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Jan 2026
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Home/Insights/Retailers/totalwine.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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99.1M
Revenue
Jan 26
10.6M
Sessions
Jan 26
4.5-5.0%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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Totalwine.com is a website that offers a wide selection of alcoholic beverages. Selling wines, spirits, beers, and other related products, it provides an extensive range of options for customers to explore. The site provides detailed information on various brands, prices, and customer reviews to assist with making informed purchasing decisions.

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totalwine.com Annual Revenue and Growth

totalwine.com's annual sales on its online store amounted to $967.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$967.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
totalwine.com revenue by year

totalwine.com's monthly revenueOVER TIME
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Over the past three months, totalwine.com revenue has experienced growth of 61%, compared to the preceding three months.

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totalwine.com revenue growth for last six months
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OVERVIEW
In January 2026, totalwine.com, the leading online retailer in the FOOD AND DRINK category, achieved impressive metrics with online sales revenue of $99,065,104, significantly surpassing the median of $46,974. The website recorded a strong conversion rate between 4.50% and 5.00%, close to the high industry standard of 5.07%, while maintaining an average order value (AOV) of $175-$200, below the top-tier AOV of $275. With 10,579,770 sessions, totalwine.com had the highest traffic in its category, although slightly below the median of 11,152 sessions, indicating robust engagement in the online marketplace.
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totalwine.com competitors

In January 2026, totalwine.com reported a revenue of $99,065,104 with 506,378 transactions and 10,579,770 sessions. Their average order value (AOV) ranged from $175 to $200, and their conversion rate was between 4.50% and 5.00%. Comparing these metrics to their competitors, we see that drizly.com had a revenue of $239,251 with 1,045 transactions and 27,365 sessions, while abcfws.com generated $4,709,155 in revenue from 31,708 transactions and 706,983 sessions. wine.com outperformed with a revenue of $13,360,130 from 65,086 transactions and 1,150,442 sessions, boasting an AOV between $200 and $225 and a conversion rate of 5.50% to 6.00%. In contrast, vinepair.com and reservebar.com had lower revenues, transactions, sessions, AOVs, and conversion rates compared to totalwine.com and its top competitor, wine.com.

drizly.com screenshot
#1 drizly.com
239.3K
Revenue
27.4K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
abcfws.com screenshot
#2 abcfws.com
4.7M
Revenue
707K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
wine.com screenshot
#3 wine.com
13.4M
Revenue
1.2M
Sessions
5.5-6.0%
Conv. rate
$200-225
AOV
vinepair.com screenshot
#4 vinepair.com
610.2K
Revenue
853.4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
reservebar.com screenshot
#5 reservebar.com
2.4M
Revenue
501K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
totalwine.com vs top market performers
totalwine.com
top retailers
conversion rate vs average order value for totalwine.com and its competitors
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Revenue share by device at totalwine.com

In January large majority of sales on totalwine.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on totalwine.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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totalwine.com channels

Identify top traffic channels that drive growth for totalwine.comand discover how performance of traffic channels has changed over time.

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totalwine.com Google Ads spend

Evaluate totalwine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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totalwine.com devices

Review totalwine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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totalwine.com top markets

Explore totalwine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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totalwine.com country & global rank

Assess the ranking of totalwine.com among other retailers within its primary country and worldwide.

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