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Sep 2025
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Home/Insights/Retailers/vinepair.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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563K
Revenue
Sep 25
757.4K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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vinepair.com is an online platform offering a wide range of informational content related to the world of beverages. Product information, tips, news, guides, and recommendations are available in various formats, supporting a community interested in wine, beer, spirits, and cocktails.

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vinepair.com Annual Revenue and Growth

vinepair.com's annual sales on its online store amounted to $23.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$23.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vinepair.com revenue by year

vinepair.com's monthly revenueOVER TIME
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Over the past three months, vinepair.com revenue has experienced growth of 14%, compared to the preceding three months.

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vinepair.com revenue growth for last six months
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OVERVIEW
In September 2025, vinepair.com achieved an impressive online revenue of $563,025, significantly exceeding the food and drink industry's median of $40,541, though still below the leading competitor, totalwine.com, at $65,110,628. With a conversion rate of 0.50-1.00%, vinepair's performance is modest compared to the high industry benchmark of 4.83%, while its average order value (AOV) of $75-100 sits between the industry's low of $57 and high of $269. Additionally, vinepair.com recorded 757,390 sessions, a substantial figure but far behind totalwine.com’s 7,332,666 sessions, highlighting growth opportunities.
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vinepair.com competitors

In September 2025, vinepair.com generated a revenue of $563,025 with 5,806 transactions and 757,390 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00. In comparison, wineenthusiast.com outperformed vinepair.com with a revenue of $2,602,865, 6,872 transactions, and 782,538 sessions, featuring a higher AOV of $375-400. totalwine.com surpassed both vinepair.com and wineenthusiast.com with a staggering revenue of $65,110,628, 333,978 transactions, and 7,332,666 sessions, as well as an AOV of $175-200 and a remarkable conversion rate of 4.50-5.00. Despite this, vinepair.com remained competitive in its niche, particularly when compared to drizly.com, diffordsguide.com, and abcfws.com in terms of revenue, transactions, sessions, AOV, and conversion rate.

wineenthusiast.com screenshot
#1 wineenthusiast.com
2.6M
Revenue
782.5K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
totalwine.com screenshot
#2 totalwine.com
65.1M
Revenue
7.3M
Sessions
4.5-5.0%
Conv. rate
$175-200
AOV
drizly.com screenshot
#3 drizly.com
314.2K
Revenue
36.6K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
diffordsguide.com screenshot
#4 diffordsguide.com
1.8M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
abcfws.com screenshot
#5 abcfws.com
3.2M
Revenue
537.8K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
vinepair.com vs top market performers
vinepair.com
top retailers
conversion rate vs average order value for vinepair.com and its competitors
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Revenue share by device at vinepair.com

In September large majority of sales on vinepair.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In September large majority of sales on vinepair.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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vinepair.com channels

Identify top traffic channels that drive growth for vinepair.comand discover how performance of traffic channels has changed over time.

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vinepair.com Google Ads spend

Evaluate vinepair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vinepair.com devices

Review vinepair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vinepair.com top markets

Explore vinepair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vinepair.com country & global rank

Assess the ranking of vinepair.com among other retailers within its primary country and worldwide.

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