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Jan 2026
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Home/Insights/Retailers/billyj.com.au
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for billyj.com.aubillyj.com.au

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5.7M
Revenue
Jan 26
1.6M
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Billy J is an Australian e-commerce platform found at billyj.com.au. It offers a wide range of products for sale, including womens clothing, footwear, accessories, and beauty products. Shoppers can browse through the website for various fashion items and take advantage of the online shopping experience provided.

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billyj.com.au Annual Revenue and Growth

billyj.com.au's annual sales on its online store amounted to $49.3M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$49.3M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
billyj.com.au revenue by year

billyj.com.au's monthly revenueOVER TIME
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Over the past three months, billyj.com.au revenue has experienced growth of 60%, compared to the preceding three months.

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billyj.com.au revenue growth for last six months
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OVERVIEW
In January 2026, billyj.com.au generated impressive online sales of $5,651,566, significantly exceeding the FASHION AND APPAREL median of $91,806, while achieving a conversion rate of 2.50-3.00%, just shy of the high industry benchmark of 3.1%. With an average order value (AOV) ranging between $100-125, billyj.com.au falls within the competitive landscape, notably lower than the very high AOV of $390. The website attracted 1,628,630 sessions, far surpassing the median of 38,909, yet still a fraction of the industry leader, shein.com, which commands an impressive 279,580,739 sessions.
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billyj.com.au competitors

In January 2026, billyj.com.au outperformed some of its competitors in certain metrics. With a revenue of $5,651,566, it fell behind revolve.com at $56,455,474 but surpassed esther.com.au at $93,840. In terms of transactions, billyj.com.au had 46,454, placing it between showpo.com at 23,314 and revolve.com at 223,649. However, billyj.com.au excelled in conversion rate at 2.50-3.00%, outshining peppermayo.com at 0.50-1.00% and esther.com.au at 0.50-1.00%. The average order value (AOV) for billyj.com.au was $100-125, falling between esther.com.au at $100-125 and showpo.com at $150-175. Overall, billyj.com.au showed strength in both revenue and conversion rate when compared to its competitors in the online fashion industry in January 2026.

peppermayo.com screenshot
#1 peppermayo.com
3M
Revenue
2.7M
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
esther.com.au screenshot
#2 esther.com.au
93.8K
Revenue
92.6K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
showpo.com screenshot
#3 showpo.com
3.6M
Revenue
1.7M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
hellomolly.com screenshot
#4 hellomolly.com
7.7M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
revolve.com screenshot
#5 revolve.com
56.5M
Revenue
16.6M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
billyj.com.au vs top market performers
billyj.com.au
top retailers
conversion rate vs average order value for billyj.com.au and its competitors
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Revenue share by device at billyj.com.au

In January large majority of sales on billyj.com.au, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on billyj.com.au, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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billyj.com.au channels

Identify top traffic channels that drive growth for billyj.com.auand discover how performance of traffic channels has changed over time.

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billyj.com.au Google Ads spend

Evaluate billyj.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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billyj.com.au devices

Review billyj.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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billyj.com.au top markets

Explore billyj.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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billyj.com.au country & global rank

Assess the ranking of billyj.com.au among other retailers within its primary country and worldwide.

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