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Sep 2024
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Home/Insights/Retailers/kaufland.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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125.2M
Revenue
29.4M
Sessions
3.5-4.0%
Conversion rate
$100-125
Average order value
Online only revenue for kaufland.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

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kaufland.de’s revenueOVER TIME
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Over the past three months, kaufland.de revenue has experienced growth of 18%, compared to the preceding three months.

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kaufland.de revenue growth for last six months
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OVERVIEW
In September 2024, kaufland.de, an online food and drink/groceries retailer, achieved a revenue of $125,205,483, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $100-125. The store recorded 29,438,142 sessions during the month. In comparison, the largest online store in the category, kroger.com, generated a revenue of $340,850,342 with 42,085,541 sessions. The highest conversion rate in the industry was 5.61%, while the lowest was 1.67%. The AOV ranged from $53 to $188, showcasing the varying purchasing behaviors within the food and drink/groceries sector.
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kaufland.de competitors

When comparing kaufland.de to its competitors in September 2024, it is evident that ebay.de leads in terms of revenue with €602,894,455 compared to kaufland.de's €125,205,483. In terms of transactions, ebay.de also outperforms kaufland.de with 6,417,803 transactions compared to 1,096,783. However, kaufland.de has a higher average order value (AOV) range of €100-125 compared to ebay.de's €75-100. otto.de, on the other hand, has a higher AOV range of €125-150 but falls behind in revenue and transactions compared to kaufland.de. mediamarkt.de and wayfair.de have higher AOV ranges of €250-275 but lower conversion rates compared to kaufland.de. Overall, kaufland.de competes well in terms of AOV and conversion rate, positioning itself competitively within the market.

#1 otto.de
241.9M
Revenue
52M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#2 ebay.de
602.9M
Revenue
129.9M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#3 manomano.de
12.7M
Revenue
2.6M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#4 mediamarkt.de
121M
Revenue
25.6M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
#5 wayfair.de
24.7M
Revenue
4.3M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
CLOSEST COMPETITORSby revenue
Favicon for temu.comtemu.com
Favicon for ikea.comikea.com
Favicon for etsy.cometsy.com
Favicon for ebay.deebay.de
Favicon for otto.deotto.de
Favicon for kaufland.dekaufland.de
$125.2M
Favicon for mediamarkt.demediamarkt.de
Favicon for zalando.dezalando.de
Favicon for lidl.delidl.de
Favicon for rewe.derewe.de
Favicon for xxxlutz.dexxxlutz.de
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.deamazon.de
$2.2B
2
Favicon for temu.comtemu.com
3
Favicon for ikea.comikea.com
4
Favicon for etsy.cometsy.com
5
Favicon for ebay.deebay.de
6
Favicon for otto.deotto.de
7
Favicon for kaufland.dekaufland.de
8
Favicon for mediamarkt.demediamarkt.de
9
Favicon for zalando.dezalando.de
10
Favicon for lidl.delidl.de
kaufland.de vs top market performers
kaufland.de
top retailers
conversion rate vs average order value for kaufland.de and its competitors
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kaufland.de brandsby revenue

1
Logo for zündappZündapp
Top retailers:ebay.deamazon.deotto.de
2
Logo for appleApple
Top retailers:amazon.comcurrys.co.ukwalmart.com
3
Logo for vironViron
Top retailers:amazon.deebay.deimpericon.com
4
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Top retailers:walmart.comotto.deebay.co.uk
5
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Top retailers:casando.denetto-online.deamazon.co.uk

kaufland.de categoriesby revenue

1
Bicycles
Top retailers:amazon.comwalmart.comtrekbikes.com
2
Outdoor Furniture
Top retailers:amazon.comwayfair.comwalmart.com
3
Sofas
Top retailers:wayfair.comamazon.comashleyfurniture.com
4
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Top retailers:amazon.comamazon.dewalmart.com
5
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Top retailers:etsy.commarksandspencer.comebay.com
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brands overtime comparison

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kaufland.de channels

Identify top traffic channels that drive growth for kaufland.deand discover how performance of traffic channels has changed over time.

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kaufland.de Google Ads spend

Evaluate kaufland.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kaufland.de devices

Review kaufland.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kaufland.de top markets

Explore kaufland.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kaufland.de country & global rank

Assess the ranking of kaufland.de among other retailers within its primary country and worldwide.

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