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Home/Insights/Retailers/aboutyou.de

TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

aboutyou.de

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50.1M

Revenue

Nov 25

11.6M

Sessions

Nov 25

2.5-3.0%

Conv. rate

Nov 25

$150-175

AOV

Nov 25

Main country of store: GERMANY
Website category: FASHION AND APPAREL

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aboutyou.de's monthly revenueOVER TIME
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Over the past three months, aboutyou.de revenue has experienced growth of 19%, compared to the preceding three months.

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aboutyou.de revenue growth for last six months

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OVERVIEW

In November 2025, aboutyou.de generated $50,090,922 in online sales, significantly below the FASHION AND APPAREL median of $93,064, with a conversion rate of 2.50-3.00%, just shy of the high benchmark of 3.37%. Their average order value (AOV) ranged from $150-175, lower than the high AOV of $375 in the sector. The site recorded 11,642,439 sessions, a stark contrast to the leading store shein.com’s 342,497,064 sessions, highlighting a strong engagement but room for growth in revenue and market share within the competitive fashion landscape.

aboutyou.de competitors

In November 2025, aboutyou.de reported a revenue of €50,090,922 from 307,386 transactions and 11,642,439 sessions, with an average order value (AOV) of €150-175 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, zalando.de leads the pack with a revenue of €170,128,277, 1,728,661 transactions, and 40,263,708 sessions, boasting an AOV of €75-100 and a conversion rate of 4.00-4.50%. On the other hand, peek-cloppenburg.de had a revenue of €19,114,332 from 163,930 transactions and 6,585,666 sessions, with an AOV of €100-125 and a conversion rate of 2.00-2.50%. breuninger.com generated €37,126,016 revenue from 198,904 transactions and 8,971,302 sessions, offering an AOV of €175-200 and a conversion rate of 2.00-2.50%. Lastly, baur.de reported a revenue of €24,601,646, 122,487 transactions, and 4,469,382 sessions, with an AOV of €200-225 and a conversion rate of 2.50-3.00%.

#1 zalando.de

170.1M

Revenue

40.3M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#2 peek-cloppenburg.de

19.1M

Revenue

6.6M

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#3 breuninger.com

37.1M

Revenue

Sessions

2.0-2.5%

Conv. rate

$175-200

AOV

#4 asos.com

159.3M

Revenue

63.6M

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#5 baur.de

24.6M

Revenue

4.5M

Sessions

2.5-3.0%

Conv. rate

$200-225

AOV

CLOSEST COMPETITORSby revenue

zalando.de

asos.com

kaufland.de

vestiairecollective.com

TOP MARKET PERFORMERSby revenue

vestiairecollective.com

bonprix.de

aboutyou.de

aboutyou.de vs top market performers

aboutyou.de

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Revenue share by device at aboutyou.de

In November large majority of sales on aboutyou.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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aboutyou.de channels

Identify top traffic channels that drive growth for aboutyou.deand discover how performance of traffic channels has changed over time.

aboutyou.de Google Ads spend

Evaluate aboutyou.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

aboutyou.de devices

Review aboutyou.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

aboutyou.de top markets

Explore aboutyou.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.