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Jul 2025
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Home/Insights/Retailers/esther.com.au
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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62.4K
Revenue
93.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
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Esther.com.au is an ecommerce platform offering a variety of trendy fashion items to customers. The website includes an extensive collection of clothing, accessories, and footwear for women. Users can explore a range of stylish options and make purchases directly through the site.

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esther.com.au's revenueOVER TIME
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Over the past three months, esther.com.au revenue has experienced decline of 37%, compared to the preceding three months.

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esther.com.au revenue decline for last six months
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OVERVIEW
In July 2025, esther.com.au in the FASHION AND APPAREL industry had online sales revenue of $62,445, with a conversion rate of 0.50-1.00% and an average order value (AOV) of $100-125. The store had 93,734 sessions, compared to shein.com's 294,721,604 sessions. The median revenue in the industry was $82,875, the highest being shein.com at $817,680,251. A very high conversion rate in the industry is 2.96%, with a low of 0.62%. A high AOV is $402, while a low is $82. The median sessions in the industry are 36,317.
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esther.com.au competitors

In July 2025, esther.com.au stands out with a revenue of $62,445 from 524 transactions and 93,734 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 0.50% to 1.00%. In comparison, hellomolly.com leads the pack with a significant revenue of $6,689,603 from 38,371 transactions and 1,665,856 sessions, boasting a higher AOV of $150 to $175 and a conversion rate of 2.00% to 2.50%. showpo.com follows with $4,038,708 revenue, 27,124 transactions, and 1,454,585 sessions, showcasing an AOV of $125 to $150 and a conversion rate of 1.50% to 2.00%. esther.com.au's competitors like billyj.com.au, peppermayo.com, and karenmillen.com also demonstrate strong performance in revenue and conversion rates, highlighting the fierce competition in the online retail space.

hellomolly.com screenshot
#1 hellomolly.com
6.7M
Revenue
1.7M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
showpo.com screenshot
#2 showpo.com
4M
Revenue
1.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
billyj.com.au screenshot
#3 billyj.com.au
3.1M
Revenue
1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
peppermayo.com screenshot
#4 peppermayo.com
2.7M
Revenue
2.2M
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
karenmillen.com screenshot
#5 karenmillen.com
5M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
esther.com.au vs top market performers
esther.com.au
top retailers
conversion rate vs average order value for esther.com.au and its competitors
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Revenue share by device at esther.com.au

In July large majority of sales on esther.com.au, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.

In July large majority of sales on esther.com.au, 72% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 28% of sales coming from desktop devices.
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esther.com.au channels

Identify top traffic channels that drive growth for esther.com.auand discover how performance of traffic channels has changed over time.

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esther.com.au Google Ads spend

Evaluate esther.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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esther.com.au devices

Review esther.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esther.com.au top markets

Explore esther.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esther.com.au country & global rank

Assess the ranking of esther.com.au among other retailers within its primary country and worldwide.

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