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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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570.5K
Revenue
Dec 25
233.8K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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Felina.com is an online platform that offers a range of products for purchase. Their inventory consists of various intimates and undergarments for women. The website provides a convenient and user-friendly interface, allowing customers to browse and shop for items such as bras, panties, lingerie, and other related accessories.

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felina.com Annual Revenue and Growth

felina.com's annual sales on its online store amounted to $4.2M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.2M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
felina.com revenue by year

felina.com's monthly revenueOVER TIME
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Over the past three months, felina.com revenue has experienced growth of 9.4%, compared to the preceding three months.

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felina.com revenue growth for last six months
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OVERVIEW
In December 2025, felina.com achieved $570,488 in online sales, significantly surpassing the FASHION AND APPAREL median of $92,600, while maintaining a conversion rate of 2.50-3.00%, slightly below the industry high of 3.17%. The average order value (AOV) ranged from $75 to $100, aligning with the sector's lower end. With 233,757 sessions, felina.com demonstrated impressive traffic compared to the median of 39,789, although still far from shein.com's record of 304,519,814 sessions, showcasing a solid performance amidst the competitive landscape of lifestyle and fashion retail.
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felina.com competitors

In December 2025, felina.com reported a revenue of $570,488 with 6,060 transactions and 233,757 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.50-3.00%. Comparing these metrics to its competitors, wacoal-america.com stands out with a revenue of $2,043,105, 13,676 transactions, and 672,957 sessions, boasting an AOV of $125-150 and a conversion rate of 2.00-2.50%. On the lower end, vanityfairlingerie.com reported revenue of $54,254, 885 transactions, and 38,427 sessions, with an AOV of $50-75 and a conversion rate of 2.00-2.50%. felina.com is in line with similar competitors such as wearlively.com and trueandco.com in terms of revenue and AOV but excels in conversion rate compared to trueandco.com and is slightly below thirdlove.com in terms of revenue and conversion rate.

wacoal-america.com screenshot
#1 wacoal-america.com
2M
Revenue
673K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
vanityfairlingerie.com screenshot
#2 vanityfairlingerie.com
54.3K
Revenue
38.4K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
wearlively.com screenshot
#3 wearlively.com
83.8K
Revenue
41.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
trueandco.com screenshot
#4 trueandco.com
91.7K
Revenue
89.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
thirdlove.com screenshot
#5 thirdlove.com
5.8M
Revenue
1.2M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
felina.com vs top market performers
felina.com
top retailers
conversion rate vs average order value for felina.com and its competitors
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Revenue share by device at felina.com

In December large majority of sales on felina.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on felina.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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felina.com channels

Identify top traffic channels that drive growth for felina.comand discover how performance of traffic channels has changed over time.

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felina.com Google Ads spend

Evaluate felina.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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felina.com devices

Review felina.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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felina.com top markets

Explore felina.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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felina.com country & global rank

Assess the ranking of felina.com among other retailers within its primary country and worldwide.

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