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Home/Insights/Retailers/billyj.com.au
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for billyj.com.aubillyj.com.au

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6.1M
Revenue
Aug 26
2.4M
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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Billy J is an Australian e-commerce platform found at billyj.com.au. It offers a wide range of products for sale, including womens clothing, footwear, accessories, and beauty products. Shoppers can browse through the website for various fashion items and take advantage of the online shopping experience provided.

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billyj.com.au Annual Revenue and Growth

billyj.com.au's annual sales on its online store amounted to $49.3M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$49.3M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
billyj.com.au revenue by year

billyj.com.au's monthly revenueOVER TIME
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Over the past three months, billyj.com.au revenue has experienced growth of 10%, compared to the preceding three months.

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billyj.com.au revenue growth for last six months
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OVERVIEW
In August 2026, billyj.com.au received 2.4 million sessions, far exceeding the typical fashion and apparel retailer's 37,200 sessions. The revenue for online sales reached $6.1 million, significantly higher than the typical fashion and apparel retailer's $87,900 monthly earnings. The conversion rate ranged from 2.00% to 2.50%, which is within the typical fashion and apparel retailer's range of 0.65% to 3.1%. Additionally, billyj.com.au's average order value (AOV) was $100-125, also within the typical fashion and apparel retailer's AOV range of $84 to $408, showcasing robust performance metrics in this category.
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billyj.com.au competitors

billyj.com.au trails its competitors in revenue, earning $6.1 million compared to revolve.com, which leads significantly at $92.2 million. In August 2026, billyj.com.au achieved 51,900 transactions, outperforming peppermayo.com's 27,800 but trailing behind revolve.com. In terms of sessions, billyj.com.au garnered 2.4 million, surpassing showpo.com’s 2.1 million yet falling short of revolve.com’s 21.3 million. The average order value (AOV) for billyj.com.au ranges from $100-125, which is slightly lower than the AOV of peppermayo.com and esther.com.au, both ranging from $125-150. Conversion rates for billyj.com.au are between 2.00-2.50%, on par with hellomolly.com but lower than the rates of several competitors. Overall, while billyj.com.au performs respectably in transactions and conversion, it faces stiff competition in revenue and sessions from players like revolve.com.

peppermayo.com screenshot
#1 peppermayo.com
3.7M
Revenue
2.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
esther.com.au screenshot
#2 esther.com.au
48.5K
Revenue
69.1K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
showpo.com screenshot
#3 showpo.com
5.3M
Revenue
2.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hellomolly.com screenshot
#4 hellomolly.com
7.8M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
revolve.com screenshot
#5 revolve.com
92.2M
Revenue
21.3M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
billyj.com.au vs top market performers
billyj.com.au
top retailers
conversion rate vs average order value for billyj.com.au and its competitors
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Revenue share by device at billyj.com.au

In August large majority of sales on billyj.com.au, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on billyj.com.au, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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billyj.com.au channels

Identify top traffic channels that drive growth for billyj.com.auand discover how performance of traffic channels has changed over time.

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billyj.com.au Google Ads spend

Evaluate billyj.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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billyj.com.au devices

Review billyj.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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billyj.com.au top markets

Explore billyj.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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billyj.com.au country & global rank

Assess the ranking of billyj.com.au among other retailers within its primary country and worldwide.

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