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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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459.1K
Revenue
163.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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Felina.com is an online platform that offers a range of products for purchase. Their inventory consists of various intimates and undergarments for women. The website provides a convenient and user-friendly interface, allowing customers to browse and shop for items such as bras, panties, lingerie, and other related accessories.

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felina.com's revenueOVER TIME
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Over the past three months, felina.com revenue has experienced growth of 60%, compared to the preceding three months.

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felina.com revenue growth for last six months
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OVERVIEW
In May 2025, felina.com, a FASHION AND APPAREL website, generated a revenue of $459,062 from online sales, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $100-125. The website had a total of 163,908 sessions during the month. In comparison, the largest online store in the same industry, shein.com, earned $731,622,726 with a conversion rate of 3.09% and an AOV of $415, and attracted 224,142,058 sessions. The median revenue, conversion rate, AOV, and sessions for the FASHION AND APPAREL category were $81,783, 1.38%, $170, and 33,223 respectively.
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felina.com competitors

In May 2025, felina.com generated a revenue of $459,062 from 4,435 transactions and 163,908 sessions with an average order value (AOV) of $100-$125 and a conversion rate of 2.50-3.00%. Comparing this data to its competitors, wacoal-america.com stands out with a revenue of $2,349,490 from 15,014 transactions and 835,445 sessions, offering a higher AOV of $150-$175 but a lower conversion rate of 1.50-2.00%. thirdlove.com leads the pack with $5,594,226 revenue from 42,156 transactions and 898,728 sessions, boasting an AOV of $125-$150 and a high conversion rate of 4.50-5.00%. In contrast, vanityfairlingerie.com, wearlively.com, and trueandco.com have lower revenues, transactions, and sessions than felina.com, with varying AOVs and conversion rates. Overall, felina.com competes well in terms of conversion rate and AOV, but falls behind in revenue and transaction volume compared to some of its competitors in the lingerie industry.

wacoal-america.com screenshot
#1 wacoal-america.com
2.3M
Revenue
835.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
vanityfairlingerie.com screenshot
#2 vanityfairlingerie.com
168.2K
Revenue
68.5K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
wearlively.com screenshot
#3 wearlively.com
191.8K
Revenue
73.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
trueandco.com screenshot
#4 trueandco.com
95.1K
Revenue
67.2K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
thirdlove.com screenshot
#5 thirdlove.com
5.6M
Revenue
898.7K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
felina.com vs top market performers
felina.com
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conversion rate vs average order value for felina.com and its competitors
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Revenue share by device at felina.com

In May large majority of sales on felina.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.

In May large majority of sales on felina.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.
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felina.com channels

Identify top traffic channels that drive growth for felina.comand discover how performance of traffic channels has changed over time.

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felina.com Google Ads spend

Evaluate felina.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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felina.com devices

Review felina.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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felina.com top markets

Explore felina.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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felina.com country & global rank

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