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Jan 2026
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Home/Insights/Retailers/vinepair.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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610.2K
Revenue
Jan 26
853.4K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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vinepair.com is an online platform offering a wide range of informational content related to the world of beverages. Product information, tips, news, guides, and recommendations are available in various formats, supporting a community interested in wine, beer, spirits, and cocktails.

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vinepair.com Annual Revenue and Growth

vinepair.com's annual sales on its online store amounted to $8.1M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$8.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
vinepair.com revenue by year

vinepair.com's monthly revenueOVER TIME
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Over the past three months, vinepair.com revenue has experienced growth of 155%, compared to the preceding three months.

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vinepair.com revenue growth for last six months
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OVERVIEW
In January 2026, vinepair.com generated $610,180 in online sales, significantly outperforming the food and drink industry's median of $46,974, though far behind the leader, totalwine.com at $99,065,104. With a conversion rate of 0.50-1.00%, vinepair's performance is below the high of 5.07%, yet within the low range of 1.6%. The average order value (AOV) stood at $75-100, lower than the industry high of $275 and above the low of $54. Additionally, vinepair attracted 853,424 sessions, notably less than totalwine's 10,579,770 but still above the industry median of 11,152.
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vinepair.com competitors

In January 2026, vinepair.com generated $610,180 in revenue from 7,156 transactions and 853,424 sessions with an average order value (AOV) of $75-100 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, wineenthusiast.com outperformed vinepair.com with $4,446,807 in revenue from 11,541 transactions and 962,067 sessions, boasting an AOV of $375-400 and a conversion rate of 1.00-1.50%. totalwine.com dominated the market with $99,065,104 in revenue from 506,378 transactions and 10,579,770 sessions, showcasing an AOV of $175-200 and a conversion rate of 4.50-5.00%. drizly.com, diffordsguide.com, and abcfws.com also surpassed vinepair.com in revenue, transactions, sessions, AOV, and conversion rates, highlighting the fierce competition in the online wine and spirits industry.

wineenthusiast.com screenshot
#1 wineenthusiast.com
4.4M
Revenue
962.1K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
totalwine.com screenshot
#2 totalwine.com
99.1M
Revenue
10.6M
Sessions
4.5-5.0%
Conv. rate
$175-200
AOV
drizly.com screenshot
#3 drizly.com
239.3K
Revenue
27.4K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
diffordsguide.com screenshot
#4 diffordsguide.com
3.3M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
abcfws.com screenshot
#5 abcfws.com
4.7M
Revenue
707K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
vinepair.com vs top market performers
vinepair.com
top retailers
conversion rate vs average order value for vinepair.com and its competitors
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Revenue share by device at vinepair.com

In January large majority of sales on vinepair.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In January large majority of sales on vinepair.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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vinepair.com channels

Identify top traffic channels that drive growth for vinepair.comand discover how performance of traffic channels has changed over time.

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vinepair.com Google Ads spend

Evaluate vinepair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vinepair.com devices

Review vinepair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vinepair.com top markets

Explore vinepair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vinepair.com country & global rank

Assess the ranking of vinepair.com among other retailers within its primary country and worldwide.

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