zalando.de
Zalando.de is an online retail platform based in Germany, offering a wide variety of products including clothing, shoes, accessories, and housewares. The website aims to provide customers with an extensive selection of fashionable and trendy items, making it convenient for users to shop for their desired goods from the comfort of their homes.
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zalando.de Annual Revenue and Growth
zalando.de's annual sales on its online store amounted to $1.3B in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.
zalando.de's monthly revenueOVER TIME
Over the past three months, zalando.de revenue has experienced decline of 5.4%, compared to the preceding three months.
zalando.de competitors
In October 2025, zalando.de generated a revenue of 126,346,226 with 1,316,921 transactions and 32,869,998 sessions, boasting an average order value (AOV) of 75-100 and a conversion rate of 4.00-4.50. In comparison, otto.de emerged as a top competitor with a revenue of 263,692,837, 1,890,567 transactions, and 56,135,163 sessions, showing an AOV of 125-150 and a conversion rate of 3.00-3.50. aboutyou.de also performed well, securing 43,777,153 in revenue, 271,137 transactions, and 11,479,794 sessions, with an AOV of 150-175 and a conversion rate of 2.00-2.50. breuninger.com, peek-cloppenburg.de, and baur.de had varying levels of success, with breuninger.com having the highest AOV of 175-200 and baur.de having the highest AOV of 200-225 among the competitors.
Revenue share by device at zalando.de
In October large majority of sales on zalando.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.de channels
Identify top traffic channels that drive growth for zalando.deand discover how performance of traffic channels has changed over time.
zalando.de Google Ads spend
Evaluate zalando.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
zalando.de devices
Review zalando.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
