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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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641.5K
Revenue
826K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
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vinepair.com is an online platform offering a wide range of informational content related to the world of beverages. Product information, tips, news, guides, and recommendations are available in various formats, supporting a community interested in wine, beer, spirits, and cocktails.

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vinepair.com's revenueOVER TIME
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Over the past three months, vinepair.com revenue has experienced decline of 11%, compared to the preceding three months.

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vinepair.com revenue decline for last six months
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OVERVIEW
In July 2025, vinepair.com, an industry leader in FOOD AND DRINK, generated $641,536 in online sales, with a conversion rate of 0.50-1.00% and an average order value (AOV) of $100-125. The highest conversion rate in the category was 4.82%, while the highest AOV was $275 and the lowest was $58. With 826,036 sessions, vinepair.com ranked below the store with the highest sessions at 8,074,123. Despite this, vinepair.com exceeded the median sessions in the FOOD AND DRINK category, which stood at 11,400 sessions.
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vinepair.com competitors

In July 2025, vinepair.com generated $641,536 in revenue from 6,371 transactions and 826,036 sessions with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 0.50% to 1.00%. Comparing vinepair.com to its competitors, wineenthusiast.com outperformed in revenue with $2,506,748, although both had similar transactions and sessions. totalwine.com had significantly higher revenue at $72,481,283 from 365,946 transactions and 8,074,123 sessions, with a higher AOV of $175 to $200 and a conversion rate of 4.50% to 5.00%. drizly.com and abcfws.com also surpassed vinepair.com in revenue, transactions, and sessions. Despite vinepair.com falling behind in revenue compared to some competitors, it maintained a competitive AOV and conversion rate within the industry standards.

wineenthusiast.com screenshot
#1 wineenthusiast.com
2.5M
Revenue
799.1K
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
totalwine.com screenshot
#2 totalwine.com
72.5M
Revenue
8.1M
Sessions
4.5-5.0%
Conv. rate
$175-200
AOV
drizly.com screenshot
#3 drizly.com
337.5K
Revenue
39.1K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
diffordsguide.com screenshot
#4 diffordsguide.com
2M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
abcfws.com screenshot
#5 abcfws.com
3.8M
Revenue
635.1K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
vinepair.com vs top market performers
vinepair.com
top retailers
conversion rate vs average order value for vinepair.com and its competitors
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Revenue share by device at vinepair.com

In July large majority of sales on vinepair.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In July large majority of sales on vinepair.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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vinepair.com channels

Identify top traffic channels that drive growth for vinepair.comand discover how performance of traffic channels has changed over time.

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vinepair.com Google Ads spend

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vinepair.com devices

Review vinepair.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vinepair.com top markets

Explore vinepair.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vinepair.com country & global rank

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