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May 2026
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Home/Insights/Retailers/aboutyou.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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28.3M
Revenue
May 26
14M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$150-175
AOV
May 26
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aboutyou.de Annual Revenue and Growth

aboutyou.de's annual sales on its online store amounted to $424.8M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$424.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
aboutyou.de revenue by year

aboutyou.de's monthly revenueOVER TIME
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Over the past three months, aboutyou.de revenue has experienced decline of 1.5%, compared to the preceding three months.

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aboutyou.de revenue decline for last six months
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OVERVIEW
In May 2026, aboutyou.de, a lifestyle and fashion apparel retailer, reported online sales revenue of $28,286,049, significantly below the industry median of $74,720, while also seeing sessions totaling 13,954,253, far exceeding the median of 29,212 but trailing behind shein.com's impressive 309,473,559 sessions. Its conversion rate ranged between 1.00-1.50%, lower than the high of 3.18% in the sector, with an average order value (AOV) of $150-175, well below the high of $405, indicating room for improvement in both conversion efficiency and revenue generation.
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aboutyou.de competitors

In May 2026, aboutyou.de generated $28,286,049 in revenue from 169,126 transactions across 13,954,253 sessions, with an Average Order Value (AOV) ranging from $150 to $175 and a conversion rate of 1.00-1.50%. In comparison, competitors like asos.com reported a significantly higher revenue of $91,596,950 but also boasted a massive 64,164,854 sessions and 680,227 transactions. breuninger.com followed with $22,130,537 in revenue, benefiting from a higher AOV of $175-200 and a better conversion rate of 1.50-2.00%. Meanwhile, baur.de's $26,066,147 revenue came from 126,254 transactions, with an impressive conversion rate of 2.50-3.00%. Lastly, peek-cloppenburg.de struggled with only $6,715,936 in revenue, having the lowest transaction count at 59,406. Overall, while aboutyou.de performs well within the competitive landscape, it still trails behind the larger player, asos.com.

peek-cloppenburg.de screenshot
#1 peek-cloppenburg.de
6.7M
Revenue
4.6M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
breuninger.com screenshot
#2 breuninger.com
22.1M
Revenue
7M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
asos.com screenshot
#3 asos.com
91.6M
Revenue
64.2M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
baur.de screenshot
#4 baur.de
26.1M
Revenue
4.4M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
hm.com screenshot
#5 hm.com
200.7M
Revenue
109.1M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
aboutyou.de vs top market performers
aboutyou.de
top retailers
conversion rate vs average order value for aboutyou.de and its competitors
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Revenue share by device at aboutyou.de

In May large majority of sales on aboutyou.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on aboutyou.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries aboutyou.de operates in

aboutyou.de is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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aboutyou.de channels

Identify top traffic channels that drive growth for aboutyou.deand discover how performance of traffic channels has changed over time.

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aboutyou.de Google Ads spend

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aboutyou.de devices

Review aboutyou.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aboutyou.de top markets

Explore aboutyou.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aboutyou.de country & global rank

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