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Sep 2025

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Home/Insights/Retailers/aboutyou.de

TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

aboutyou.de

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39.7M

Revenue

Sep 25

8.9M

Sessions

Sep 25

2.5-3.0%

Conv. rate

Sep 25

$150-175

AOV

Sep 25

Main country of store: GERMANY
Website category: FASHION AND APPAREL

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aboutyou.de's monthly revenueOVER TIME
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Over the past three months, aboutyou.de revenue has experienced growth of 0.45%, compared to the preceding three months.

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aboutyou.de revenue growth for last six months

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OVERVIEW

In September 2025, aboutyou.de, a key player in the FASHION AND APPAREL sector, generated $39,740,793 in online sales, significantly lower than the median of $74,931, while boasting a conversion rate between 2.50-3.00%, slightly below the high of 3.2%. The average order value (AOV) ranged from $150 to $175, far from the high of $382, with a total of 8,928,113 sessions, considerably more than the median of 34,221 but dwarfed by the leading competitor, shein.com, which had an astonishing 297,137,690 sessions.

aboutyou.de competitors

In September 2025, aboutyou.de reported a revenue of €39,740,793 with 243,191 transactions and 8,928,113 sessions. The average order value (AOV) ranged from €150-175, and the conversion rate was between 2.50-3.00%. Compared to its competitors, aboutyou.de falls behind zalando.de, which generated €105,238,656 in revenue with 1,108,906 transactions and 30,757,805 sessions. However, aboutyou.de outperformed peek-cloppenburg.de, breuninger.com, asos.com, and baur.de in terms of AOV and conversion rate. peek-cloppenburg.de had a lower revenue of €11,766,048 with 105,776 transactions and 3,702,271 sessions, while breuninger.com, asos.com, and baur.de had revenues of €24,404,579, €106,131,166, and €22,299,702, respectively, with varying transaction and session numbers. Overall, aboutyou.de showcased competitive AOV and conversion rates despite lower revenue and transaction numbers compared to some of its competitors.

#1 zalando.de

105.2M

Revenue

30.8M

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

#2 peek-cloppenburg.de

11.8M

Revenue

3.7M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#3 breuninger.com

24.4M

Revenue

7.6M

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#4 asos.com

106.1M

Revenue

49.7M

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#5 baur.de

22.3M

Revenue

4.3M

Sessions

2.0-2.5%

Conv. rate

$200-225

AOV

CLOSEST COMPETITORSby revenue

asos.com

zalando.de

kaufland.de

vestiairecollective.com

TOP MARKET PERFORMERSby revenue

vestiairecollective.com

bonprix.de

aboutyou.de

aboutyou.de vs top market performers

aboutyou.de

top retailers

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Revenue share by device at aboutyou.de

In September large majority of sales on aboutyou.de, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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aboutyou.de channels

Identify top traffic channels that drive growth for aboutyou.deand discover how performance of traffic channels has changed over time.

aboutyou.de Google Ads spend

Evaluate aboutyou.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

aboutyou.de devices

Review aboutyou.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

aboutyou.de top markets

Explore aboutyou.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.