zalando.de
Zalando.de is an online retail platform based in Germany, offering a wide variety of products including clothing, shoes, accessories, and housewares. The website aims to provide customers with an extensive selection of fashionable and trendy items, making it convenient for users to shop for their desired goods from the comfort of their homes.
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zalando.de Annual Revenue and Growth
zalando.de's annual sales on its online store amounted to $1.3B in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to accelerate.
zalando.de's monthly revenueOVER TIME
Over the past three months, zalando.de revenue has experienced decline of 1.9%, compared to the preceding three months.
zalando.de competitors
In August 2025, zalando.de stands out as a leader in revenue among its competitors, with a total revenue of €102,069,461. However, when comparing transaction numbers, zalando.de falls behind otto.de, which records 1,629,573 transactions compared to Zalando's 1,028,469. In terms of website traffic, zalando.de boasts 29,315,467 sessions, putting it ahead of breuninger.com and peek-cloppenburg.de but behind otto.de. When looking at the Average Order Value (AOV), zalando.de falls within the mid-range with an AOV of €75-100, while competitors like breuninger.com and baur.de have higher AOVs in the range of €175-225. zalando.de maintains a competitive conversion rate of 3.50-4.00%, which is on par with otto.de but higher than aboutyou.de, peek-cloppenburg.de, and breuninger.com. Overall, zalando.de excels in revenue and sessions but can improve its transaction numbers and AOV to stay ahead of its competitors.
Revenue share by device at zalando.de
In August large majority of sales on zalando.de, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.de channels
Identify top traffic channels that drive growth for zalando.deand discover how performance of traffic channels has changed over time.
zalando.de Google Ads spend
Evaluate zalando.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
zalando.de devices
Review zalando.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
