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Dec 2025
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Home/Insights/Retailers/vanityfairlingerie.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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54.3K
Revenue
Dec 25
38.4K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Vanity Fair Lingerie is an online platform that offers an array of intimate apparel choices for women. The website showcases a wide range of lingerie products, including bras, panties, and shapewear, available in different sizes, colors, and styles. Visitors can explore their collection and make purchases conveniently through their online store.

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vanityfairlingerie.com Annual Revenue and Growth

vanityfairlingerie.com's annual sales on its online store amounted to $2.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vanityfairlingerie.com revenue by year

vanityfairlingerie.com's monthly revenueOVER TIME
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Over the past three months, vanityfairlingerie.com revenue has experienced decline of 45%, compared to the preceding three months.

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vanityfairlingerie.com revenue decline for last six months
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OVERVIEW
In December 2025, vanityfairlingerie.com generated $54,254 in online sales with a conversion rate of 2.00-2.50%, slightly below the FASHION AND APPAREL median of $92,600 and a high of 3.17%. The Average Order Value (AOV) ranged from $50 to $75, lower than the industry high of $389, while attracting 38,427 sessions, just shy of the median of 39,789. Comparatively, the leading store, macys.com, achieved substantial revenue of $926,839,757, highlighting the competitive landscape within the FASHION AND APPAREL sector.
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vanityfairlingerie.com competitors

In December 2025, vanityfairlingerie.com reported a revenue of $54,254 with 885 transactions and 38,427 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. In comparison, trueandco.com had a higher revenue of $91,691 but fewer transactions and sessions, with a higher AOV of $125-150 but a lower conversion rate of 0.50-1.00%. lasenza.com had the highest revenue at $610,009 with more transactions and sessions, a similar AOV of $75-100, and a conversion rate of 1.00-1.50%. wacoal-america.com surpassed all competitors in revenue at $2,043,105, with a high number of transactions and sessions, a comparable AOV of $125-150, and the same conversion rate as vanityfairlingerie.com. Overall, vanityfairlingerie.com performs competitively in terms of conversion rate but lags behind in revenue compared to some of its competitors in the lingerie industry.

trueandco.com screenshot
#1 trueandco.com
91.7K
Revenue
89.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
lasenza.com screenshot
#2 lasenza.com
610K
Revenue
564.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
wacoal-america.com screenshot
#3 wacoal-america.com
2M
Revenue
673K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
felina.com screenshot
#4 felina.com
570.5K
Revenue
233.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
thirdlove.com screenshot
#5 thirdlove.com
5.8M
Revenue
1.2M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
vanityfairlingerie.com vs top market performers
vanityfairlingerie.com
top retailers
conversion rate vs average order value for vanityfairlingerie.com and its competitors
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Revenue share by device at vanityfairlingerie.com

In December large majority of sales on vanityfairlingerie.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on vanityfairlingerie.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vanityfairlingerie.com channels

Identify top traffic channels that drive growth for vanityfairlingerie.comand discover how performance of traffic channels has changed over time.

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vanityfairlingerie.com Google Ads spend

Evaluate vanityfairlingerie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vanityfairlingerie.com devices

Review vanityfairlingerie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vanityfairlingerie.com top markets

Explore vanityfairlingerie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vanityfairlingerie.com country & global rank

Assess the ranking of vanityfairlingerie.com among other retailers within its primary country and worldwide.

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