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Oct 2025
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Home/Insights/Retailers/aboutyou.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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43.8M
Revenue
Oct 25
11.5M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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aboutyou.de's monthly revenueOVER TIME
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Over the past three months, aboutyou.de revenue has experienced growth of 0.07%, compared to the preceding three months.

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aboutyou.de revenue growth for last six months
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OVERVIEW
In October 2025, aboutyou.de, operating in the FASHION AND APPAREL sector, generated $43,777,153 in online sales with a conversion rate of 2.00-2.50%, falling short of the industry high of 3.36%. Its average order value (AOV) ranged from $150-175, significantly lower than the high of $378, while the website attracted 11,479,794 sessions, compared to the market leader shein.com with 321,650,758 sessions and a median of 33,163. Overall, aboutyou.de's performance metrics indicate strong engagement but highlight areas for improvement against industry leaders.
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aboutyou.de competitors

When comparing aboutyou.de to its competitors in October 2025, aboutyou.de falls behind in terms of revenue, transactions, and sessions. aboutyou.de has a revenue of 43,777,153, with 271,137 transactions and 11,479,794 sessions. In comparison, zalando.de leads the pack with a revenue of 126,346,226, 1,316,921 transactions, and 32,869,998 sessions. In terms of Average Order Value (AOV) and conversion rate, aboutyou.de falls within the mid-range, with an AOV of 150-175 and a conversion rate of 2.00-2.50. However, it is noteworthy that peek-cloppenburg.de has a similar AOV range but a higher conversion rate of 2.50-3.00. Overall, aboutyou.de is facing stiff competition from the likes of zalando.de and asos.com in terms of performance metrics.

zalando.de screenshot
#1 zalando.de
126.3M
Revenue
32.9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
peek-cloppenburg.de screenshot
#2 peek-cloppenburg.de
13.8M
Revenue
4.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
breuninger.com screenshot
#3 breuninger.com
27.8M
Revenue
7.6M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
asos.com screenshot
#4 asos.com
127.8M
Revenue
54.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
baur.de screenshot
#5 baur.de
23.4M
Revenue
4.5M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
aboutyou.de vs top market performers
aboutyou.de
top retailers
conversion rate vs average order value for aboutyou.de and its competitors
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Revenue share by device at aboutyou.de

In October large majority of sales on aboutyou.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on aboutyou.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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aboutyou.de channels

Identify top traffic channels that drive growth for aboutyou.deand discover how performance of traffic channels has changed over time.

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aboutyou.de Google Ads spend

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aboutyou.de devices

Review aboutyou.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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aboutyou.de top markets

Explore aboutyou.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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aboutyou.de country & global rank

Assess the ranking of aboutyou.de among other retailers within its primary country and worldwide.

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