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Jun 2026
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Home/Insights/Retailers/totalwine.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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84.7M
Revenue
Jun 26
9.9M
Sessions
Jun 26
3.5-4.0%
Conv. rate
Jun 26
$200-225
AOV
Jun 26
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Totalwine.com is a website that offers a wide selection of alcoholic beverages. Selling wines, spirits, beers, and other related products, it provides an extensive range of options for customers to explore. The site provides detailed information on various brands, prices, and customer reviews to assist with making informed purchasing decisions.

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totalwine.com Annual Revenue and Growth

totalwine.com's annual sales on its online store amounted to $967.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$967.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
totalwine.com revenue by year

totalwine.com's monthly revenueOVER TIME
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Over the past three months, totalwine.com revenue has experienced decline of 9.3%, compared to the preceding three months.

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totalwine.com revenue decline for last six months
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OVERVIEW
In June 2026, totalwine.com, the leading online store in the FOOD AND DRINK category, generated impressive online sales of $84,703,599, significantly outpacing the median revenue of $37,964. With a conversion rate ranging from 3.50% to 4.00%, it remains competitive, although still below the industry high of 4.88%. The average order value (AOV) of $200-225 is solid, yet shy of the category high of $273. Additionally, totalwine.com achieved an impressive 9,870,605 sessions, making it the top store by traffic, while the median sessions for its category stand at 9,882.
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totalwine.com competitors

In June 2026, totalwine.com generated $84,703,599 in revenue from 390,842 transactions across 9,870,605 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 3.50-4.00%. In contrast, drizly.com led in revenue with $235,196, but had only 979 transactions from 28,761 sessions, with an AOV of $225-250 and a conversion rate of 3.00-3.50%. abcfws.com reported $4,232,029 in revenue with a higher transaction volume of 27,266, albeit lower AOV of $150-175 and conversion rate of 4.00-4.50%. wine.com followed closely with $4,270,690 in revenue and a similar conversion rate of 3.00-3.50%. Meanwhile, vinepair.com and reservebar.com recorded significantly lower revenues of $656,307 and $1,977,235 respectively, highlighting totalwine.com’s strong market presence. Overall, totalwine.com showcases competitive metrics, particularly in revenue and transaction volume, positioning it favorably against its peers.

drizly.com screenshot
#1 drizly.com
235.2K
Revenue
28.8K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
abcfws.com screenshot
#2 abcfws.com
4.2M
Revenue
657.3K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
wine.com screenshot
#3 wine.com
4.3M
Revenue
769.5K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
vinepair.com screenshot
#4 vinepair.com
656.3K
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
reservebar.com screenshot
#5 reservebar.com
2M
Revenue
325.9K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
totalwine.com vs top market performers
totalwine.com
top retailers
conversion rate vs average order value for totalwine.com and its competitors
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Revenue share by device at totalwine.com

In June large majority of sales on totalwine.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on totalwine.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries totalwine.com operates in

totalwine.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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totalwine.com channels

Identify top traffic channels that drive growth for totalwine.comand discover how performance of traffic channels has changed over time.

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totalwine.com Google Ads spend

Evaluate totalwine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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totalwine.com devices

Review totalwine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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totalwine.com top markets

Explore totalwine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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totalwine.com country & global rank

Assess the ranking of totalwine.com among other retailers within its primary country and worldwide.

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