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Nov 2025
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Home/Insights/Retailers/curology.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.9M
Revenue
Nov 25
1.1M
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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curology.com's monthly revenueOVER TIME
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Over the past three months, curology.com revenue has experienced decline of 4.6%, compared to the preceding three months.

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curology.com revenue decline for last six months
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OVERVIEW
In November 2025, curology.com generated $1,913,635 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $52,547, while maintaining a conversion rate of 1.50-2.00%, within the category’s lower spectrum. With an average order value (AOV) between $100-125, curology's performance remains competitive, although below the high of $204 in its industry. The site recorded 1,084,519 sessions, well above the median of 19,748 but far behind industry leader Sephora’s impressive 76,114,809 sessions, highlighting both strengths and areas for improvement in attracting and converting traffic in the beauty market.
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curology.com competitors

In November 2025, when comparing curology.com to its competitors, it stands out with a revenue of $1,913,635 from 18,334 transactions and 1,084,519 sessions, with an average order value (AOV) ranging from $100-125 and a conversion rate of 1.50-2.00%. In contrast, exposedskincare.com has a revenue of $95,074 from 760 transactions and 59,309 sessions, with an AOV of $125-150 and a conversion rate of 1.00-1.50%. proactiv.com generated $394,865 from 6,445 transactions and 207,768 sessions, with an AOV of $50-75 and a conversion rate of 3.00-3.50%. paulaschoice.com leads the pack with $6,343,070 revenue from 82,968 transactions and 1,635,455 sessions, with an AOV of $75-100 and a conversion rate of 5.00-5.50%. stryx.com lags behind with $11,080 revenue from 93 transactions and 38,172 sessions, with an AOV of $100-125 and a low conversion rate of 0.00-0.50%. drbaileyskincare.com falls in line with $99,673 revenue from 680 transactions and 49,187 sessions, with an AOV of $125-150 and a conversion rate of 1.00-1.50%. Overall, curology.com shows competitive performance in terms of revenue, transactions, sessions, AOV, and conversion rate when compared to its competitors.

exposedskincare.com screenshot
#1 exposedskincare.com
95.1K
Revenue
59.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
proactiv.com screenshot
#2 proactiv.com
394.9K
Revenue
207.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
paulaschoice.com screenshot
#3 paulaschoice.com
6.3M
Revenue
1.6M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
stryx.com screenshot
#4 stryx.com
11.1K
Revenue
38.2K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
drbaileyskincare.com screenshot
#5 drbaileyskincare.com
99.7K
Revenue
49.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
curology.com vs top market performers
curology.com
top retailers
conversion rate vs average order value for curology.com and its competitors
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Revenue share by device at curology.com

In November large majority of sales on curology.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.

In November large majority of sales on curology.com, 65% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 35% of sales coming from desktop devices.
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curology.com channels

Identify top traffic channels that drive growth for curology.comand discover how performance of traffic channels has changed over time.

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curology.com Google Ads spend

Evaluate curology.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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curology.com devices

Review curology.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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curology.com top markets

Explore curology.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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curology.com country & global rank

Assess the ranking of curology.com among other retailers within its primary country and worldwide.

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