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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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397.6K
Revenue
Oct 25
161.4K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Felina.com is an online platform that offers a range of products for purchase. Their inventory consists of various intimates and undergarments for women. The website provides a convenient and user-friendly interface, allowing customers to browse and shop for items such as bras, panties, lingerie, and other related accessories.

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felina.com Annual Revenue and Growth

felina.com's annual sales on its online store amounted to $4.2M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.2M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
felina.com revenue by year

felina.com's monthly revenueOVER TIME
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Over the past three months, felina.com revenue has experienced decline of 21%, compared to the preceding three months.

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felina.com revenue decline for last six months
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OVERVIEW
In October 2025, felina.com achieved impressive online sales revenue of $397,634, significantly surpassing the FASHION AND APPAREL median of $80,524, despite being well behind shein.com’s $977,396,912. The site’s conversion rate ranged from 2.50-3.00%, nearing the industry high of 3.36%, while the average order value (AOV) stood between $75-100, close to the low end of $74 in the sector. With 161,372 sessions, felina.com outperformed the median of 33,163 sessions, though it fell short of shein.com's staggering 321,650,758 sessions, highlighting the competitive landscape in the fashion e-commerce industry.
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felina.com competitors

In October 2025, when comparing felina.com to its competitors in the lingerie industry, it is evident that felina.com falls behind in terms of revenue, transactions, and sessions. While felina.com generated $397,634 in revenue from 4,405 transactions and 161,372 sessions, competitors like thirdlove.com outperformed with a revenue of $3,724,230 from 28,037 transactions and 678,994 sessions. Additionally, thirdlove.com boasted a higher average order value (AOV) of $125-150 compared to felina.com's AOV of $75-100. Conversion rates also varied, with thirdlove.com having a conversion rate of 4.00-4.50%, while felina.com had a conversion rate of 2.50-3.00%. Overall, felina.com faces tough competition in the lingerie market, especially from leading competitors like thirdlove.com and wacoal-america.com.

wacoal-america.com screenshot
#1 wacoal-america.com
2M
Revenue
448.9K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
vanityfairlingerie.com screenshot
#2 vanityfairlingerie.com
89.4K
Revenue
40.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
wearlively.com screenshot
#3 wearlively.com
217.9K
Revenue
61.3K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
trueandco.com screenshot
#4 trueandco.com
106.4K
Revenue
89.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
thirdlove.com screenshot
#5 thirdlove.com
3.7M
Revenue
679K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
felina.com vs top market performers
felina.com
top retailers
conversion rate vs average order value for felina.com and its competitors
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Revenue share by device at felina.com

In October large majority of sales on felina.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on felina.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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felina.com channels

Identify top traffic channels that drive growth for felina.comand discover how performance of traffic channels has changed over time.

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felina.com Google Ads spend

Evaluate felina.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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felina.com devices

Review felina.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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felina.com top markets

Explore felina.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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felina.com country & global rank

Assess the ranking of felina.com among other retailers within its primary country and worldwide.

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