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Sep 2025
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Home/Insights/Retailers/vanityfairlingerie.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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116.8K
Revenue
Sep 25
66.2K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Vanity Fair Lingerie is an online platform that offers an array of intimate apparel choices for women. The website showcases a wide range of lingerie products, including bras, panties, and shapewear, available in different sizes, colors, and styles. Visitors can explore their collection and make purchases conveniently through their online store.

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vanityfairlingerie.com Annual Revenue and Growth

vanityfairlingerie.com's annual sales on its online store amounted to $2.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vanityfairlingerie.com revenue by year

vanityfairlingerie.com's monthly revenueOVER TIME
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Over the past three months, vanityfairlingerie.com revenue has experienced decline of 6.9%, compared to the preceding three months.

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vanityfairlingerie.com revenue decline for last six months
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OVERVIEW
In September 2025, vanityfairlingerie.com generated $116,792 in online sales, significantly outperforming the FASHION AND APPAREL median of $74,931, while maintaining a conversion rate of 2.50-3.00%, just below the sector's high of 3.2%. The site's average order value (AOV) ranged between $50-75, slightly under the industry high of $382. With 66,238 sessions, vanityfairlingerie.com surpassed the median of 34,221 but lagged far behind the leading competitor, shein.com, which recorded an astonishing 297,137,690 sessions, illustrating both strong performance and significant room for growth within a competitive landscape.
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vanityfairlingerie.com competitors

In September 2025, Vanity Fair Lingerie's revenue stood at $116,792 with 1,853 transactions and 66,238 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. Comparing this data to its competitors, True & Co had revenue of $79,466, 634 transactions, and 89,927 sessions, with a higher AOV of $125-150 but a lower conversion rate of 0.50-1.00%. Wacoal America outperformed with revenue of $1,991,460, 13,455 transactions, and 628,676 sessions, similar AOV of $125-150, and a conversion rate of 2.00-2.50%. Felina recorded revenue of $366,056, 4,090 transactions, and 149,157 sessions, with an AOV of $75-100 and the same conversion rate as Vanity Fair. Third Love excelled with revenue of $4,190,084, 31,880 transactions, and 705,383 sessions, an AOV of $125-150, and the highest conversion rate of 4.50-5.00%.

trueandco.com screenshot
#1 trueandco.com
79.5K
Revenue
89.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
wacoal-america.com screenshot
#2 wacoal-america.com
2M
Revenue
628.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
felina.com screenshot
#3 felina.com
366.1K
Revenue
149.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
thirdlove.com screenshot
#4 thirdlove.com
4.2M
Revenue
705.4K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
herroom.com screenshot
#5 herroom.com
1M
Revenue
473.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
vanityfairlingerie.com vs top market performers
vanityfairlingerie.com
top retailers
conversion rate vs average order value for vanityfairlingerie.com and its competitors
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Revenue share by device at vanityfairlingerie.com

In September large majority of sales on vanityfairlingerie.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on vanityfairlingerie.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vanityfairlingerie.com channels

Identify top traffic channels that drive growth for vanityfairlingerie.comand discover how performance of traffic channels has changed over time.

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vanityfairlingerie.com Google Ads spend

Evaluate vanityfairlingerie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vanityfairlingerie.com devices

Review vanityfairlingerie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vanityfairlingerie.com top markets

Explore vanityfairlingerie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vanityfairlingerie.com country & global rank

Assess the ranking of vanityfairlingerie.com among other retailers within its primary country and worldwide.

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