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Sep 2026
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Home/Insights/Retailers/curology.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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2.6M
Revenue
Sep 26
1.8M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
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curology.com Annual Revenue and Growth

curology.com's annual sales on its online store amounted to $23.5M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$23.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
curology.com revenue by year

curology.com's monthly revenueOVER TIME
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Over the past three months, curology.com revenue has experienced decline of 21%, compared to the preceding three months.

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curology.com revenue decline for last six months
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OVERVIEW
curology.com performs significantly better than the typical beauty and cosmetics retailer, generating $2.6 million in online sales for September 2026, compared to the typical $35,500. Its conversion rate, at 1.00-1.50%, is within the typical range of 1.06% to 4.56%. Additionally, curology.com has an average order value (AOV) of $125-150, also within the typical beauty and cosmetics category range of $50 to $214. With 1.8 million sessions, curology.com far exceeds the typical beauty and cosmetics retailer's 14,500 sessions, illustrating its strong market presence, although it remains below top competitors like ulta.com, which generates $186.2 million.
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curology.com competitors

curology.com significantly outperforms proactiv.com, achieving a revenue of $2.6 million compared to proactiv.com’s revenue of $205,000. In September 2026, curology.com recorded 19,900 transactions, well ahead of proactiv.com’s 3,549. curology.com also leads in website sessions with 1.8 million, surpassing proactiv.com’s 150,000. However, in revenue metrics, curology.com ranks second among competitors, following paulaschoice.com, which generated $4.2 million and recorded 49,400 transactions. While curology.com’s average order value (AOV) falls within the range of $125-150, it trails paulaschoice.com’s AOV of $75-100. Furthermore, curology.com’s conversion rate of 1.00-1.50 is below that of paulaschoice.com, which boasts a conversion rate of 3.50-4.00. Overall, curology.com excels in sessions and transactions but remains second in revenue and conversion rates among its competitors.

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19.8K
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20.2K
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0.5-1.0%
Conv. rate
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AOV
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#2 proactiv.com
205.4K
Revenue
150.1K
Sessions
2.0-2.5%
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AOV
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#3 paulaschoice.com
4.2M
Revenue
1.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
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15.3K
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Sessions
0.0-0.5%
Conv. rate
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AOV
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#5 drbaileyskincare.com
54.9K
Revenue
38K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
curology.com vs top market performers
curology.com
top retailers
conversion rate vs average order value for curology.com and its competitors
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Revenue share by device at curology.com

In September large majority of sales on curology.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In September large majority of sales on curology.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

Industries curology.com operates in

curology.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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curology.com channels

Identify top traffic channels that drive growth for curology.comand discover how performance of traffic channels has changed over time.

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curology.com Google Ads spend

Evaluate curology.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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curology.com devices

Review curology.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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curology.com top markets

Explore curology.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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curology.com country & global rank

Assess the ranking of curology.com among other retailers within its primary country and worldwide.

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