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Dec 2025
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Home/Insights/Retailers/billyj.com.au
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for billyj.com.aubillyj.com.au

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5.7M
Revenue
Dec 25
1.4M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Billy J is an Australian e-commerce platform found at billyj.com.au. It offers a wide range of products for sale, including womens clothing, footwear, accessories, and beauty products. Shoppers can browse through the website for various fashion items and take advantage of the online shopping experience provided.

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billyj.com.au Annual Revenue and Growth

billyj.com.au's annual sales on its online store amounted to $41.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$41.5M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
billyj.com.au revenue by year

billyj.com.au's monthly revenueOVER TIME
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Over the past three months, billyj.com.au revenue has experienced growth of 70%, compared to the preceding three months.

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billyj.com.au revenue growth for last six months
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OVERVIEW
In December 2025, billyj.com.au, a lifestyle/fashion and apparel retailer, achieved impressive online sales revenue of $5,697,849, significantly surpassing the median of $92,600 for its industry. With a conversion rate of 3.00-3.50%, it outperformed the low benchmark of 0.72%, while its average order value (AOV) ranged from $100-125, above the lower limit of $75 but far from the high of $389. The site attracted 1,367,328 sessions, a remarkable figure compared to the industry median of 39,789, but notably less than the top player, shein.com, which recorded 304,519,814 sessions.
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billyj.com.au competitors

In December 2025, billyj.com.au reported a revenue of $5,697,849 with 47,266 transactions and 1,367,328 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 3.00-3.50%. Comparing this data to its competitors, peppermayo.com falls short with a revenue of $2,760,827, 21,167 transactions, and 1,831,385 sessions, showcasing an AOV of $125-$150 and a conversion rate of 1.00-1.50%. esther.com.au lags behind even further with a revenue of $93,828, 831 transactions, and 91,702 sessions, showing an AOV of $100-$125 and a conversion rate of 0.50-1.00%. showpo.com performs better with a revenue of $2,976,912, 21,003 transactions, and 1,314,962 sessions, displaying an AOV of $125-$150 and a conversion rate of 1.50-2.00%. hellomolly.com excels with a revenue of $3,881,092, 24,636 transactions, and 1,192,403 sessions, showcasing an AOV of $150-$175 and a conversion rate of 2.00-2.50%. revolve.com dominates the competition with a revenue of $50,623,322, 218,548 transactions, and 15,546,397 sessions, presenting an AOV of $225-$250 and a conversion rate of 1.00-1.50%. Overall, billyj.com.au falls

peppermayo.com screenshot
#1 peppermayo.com
2.8M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
esther.com.au screenshot
#2 esther.com.au
93.8K
Revenue
91.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
showpo.com screenshot
#3 showpo.com
3M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hellomolly.com screenshot
#4 hellomolly.com
3.9M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
revolve.com screenshot
#5 revolve.com
50.6M
Revenue
15.5M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
billyj.com.au vs top market performers
billyj.com.au
top retailers
conversion rate vs average order value for billyj.com.au and its competitors
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Revenue share by device at billyj.com.au

In December large majority of sales on billyj.com.au, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on billyj.com.au, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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billyj.com.au channels

Identify top traffic channels that drive growth for billyj.com.auand discover how performance of traffic channels has changed over time.

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billyj.com.au Google Ads spend

Evaluate billyj.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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billyj.com.au devices

Review billyj.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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billyj.com.au top markets

Explore billyj.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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billyj.com.au country & global rank

Assess the ranking of billyj.com.au among other retailers within its primary country and worldwide.

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