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Dec 2025
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Home/Insights/Retailers/vinepair.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.3M
Revenue
Dec 25
1.2M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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vinepair.com is an online platform offering a wide range of informational content related to the world of beverages. Product information, tips, news, guides, and recommendations are available in various formats, supporting a community interested in wine, beer, spirits, and cocktails.

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vinepair.com Annual Revenue and Growth

vinepair.com's annual sales on its online store amounted to $23.7M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$23.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vinepair.com revenue by year

vinepair.com's monthly revenueOVER TIME
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Over the past three months, vinepair.com revenue has experienced growth of 32%, compared to the preceding three months.

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vinepair.com revenue growth for last six months
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OVERVIEW
In December 2025, vinepair.com generated $1,316,639 in online sales, significantly outperforming the food and drink industry median of $43,769, with sessions totaling 1,164,506, well above the median of 11,175, though still trailing industry leader totalwine.com's 16,159,312. Its conversion rate ranged from 1.00-1.50%, falling short of the high benchmark of 4.84%, while its average order value (AOV) was between $75-100, below the top AOV of $265 but above the lower threshold of $56, reflecting solid engagement but highlighting room for improvement in conversion effectiveness and average spend.
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vinepair.com competitors

In December 2025, vinepair.com had a revenue of $1,316,639 from 16,028 transactions and 1,164,506 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. Comparing this data to its competitors, wineenthusiast.com had a higher revenue of $4,891,007 with fewer transactions (13,432) and sessions (1,122,147), but a significantly higher AOV of $350-375. totalwine.com dominated the market with a revenue of $144,251,557, 732,450 transactions, and 16,159,312 sessions, boasting an AOV of $175-200 and a high conversion rate of 4.50-5.00%. Other competitors like drizly.com, diffordsguide.com, and abcfws.com fell within the range of vinepair.com in terms of revenue, transactions, and AOV, but their conversion rates varied between 1.50-2.00% and 3.50-4.00%.

wineenthusiast.com screenshot
#1 wineenthusiast.com
4.9M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
totalwine.com screenshot
#2 totalwine.com
144.3M
Revenue
16.2M
Sessions
4.5-5.0%
Conv. rate
$175-200
AOV
drizly.com screenshot
#3 drizly.com
295.9K
Revenue
34K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
diffordsguide.com screenshot
#4 diffordsguide.com
2.5M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
abcfws.com screenshot
#5 abcfws.com
6.2M
Revenue
955.7K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
vinepair.com vs top market performers
vinepair.com
top retailers
conversion rate vs average order value for vinepair.com and its competitors
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Revenue share by device at vinepair.com

In December large majority of sales on vinepair.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

In December large majority of sales on vinepair.com, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
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vinepair.com channels

Identify top traffic channels that drive growth for vinepair.comand discover how performance of traffic channels has changed over time.

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vinepair.com Google Ads spend

Evaluate vinepair.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vinepair.com devices

Review vinepair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vinepair.com top markets

Explore vinepair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vinepair.com country & global rank

Assess the ranking of vinepair.com among other retailers within its primary country and worldwide.

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