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Home/Insights/Retailers/billyj.com.au
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for billyj.com.aubillyj.com.au

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6.9M
Revenue
Sep 26
2.5M
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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Billy J is an Australian e-commerce platform found at billyj.com.au. It offers a wide range of products for sale, including womens clothing, footwear, accessories, and beauty products. Shoppers can browse through the website for various fashion items and take advantage of the online shopping experience provided.

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billyj.com.au Annual Revenue and Growth

billyj.com.au's annual sales on its online store amounted to $49.3M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$49.3M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
billyj.com.au revenue by year

billyj.com.au's monthly revenueOVER TIME
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Over the past three months, billyj.com.au revenue has experienced growth of 8.9%, compared to the preceding three months.

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billyj.com.au revenue growth for last six months
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OVERVIEW
billyj.com.au experienced 2.5 million sessions in September 2026, showcasing significant engagement for a fashion and apparel retailer. The site generated $6.9 million in online sales revenue, a remarkable achievement compared to the typical fashion and apparel retailer's monthly revenue of around $63,500. With a conversion rate of 2.00-2.50%, billyj.com.au falls within the typical range of 0.67% to 3.16% for its category. Additionally, its average order value (AOV) of $100-125 aligns with the typical fashion and apparel retailer's range of $79 to $406, illustrating a solid performance within the competitive landscape.
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billyj.com.au competitors

In September 2026, billyj.com.au trails its competitors in sessions, recording 2.5 million compared to revolve.com’s 19 million. However, billyj.com.au boasts a revenue of $6.9 million, surpassing peppermayo.com's $3.1 million and showpo.com’s $5.6 million, placing it third among the competitors. With 56,400 transactions, billyj.com.au ranks second, only behind revolve.com, which leads with 314,000 transactions. The average order value (AOV) for billyj.com.au falls between $100-125, similar to competitors like peppermayo.com. Its conversion rate of 2.00-2.50% is competitive, especially against peppermayo.com's 0.50-1.00%, but trails slightly behind hellomolly.com, which stands at 2.50-3.00%. Overall, billyj.com.au demonstrates solid performance, particularly in revenue and transactions, while still facing challenges in session traffic.

peppermayo.com screenshot
#1 peppermayo.com
3.1M
Revenue
2.8M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
esther.com.au screenshot
#2 esther.com.au
108.9K
Revenue
120.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
showpo.com screenshot
#3 showpo.com
5.6M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
hellomolly.com screenshot
#4 hellomolly.com
7.7M
Revenue
1.9M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
revolve.com screenshot
#5 revolve.com
99.3M
Revenue
19M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
billyj.com.au vs top market performers
billyj.com.au
top retailers
conversion rate vs average order value for billyj.com.au and its competitors
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Revenue share by device at billyj.com.au

In September large majority of sales on billyj.com.au, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on billyj.com.au, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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billyj.com.au channels

Identify top traffic channels that drive growth for billyj.com.auand discover how performance of traffic channels has changed over time.

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billyj.com.au Google Ads spend

Evaluate billyj.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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billyj.com.au devices

Review billyj.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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billyj.com.au top markets

Explore billyj.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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billyj.com.au country & global rank

Assess the ranking of billyj.com.au among other retailers within its primary country and worldwide.

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