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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for cdw.comcdw.com

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18.2M
Revenue
Sep 25
2.3M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$700-800
AOV
Sep 25
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CDW.com is an online platform that offers a vast range of technology solutions and services. It provides products like computers, networking equipment, software, peripherals, and accessories from top brands. Customers can access professional guidance and support to assist with their technological needs, making it a reliable source for businesses and individuals.

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cdw.com Annual Revenue and Growth

cdw.com's annual sales on its online store amounted to $345.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$345.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
cdw.com revenue by year

cdw.com's monthly revenueOVER TIME
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Over the past three months, cdw.com revenue has experienced decline of 4.2%, compared to the preceding three months.

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cdw.com revenue decline for last six months
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OVERVIEW
In September 2025, cdw.com generated $18,210,380 in online sales, significantly above the median of $178,679 in the computers, electronics, and technology sector. Its conversion rate ranged from 0.50-1.00%, below the high benchmark of 3.68%. The average order value (AOV) was between $775-800, lower than the high of $878. With 2,279,391 sessions, cdw.com was far behind leading competitor lenovo.com, which attracted 47,353,529 sessions, and also below the median of 39,078 sessions, indicating room for growth in traffic and conversion optimization.
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cdw.com competitors

In September 2025, cdw.com had a revenue of $18,210,380 with 22,869 transactions and 2,279,391 sessions, resulting in an average order value (AOV) of $775-$800 and a conversion rate of 0.50-1.00%. When compared to its competitors, cdw.com falls behind in revenue, transactions, and sessions. For example, dell.com outperforms cdw.com with a revenue of $187,829,438, 173,604 transactions, and 34,685,714 sessions. However, cdw.com has a higher AOV compared to most competitors, with only provantage.com and zones.com having slightly higher AOVs. Despite the lower revenue and session numbers, cdw.com's conversion rate is on par with the industry average and some competitors like bhphotovideo.com and provantage.com. Overall, while cdw.com may not lead in all metrics, its strong AOV and competitive conversion rate position it well within the market.

bhphotovideo.com screenshot
#1 bhphotovideo.com
55.3M
Revenue
10.9M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
newegg.com screenshot
#2 newegg.com
83M
Revenue
11.7M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
zones.com screenshot
#3 zones.com
1M
Revenue
151.4K
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
provantage.com screenshot
#4 provantage.com
2.6M
Revenue
174.6K
Sessions
1.0-1.5%
Conv. rate
$1100-1200
AOV
dell.com screenshot
#5 dell.com
187.8M
Revenue
34.7M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
cdw.com vs top market performers
cdw.com
top retailers
conversion rate vs average order value for cdw.com and its competitors
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Revenue share by device at cdw.com

In September large majority of sales on cdw.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on cdw.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cdw.com channels

Identify top traffic channels that drive growth for cdw.comand discover how performance of traffic channels has changed over time.

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cdw.com Google Ads spend

Evaluate cdw.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cdw.com devices

Review cdw.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cdw.com top markets

Explore cdw.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cdw.com country & global rank

Assess the ranking of cdw.com among other retailers within its primary country and worldwide.

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