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May 2025
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Home/Insights/Retailers/esther.com.au
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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130.1K
Revenue
117K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
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Esther.com.au is an ecommerce platform offering a variety of trendy fashion items to customers. The website includes an extensive collection of clothing, accessories, and footwear for women. Users can explore a range of stylish options and make purchases directly through the site.

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esther.com.au's revenueOVER TIME
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Over the past three months, esther.com.au revenue has experienced growth of 13%, compared to the preceding three months.

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esther.com.au revenue growth for last six months
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OVERVIEW
esther.com.au's performance metrics for May 2025 in the FASHION AND APPAREL industry include a revenue of $130,100 (median $81,783), conversion rate of 0.50-1.00% (3.09% very high, 0.67% very low), AOV of $100-125 ($415 very high, $82 very low), and 117,019 sessions (median 33,223). The largest online store in the category is shein.com with a revenue of $731,622,726 and the highest number of sessions at 224,142,058.
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esther.com.au competitors

In May 2025, esther.com.au stands out among its competitors in various domains. While esther.com.au recorded a revenue of $130,100 from 1,123 transactions and 117,019 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 0.50-1.00, some of its competitors excelled in different aspects. For example, karenmillen.com generated a significantly higher revenue of $6,886,348 from 43,060 transactions and 1,744,066 sessions, with an AOV of $150-$175 and a conversion rate of 2.00-2.50. showpo.com and billyj.com.au also outperformed esther.com.au in terms of revenue, transactions, and conversion rates, with hellomolly.com leading the pack with a remarkable revenue of $24,710,417, 123,019 transactions, and a high conversion rate of 5.00-5.50. Despite these strong competitors, esther.com.au holds its own with a solid performance across key metrics.

hellomolly.com screenshot
#1 hellomolly.com
24.7M
Revenue
2.3M
Sessions
5.0-5.5%
Conv. rate
$200-225
AOV
showpo.com screenshot
#2 showpo.com
4.6M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
billyj.com.au screenshot
#3 billyj.com.au
3.2M
Revenue
1.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
peppermayo.com screenshot
#4 peppermayo.com
3.5M
Revenue
2.4M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
karenmillen.com screenshot
#5 karenmillen.com
6.9M
Revenue
1.7M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
esther.com.au vs top market performers
esther.com.au
top retailers
conversion rate vs average order value for esther.com.au and its competitors
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Revenue share by device at esther.com.au

In May large majority of sales on esther.com.au, 64% was finalized on mobile devices, with 36% of sales coming from desktop devices.

In May large majority of sales on esther.com.au, 64% was finalized on mobile devices, with 36% of sales coming from desktop devices.
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esther.com.au channels

Identify top traffic channels that drive growth for esther.com.auand discover how performance of traffic channels has changed over time.

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esther.com.au Google Ads spend

Evaluate esther.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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esther.com.au devices

Review esther.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esther.com.au top markets

Explore esther.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esther.com.au country & global rank

Assess the ranking of esther.com.au among other retailers within its primary country and worldwide.

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