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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.1M
Revenue
326.3K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
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CMMG.com is an online platform that offers a variety of firearms and related accessories. The website provides a wide selection of pistols, rifles, and shotguns for enthusiasts and professionals. Additionally, CMMG.com sells parts, components, and gear needed to customize firearms according to individual preferences and needs.

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cmmg.com's revenueOVER TIME
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Over the past three months, cmmg.com revenue has experienced decline of 8.5%, compared to the preceding three months.

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cmmg.com revenue decline for last six months
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OVERVIEW
In July 2025, cmmg.com in the SPORTS industry generated $1,086,014 in online sales, with a conversion rate of 0.50-1.00% and an AOV of $600-625. This performance is above the median revenue of $101,851, the low AOV of $112, and the low conversion rate of 0.48% in the industry. With 326,281 sessions, cmmg.com falls below the highest store, gunbroker.com, which recorded 12,741,838 sessions. However, it exceeds the median of 39,019 sessions. High competition is observed in terms of conversion rates and AOV, but there is potential for growth in increasing online sales and sessions.
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cmmg.com competitors

In July 2025, cmmg.com generated a revenue of $1,086,014 with 1,766 transactions and 326,281 sessions, resulting in an average order value (AOV) ranging from $600 to $625 and a conversion rate between 0.50% and 1.00%. Comparing this data to its competitors, we see that cmmg.com falls behind in terms of revenue when compared to primaryarms.com, which had a revenue of $10,864,047. However, cmmg.com performs better than some competitors like righttobear.com and at3tactical.com in terms of conversion rate, even though they have higher revenues. Additionally, cmmg.com's AOV is competitive with deltateamtactical.com and wingtactical.com. Overall, cmmg.com holds its own in the firearms and accessories market, demonstrating steady growth and a strong customer base.

righttobear.com screenshot
#1 righttobear.com
362.7K
Revenue
153K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
at3tactical.com screenshot
#2 at3tactical.com
304.5K
Revenue
246.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
deltateamtactical.com screenshot
#3 deltateamtactical.com
490.2K
Revenue
291.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
wingtactical.com screenshot
#4 wingtactical.com
427.4K
Revenue
214.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
primaryarms.com screenshot
#5 primaryarms.com
10.9M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
cmmg.com vs top market performers
cmmg.com
top retailers
conversion rate vs average order value for cmmg.com and its competitors
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Revenue share by device at cmmg.com

In July large majority of sales on cmmg.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on cmmg.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cmmg.com channels

Identify top traffic channels that drive growth for cmmg.comand discover how performance of traffic channels has changed over time.

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cmmg.com Google Ads spend

Evaluate cmmg.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cmmg.com devices

Review cmmg.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cmmg.com top markets

Explore cmmg.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cmmg.com country & global rank

Assess the ranking of cmmg.com among other retailers within its primary country and worldwide.

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