zalando.de
Zalando.de is an online retail platform based in Germany, offering a wide variety of products including clothing, shoes, accessories, and housewares. The website aims to provide customers with an extensive selection of fashionable and trendy items, making it convenient for users to shop for their desired goods from the comfort of their homes.
GRIPS CUSTOMERS & RESEARCH PARTNERS
zalando.de Annual Revenue and Growth
zalando.de's annual sales on its online store amounted to $1.4B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
zalando.de's monthly revenueOVER TIME
Over the past three months, zalando.de revenue has experienced growth of 23%, compared to the preceding three months.
zalando.de competitors
When comparing zalando.de to its competitors in January 2026, we can see that zalando.de leads in revenue with $114,312,323. otto.de follows closely behind with $271,308,020, while aboutyou.de, breuninger.com, peek-cloppenburg.de, and baur.de lag behind in revenue. In terms of transactions, zalando.de has 1,198,539, with otto.de having the highest at 1,784,348. Sessions-wise, zalando.de also has a high number at 29,826,161, but otto.de leads with 52,901,077 sessions. Average order value (AOV) for zalando.de ranges between $75-100, which is lower than breuninger.com and baur.de, but higher than peek-cloppenburg.de and aboutyou.de. zalando.de's conversion rate falls between 4.00-4.50%, putting it ahead of all its competitors except for otto.de.
Revenue share by device at zalando.de
In January large majority of sales on zalando.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
zalando.de channels
Identify top traffic channels that drive growth for zalando.deand discover how performance of traffic channels has changed over time.
zalando.de Google Ads spend
Evaluate zalando.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
zalando.de devices
Review zalando.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
