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Home/Insights/Retailers/billyj.com.au
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for billyj.com.aubillyj.com.au

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3.7M
Revenue
Sep 25
1.4M
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Billy J is an Australian e-commerce platform found at billyj.com.au. It offers a wide range of products for sale, including womens clothing, footwear, accessories, and beauty products. Shoppers can browse through the website for various fashion items and take advantage of the online shopping experience provided.

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billyj.com.au Annual Revenue and Growth

billyj.com.au's annual sales on its online store amounted to $41.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$41.5M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
billyj.com.au revenue by year

billyj.com.au's monthly revenueOVER TIME
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Over the past three months, billyj.com.au revenue has experienced decline of 0.12%, compared to the preceding three months.

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billyj.com.au revenue decline for last six months
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OVERVIEW
In September 2025, billyj.com.au generated impressive online sales revenue of $3,685,407, significantly surpassing the FASHION AND APPAREL median of $74,931, with a conversion rate between 2.00-2.50%, just shy of the industry's high of 3.2%. The average order value (AOV) ranged from $100-125, well above the sector's low of $73, but below the high of $382. With 1,374,947 sessions, billyj.com.au performed remarkably better than the median of 34,221 sessions, highlighting its strong presence in the competitive landscape dominated by shein.com, which leads with $819,580,923 in sales and 297,137,690 sessions.
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billyj.com.au competitors

In September 2025, billyj.com.au generated a revenue of $3,685,407 with 30,474 transactions and 1,374,947 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 2.00-2.50%. Compared to its competitors, billyj.com.au falls behind revolve.com in terms of revenue and transactions, as the latter generated $51,955,106 in revenue from 185,764 transactions. However, billyj.com.au outperforms esther.com.au, peppermayo.com, showpo.com, and hellomolly.com in terms of revenue, transactions, sessions, and conversion rate. Despite not being the top performer in all domains, billyj.com.au maintains a competitive edge with its consistent performance across different metrics, making it a strong player in the online fashion retail market.

peppermayo.com screenshot
#1 peppermayo.com
2.4M
Revenue
2.3M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
esther.com.au screenshot
#2 esther.com.au
75.1K
Revenue
96.9K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
showpo.com screenshot
#3 showpo.com
3.8M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hellomolly.com screenshot
#4 hellomolly.com
9.1M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
revolve.com screenshot
#5 revolve.com
52M
Revenue
11.9M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
billyj.com.au vs top market performers
billyj.com.au
top retailers
conversion rate vs average order value for billyj.com.au and its competitors
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Revenue share by device at billyj.com.au

In September large majority of sales on billyj.com.au, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on billyj.com.au, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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billyj.com.au channels

Identify top traffic channels that drive growth for billyj.com.auand discover how performance of traffic channels has changed over time.

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billyj.com.au Google Ads spend

Evaluate billyj.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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billyj.com.au devices

Review billyj.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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billyj.com.au top markets

Explore billyj.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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billyj.com.au country & global rank

Assess the ranking of billyj.com.au among other retailers within its primary country and worldwide.

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