zalando.de
Zalando.de is an online retail platform based in Germany, offering a wide variety of products including clothing, shoes, accessories, and housewares. The website aims to provide customers with an extensive selection of fashionable and trendy items, making it convenient for users to shop for their desired goods from the comfort of their homes.
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zalando.de's revenueOVER TIME
Over the past three months, zalando.de revenue has experienced growth of 21%, compared to the preceding three months.
zalando.de competitors
In July 2025, zalando.de stood out with a revenue of 114,274,169 and 1,056,377 transactions from 30,552,767 sessions, boasting an average order value (AOV) of 100-125 and a conversion rate of 3.00-3.50. Compared to its competitors, aboutyou.de generated a revenue of 35,773,062 from 194,817 transactions and 8,927,040 sessions, with a higher AOV of 175-200 but a slightly lower conversion rate of 2.00-2.50. otto.de led the pack with a revenue of 214,396,396 and 1,499,920 transactions from 48,023,617 sessions, aligning closely with zalando.de in terms of AOV and conversion rate. breuninger.com, peek-cloppenburg.de, and baur.de followed with varying revenue figures, transactions, sessions, AOV, and conversion rates, highlighting the diverse landscape within the online fashion retail industry in Germany.
Revenue share by device at zalando.de
In July large majority of sales on zalando.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.de channels
Identify top traffic channels that drive growth for zalando.deand discover how performance of traffic channels has changed over time.
zalando.de Google Ads spend
Evaluate zalando.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
zalando.de devices
Review zalando.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
