Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2025
All countries
Home/Insights/Retailers/urbanoutfitters.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for urbanoutfitters.comurbanoutfitters.com

Start benchmarking for free
Sign in with GoogleSign up with Google
71.3M
Revenue
21.3M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
Loading...

Urban Outfitters is an online retailer offering a wide range of fashion and home decor products. The website features clothing, shoes, accessories, and wellness products for men and women. Additionally, it sells furniture, lighting, bedding, and decorative items, providing a diverse shopping experience for consumers.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

urbanoutfitters.com's revenueOVER TIME
View real-time data

Over the past three months, urbanoutfitters.com revenue has experienced growth of 12%, compared to the preceding three months.

View real-time data
urbanoutfitters.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2025, urbanoutfitters.com in the FASHION AND APPAREL industry had a revenue of $71,334,384, conversion rate of 1.50-2.00%, AOV of $200-225, and 21,342,173 sessions. The median revenue in the category was $81,783, with shein.com leading in revenue at $731,622,726, a very high conversion rate of 3.09%, AOV of $415, and 224,142,058 sessions. The very low conversion rate was 0.67% with a very low AOV of $82 and a median of 33,223 sessions. urbanoutfitters.com shows strong performance metrics, although there is room for improvement compared to the highest performers in the industry.
Read more

urbanoutfitters.com competitors

In May 2025, Urban Outfitters' website generated a revenue of $71,334,384 with 336,908 transactions and 21,342,173 sessions, boasting an average order value (AOV) of $200-$225 and a conversion rate of 1.50-2.00%. When compared to its competitors, asos.com outperformed Urban Outfitters in terms of revenue, transactions, and sessions with $99,695,645, 674,560, and 60,493,121 respectively. However, Urban Outfitters had a higher AOV compared to ASOS at $200-$225 versus $125-$150. pacsun.com had a higher conversion rate at 3.50-4.00%, but a lower revenue of $45,939,474. freepeople.com had a similar revenue to Urban Outfitters at $49,720,407, while zumiez.com and tillys.com trailed behind in revenue, transactions, and sessions. Overall, Urban Outfitters performed competitively in terms of revenue and AOV when compared to its industry counterparts.

tillys.com screenshot
#1 tillys.com
14.3M
Revenue
4.2M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
pacsun.com screenshot
#2 pacsun.com
45.9M
Revenue
10.6M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
asos.com screenshot
#3 asos.com
99.7M
Revenue
60.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
freepeople.com screenshot
#4 freepeople.com
49.7M
Revenue
15M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
zumiez.com screenshot
#5 zumiez.com
6.9M
Revenue
2.8M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
urbanoutfitters.com vs top market performers
urbanoutfitters.com
top retailers
conversion rate vs average order value for urbanoutfitters.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at urbanoutfitters.com

In May large majority of sales on urbanoutfitters.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices.

In May large majority of sales on urbanoutfitters.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

urbanoutfitters.com channels

Identify top traffic channels that drive growth for urbanoutfitters.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

urbanoutfitters.com Google Ads spend

Evaluate urbanoutfitters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

urbanoutfitters.com devices

Review urbanoutfitters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

urbanoutfitters.com top markets

Explore urbanoutfitters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

urbanoutfitters.com country & global rank

Assess the ranking of urbanoutfitters.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard