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May 2026
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Home/Insights/Retailers/totalwine.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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83.2M
Revenue
May 26
9.8M
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$200-225
AOV
May 26
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Totalwine.com is a website that offers a wide selection of alcoholic beverages. Selling wines, spirits, beers, and other related products, it provides an extensive range of options for customers to explore. The site provides detailed information on various brands, prices, and customer reviews to assist with making informed purchasing decisions.

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totalwine.com Annual Revenue and Growth

totalwine.com's annual sales on its online store amounted to $967.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$967.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
totalwine.com revenue by year

totalwine.com's monthly revenueOVER TIME
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Over the past three months, totalwine.com revenue has experienced decline of 31%, compared to the preceding three months.

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totalwine.com revenue decline for last six months
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OVERVIEW
In May 2026, totalwine.com, the largest online store in the FOOD AND DRINK category, generated $83,220,189 in revenue, significantly exceeding the median of $38,214, with sessions totaling 9,833,531, higher than the industry median of 9,722. Its conversion rate ranged between 3.50% and 4.00%, approaching the industry high of 4.67%, while the average order value (AOV) stood at $200-$225, below the industry high of $271 but well above the low of $60. These metrics illustrate totalwine.com’s dominant market position and robust performance in the competitive landscape of online beverage sales.
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totalwine.com competitors

In May 2026, totalwine.com generated $83,220,189 in revenue through 391,147 transactions, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $200-225 across 9,833,531 sessions. In comparison, drizly.com reported a significantly lower revenue of $142,919, despite a higher transaction count of 583, but achieved a similar conversion rate of 3.00-3.50% with an AOV of $225-250. abcfws.com generated $3,918,486 from 26,138 transactions at a conversion rate of 3.50-4.00% and a lower AOV of $125-150. Meanwhile, wine.com recorded $4,912,799 with 26,854 transactions and an AOV of $175-200, reflecting a conversion rate of 3.00-3.50%. In contrast, reservebar.com's revenue of $1,682,827 from 7,680 transactions demonstrated a conversion rate of 2.50-3.00% and an AOV matching totalwine.com at $200-225. vinepair.com struggled with lower metrics, earning $655,099 with a conversion rate of 0.50-1.00%.

drizly.com screenshot
#1 drizly.com
142.9K
Revenue
17.3K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
abcfws.com screenshot
#2 abcfws.com
3.9M
Revenue
660.1K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
wine.com screenshot
#3 wine.com
4.9M
Revenue
851.5K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
vinepair.com screenshot
#4 vinepair.com
655.1K
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
reservebar.com screenshot
#5 reservebar.com
1.7M
Revenue
281.5K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
totalwine.com vs top market performers
totalwine.com
top retailers
conversion rate vs average order value for totalwine.com and its competitors
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Revenue share by device at totalwine.com

In May large majority of sales on totalwine.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on totalwine.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries totalwine.com operates in

totalwine.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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totalwine.com channels

Identify top traffic channels that drive growth for totalwine.comand discover how performance of traffic channels has changed over time.

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totalwine.com Google Ads spend

Evaluate totalwine.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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totalwine.com devices

Review totalwine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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totalwine.com top markets

Explore totalwine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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totalwine.com country & global rank

Assess the ranking of totalwine.com among other retailers within its primary country and worldwide.

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