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May 2026
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Home/Insights/Retailers/vanityfairlingerie.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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188.5K
Revenue
May 26
73.4K
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$50-75
AOV
May 26
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Vanity Fair Lingerie is an online platform that offers an array of intimate apparel choices for women. The website showcases a wide range of lingerie products, including bras, panties, and shapewear, available in different sizes, colors, and styles. Visitors can explore their collection and make purchases conveniently through their online store.

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vanityfairlingerie.com Annual Revenue and Growth

vanityfairlingerie.com's annual sales on its online store amounted to $1.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
vanityfairlingerie.com revenue by year

vanityfairlingerie.com's monthly revenueOVER TIME
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Over the past three months, vanityfairlingerie.com revenue has experienced growth of 65%, compared to the preceding three months.

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vanityfairlingerie.com revenue growth for last six months
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OVERVIEW
In May 2026, vanityfairlingerie.com generated $188,528 in online sales, significantly exceeding the FASHION AND APPAREL median of $74,720, while its conversion rate of 3.50-4.00% surpassed the high benchmark of 3.18%. The average order value (AOV) ranged from $50-75, lower than the high of $405 in the industry. With 73,358 sessions, vanityfairlingerie.com performed well above the median of 29,212 sessions but was far from the market leader, shein.com, which dominated with 309,473,559 sessions and revenue of $869,380,784. Overall, vanityfairlingerie.com shows strong performance metrics in a competitive market.
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vanityfairlingerie.com competitors

In May 2026, vanityfairlingerie.com generated a revenue of $188,528 from 2,677 transactions and 73,358 sessions, achieving an average order value (AOV) between $50-75 and a conversion rate of 3.50-4.00%. Compared to competitors, lasenza.com significantly outperformed with $359,645 in revenue from 3,991 transactions, but maintained a lower AOV of $75-100 and a conversion rate of 1.00-1.50%. felina.com showed stronger performance in revenue at $538,509, with 5,399 transactions and a conversion rate of 2.50-3.00%, while maintaining an AOV similar to lasenza.com. Notably, thirdlove.com dominated the market with a staggering revenue of $5,838,388 from 44,124 transactions and a conversion rate mirroring vanityfairlingerie.com at 3.50-4.00%. In contrast, trueandco.com lagged behind significantly with only $62,643 in revenue and a conversion rate of 0.50-1.00%.

trueandco.com screenshot
#1 trueandco.com
62.6K
Revenue
50.4K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
lasenza.com screenshot
#2 lasenza.com
359.6K
Revenue
338K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
wacoal-america.com screenshot
#3 wacoal-america.com
3.2M
Revenue
768.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
felina.com screenshot
#4 felina.com
538.5K
Revenue
190.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
thirdlove.com screenshot
#5 thirdlove.com
5.8M
Revenue
1.2M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
vanityfairlingerie.com vs top market performers
vanityfairlingerie.com
top retailers
conversion rate vs average order value for vanityfairlingerie.com and its competitors
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Revenue share by device at vanityfairlingerie.com

In May large majority of sales on vanityfairlingerie.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on vanityfairlingerie.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries vanityfairlingerie.com operates in

vanityfairlingerie.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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vanityfairlingerie.com channels

Identify top traffic channels that drive growth for vanityfairlingerie.comand discover how performance of traffic channels has changed over time.

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vanityfairlingerie.com Google Ads spend

Evaluate vanityfairlingerie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vanityfairlingerie.com devices

Review vanityfairlingerie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vanityfairlingerie.com top markets

Explore vanityfairlingerie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vanityfairlingerie.com country & global rank

Assess the ranking of vanityfairlingerie.com among other retailers within its primary country and worldwide.

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