0%
Conv. rate
Jun 26
$125-150
AOV
Jun 26
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Billy J is an Australian e-commerce platform found at billyj.com.au. It offers a wide range of products for sale, including womens clothing, footwear, accessories, and beauty products. Shoppers can browse through the website for various fashion items and take advantage of the online shopping experience provided.

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billyj.com.au Annual Revenue and Growth

billyj.com.au's annual sales on its online store amounted to $49.3M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$49.3M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
billyj.com.au revenue by year

billyj.com.au's monthly revenueOVER TIME
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Over the past three months, billyj.com.au revenue has experienced growth of 1.7%, compared to the preceding three months.

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billyj.com.au revenue growth for last six months
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OVERVIEW
In June 2026, billyj.com.au achieved impressive online sales of $6,292,485, significantly surpassing the median of $72,361 in the FASHION AND APPAREL industry. With a conversion rate between 2.50-3.00%, it closely approaches the high end of 3.17%. The Average Order Value (AOV) ranged from $125-150, exceeding the low benchmark of $82 but far from the high of $404. The site recorded 1,963,196 sessions, starkly higher than the median of 28,254, although still well below the industry leader, shein.com, which boasted an astonishing 281,242,442 sessions, illustrating billyj's robust yet competitive performance.
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billyj.com.au competitors

In June 2026, billyj.com.au reported a revenue of $6,292,485 from 50,255 transactions across 1,963,196 sessions, resulting in a conversion rate of 2.50-3.00%. Competitors such as hellomolly.com generated significantly higher revenue of $27,284,995, with an impressive conversion rate of 5.50-6.00%. In contrast, showpo.com earned $3,439,646 from 23,599 transactions at a conversion rate of 1.00-1.50%. Similarly, peppermayo.com saw $3,667,339 in revenue with a lower conversion rate of 0.50-1.00%. The luxury retailer revolve.com outperformed all with $80,902,923 in revenue, though its conversion rate was 1.50-2.00%. Meanwhile, esther.com.au lagged behind with only $83,608 in revenue and a conversion rate of 0.50-1.00%. Overall, billyj.com.au maintains a competitive position, particularly when compared to mid-tier competitors but falls short against high-revenue leaders.

peppermayo.com screenshot
#1 peppermayo.com
3.7M
Revenue
2.8M
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
esther.com.au screenshot
#2 esther.com.au
83.6K
Revenue
91.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
showpo.com screenshot
#3 showpo.com
3.4M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
hellomolly.com screenshot
#4 hellomolly.com
27.3M
Revenue
2.4M
Sessions
5.5-6.0%
Conv. rate
$200-225
AOV
revolve.com screenshot
#5 revolve.com
80.9M
Revenue
17.8M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
billyj.com.au vs top market performers
billyj.com.au
top retailers
conversion rate vs average order value for billyj.com.au and its competitors
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Revenue share by device at billyj.com.au

In June large majority of sales on billyj.com.au, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on billyj.com.au, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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billyj.com.au channels

Identify top traffic channels that drive growth for billyj.com.auand discover how performance of traffic channels has changed over time.

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billyj.com.au Google Ads spend

Evaluate billyj.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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billyj.com.au devices

Review billyj.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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billyj.com.au top markets

Explore billyj.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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billyj.com.au country & global rank

Assess the ranking of billyj.com.au among other retailers within its primary country and worldwide.

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