zalando.de
Zalando.de is an online retail platform based in Germany, offering a wide variety of products including clothing, shoes, accessories, and housewares. The website aims to provide customers with an extensive selection of fashionable and trendy items, making it convenient for users to shop for their desired goods from the comfort of their homes.
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zalando.de Annual Revenue and Growth
zalando.de's annual sales on its online store amounted to $1.4B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.
zalando.de's monthly revenueOVER TIME
Over the past three months, zalando.de revenue has experienced decline of 36%, compared to the preceding three months.
zalando.de competitors
When comparing zalando.de to its competitors in March 2026, it is evident that Zalando leads in revenue with $80,372,478. However, in terms of transactions, otto.de takes the lead with 1,769,187 transactions compared to Zalando's 824,908. Zalando also has the highest number of sessions with 28,596,992, surpassing its closest competitor, otto.de, by 24,503,456 sessions. In terms of Average Order Value (AOV), breuninger.com leads with an AOV of $175-200, while Zalando falls within the range of $75-100. Despite Zalando's lower AOV, its conversion rate of 2.50-3.00% is higher than that of aboutyou.de and breuninger.com but falls short of otto.de's conversion rate of 3.00-3.50%. Overall, zalando.de remains a strong contender in the e-commerce market, holding its own against its competitors in various metrics.
Revenue share by device at zalando.de
In March large majority of sales on zalando.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zalando.de channels
Identify top traffic channels that drive growth for zalando.deand discover how performance of traffic channels has changed over time.
zalando.de Google Ads spend
Evaluate zalando.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
zalando.de devices
Review zalando.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
