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Home/Insights/Retailers/billyj.com.au
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for billyj.com.aubillyj.com.au

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5.5M
Revenue
Mar 26
1.9M
Sessions
Mar 26
2.0-2.5%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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Billy J is an Australian e-commerce platform found at billyj.com.au. It offers a wide range of products for sale, including womens clothing, footwear, accessories, and beauty products. Shoppers can browse through the website for various fashion items and take advantage of the online shopping experience provided.

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billyj.com.au Annual Revenue and Growth

billyj.com.au's annual sales on its online store amounted to $49.3M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$49.3M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
billyj.com.au revenue by year

billyj.com.au's monthly revenueOVER TIME
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Over the past three months, billyj.com.au revenue has experienced decline of 4.7%, compared to the preceding three months.

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billyj.com.au revenue decline for last six months
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OVERVIEW
In March 2026, billyj.com.au, a player in the FASHION AND APPAREL industry, achieved remarkable online sales revenue of $5,549,986, far surpassing the median of $83,040; its conversion rate of 2.00-2.50% remains competitive against a high of 3.14% and a low of 0.7%, while its average order value (AOV) between $100-125 sits comfortably within industry norms, compared to highs of $377 and lows of $73; with sessions totaling 1,905,469, billyj.com.au’s engagement significantly exceeds the median of 36,457, though still far behind industry leader shein.com’s staggering 298,145,068 sessions.
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billyj.com.au competitors

In March 2026, billyj.com.au had a revenue of $5,549,986 with 46,501 transactions and 1,905,469 sessions. Their average order value (AOV) ranged between $100-125 with a conversion rate of 2.00-2.50%. Comparing these metrics to their competitors, billyj.com.au falls behind in revenue when compared to revolve.com ($63,647,438) and peppermayo.com ($10,461,626). However, billyj.com.au surpasses esther.com.au in revenue, transactions, and sessions. showpo.com has a higher AOV range of $150-175, while billyj.com.au's AOV range is $100-125. In terms of conversion rates, billyj.com.au falls within the middle range compared to its competitors, with hellomolly.com and revolve.com having similar conversion rates. Overall, billyj.com.au has solid performance metrics but faces tough competition from larger players in the online fashion industry.

peppermayo.com screenshot
#1 peppermayo.com
10.5M
Revenue
4.8M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
esther.com.au screenshot
#2 esther.com.au
58K
Revenue
68K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
showpo.com screenshot
#3 showpo.com
4.5M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
hellomolly.com screenshot
#4 hellomolly.com
12.2M
Revenue
3.1M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
revolve.com screenshot
#5 revolve.com
63.6M
Revenue
21.2M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
billyj.com.au vs top market performers
billyj.com.au
top retailers
conversion rate vs average order value for billyj.com.au and its competitors
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Revenue share by device at billyj.com.au

In March large majority of sales on billyj.com.au, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on billyj.com.au, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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billyj.com.au channels

Identify top traffic channels that drive growth for billyj.com.auand discover how performance of traffic channels has changed over time.

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billyj.com.au Google Ads spend

Evaluate billyj.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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billyj.com.au devices

Review billyj.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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billyj.com.au top markets

Explore billyj.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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billyj.com.au country & global rank

Assess the ranking of billyj.com.au among other retailers within its primary country and worldwide.

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