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Jul 2025

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Home/Insights/Retailers/build.com

TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

build.com

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70.3M

Revenue

5.5M

Sessions

2.0-2.5%

Conv. rate

$500-600

AOV

Main country of store: UNITED STATES
Website category: HOME AND GARDEN

Build.com is an online platform that offers a wide range of home improvement products. Their inventory includes plumbing fixtures, lighting solutions, appliances, flooring, and kitchen supplies. With various brands and options available, customers can easily find the items they need for enhancing their homes or completing DIY projects.

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build.com's revenueOVER TIME
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Over the past three months, build.com revenue has experienced decline of 24%, compared to the preceding three months.

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build.com revenue decline for last six months

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OVERVIEW

build.com's performance metrics for July 2025 in the HOME AND GARDEN industry include online sales revenue of $70,290,243, conversion rate of 2.00-2.50%, and average order value (AOV) of $550-575. The store had 5,466,403 sessions during the month. Compared to the industry median of $124,626 in revenue, 3.28% conversion rate, $673 AOV, and 36,567 sessions, build.com's metrics demonstrate strong performance, although below homedepot.com's $1,339,846,577 in revenue and 175,364,207 sessions. With a competitive conversion rate and AOV, build.com shows promising growth potential in the home_and_garden market.

build.com competitors

In July 2025, build.com stands out among its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $70,290,243 and 126,837 transactions from 5,466,403 sessions, build.com has an AOV of $550-575 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, ferguson.com trails behind with revenue of $15,209,442 and 35,015 transactions from 1,952,799 sessions, while kohler.com leads in revenue with $42,799,109, 99,444 transactions, and 3,352,575 sessions. However, build.com excels in AOV and conversion rate when compared to faucet.com, ajmadison.com, and appliancesconnection.com. Overall, build.com outperforms its competitors across various domains in the online retail space.

#1 ferguson.com

15.2M

Revenue

Sessions

1.5-2.0%

Conv. rate

$400-500

AOV

#2 faucet.com

7.8K

Revenue

2.3K

Sessions

0.5-1.0%

Conv. rate

$500-600

AOV

#3 ajmadison.com

9.4M

Revenue

1.4M

Sessions

1.0-1.5%

Conv. rate

$400-500

AOV

#4 kohler.com

42.8M

Revenue

3.4M

Sessions

2.5-3.0%

Conv. rate

$400-500

AOV

#5 appliancesconnection.com

192.1K

Revenue

10.2K

Sessions

3.0-3.5%

Conv. rate

$500-600

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

build.com vs top market performers

build.com

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Revenue share by device at build.com

In July large majority of sales on build.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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build.com channels

Identify top traffic channels that drive growth for build.comand discover how performance of traffic channels has changed over time.

build.com Google Ads spend

Evaluate build.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

build.com devices

Review build.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

build.com top markets

Explore build.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.