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May 2025
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Home/Insights/Retailers/drmartens.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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14.6M
Revenue
6.5M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
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Drmartens.com is an e-commerce website specializing in the sale of Dr. Martens products. Developed in 1947, the brand offers a wide range of footwear, including boots, shoes, and sandals, for both men and women. Additional merchandise like accessories, clothing, and collaborations with other brands are also available.

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drmartens.com's revenueOVER TIME
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Over the past three months, drmartens.com revenue has experienced decline of 25%, compared to the preceding three months.

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drmartens.com revenue decline for last six months
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OVERVIEW
In May 2025, drmartens.com in the FASHION AND APPAREL industry had online sales revenue of $14,615,472, a conversion rate of 1.00-1.50%, and an average order value (AOV) of $175-200. With 6,467,414 sessions, it falls below the highest sessions of 224,142,058 by shein.com but surpasses the median of 33,223. Comparatively, drmartens.com's revenue is lower than the $81,783 median but far from the $731,622,726 of shein.com. Despite having a conversion rate and AOV on the lower end, drmartens.com maintains a significant number of sessions, showing promise for growth in the future.
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drmartens.com competitors

In May 2025, drmartens.com reported a revenue of $14,615,472 with 79,710 transactions and 6,467,414 sessions, boasting an average order value (AOV) of $175-$200 and a conversion rate of 1.00-1.50%. When compared to its competitors, allsole.com had significantly lower revenue at $227,075 with 1,863 transactions and 213,100 sessions, offering an AOV of $100-$125 and a conversion rate of 0.50-1.00%. journeys.com stood out with a revenue of $9,667,382 from 78,444 transactions and 5,031,095 sessions, an AOV of $100-$125, and a higher conversion rate of 1.50-2.00%. schuh.co.uk led the pack with a substantial revenue of $16,977,838, 121,259 transactions, and 6,951,279 sessions, alongside an AOV of $125-$150 and a conversion rate of 1.50-2.00%. robertwayne.com and posersonline.com fell behind in terms of revenue, transactions, and sessions when compared to drmartens.com and its competitors in the online footwear industry.

posersonline.com screenshot
#1 posersonline.com
64.1K
Revenue
29.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
journeys.com screenshot
#2 journeys.com
9.7M
Revenue
5M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
robertwayne.com screenshot
#3 robertwayne.com
16.9K
Revenue
6.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
schuh.co.uk screenshot
#4 schuh.co.uk
17M
Revenue
7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
allsole.com screenshot
#5 allsole.com
227.1K
Revenue
213.1K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
drmartens.com vs top market performers
drmartens.com
top retailers
conversion rate vs average order value for drmartens.com and its competitors
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drmartens.com channels

Identify top traffic channels that drive growth for drmartens.comand discover how performance of traffic channels has changed over time.

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drmartens.com Google Ads spend

Evaluate drmartens.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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drmartens.com devices

Review drmartens.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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drmartens.com top markets

Explore drmartens.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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drmartens.com country & global rank

Assess the ranking of drmartens.com among other retailers within its primary country and worldwide.

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