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Oct 2025
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Home/Insights/Retailers/crucial.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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11.3M
Revenue
Oct 25
1.3M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$350-375
AOV
Oct 25
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Crucial.com is an online platform that sells computer hardware products. They offer a wide range of products, including memory modules (RAM), solid-state drives (SSD), USB flash drives, and memory cards. The website provides technology enthusiasts with a convenient way to purchase reliable and compatible hardware for their computer systems.

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crucial.com Annual Revenue and Growth

crucial.com's annual sales on its online store amounted to $149.8M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$149.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
crucial.com revenue by year

crucial.com's monthly revenueOVER TIME
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Over the past three months, crucial.com revenue has experienced growth of 57%, compared to the preceding three months.

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crucial.com revenue growth for last six months
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OVERVIEW
In October 2025, crucial.com reported online sales revenue of $11,312,697, significantly above the median of $194,678 in its industry, though far below the leading dell.com at $216,481,095. With a conversion rate between 2.00-2.50%, crucial.com is close to the industry's high of 3.86%, while its average order value (AOV) of $350-375 remains below the high of $905. The site attracted 1,334,240 sessions, well above the industry median of 36,756, but still a fraction of lenovo.com's 46,760,978 sessions, highlighting its competitive presence in the computer hardware sector.
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crucial.com competitors

crucial.com stands out from its competitors in terms of revenue, with a total of $11,312,697 in October 2025. While crucial.com has a moderate number of transactions at 32,232, it boasts a high number of sessions at 1,334,240. The average order value (AOV) falls in the range of $350-$375, with a conversion rate of 2.00-2.50%. In comparison, dell.com leads the pack in revenue with $216,481,095, but has a lower conversion rate of 0.50-1.00%. lenovo.com follows closely behind dell.com in revenue, while asus.com has a slightly lower revenue but a higher conversion rate. microcenter.com and newegg.com both have lower revenue than crucial.com but boast higher AOV and conversion rates. Overall, crucial.com excels in session numbers and conversion rate compared to its competitors in the tech industry.

dell.com screenshot
#1 dell.com
216.5M
Revenue
36.4M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
lenovo.com screenshot
#2 lenovo.com
149.5M
Revenue
46.8M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
asus.com screenshot
#3 asus.com
118.2M
Revenue
38.2M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
microcenter.com screenshot
#4 microcenter.com
54.7M
Revenue
7.9M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
newegg.com screenshot
#5 newegg.com
94M
Revenue
12.7M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
crucial.com vs top market performers
crucial.com
top retailers
conversion rate vs average order value for crucial.com and its competitors
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Revenue share by device at crucial.com

In October large majority of sales on crucial.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on crucial.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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crucial.com channels

Identify top traffic channels that drive growth for crucial.comand discover how performance of traffic channels has changed over time.

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crucial.com Google Ads spend

Evaluate crucial.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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crucial.com devices

Review crucial.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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crucial.com top markets

Explore crucial.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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crucial.com country & global rank

Assess the ranking of crucial.com among other retailers within its primary country and worldwide.

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