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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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366.1K
Revenue
Sep 25
149.2K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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Felina.com is an online platform that offers a range of products for purchase. Their inventory consists of various intimates and undergarments for women. The website provides a convenient and user-friendly interface, allowing customers to browse and shop for items such as bras, panties, lingerie, and other related accessories.

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felina.com Annual Revenue and Growth

felina.com's annual sales on its online store amounted to $4.2M in 2024, up 0-5% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$4.2M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
felina.com revenue by year

felina.com's monthly revenueOVER TIME
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Over the past three months, felina.com revenue has experienced decline of 1.4%, compared to the preceding three months.

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felina.com revenue decline for last six months
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OVERVIEW
In September 2025, felina.com generated $366,056 in online sales, significantly exceeding the FASHION AND APPAREL median of $74,931, while its conversion rate of 2.50-3.00% remained competitive against the high of 3.2%. With an average order value (AOV) ranging between $75-100, felina.com falls within the lower spectrum compared to the category's high of $382. The site recorded 149,157 sessions, substantially above the median of 34,221 but trailing behind the industry leader, shein.com, which boasts 297,137,690 sessions and $819,580,923 in revenue, highlighting the potential for growth in audience engagement and conversion optimization.
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felina.com competitors

In September 2025, felina.com lags behind its competitors in terms of revenue, transactions, and sessions. felina.com generated a revenue of $366,056 with 4,090 transactions and 149,157 sessions. Its average order value (AOV) falls within the range of $75-100, and its conversion rate is between 2.50-3.00%. In comparison, wacoal-america.com leads the pack with a revenue of $1,991,460, 13,455 transactions, and 628,676 sessions. vanityfairlingerie.com, wearlively.com, trueandco.com, and thirdlove.com also outperform felina.com in revenue and transactions. However, felina.com's conversion rate falls within the range of some of its competitors, such as vanityfairlingerie.com and thirdlove.com. Despite facing tough competition in the lingerie market, felina.com can focus on improving its revenue and sessions to stay competitive.

wacoal-america.com screenshot
#1 wacoal-america.com
2M
Revenue
628.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
vanityfairlingerie.com screenshot
#2 vanityfairlingerie.com
116.8K
Revenue
66.2K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
wearlively.com screenshot
#3 wearlively.com
162.7K
Revenue
65.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
trueandco.com screenshot
#4 trueandco.com
79.5K
Revenue
89.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
thirdlove.com screenshot
#5 thirdlove.com
4.2M
Revenue
705.4K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
felina.com vs top market performers
felina.com
top retailers
conversion rate vs average order value for felina.com and its competitors
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Revenue share by device at felina.com

In September large majority of sales on felina.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on felina.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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felina.com channels

Identify top traffic channels that drive growth for felina.comand discover how performance of traffic channels has changed over time.

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felina.com Google Ads spend

Evaluate felina.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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felina.com devices

Review felina.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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felina.com top markets

Explore felina.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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felina.com country & global rank

Assess the ranking of felina.com among other retailers within its primary country and worldwide.

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