urbanoutfitters.com
Urban Outfitters is an online retailer offering a wide range of fashion and home decor products. The website features clothing, shoes, accessories, and wellness products for men and women. Additionally, it sells furniture, lighting, bedding, and decorative items, providing a diverse shopping experience for consumers.
GRIPS CUSTOMERS & RESEARCH PARTNERS
urbanoutfitters.com Annual Revenue and Growth
urbanoutfitters.com's annual sales on its online store amounted to $677.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to accelerate.
urbanoutfitters.com's monthly revenueOVER TIME
Over the past three months, urbanoutfitters.com revenue has experienced decline of 11%, compared to the preceding three months.
urbanoutfitters.com competitors
In August 2025, Urban Outfitters' website, urbanoutfitters.com, reported revenue of $59,849,441 from 343,324 transactions and 21,225,379 sessions, with an average order value (AOV) ranging between $150-$175 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, tillys.com generated revenue of $18,550,063 from 152,730 transactions and 5,752,076 sessions, with an AOV of $100-$125 and a higher conversion rate of 2.50-3.00%. pacsun.com reported revenue of $39,504,534 from 414,954 transactions and 14,109,046 sessions, with an AOV of $75-$100 and a conversion rate matching tillys.com. asos.com outperformed all with revenue of $110,785,627 from 771,922 transactions and 56,051,942 sessions, with an AOV of $125-$150 and a lower conversion rate of 1.00-1.50%. freepeople.com's metrics were similar to Urban Outfitters', while zumiez.com had the lowest revenue and sessions among the competitors but a high conversion rate.
Revenue share by device at urbanoutfitters.com
In August large majority of sales on urbanoutfitters.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
urbanoutfitters.com channels
Identify top traffic channels that drive growth for urbanoutfitters.comand discover how performance of traffic channels has changed over time.
urbanoutfitters.com Google Ads spend
Evaluate urbanoutfitters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
urbanoutfitters.com devices
Review urbanoutfitters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
