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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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486.1K
Revenue
Nov 25
188.1K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Felina.com is an online platform that offers a range of products for purchase. Their inventory consists of various intimates and undergarments for women. The website provides a convenient and user-friendly interface, allowing customers to browse and shop for items such as bras, panties, lingerie, and other related accessories.

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felina.com Annual Revenue and Growth

felina.com's annual sales on its online store amounted to $4.2M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.2M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
felina.com revenue by year

felina.com's monthly revenueOVER TIME
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Over the past three months, felina.com revenue has experienced decline of 15%, compared to the preceding three months.

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felina.com revenue decline for last six months
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OVERVIEW
In November 2025, felina.com generated $486,057 in online sales, significantly exceeding the FASHION AND APPAREL median of $93,064, while achieving a conversion rate of 2.50-3.00%, close to the category high of 3.37%. With an average order value (AOV) between $75-100, it is on par with the low end of the market. The website attracted 188,082 sessions, far above the median of 36,492 but still a fraction of shein.com’s impressive 342,497,064 sessions. Overall, felina.com showcases strong revenue performance relative to industry benchmarks, with room for growth in conversion and traffic.
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felina.com competitors

When comparing felina.com to its competitors in November 2025, it is clear that felina.com lags behind in terms of revenue and transactions. felina.com has a revenue of $486,057 with 5,063 transactions, while wacoal-america.com leads with $2,274,092 in revenue and 15,538 transactions. However, felina.com has a competitive conversion rate of 2.50-3.00%, similar to most of its competitors. In terms of Average Order Value (AOV), felina.com falls within the range of $75-100, which is lower than some competitors like thirdlove.com with an AOV of $125-150. felina.com also has a lower number of sessions compared to some competitors, indicating a need for increased traffic and customer engagement to improve performance in these areas.

wacoal-america.com screenshot
#1 wacoal-america.com
2.3M
Revenue
590.3K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
vanityfairlingerie.com screenshot
#2 vanityfairlingerie.com
95.1K
Revenue
30.9K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
wearlively.com screenshot
#3 wearlively.com
179.6K
Revenue
43.1K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
trueandco.com screenshot
#4 trueandco.com
117.7K
Revenue
89.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
thirdlove.com screenshot
#5 thirdlove.com
7.4M
Revenue
1M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
felina.com vs top market performers
felina.com
top retailers
conversion rate vs average order value for felina.com and its competitors
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Revenue share by device at felina.com

In November large majority of sales on felina.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on felina.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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felina.com channels

Identify top traffic channels that drive growth for felina.comand discover how performance of traffic channels has changed over time.

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felina.com Google Ads spend

Evaluate felina.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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felina.com devices

Review felina.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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felina.com top markets

Explore felina.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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felina.com country & global rank

Assess the ranking of felina.com among other retailers within its primary country and worldwide.

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