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Aug 2026
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Home/Insights/Retailers/esther.com.au
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for esther.com.auesther.com.au

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48.5K
Revenue
Aug 26
69.1K
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Esther.com.au is an ecommerce platform offering a variety of trendy fashion items to customers. The website includes an extensive collection of clothing, accessories, and footwear for women. Users can explore a range of stylish options and make purchases directly through the site.

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esther.com.au Annual Revenue and Growth

esther.com.au's annual sales on its online store amounted to $1.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
esther.com.au revenue by year

esther.com.au's monthly revenueOVER TIME
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Over the past three months, esther.com.au revenue has experienced decline of 16%, compared to the preceding three months.

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esther.com.au revenue decline for last six months
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OVERVIEW
esther.com.au generated $48,500 in revenue from online sales in August 2026, while a typical store in the fashion and apparel category generates around $87,900 monthly. Its conversion rate ranged from 0.50-1.00%, which is within the typical range of 0.65% to 3.1%. The average order value (AOV) stood at $125-150, also within the typical range of $84 to $408. With 69,100 sessions, esther.com.au attracted significantly more traffic than a typical store in the fashion and apparel category, which sees around 37,200 sessions monthly.
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esther.com.au competitors

In August 2026, hellomolly.com leads the pack with impressive metrics, reporting a revenue of $7.8 million from 38,000 transactions across 1.6 million sessions, with an AOV of $200-225 and a conversion rate of 2.00-2.50%. In contrast, esther.com.au ranks last, generating $48,500 from 386 transactions over 69,100 sessions, with an AOV of $125-150 and a conversion rate of 0.50-1.00%. Similarly, peppermayo.com surpasses esther.com.au with a revenue of $3.7 million from 27,800 transactions over 2.5 million sessions, maintaining an AOV of $125-150 and a conversion rate of 1.00-1.50%. Overall, esther.com.au trails significantly behind its competitors in all key metrics.

hellomolly.com screenshot
#1 hellomolly.com
7.8M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
showpo.com screenshot
#2 showpo.com
5.3M
Revenue
2.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
billyj.com.au screenshot
#3 billyj.com.au
6.1M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
peppermayo.com screenshot
#4 peppermayo.com
3.7M
Revenue
2.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
karenmillen.com screenshot
#5 karenmillen.com
5.3M
Revenue
2.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
esther.com.au vs top market performers
esther.com.au
top retailers
conversion rate vs average order value for esther.com.au and its competitors
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Revenue share by device at esther.com.au

In August large majority of sales on esther.com.au, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In August large majority of sales on esther.com.au, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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esther.com.au channels

Identify top traffic channels that drive growth for esther.com.auand discover how performance of traffic channels has changed over time.

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esther.com.au Google Ads spend

Evaluate esther.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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esther.com.au devices

Review esther.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esther.com.au top markets

Explore esther.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esther.com.au country & global rank

Assess the ranking of esther.com.au among other retailers within its primary country and worldwide.

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