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Sep 2026
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Home/Insights/Retailers/totalwine.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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88.6M
Revenue
Sep 26
9.8M
Sessions
Sep 26
4.0-4.5%
Conv. rate
Sep 26
$200-225
AOV
Sep 26
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Totalwine.com is a website that offers a wide selection of alcoholic beverages. Selling wines, spirits, beers, and other related products, it provides an extensive range of options for customers to explore. The site provides detailed information on various brands, prices, and customer reviews to assist with making informed purchasing decisions.

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totalwine.com Annual Revenue and Growth

totalwine.com's annual sales on its online store amounted to $967.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$967.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
totalwine.com revenue by year

totalwine.com's monthly revenueOVER TIME
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Over the past three months, totalwine.com revenue has experienced growth of 14%, compared to the preceding three months.

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totalwine.com revenue growth for last six months
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OVERVIEW
totalwine.com boasts an impressive conversion rate of 4.00-4.50%, significantly higher than a typical store in the beverages category, which ranges from 1.45% to 4.83%. For the month of September 2026, totalwine.com achieved revenue of $88.6 million from online sales, while a typical store in the beverages category generates around $35,100 monthly. The average order value (AOV) for totalwine.com is between $200-225, comfortably within the typical range of $62 to $278. Additionally, totalwine.com attracted 9.8 million sessions, far exceeding the approximately 8,843 sessions seen by a typical store in the beverages category.
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totalwine.com competitors

totalwine.com excels significantly in revenue, achieving $88.6 million, well ahead of competitors like drizly.com, which reported $129,000. In terms of transactions, totalwine.com also leads with 421,000, surpassing drizly.com’s 510 transactions and leaving competitors like abcfws.com at 34,900 and wine.com at 20,700 far behind. totalwine.com further outperforms in sessions, garnering 9.8 million compared to drizly.com’s 14,200 and abcfws.com’s 777,000. As of September 2026, totalwine.com enjoys an AOV ranging from $200-225, competitive against drizly.com’s higher AOV of $250-275 but still notable. Moreover, its conversion rate of 4.00-4.50% matches abcfws.com’s but outshines drizly.com’s rate of 3.50-4.00%. Overall, totalwine.com maintains a strong position in both transaction volume and revenue generation, illustrating its robust performance in the online beverage retail market.

drizly.com screenshot
#1 drizly.com
129.4K
Revenue
14.2K
Sessions
3.5-4.0%
Conv. rate
$250-275
AOV
abcfws.com screenshot
#2 abcfws.com
5.8M
Revenue
776.9K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
wine.com screenshot
#3 wine.com
4.1M
Revenue
700.2K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
vinepair.com screenshot
#4 vinepair.com
430.2K
Revenue
588.4K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
reservebar.com screenshot
#5 reservebar.com
1.4M
Revenue
304.7K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
totalwine.com vs top market performers
totalwine.com
top retailers
conversion rate vs average order value for totalwine.com and its competitors
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Revenue share by device at totalwine.com

In September large majority of sales on totalwine.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on totalwine.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries totalwine.com operates in

totalwine.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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totalwine.com channels

Identify top traffic channels that drive growth for totalwine.comand discover how performance of traffic channels has changed over time.

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totalwine.com Google Ads spend

Evaluate totalwine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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totalwine.com devices

Review totalwine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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totalwine.com top markets

Explore totalwine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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totalwine.com country & global rank

Assess the ranking of totalwine.com among other retailers within its primary country and worldwide.

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