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Home/Insights/Retailers/wacoal-america.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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2.2M
Revenue
Jan 26
565.2K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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Wacoal America, a premium bra brand known for fit, quality, comfort, and craftsmanship.Whether you are looking for comfortable, supportive bras or stylish underwear, Wacoal has the largest selection of women's intimate apparel.

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wacoal-america.com Annual Revenue and Growth

wacoal-america.com's annual sales on its online store amounted to $26.3M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$26.3M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
wacoal-america.com revenue by year

wacoal-america.com's monthly revenueOVER TIME
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Over the past three months, wacoal-america.com revenue has experienced growth of 5.1%, compared to the preceding three months.

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wacoal-america.com revenue growth for last six months
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OVERVIEW
In January 2026, wacoal-america.com generated impressive online sales revenue of $2,231,178, significantly exceeding the FASHION AND APPAREL median of $91,806, with a conversion rate ranging from 2.50% to 3.00%, slightly below the category's high of 3.1%. The site's average order value (AOV) fell between $150 and $175, lower than the sector's peak of $390 but above the minimum of $76. With 565,184 sessions, wacoal-america.com outperformed the median of 38,909 sessions in its industry, showcasing a solid performance in the competitive lifestyle and fashion sector, although still far behind shein.com.
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wacoal-america.com competitors

In January 2026, wacoal-america.com generated a revenue of $2,231,178 with 14,267 transactions from 565,184 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 2.50-3.00%. Comparing this to its competitors, thirdlove.com outperformed Wacoal with a revenue of $5,776,616 from 42,725 transactions and 858,395 sessions, with a higher AOV of $125-150 and a conversion rate of 4.50-5.00%. Bare Necessities also surpassed Wacoal with a revenue of $7,210,391, 38,758 transactions, and 1,399,545 sessions, with a higher AOV of $175-200 but the same conversion rate of 2.50-3.00%. Despite these strong competitors, wacoal-america.com remained competitive with solid revenue and conversion rate metrics, positioning itself well in the market.

thirdlove.com screenshot
#1 thirdlove.com
5.8M
Revenue
858.4K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
barenecessities.com screenshot
#2 barenecessities.com
7.2M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
vanityfairlingerie.com screenshot
#3 vanityfairlingerie.com
87.3K
Revenue
87.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
herroom.com screenshot
#4 herroom.com
1.3M
Revenue
612.2K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
glamorise.com screenshot
#5 glamorise.com
518.6K
Revenue
246.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
wacoal-america.com vs top market performers
wacoal-america.com
top retailers
conversion rate vs average order value for wacoal-america.com and its competitors
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Revenue share by device at wacoal-america.com

In January large majority of sales on wacoal-america.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on wacoal-america.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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wacoal-america.com channels

Identify top traffic channels that drive growth for wacoal-america.comand discover how performance of traffic channels has changed over time.

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wacoal-america.com Google Ads spend

Evaluate wacoal-america.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wacoal-america.com devices

Review wacoal-america.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wacoal-america.com top markets

Explore wacoal-america.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wacoal-america.com country & global rank

Assess the ranking of wacoal-america.com among other retailers within its primary country and worldwide.

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