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Sep 2025
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Home/Insights/Retailers/totalwine.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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65.1M
Revenue
Sep 25
7.3M
Sessions
Sep 25
4.5-5.0%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Totalwine.com is a website that offers a wide selection of alcoholic beverages. Selling wines, spirits, beers, and other related products, it provides an extensive range of options for customers to explore. The site provides detailed information on various brands, prices, and customer reviews to assist with making informed purchasing decisions.

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totalwine.com Annual Revenue and Growth

totalwine.com's annual sales on its online store amounted to $1B in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1B
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
totalwine.com revenue by year

totalwine.com's monthly revenueOVER TIME
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Over the past three months, totalwine.com revenue has experienced decline of 1.6%, compared to the preceding three months.

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totalwine.com revenue decline for last six months
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OVERVIEW
In September 2025, totalwine.com, the largest online store in the FOOD AND DRINK industry, generated impressive revenue of $65,110,628, surpassing the median of $40,541. With a strong conversion rate of 4.50-5.00%, it outperforms the high industry average of 4.83%. The Average Order Value (AOV) ranged from $175-200, though below the industry's high of $269. totalwine.com also recorded an exceptional 7,332,666 sessions, significantly exceeding the median of 9,968 sessions, reinforcing its dominance in the market. Overall, these metrics underscore totalwine.com's robust online presence and strong customer engagement in the beverage sector.
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totalwine.com competitors

In September 2025, totalwine.com outperformed its competitors in terms of revenue, with a total revenue of $65,110,628. In comparison, drizly.com generated $314,219, abcfws.com brought in $3,210,935, wine.com had $6,241,199, vinepair.com made $563,025, and reservebar.com earned $1,206,432. totalwine.com also had the highest number of transactions at 333,978, followed by abcfws.com with 22,582 transactions. In terms of sessions, totalwine.com had 7,332,666 sessions, surpassing all its competitors. Additionally, totalwine.com had a competitive average order value (AOV) ranging from $175 to $200 and a solid conversion rate of 4.50% to 5.00%. This data indicates that totalwine.com is a strong player in the online wine and spirits market, leading the pack in revenue, transactions, and sessions.

drizly.com screenshot
#1 drizly.com
314.2K
Revenue
36.6K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
abcfws.com screenshot
#2 abcfws.com
3.2M
Revenue
537.8K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
wine.com screenshot
#3 wine.com
6.2M
Revenue
980.6K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
vinepair.com screenshot
#4 vinepair.com
563K
Revenue
757.4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
reservebar.com screenshot
#5 reservebar.com
1.2M
Revenue
251.4K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
totalwine.com vs top market performers
totalwine.com
top retailers
conversion rate vs average order value for totalwine.com and its competitors
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Revenue share by device at totalwine.com

In September large majority of sales on totalwine.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on totalwine.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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totalwine.com channels

Identify top traffic channels that drive growth for totalwine.comand discover how performance of traffic channels has changed over time.

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totalwine.com Google Ads spend

Evaluate totalwine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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totalwine.com devices

Review totalwine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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totalwine.com top markets

Explore totalwine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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totalwine.com country & global rank

Assess the ranking of totalwine.com among other retailers within its primary country and worldwide.

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