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Oct 2025
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Home/Insights/Retailers/billyj.com.au
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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4.4M
Revenue
Oct 25
1.6M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Billy J is an Australian e-commerce platform found at billyj.com.au. It offers a wide range of products for sale, including womens clothing, footwear, accessories, and beauty products. Shoppers can browse through the website for various fashion items and take advantage of the online shopping experience provided.

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billyj.com.au Annual Revenue and Growth

billyj.com.au's annual sales on its online store amounted to $41.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$41.5M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
billyj.com.au revenue by year

billyj.com.au's monthly revenueOVER TIME
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Over the past three months, billyj.com.au revenue has experienced growth of 22%, compared to the preceding three months.

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billyj.com.au revenue growth for last six months
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OVERVIEW
In October 2025, billyj.com.au achieved impressive online sales of $4,437,855, significantly outperforming the median of $80,524 in the FASHION AND APPAREL industry. The site maintained a conversion rate between 2.00-2.50%, slightly below the high of 3.36% but well above the low of 0.74%. With an average order value (AOV) of $100-125, billyj.com.au is competitive against a high of $378 and a low of $74 in its category. The store recorded 1,636,255 sessions, a substantial number compared to the median of 33,163, highlighting its strong online presence despite the dominant shein.com’s 321,650,758 sessions.
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billyj.com.au competitors

In October 2025, billyj.com.au reported a revenue of $4,437,855 with 36,339 transactions and 1,636,255 sessions, resulting in an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. Compared to its competitors, billyj.com.au holds its own in terms of revenue and transactions, but falls behind in sessions. peppermayo.com boasts similar revenue and transactions numbers to billyj.com.au but has a higher number of sessions at 2,178,209. showpo.com and hellomolly.com both outperform billyj.com.au in terms of revenue and transactions, with the former having a higher AOV range. revolve.com stands out with significantly higher revenue, transactions, sessions, and AOV, but a comparable conversion rate. Overall, billyj.com.au's performance is solid but faces stiff competition from these other players in the online fashion industry.

peppermayo.com screenshot
#1 peppermayo.com
4.2M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
esther.com.au screenshot
#2 esther.com.au
120.4K
Revenue
119.1K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
showpo.com screenshot
#3 showpo.com
3.9M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hellomolly.com screenshot
#4 hellomolly.com
6.4M
Revenue
1.4M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
revolve.com screenshot
#5 revolve.com
50.4M
Revenue
11.9M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
billyj.com.au vs top market performers
billyj.com.au
top retailers
conversion rate vs average order value for billyj.com.au and its competitors
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Revenue share by device at billyj.com.au

In October large majority of sales on billyj.com.au, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on billyj.com.au, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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billyj.com.au channels

Identify top traffic channels that drive growth for billyj.com.auand discover how performance of traffic channels has changed over time.

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billyj.com.au Google Ads spend

Evaluate billyj.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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billyj.com.au devices

Review billyj.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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billyj.com.au top markets

Explore billyj.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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billyj.com.au country & global rank

Assess the ranking of billyj.com.au among other retailers within its primary country and worldwide.

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