Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/crucial.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for crucial.comcrucial.com

Start benchmarking for free
Sign in with GoogleSign up with Google
6.7M
Revenue
Jul 26
1.2M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$350-375
AOV
Jul 26
Loading...

Crucial.com is an online platform that sells computer hardware products. They offer a wide range of products, including memory modules (RAM), solid-state drives (SSD), USB flash drives, and memory cards. The website provides technology enthusiasts with a convenient way to purchase reliable and compatible hardware for their computer systems.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

crucial.com Annual Revenue and Growth

crucial.com's annual sales on its online store amounted to $92.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$92.1M
Annual growth forecast2025/2026
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
crucial.com revenue by year

crucial.com's monthly revenueOVER TIME
View real-time data

Over the past three months, crucial.com revenue has experienced decline of 2%, compared to the preceding three months.

View real-time data
crucial.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
crucial.com operates within the computer hardware category, generating $6.7 million in revenue from online sales in July 2026. This figure is significantly higher than a typical store in the computer hardware category, which generates around $158,000 monthly. With a conversion rate of 1.50-2.00%, crucial.com falls within the typical range of 0.46% to 3.56%. Its average order value (AOV) of $350-375 also remains within the category's typical range of $153 to $900. Additionally, crucial.com recorded 1.2 million sessions, a stark contrast to the approximately 33,700 sessions seen by a typical store in the computer hardware category.
Read more

crucial.com competitors

In July 2026, crucial.com trails its competitors significantly in revenue, generating only $6.7 million compared to dell.com’s $177.5 million, a gap of $170.8 million. While crucial.com matches microcenter.com and newegg.com with a conversion rate of 1.50-2.00%, it falls short in transactions, processing just 18,800, which is 220,000 fewer than newegg.com. Additionally, crucial.com faces a substantial deficit in sessions, attracting only 1.2 million compared to lenovo.com’s impressive 41.4 million, trailing by 40.2 million. The average order value (AOV) for crucial.com, at $350-375, remains competitive, but overall, it ranks last among its competitors, unable to keep pace with the higher traffic and revenue of domains like dell.com, lenovo.com, and asus.com.

dell.com screenshot
#1 dell.com
177.5M
Revenue
28M
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
lenovo.com screenshot
#2 lenovo.com
153.1M
Revenue
41.4M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
asus.com screenshot
#3 asus.com
114.1M
Revenue
37.5M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
microcenter.com screenshot
#4 microcenter.com
71.3M
Revenue
9.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
newegg.com screenshot
#5 newegg.com
97.8M
Revenue
14.5M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
crucial.com vs top market performers
crucial.com
top retailers
conversion rate vs average order value for crucial.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Industries crucial.com operates in

crucial.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

crucial.com channels

Identify top traffic channels that drive growth for crucial.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

crucial.com Google Ads spend

Evaluate crucial.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

crucial.com devices

Review crucial.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

crucial.com top markets

Explore crucial.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

crucial.com country & global rank

Assess the ranking of crucial.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard