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Dec 2025
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Home/Insights/Retailers/totalwine.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for totalwine.comtotalwine.com

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144.3M
Revenue
Dec 25
16.2M
Sessions
Dec 25
4.5-5.0%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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Totalwine.com is a website that offers a wide selection of alcoholic beverages. Selling wines, spirits, beers, and other related products, it provides an extensive range of options for customers to explore. The site provides detailed information on various brands, prices, and customer reviews to assist with making informed purchasing decisions.

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totalwine.com Annual Revenue and Growth

totalwine.com's annual sales on its online store amounted to $1B in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
totalwine.com revenue by year

totalwine.com's monthly revenueOVER TIME
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Over the past three months, totalwine.com revenue has experienced growth of 66%, compared to the preceding three months.

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totalwine.com revenue growth for last six months
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OVERVIEW
In December 2025, totalwine.com dominated the FOOD AND DRINK industry with online sales revenue of $144,251,557, significantly exceeding the median of $43,769. Boasting the highest conversion rate between 4.50-5.00%, it also surpassed the high industry benchmark of 4.84%. With an average order value (AOV) ranging from $175 to $200, totalwine.com remains competitive despite the highest AOV in the category being $265. Additionally, totalwine.com led in traffic with 16,159,312 sessions, well above the industry median of 11,175, affirming its position as the largest online store in the beverage sector.
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totalwine.com competitors

In December 2025, totalwine.com generated a revenue of $144,251,557 from 732,450 transactions and 16,159,312 sessions, with an Average Order Value (AOV) range of $175-200 and a conversion rate of 4.50-5.00%. Compared to its competitors, totalwine.com performed well but not the best in terms of revenue. drizly.com, despite having a lower number of transactions and sessions, brought in a higher revenue of $295,883 with an AOV range of $225-250 and a conversion rate of 3.50-4.00%. wine.com surpassed totalwine.com in revenue with $28,624,332 from 120,921 transactions and 2,224,886 sessions, boasting a higher AOV range of $225-250 and a conversion rate of 5.00-5.50%. While totalwine.com had a strong performance in terms of AOV and conversion rate, its competitors varied in revenue generation and overall customer engagement metrics.

drizly.com screenshot
#1 drizly.com
295.9K
Revenue
34K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
abcfws.com screenshot
#2 abcfws.com
6.2M
Revenue
955.7K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
wine.com screenshot
#3 wine.com
28.6M
Revenue
2.2M
Sessions
5.0-5.5%
Conv. rate
$225-250
AOV
vinepair.com screenshot
#4 vinepair.com
1.3M
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
reservebar.com screenshot
#5 reservebar.com
3.3M
Revenue
424.3K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
totalwine.com vs top market performers
totalwine.com
top retailers
conversion rate vs average order value for totalwine.com and its competitors
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Revenue share by device at totalwine.com

In December large majority of sales on totalwine.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on totalwine.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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totalwine.com channels

Identify top traffic channels that drive growth for totalwine.comand discover how performance of traffic channels has changed over time.

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totalwine.com Google Ads spend

Evaluate totalwine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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totalwine.com devices

Review totalwine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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totalwine.com top markets

Explore totalwine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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totalwine.com country & global rank

Assess the ranking of totalwine.com among other retailers within its primary country and worldwide.

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