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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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964.5K
Revenue
Sep 25
300.9K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$600-700
AOV
Sep 25
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CMMG.com is an online platform that offers a variety of firearms and related accessories. The website provides a wide selection of pistols, rifles, and shotguns for enthusiasts and professionals. Additionally, CMMG.com sells parts, components, and gear needed to customize firearms according to individual preferences and needs.

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cmmg.com Annual Revenue and Growth

cmmg.com's annual sales on its online store amounted to $15.3M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$15.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
cmmg.com revenue by year

cmmg.com's monthly revenueOVER TIME
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Over the past three months, cmmg.com revenue has experienced growth of 0.43%, compared to the preceding three months.

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cmmg.com revenue growth for last six months
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OVERVIEW
In September 2025, cmmg.com generated $964,510 in online sales, significantly surpassing the SPORTS median of $97,179, though it remains distant from industry leader gunbroker.com's $284,462,394. With a conversion rate of 0.50-1.00%, cmmg.com is slightly above the lower end of the category's range, which peaks at 2.52%. Its average order value (AOV) of $600-625 aligns closely with the high end of the sector's AOV at $635. The site recorded 300,912 sessions, well above the median of 38,020 but dwarfed by gunbroker.com's impressive 12,770,933 sessions.
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cmmg.com competitors

In September 2025, cmmg.com reported a revenue of $964,510 with 1,587 transactions and 300,912 sessions, resulting in an average order value (AOV) of $600-625 and a conversion rate of 0.50-1.00. Comparatively, its competitors had varying levels of performance. righttobear.com generated $357,308 in revenue with 3,312 transactions and 169,644 sessions, boasting a higher AOV of $100-125 and a conversion rate of 1.50-2.00. deltateamtactical.com saw $492,132 in revenue from 3,600 transactions and 324,007 sessions, with an AOV of $125-150 and a conversion rate of 1.00-1.50. primaryarms.com stood out with a significant revenue of $10,646,603, 43,578 transactions, and 2,831,139 sessions, showcasing an AOV of $225-250 and a conversion rate of 1.50-2.00. Despite the competition, cmmg.com maintained a strong performance in the firearms industry.

righttobear.com screenshot
#1 righttobear.com
357.3K
Revenue
169.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
at3tactical.com screenshot
#2 at3tactical.com
231.5K
Revenue
184.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
deltateamtactical.com screenshot
#3 deltateamtactical.com
492.1K
Revenue
324K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
wingtactical.com screenshot
#4 wingtactical.com
317.1K
Revenue
162.9K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
primaryarms.com screenshot
#5 primaryarms.com
10.6M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
cmmg.com vs top market performers
cmmg.com
top retailers
conversion rate vs average order value for cmmg.com and its competitors
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Revenue share by device at cmmg.com

In September large majority of sales on cmmg.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on cmmg.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cmmg.com channels

Identify top traffic channels that drive growth for cmmg.comand discover how performance of traffic channels has changed over time.

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cmmg.com Google Ads spend

Evaluate cmmg.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cmmg.com devices

Review cmmg.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cmmg.com top markets

Explore cmmg.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cmmg.com country & global rank

Assess the ranking of cmmg.com among other retailers within its primary country and worldwide.

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