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Sep 2026
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Home/Insights/Retailers/esther.com.au
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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108.9K
Revenue
Sep 26
120.7K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
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Esther.com.au is an ecommerce platform offering a variety of trendy fashion items to customers. The website includes an extensive collection of clothing, accessories, and footwear for women. Users can explore a range of stylish options and make purchases directly through the site.

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esther.com.au Annual Revenue and Growth

esther.com.au's annual sales on its online store amounted to $1.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
esther.com.au revenue by year

esther.com.au's monthly revenueOVER TIME
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Over the past three months, esther.com.au revenue has experienced decline of 14%, compared to the preceding three months.

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esther.com.au revenue decline for last six months
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OVERVIEW
esther.com.au generated $109,000 in revenue for online sales in September 2026. With 121,000 sessions, it significantly exceeds a typical store in the fashion and apparel category, which sees around 26,000 sessions monthly. The conversion rate ranges from 0.50-1.00%, slightly below the typical range of 0.67% to 3.16%. Its average order value (AOV) of $125-150 is comfortably within the typical range of $79 to $406 for the fashion and apparel category.
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esther.com.au competitors

In September 2026, hellomolly.com reported impressive revenue of 7.7 million with 53,300 transactions and 1.9 million sessions, boasting a conversion rate between 2.50-3.00%. In comparison, esther.com.au generated $109,000 from 845 transactions across 121,000 sessions, reflecting a conversion rate of 0.50-1.00%. While esther.com.au shares a similar AOV of 125-150 with its competitors, it ranks last in all metrics. Notably, karenmillen.com leads with a revenue of 9.5 million and 58,800 transactions, significantly outperforming esther.com.au. Similarly, peppermayo.com, with the highest sessions at 2.8 million, and billyj.com.au with 6.9 million in revenue, both surpass esther.com.au’s performance.

hellomolly.com screenshot
#1 hellomolly.com
7.7M
Revenue
1.9M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
showpo.com screenshot
#2 showpo.com
5.6M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
billyj.com.au screenshot
#3 billyj.com.au
6.9M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
peppermayo.com screenshot
#4 peppermayo.com
3.1M
Revenue
2.8M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
karenmillen.com screenshot
#5 karenmillen.com
9.5M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
esther.com.au vs top market performers
esther.com.au
top retailers
conversion rate vs average order value for esther.com.au and its competitors
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Revenue share by device at esther.com.au

In September large majority of sales on esther.com.au, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In September large majority of sales on esther.com.au, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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esther.com.au channels

Identify top traffic channels that drive growth for esther.com.auand discover how performance of traffic channels has changed over time.

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esther.com.au Google Ads spend

Evaluate esther.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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esther.com.au devices

Review esther.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esther.com.au top markets

Explore esther.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esther.com.au country & global rank

Assess the ranking of esther.com.au among other retailers within its primary country and worldwide.

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