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Jul 2026
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Home/Insights/Retailers/totalwine.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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82.2M
Revenue
Jul 26
9.2M
Sessions
Jul 26
4.0-4.5%
Conv. rate
Jul 26
$200-225
AOV
Jul 26
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Totalwine.com is a website that offers a wide selection of alcoholic beverages. Selling wines, spirits, beers, and other related products, it provides an extensive range of options for customers to explore. The site provides detailed information on various brands, prices, and customer reviews to assist with making informed purchasing decisions.

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totalwine.com Annual Revenue and Growth

totalwine.com's annual sales on its online store amounted to $967.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$967.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
totalwine.com revenue by year

totalwine.com's monthly revenueOVER TIME
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Over the past three months, totalwine.com revenue has experienced growth of 17%, compared to the preceding three months.

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totalwine.com revenue growth for last six months
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OVERVIEW
totalwine.com achieved an impressive conversion rate of 4.00-4.50% in July 2026, well within the typical range for the beverages category, which spans from 1.45% to 4.91%. The site's average order value (AOV) ranged between $200 and $225, significantly higher than the typical store in the beverages category, which sees AOVs between $60 and $271. With online sales revenue hitting $82.2 million, totalwine.com outperformed a typical store in the beverages category that generates around $39,400 monthly. The site also attracted 9.2 million sessions, far exceeding the approximately 10,500 sessions typical for stores in the beverages category.
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totalwine.com competitors

totalwine.com stands out as the leader in revenue, generating $82.2 million in July 2026, significantly outpacing its competitors. While drizly.com has a higher average order value (AOV) at $250-275, it only achieved $249,000 in revenue from 970 transactions, demonstrating its challenges in volume. totalwine.com also dominates in transactions with 388,000, leading abcfws.com by 352,000 transactions. In terms of sessions, totalwine.com has a substantial advantage, recording 9.2 million sessions, outpacing vinepair.com by 8.2 million. Although abcfws.com and wine.com have higher conversion rates at 4.50-5.00% and 3.50-4.00%, respectively, they fall short in overall performance. Overall, totalwine.com excels with the highest figures across all key metrics, establishing a strong position in the competitive landscape.

drizly.com screenshot
#1 drizly.com
248.9K
Revenue
23.4K
Sessions
4.0-4.5%
Conv. rate
$250-275
AOV
abcfws.com screenshot
#2 abcfws.com
5.8M
Revenue
733.9K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
wine.com screenshot
#3 wine.com
5.7M
Revenue
737.1K
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
vinepair.com screenshot
#4 vinepair.com
748.3K
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
reservebar.com screenshot
#5 reservebar.com
2.4M
Revenue
325.2K
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
totalwine.com vs top market performers
totalwine.com
top retailers
conversion rate vs average order value for totalwine.com and its competitors
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Revenue share by device at totalwine.com

In July large majority of sales on totalwine.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on totalwine.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries totalwine.com operates in

totalwine.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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totalwine.com channels

Identify top traffic channels that drive growth for totalwine.comand discover how performance of traffic channels has changed over time.

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totalwine.com Google Ads spend

Evaluate totalwine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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totalwine.com devices

Review totalwine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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totalwine.com top markets

Explore totalwine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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totalwine.com country & global rank

Assess the ranking of totalwine.com among other retailers within its primary country and worldwide.

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