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May 2025
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Home/Insights/Retailers/crucial.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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4.5M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
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Crucial.com is an online platform that sells computer hardware products. They offer a wide range of products, including memory modules (RAM), solid-state drives (SSD), USB flash drives, and memory cards. The website provides technology enthusiasts with a convenient way to purchase reliable and compatible hardware for their computer systems.

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crucial.com's revenueOVER TIME
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Over the past three months, crucial.com revenue has experienced decline of 45%, compared to the preceding three months.

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crucial.com revenue decline for last six months
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OVERVIEW
In May 2025, crucial.com in the COMPUTERS AND TECHNOLOGY industry had online sales revenue of $4,535,898 with a median revenue of $178,913. The conversion rate ranged from 0.50-1.00% compared to a very high of 3.78% and very low of 0.5% in the industry. The AOV was $350-375 with a very high of $910 and very low of $155. It had 1,424,856 sessions, while lenovo.com had the highest at 38,120,177, and the median was 34,859.
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crucial.com competitors

In May 2025, crucial.com reported a revenue of $4,535,898 with 12,815 transactions and 1,424,856 sessions, boasting an average order value (AOV) of $350-$375 and a conversion rate of 0.50-1.00. Comparatively, dell.com leads the pack with a revenue of $176,503,444, 161,030 transactions, and 33,957,969 sessions, featuring an AOV of $1075-$1100 but a lower conversion rate of 0.00-0.50. lenovo.com follows with $102,862,240 in revenue, 153,197 transactions, and 38,120,177 sessions, offering an AOV of $650-$675 and a conversion rate matching dell.com. asus.com sits close to crucial.com with $100,819,273 revenue, 174,079 transactions, and 33,550,195 sessions, a slightly higher AOV of $575-$600, and a matching conversion rate of 0.50-1.00. newegg.com and microcenter.com also present strong competition with varying revenue, transaction, session, AOV, and conversion rate metrics.

dell.com screenshot
#1 dell.com
176.5M
Revenue
34M
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
lenovo.com screenshot
#2 lenovo.com
102.9M
Revenue
38.1M
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
asus.com screenshot
#3 asus.com
100.8M
Revenue
33.6M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
microcenter.com screenshot
#4 microcenter.com
64.7M
Revenue
8.4M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
newegg.com screenshot
#5 newegg.com
89.5M
Revenue
14.5M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
crucial.com vs top market performers
crucial.com
top retailers
conversion rate vs average order value for crucial.com and its competitors
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Revenue share by device at crucial.com

In May large majority of sales on crucial.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices.

In May large majority of sales on crucial.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices.
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crucial.com channels

Identify top traffic channels that drive growth for crucial.comand discover how performance of traffic channels has changed over time.

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crucial.com Google Ads spend

Evaluate crucial.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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crucial.com devices

Review crucial.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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crucial.com top markets

Explore crucial.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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crucial.com country & global rank

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