zalando.de
Zalando.de is an online retail platform based in Germany, offering a wide variety of products including clothing, shoes, accessories, and housewares. The website aims to provide customers with an extensive selection of fashionable and trendy items, making it convenient for users to shop for their desired goods from the comfort of their homes.
GRIPS CUSTOMERS & RESEARCH PARTNERS
zalando.de Annual Revenue and Growth
zalando.de's annual sales on its online store amounted to $1.3B in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to accelerate.
zalando.de's monthly revenueOVER TIME
Over the past three months, zalando.de revenue has experienced decline of 11%, compared to the preceding three months.
zalando.de competitors
When comparing zalando.de to its competitors in September 2025, we can see that Zalando outperforms most in terms of revenue, with a total revenue of €105,238,656. otto.de comes in second with €240,767,228, but Zalando still maintains a strong position. In terms of transactions, otto.de leads with 1,696,452 transactions, followed by zalando.de with 1,108,906 transactions. Zalando also has a higher conversion rate compared to its competitors, ranging between 3.50-4.00%. However, in terms of Average Order Value (AOV), breuninger.com leads with an AOV of €175-200, while zalando.de falls within the €75-100 range. Overall, zalando.de remains a strong competitor in the online fashion retail industry, holding its ground against larger players like otto.de.
Revenue share by device at zalando.de
In September large majority of sales on zalando.de, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
zalando.de channels
Identify top traffic channels that drive growth for zalando.deand discover how performance of traffic channels has changed over time.
zalando.de Google Ads spend
Evaluate zalando.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
zalando.de devices
Review zalando.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
