zalando.de
Zalando.de is an online retail platform based in Germany, offering a wide variety of products including clothing, shoes, accessories, and housewares. The website aims to provide customers with an extensive selection of fashionable and trendy items, making it convenient for users to shop for their desired goods from the comfort of their homes.
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zalando.de Annual Revenue and Growth
zalando.de's annual sales on its online store amounted to $1.3B in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
zalando.de's monthly revenueOVER TIME
Over the past three months, zalando.de revenue has experienced growth of 20%, compared to the preceding three months.
zalando.de competitors
In November 2025, zalando.de reported a revenue of 170,128,277 with 1,728,661 transactions and 40,263,708 sessions, boasting an average order value (AOV) of 75-100 and a conversion rate of 4.00-4.50. In comparison, aboutyou.de generated 50,090,922 in revenue with 307,386 transactions and 11,642,439 sessions, showcasing a higher AOV of 150-175 but a lower conversion rate of 2.50-3.00. otto.de outperformed zalando.de and its competitors with a revenue of 343,314,767, 2,345,454 transactions, and 63,906,521 sessions, while maintaining an AOV of 125-150 and a conversion rate of 3.50-4.00. breuninger.com, peek-cloppenburg.de, and baur.de also displayed varying performance metrics, indicating zalando.de faces tough competition in the online retail market.
Revenue share by device at zalando.de
In November large majority of sales on zalando.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.de channels
Identify top traffic channels that drive growth for zalando.deand discover how performance of traffic channels has changed over time.
zalando.de Google Ads spend
Evaluate zalando.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
zalando.de devices
Review zalando.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
