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Aug 2026
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Home/Insights/Retailers/urbanoutfitters.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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124.2M
Revenue
Aug 26
28.3M
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$200-225
AOV
Aug 26
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Urban Outfitters is an online retailer offering a wide range of fashion and home decor products. The website features clothing, shoes, accessories, and wellness products for men and women. Additionally, it sells furniture, lighting, bedding, and decorative items, providing a diverse shopping experience for consumers.

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urbanoutfitters.com Annual Revenue and Growth

urbanoutfitters.com's annual sales on its online store amounted to $755.6M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$755.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
urbanoutfitters.com revenue by year

urbanoutfitters.com's monthly revenueOVER TIME
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Over the past three months, urbanoutfitters.com revenue has experienced growth of 50%, compared to the preceding three months.

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urbanoutfitters.com revenue growth for last six months
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OVERVIEW
urbanoutfitters.com generated $124.2 million in online sales for the month of August 2026. Its conversion rate ranges from 2.00-2.50%, falling within the typical fashion and apparel store range of 0.65% to 3.1%. The average order value (AOV) is $200-225, which is also within the typical fashion and apparel category range of $84 to $408. With 28.3 million sessions, urbanoutfitters.com sees significantly fewer visits compared to a typical fashion and apparel store, which typically sees around 37,200 sessions, while the most-visited site, shein.com, attracts 279.5 million sessions.
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urbanoutfitters.com competitors

In August 2026, urbanoutfitters.com generates a staggering revenue of $124.2 million, vastly surpassing tillys.com, which achieves $13.6 million. While urbanoutfitters.com ranks second in transactions with 570,000, asos.com leads with 738,000. In terms of sessions, urbanoutfitters.com captures 28.3 million, while asos.com outperforms with 73.4 million sessions. Both urbanoutfitters.com and tillys.com share a conversion rate range of 2.00-2.50%, demonstrating a similar efficiency in turning sessions into transactions. Additionally, urbanoutfitters.com and freepeople.com both boast an AOV of $200-225, showcasing their ability to attract higher-value purchases compared to tillys.com and pacsun.com, which have AOVs of $125-150. Overall, urbanoutfitters.com remains a dominant player in the market, leading in revenue while maintaining strong performance metrics across transactions and average order values.

tillys.com screenshot
#1 tillys.com
13.6M
Revenue
4.9M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
pacsun.com screenshot
#2 pacsun.com
70.7M
Revenue
18.9M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
asos.com screenshot
#3 asos.com
98.8M
Revenue
73.4M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
freepeople.com screenshot
#4 freepeople.com
118M
Revenue
24.4M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
forever21.com screenshot
#5 forever21.com
1.3M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
urbanoutfitters.com vs top market performers
urbanoutfitters.com
top retailers
conversion rate vs average order value for urbanoutfitters.com and its competitors
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Revenue share by device at urbanoutfitters.com

In August large majority of sales on urbanoutfitters.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on urbanoutfitters.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries urbanoutfitters.com operates in

urbanoutfitters.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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urbanoutfitters.com channels

Identify top traffic channels that drive growth for urbanoutfitters.comand discover how performance of traffic channels has changed over time.

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urbanoutfitters.com Google Ads spend

Evaluate urbanoutfitters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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urbanoutfitters.com devices

Review urbanoutfitters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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urbanoutfitters.com top markets

Explore urbanoutfitters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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urbanoutfitters.com country & global rank

Assess the ranking of urbanoutfitters.com among other retailers within its primary country and worldwide.

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