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Sep 2024
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Home/Insights/Retailers/zalando.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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96.8M
Revenue
28.4M
Sessions
3.0-3.5%
Conversion rate
$100-125
Average order value
Online only revenue for zalando.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Zalando.de is an online retail platform based in Germany, offering a wide variety of products including clothing, shoes, accessories, and housewares. The website aims to provide customers with an extensive selection of fashionable and trendy items, making it convenient for users to shop for their desired goods from the comfort of their homes.

zalando.de’s revenueOVER TIME
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Over the past three months, zalando.de revenue has experienced decline of 18%, compared to the preceding three months.

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zalando.de revenue decline for last six months
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OVERVIEW
In September 2024, zalando.de in the FASHION AND APPAREL industry reported online sales revenue of $96,828,471, with a median of $94,472. The conversion rate ranged from 3.00% to 3.50%, while AOV was between $100 and $125. With 28,382,351 sessions, zalando.de had lower traffic compared to the highest sessions of 175,831,303 from shein.com in the same category. A very high conversion rate in FASHION AND APPAREL is 3.32%, and a very low is 0.81%. Similarly, a very high AOV is $399, and a very low is $79, while the median sessions are 36,862.
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zalando.de competitors

zalando.de, with a revenue of €96,828,471 and 947,674 transactions from 28,382,351 sessions, boasts a solid average order value (AOV) of €100-125 and a conversion rate of 3.00-3.50%. In comparison, peek-cloppenburg.de has a lower revenue of €14,930,952 with 124,553 transactions and 4,570,881 sessions, while breuninger.com performs slightly better with €26,799,645 in revenue, 143,344 transactions, and 6,773,648 sessions, featuring a higher AOV of €175-200 but a lower conversion rate of 2.00-2.50%. baur.de falls in the middle with revenue of €31,567,144, 145,421 transactions, and 5,716,737 sessions, offering an AOV of €200-225 and a conversion rate of 2.50-3.00%. otto.de leads the pack with a significant revenue of €241,884,374, 1,719,083 transactions, and 52,002,001 sessions, a moderate AOV of €125-150, and a comparable conversion rate of 3.00-3.50%. aboutyou.de falls behind zalando.de with revenue of €39,397,948, 243,214 transactions, and 8,979,219 sessions, offering an AOV of €150-175 and a conversion rate of 2.50-3.00%.

#1 aboutyou.de
39.4M
Revenue
9M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#2 otto.de
241.9M
Revenue
52M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#3 breuninger.com
26.8M
Revenue
6.8M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
#4 peek-cloppenburg.de
14.9M
Revenue
4.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#5 baur.de
31.6M
Revenue
5.7M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
CLOSEST COMPETITORSby revenue
Favicon for hm.comhm.com
Favicon for zara.comzara.com
Favicon for kaufland.dekaufland.de
Favicon for stockx.comstockx.com
Favicon for asos.comasos.com
Favicon for zalando.dezalando.de
$96.8M
Favicon for farfetch.comfarfetch.com
Favicon for vestiairecollective.comvestiairecollective.com
Favicon for bonprix.debonprix.de
Favicon for aboutyou.deaboutyou.de
Favicon for baur.debaur.de
TOP MARKET PERFORMERSby revenue
1
Favicon for amazon.deamazon.de
$2.2B
2
Favicon for etsy.cometsy.com
3
Favicon for ebay.deebay.de
4
Favicon for nike.comnike.com
5
Favicon for otto.deotto.de
6
Favicon for hm.comhm.com
7
Favicon for zara.comzara.com
8
Favicon for kaufland.dekaufland.de
9
Favicon for stockx.comstockx.com
10
Favicon for asos.comasos.com
zalando.de vs top market performers
zalando.de
top retailers
conversion rate vs average order value for zalando.de and its competitors
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zalando.de brandsby revenue

1
Logo for nike sportswearNike Sportswear
Top retailers:aboutyou.dezalando.czzalando.pl
2
Logo for zalandoZalando
Top retailers:zalando.chzalando.sezalando.pl
3
Logo for new balanceNew Balance
Top retailers:joesnewbalanceoutlet.comtillys.comebay.com
4
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Top retailers:otto.depeek-cloppenburg.debelk.com
5
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Top retailers:zalando.eszalando.co.ukzalando.it

zalando.de categoriesby revenue

1
Shoes
Top retailers:nike.comdsw.comzappos.com
2
Pants
Top retailers:levi.comgap.comlululemon.com
3
Coats & Jackets
Top retailers:zara.comgap.comjcrew.com
4
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Top retailers:hm.comuniqlo.comamazon.com
5
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Top retailers:next.co.ukmaccosmetics.comulta.com
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brands overtime comparison

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zalando.de channels

Identify top traffic channels that drive growth for zalando.deand discover how performance of traffic channels has changed over time.

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zalando.de Google Ads spend

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zalando.de devices

Review zalando.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.de top markets

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zalando.de country & global rank

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