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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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543.1K
Revenue
200.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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Felina.com is an online platform that offers a range of products for purchase. Their inventory consists of various intimates and undergarments for women. The website provides a convenient and user-friendly interface, allowing customers to browse and shop for items such as bras, panties, lingerie, and other related accessories.

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felina.com's revenueOVER TIME
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Over the past three months, felina.com revenue has experienced growth of 49%, compared to the preceding three months.

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felina.com revenue growth for last six months
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OVERVIEW
In July 2025, felina.com, a FASHION AND APPAREL industry, recorded $543,080 in online sales revenue, with a conversion rate of 2.50-3.00% and an AOV of $100-125. Compared to the median revenue of $82,875, the site's performance is commendable. Despite not reaching the levels of the largest online store shein.com with $817,680,251 in revenue, felina.com's 200,885 sessions exceeded the median of 36,317. With an industry-leading conversion rate of 2.96% and a high AOV of $402, felina.com demonstrates strong potential for growth and success in the competitive FASHION AND APPAREL market.
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felina.com competitors

In July 2025, felina.com reported a revenue of $543,080 with 5,264 transactions and 200,885 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 2.50-3.00%. In comparison, its competitors show varying performance levels. wacoal-america.com leads with a revenue of $2,758,987 from 16,711 transactions and 761,339 sessions, with an AOV of $150-$175 and a conversion rate of 2.00-2.50%. thirdlove.com also outperforms felina.com significantly, generating $5,020,445 in revenue from 36,784 transactions and over 1 million sessions, with an AOV of $125-$150 and a high conversion rate of 3.50-4.00%. On the other hand, trueandco.com lags behind with a revenue of $85,569 and a low conversion rate of 0.50-1.00% despite having a similar AOV to felina.com. Overall, felina.com faces stiff competition in the lingerie industry based on these metrics.

wacoal-america.com screenshot
#1 wacoal-america.com
2.8M
Revenue
761.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
vanityfairlingerie.com screenshot
#2 vanityfairlingerie.com
149.5K
Revenue
75.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
wearlively.com screenshot
#3 wearlively.com
175.6K
Revenue
64.2K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
trueandco.com screenshot
#4 trueandco.com
85.6K
Revenue
112.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
thirdlove.com screenshot
#5 thirdlove.com
5M
Revenue
1M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
felina.com vs top market performers
felina.com
top retailers
conversion rate vs average order value for felina.com and its competitors
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Revenue share by device at felina.com

In July large majority of sales on felina.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on felina.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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felina.com channels

Identify top traffic channels that drive growth for felina.comand discover how performance of traffic channels has changed over time.

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felina.com Google Ads spend

Evaluate felina.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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felina.com devices

Review felina.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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felina.com top markets

Explore felina.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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felina.com country & global rank

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