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Jul 2026
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Home/Insights/Retailers/esther.com.au
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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39.2K
Revenue
Jul 26
60.2K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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Esther.com.au is an ecommerce platform offering a variety of trendy fashion items to customers. The website includes an extensive collection of clothing, accessories, and footwear for women. Users can explore a range of stylish options and make purchases directly through the site.

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esther.com.au Annual Revenue and Growth

esther.com.au's annual sales on its online store amounted to $1.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$1.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
esther.com.au revenue by year

esther.com.au's monthly revenueOVER TIME
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Over the past three months, esther.com.au revenue has experienced growth of 25%, compared to the preceding three months.

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esther.com.au revenue growth for last six months
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OVERVIEW
esther.com.au's revenue for online sales in July 2026 was $39,200, while a typical store in the fashion and apparel category generates around $71,300 monthly. The site recorded a conversion rate of 0.50-1.00%, which is within the typical range of 0.66% to 3.1%. With an average order value (AOV) of $100-125, esther.com.au's AOV falls within the typical range of $84 to $403. Additionally, the site attracted 60,200 sessions, significantly above the typical store in the fashion and apparel category's 28,400 sessions.
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esther.com.au competitors

In July 2026, hellomolly.com led the competition with a revenue of $8.8 million and 37,700 transactions from 1.6 million sessions, achieving an impressive conversion rate of 2.00-2.50%. In contrast, esther.com.au generated only $39,200, ranking 6 of 6 among its peers. It trailed hellomolly.com by $8.8 million in revenue, lagged behind in transactions by 45,700, and faced a significant gap of 2.7 million sessions compared to peppermayo.com, which had the highest at 2.8 million. Estimations suggest esther.com.au's AOV ranges between $100-125 and its conversion rate is modest at 0.50-1.00%, showcasing the challenges it faces in a competitive landscape.

hellomolly.com screenshot
#1 hellomolly.com
8.8M
Revenue
1.6M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
showpo.com screenshot
#2 showpo.com
5.3M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
billyj.com.au screenshot
#3 billyj.com.au
5.5M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
peppermayo.com screenshot
#4 peppermayo.com
3.2M
Revenue
2.8M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
karenmillen.com screenshot
#5 karenmillen.com
6M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
esther.com.au vs top market performers
esther.com.au
top retailers
conversion rate vs average order value for esther.com.au and its competitors
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Revenue share by device at esther.com.au

In July large majority of sales on esther.com.au, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In July large majority of sales on esther.com.au, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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esther.com.au channels

Identify top traffic channels that drive growth for esther.com.auand discover how performance of traffic channels has changed over time.

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esther.com.au Google Ads spend

Evaluate esther.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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esther.com.au devices

Review esther.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esther.com.au top markets

Explore esther.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esther.com.au country & global rank

Assess the ranking of esther.com.au among other retailers within its primary country and worldwide.

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