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Apr 2026
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Home/Insights/Retailers/totalwine.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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60.5M
Revenue
Apr 26
8.6M
Sessions
Apr 26
3.5-4.0%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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Totalwine.com is a website that offers a wide selection of alcoholic beverages. Selling wines, spirits, beers, and other related products, it provides an extensive range of options for customers to explore. The site provides detailed information on various brands, prices, and customer reviews to assist with making informed purchasing decisions.

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totalwine.com Annual Revenue and Growth

totalwine.com's annual sales on its online store amounted to $967.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$967.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
totalwine.com revenue by year

totalwine.com's monthly revenueOVER TIME
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Over the past three months, totalwine.com revenue has experienced decline of 40%, compared to the preceding three months.

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totalwine.com revenue decline for last six months
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OVERVIEW
In April 2026, totalwine.com dominated the food and drink/beverages industry with online sales revenue of $60,533,489, significantly surpassing the median of $34,444, and boasting the highest sessions at 8,623,849, although slightly below the median of 9,739. Its conversion rate ranged from 3.50% to 4.00%, trailing the industry's high of 4.52%, while the average order value (AOV) fell between $175 and $200, compared to a peak AOV of $268 within the sector. totalwine.com firmly established itself as the leading online store in its category for both revenue and traffic.
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totalwine.com competitors

In April 2026, totalwine.com generated significant revenue of $60,533,489 with a high number of transactions (311,765) and sessions (8,623,849). Its average order value (AOV) ranges between $175-200, and it boasts a conversion rate of 3.50-4.00%. In comparison, drizly.com, with revenue of $145,036 from 603 transactions, had an AOV of $225-250 but lower conversion rates of 3.00-3.50%. abcfws.com achieved $3,052,907 in revenue from 21,133 transactions, with a conversion rate mirroring totalwine.com at 3.50-4.00%, but a lower AOV of $125-150. wine.com reported $4,684,257 in revenue with an AOV of $150-175 and a 3.00-3.50% conversion rate. Other competitors like reservebar.com and vinepair.com show smaller revenue figures and lower conversion rates, indicating totalwine.com holds a strong competitive position in the online wine market.

drizly.com screenshot
#1 drizly.com
145K
Revenue
17.6K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
abcfws.com screenshot
#2 abcfws.com
3.1M
Revenue
556.9K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
wine.com screenshot
#3 wine.com
4.7M
Revenue
888.3K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
vinepair.com screenshot
#4 vinepair.com
385.6K
Revenue
862.3K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
reservebar.com screenshot
#5 reservebar.com
1.7M
Revenue
229.1K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
totalwine.com vs top market performers
totalwine.com
top retailers
conversion rate vs average order value for totalwine.com and its competitors
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Revenue share by device at totalwine.com

In April large majority of sales on totalwine.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on totalwine.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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totalwine.com channels

Identify top traffic channels that drive growth for totalwine.comand discover how performance of traffic channels has changed over time.

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totalwine.com Google Ads spend

Evaluate totalwine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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totalwine.com devices

Review totalwine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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totalwine.com top markets

Explore totalwine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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totalwine.com country & global rank

Assess the ranking of totalwine.com among other retailers within its primary country and worldwide.

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