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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for zalando.dezalando.de

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119.2M
Revenue
29.4M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
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Zalando.de is an online retail platform based in Germany, offering a wide variety of products including clothing, shoes, accessories, and housewares. The website aims to provide customers with an extensive selection of fashionable and trendy items, making it convenient for users to shop for their desired goods from the comfort of their homes.

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zalando.de's revenueOVER TIME
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Over the past three months, zalando.de revenue has experienced growth of 27%, compared to the preceding three months.

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zalando.de revenue growth for last six months
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OVERVIEW
In May 2025, zalando.de in the FASHION AND APPAREL industry had a revenue of $119,203,530, a conversion rate of 3.50-4.00%, and an AOV of $100-125 with 29,425,786 sessions. The highest revenue in the industry was $731,622,726 from shein.com, the highest conversion rate was 3.09%, the highest AOV was $415, and the highest number of sessions was 224,142,058, while the median revenue was $81,783, the median conversion rate was 0.67%, the median AOV was $82, and the median sessions were 33,223.
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zalando.de competitors

In May 2025, zalando.de outperformed its competitors in terms of revenue, with €119,203,530, while its closest competitor otto.de generated €214,124,275. zalando.de also had the highest number of transactions at 1,118,804, surpassing otto.de with 1,503,663 transactions. However, in terms of conversion rate, zalando.de falls slightly behind otto.de, which has a conversion rate of 3.00-3.50% compared to zalando.de's 3.50-4.00%. baur.de had the highest average order value (AOV) at €200-225, while zalando.de's AOV ranged between €100-125. Despite having fewer sessions than otto.de, zalando.de's strong performance in revenue and transactions showcases its competitive edge in the online fashion retail market.

aboutyou.de screenshot
#1 aboutyou.de
45.7M
Revenue
10.7M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
otto.de screenshot
#2 otto.de
214.1M
Revenue
44.8M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
breuninger.com screenshot
#3 breuninger.com
26.2M
Revenue
8.2M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
peek-cloppenburg.de screenshot
#4 peek-cloppenburg.de
9.8M
Revenue
4.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
baur.de screenshot
#5 baur.de
27.9M
Revenue
5.1M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
zalando.de vs top market performers
zalando.de
top retailers
conversion rate vs average order value for zalando.de and its competitors
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Revenue share by device at zalando.de

In May large majority of sales on zalando.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.

In May large majority of sales on zalando.de, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.
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zalando.de channels

Identify top traffic channels that drive growth for zalando.deand discover how performance of traffic channels has changed over time.

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zalando.de Google Ads spend

Evaluate zalando.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zalando.de devices

Review zalando.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.de top markets

Explore zalando.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.de country & global rank

Assess the ranking of zalando.de among other retailers within its primary country and worldwide.

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