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May 2026
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Home/Insights/Retailers/urbanoutfitters.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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105.3M
Revenue
May 26
24.6M
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$200-225
AOV
May 26
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Urban Outfitters is an online retailer offering a wide range of fashion and home decor products. The website features clothing, shoes, accessories, and wellness products for men and women. Additionally, it sells furniture, lighting, bedding, and decorative items, providing a diverse shopping experience for consumers.

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urbanoutfitters.com Annual Revenue and Growth

urbanoutfitters.com's annual sales on its online store amounted to $755.6M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$755.6M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
urbanoutfitters.com revenue by year

urbanoutfitters.com's monthly revenueOVER TIME
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Over the past three months, urbanoutfitters.com revenue has experienced growth of 42%, compared to the preceding three months.

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urbanoutfitters.com revenue growth for last six months
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OVERVIEW
In May 2026, urbanoutfitters.com generated online sales revenue of $105,269,463, significantly surpassing the FASHION AND APPAREL median of $74,720, though it lags behind industry leader shein.com at $869,380,784. With a conversion rate between 2.00-2.50%, urbanoutfitters.com is slightly below the high benchmark of 3.18%, while its average order value (AOV) ranges from $200-225, compared to a high of $405 in the sector. The site attracted 24,590,695 sessions, lower than shein.com’s impressive 309,473,559, yet above the median of 29,212 sessions for the lifestyle category.
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urbanoutfitters.com competitors

In May 2026, urbanoutfitters.com generated a substantial revenue of $105,269,463 from 495,431 transactions across 24,590,695 sessions, achieving an average order value (AOV) of $200-225 with a conversion rate of 2.00-2.50%. In comparison, pacsun.com, while lower in revenue at $50,705,994, managed 409,039 transactions and 16,382,018 sessions with an AOV of $100-125. tillys.com reported even less, with $12,251,995 in revenue and 97,441 transactions. asos.com, however, garnered $91,596,950 in revenue from a remarkable 680,227 transactions across 64,164,854 sessions, but with a lower AOV of $125-150 and a conversion rate of 1.00-1.50%. freepeople.com came close to urbanoutfitters.com with $78,867,148 in revenue from 460,956 transactions, but a lower AOV of $150-175. Overall, urbanoutfitters.com outperforms its competitors in revenue and AOV, establishing a strong market presence.

tillys.com screenshot
#1 tillys.com
12.3M
Revenue
4.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
pacsun.com screenshot
#2 pacsun.com
50.7M
Revenue
16.4M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
asos.com screenshot
#3 asos.com
91.6M
Revenue
64.2M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
freepeople.com screenshot
#4 freepeople.com
78.9M
Revenue
19.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
forever21.com screenshot
#5 forever21.com
963.9K
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
urbanoutfitters.com vs top market performers
urbanoutfitters.com
top retailers
conversion rate vs average order value for urbanoutfitters.com and its competitors
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Revenue share by device at urbanoutfitters.com

In May large majority of sales on urbanoutfitters.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on urbanoutfitters.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries urbanoutfitters.com operates in

urbanoutfitters.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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urbanoutfitters.com channels

Identify top traffic channels that drive growth for urbanoutfitters.comand discover how performance of traffic channels has changed over time.

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urbanoutfitters.com Google Ads spend

Evaluate urbanoutfitters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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urbanoutfitters.com devices

Review urbanoutfitters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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urbanoutfitters.com top markets

Explore urbanoutfitters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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urbanoutfitters.com country & global rank

Assess the ranking of urbanoutfitters.com among other retailers within its primary country and worldwide.

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