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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

vinepair.com

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550.2K

Revenue

834.5K

Sessions

0.5-1.0%

Conv. rate

$100-125

AOV

Main country of store: UNITED STATES
Website category: FOOD AND DRINK

vinepair.com is an online platform offering a wide range of informational content related to the world of beverages. Product information, tips, news, guides, and recommendations are available in various formats, supporting a community interested in wine, beer, spirits, and cocktails.

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vinepair.com's revenueOVER TIME
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Over the past three months, vinepair.com revenue has experienced decline of 35%, compared to the preceding three months.

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vinepair.com revenue decline for last six months

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OVERVIEW

In May 2025, vinepair.com in the FOOD AND DRINK industry had a revenue of $550,199, conversion rate of 0.50-1.00%, AOV of $100-125, and 834,460 sessions. Compared to the industry median revenue of $38,998, vinepair.com's performance is strong. However, totalwine.com leads with $71,383,985 in revenue and 8,141,951 sessions. The industry's high conversion rate is 5.03%, AOV is $277, and sessions median is 10,585, while the low conversion rate is 1.37% and low AOV is $59. vinepair.com's metrics are promising, with potential for growth and optimization.

vinepair.com competitors

In May 2025, vinepair.com generated $550,199 in revenue from 5,442 transactions with 834,460 sessions. With an average order value (AOV) of $100-$125 and a conversion rate of 0.50-1.00, vinepair.com holds its own in the competitive landscape. When compared to its competitors, vinepair.com falls behind totalwine.com, which boasts a revenue of $71,383,985 from 368,414 transactions and over 8 million sessions. totalwine.com also has a higher AOV of $175-$200 and a conversion rate of 4.50-5.00. Additionally, drizly.com, diffordsguide.com, wineenthusiast.com, and abcfws.com all show varying levels of revenue, transactions, sessions, AOV, and conversion rates, positioning them differently in the market. While vinepair.com may not lead the pack in revenue and sessions, its competitive AOV and conversion rate contribute to its overall success in the industry.

#1 wineenthusiast.com

Revenue

826.1K

Sessions

0.5-1.0%

Conv. rate

$400-500

AOV

#2 totalwine.com

71.4M

Revenue

8.1M

Sessions

4.5-5.0%

Conv. rate

$175-200

AOV

#3 drizly.com

415.3K

Revenue

55.9K

Sessions

3.0-3.5%

Conv. rate

$200-225

AOV

#4 diffordsguide.com

1.8M

Revenue

1.4M

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#5 abcfws.com

3.1M

Revenue

538.3K

Sessions

3.5-4.0%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

drizly.com

advancedmixology.com

usualwines.com

TOP MARKET PERFORMERSby revenue

thewhiskyexchange.com

vinepair.com vs top market performers

vinepair.com

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Revenue share by device at vinepair.com

In May large majority of sales on vinepair.com, 59% was finalized on mobile devices, with 41% of sales coming from desktop devices.

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vinepair.com channels

Identify top traffic channels that drive growth for vinepair.comand discover how performance of traffic channels has changed over time.

vinepair.com Google Ads spend

Evaluate vinepair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

vinepair.com devices

Review vinepair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

vinepair.com top markets

Explore vinepair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.