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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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9.1M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
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Crucial.com is an online platform that sells computer hardware products. They offer a wide range of products, including memory modules (RAM), solid-state drives (SSD), USB flash drives, and memory cards. The website provides technology enthusiasts with a convenient way to purchase reliable and compatible hardware for their computer systems.

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crucial.com's revenueOVER TIME
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Over the past three months, crucial.com revenue has experienced decline of 1.1%, compared to the preceding three months.

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crucial.com revenue decline for last six months
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OVERVIEW
In July 2025, crucial.com in the COMPUTERS AND TECHNOLOGY industry had online sales revenue of $9,095,703 with a conversion rate of 1.50-2.00% and an AOV of $325-350. This places them below the median revenue of $177,727 and sessions of 1,650,715, with a very high AOV of $888. In comparison, the largest online store in the category is dell.com with revenue of $211,383,254 and the highest sessions from lenovo.com at 43,965,059. Additionally, crucial.com has a very low conversion rate and AOV in the industry at 0.38% and $151 respectively.
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crucial.com competitors

In July 2025, crucial.com reported a revenue of $9,095,703 with 26,178 transactions and 1,650,715 sessions, resulting in an average order value (AOV) of $325-350 and a conversion rate of 1.50-2.00%. When compared to its competitors, crucial.com falls behind in terms of revenue, transactions, and sessions. dell.com leads the pack with a revenue of $211,383,254, 194,106 transactions, and 39,402,599 sessions. However, crucial.com outperforms some competitors in AOV and conversion rate. For example, while lenovo.com and asus.com have higher revenues than crucial.com, their AOV and conversion rates are lower. microcenter.com and newegg.com are closest to crucial.com in terms of AOV and conversion rate, indicating similar levels of performance in those specific metrics. Overall, crucial.com may need to focus on increasing its revenue and sessions to compete more effectively with top competitors like dell.com.

dell.com screenshot
#1 dell.com
211.4M
Revenue
39.4M
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
lenovo.com screenshot
#2 lenovo.com
102.8M
Revenue
44M
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
asus.com screenshot
#3 asus.com
104.3M
Revenue
35M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
microcenter.com screenshot
#4 microcenter.com
58.4M
Revenue
8.3M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
newegg.com screenshot
#5 newegg.com
97.8M
Revenue
14M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
crucial.com vs top market performers
crucial.com
top retailers
conversion rate vs average order value for crucial.com and its competitors
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Revenue share by device at crucial.com

In July large majority of sales on crucial.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on crucial.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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crucial.com channels

Identify top traffic channels that drive growth for crucial.comand discover how performance of traffic channels has changed over time.

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crucial.com Google Ads spend

Evaluate crucial.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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crucial.com devices

Review crucial.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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crucial.com top markets

Explore crucial.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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crucial.com country & global rank

Assess the ranking of crucial.com among other retailers within its primary country and worldwide.

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