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Jul 2026
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Home/Insights/Retailers/curology.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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2.1M
Revenue
Jul 26
1.1M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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curology.com Annual Revenue and Growth

curology.com's annual sales on its online store amounted to $23.5M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$23.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
curology.com revenue by year

curology.com's monthly revenueOVER TIME
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Over the past three months, curology.com revenue has experienced decline of 23%, compared to the preceding three months.

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curology.com revenue decline for last six months
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OVERVIEW
curology.com outperforms the typical beauty and cosmetics retailer significantly, generating $2.1 million in online sales for the month of July 2026, while the typical beauty and cosmetics retailer only sees around $39,200. With a conversion rate between 1.50-2.00%, curology.com sits comfortably within the typical beauty and cosmetics retailer's range of 1.1% to 4.37%. Its average order value (AOV) of $100-125 is also within the typical beauty and cosmetics retailer's range of $52 to $207. Additionally, curology.com recorded 1.1 million sessions, far exceeding the typical beauty and cosmetics retailer's 17,100 sessions per month, highlighting its strong online presence in the category.
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curology.com competitors

The most striking gap is in transactions, where curology.com trails paulaschoice.com by 27,200, with curology.com recording 18,100 transactions compared to paulaschoice.com’s impressive 45,300. As of July 2026, curology.com generated $2.1 million in revenue, ranking second among competitors, but still falling short of paulaschoice.com by $1.3 million. In sessions, curology.com attracted 1.1 million users, lagging behind paulaschoice.com by 400,000. While curology.com boasts a higher average order value (AOV) range of $100-125, compared to paulaschoice.com’s $75-100, the conversion rate of 1.50-2.00% is lower than paulaschoice.com’s 3.00-3.50%. Competitors like proactiv.com have a similar conversion rate of 2.00-2.50%, albeit with far lower revenue of $309,000. Overall, while curology.com performs solidly, it must address its gaps in transactions and user engagement to compete effectively with paulaschoice.com and other leading sites.

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AOV
curology.com vs top market performers
curology.com
top retailers
conversion rate vs average order value for curology.com and its competitors
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Revenue share by device at curology.com

In July large majority of sales on curology.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In July large majority of sales on curology.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

Industries curology.com operates in

curology.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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curology.com channels

Identify top traffic channels that drive growth for curology.comand discover how performance of traffic channels has changed over time.

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curology.com Google Ads spend

Evaluate curology.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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curology.com devices

Review curology.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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curology.com top markets

Explore curology.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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curology.com country & global rank

Assess the ranking of curology.com among other retailers within its primary country and worldwide.

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