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Jul 2025
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Home/Insights/Retailers/vanityfairlingerie.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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149.5K
Revenue
75.9K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
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Vanity Fair Lingerie is an online platform that offers an array of intimate apparel choices for women. The website showcases a wide range of lingerie products, including bras, panties, and shapewear, available in different sizes, colors, and styles. Visitors can explore their collection and make purchases conveniently through their online store.

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vanityfairlingerie.com's revenueOVER TIME
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Over the past three months, vanityfairlingerie.com revenue has experienced decline of 9%, compared to the preceding three months.

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vanityfairlingerie.com revenue decline for last six months
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OVERVIEW
vanityfairlingerie.com's revenue for online sales in July 2025 was $149,477, with a conversion rate of 3.00-3.50% and an average order value (AOV) of $50-75. The website had 75,923 sessions during the month, surpassing the median of 36,317 in the FASHION AND APPAREL industry. However, the highest revenue was recorded by shein.com at $817,680,251, with a conversion rate of 2.96% and an AOV of $402. The lowest conversion rate in the industry was 0.62%, while the lowest AOV was $82.
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vanityfairlingerie.com competitors

In July 2025, vanityfairlingerie.com reported a revenue of $149,477 with 2,290 transactions and 75,923 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. In comparison, its competitors varied significantly in performance. trueandco.com had a revenue of $85,569 with 579 transactions and 112,414 sessions, an AOV of $125-150, and a conversion rate of 0.50-1.00%. lasenza.com reported a revenue of $473,635 with 4,881 transactions and 448,034 sessions, an AOV of $75-100, and a conversion rate of 1.00-1.50%. wacoal-america.com outperformed with a revenue of $2,758,987, 16,711 transactions, 761,339 sessions, an AOV of $150-175, and a conversion rate of 2.00-2.50%. felina.com and thirdlove.com also showcased strong performance metrics compared to vanityfairlingerie.com, indicating a competitive landscape within the lingerie industry.

trueandco.com screenshot
#1 trueandco.com
85.6K
Revenue
112.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
lasenza.com screenshot
#2 lasenza.com
473.6K
Revenue
448K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
wacoal-america.com screenshot
#3 wacoal-america.com
2.8M
Revenue
761.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
felina.com screenshot
#4 felina.com
543.1K
Revenue
200.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
thirdlove.com screenshot
#5 thirdlove.com
5M
Revenue
1M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
vanityfairlingerie.com vs top market performers
vanityfairlingerie.com
top retailers
conversion rate vs average order value for vanityfairlingerie.com and its competitors
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Revenue share by device at vanityfairlingerie.com

In July large majority of sales on vanityfairlingerie.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on vanityfairlingerie.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vanityfairlingerie.com channels

Identify top traffic channels that drive growth for vanityfairlingerie.comand discover how performance of traffic channels has changed over time.

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vanityfairlingerie.com Google Ads spend

Evaluate vanityfairlingerie.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vanityfairlingerie.com devices

Review vanityfairlingerie.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vanityfairlingerie.com top markets

Explore vanityfairlingerie.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vanityfairlingerie.com country & global rank

Assess the ranking of vanityfairlingerie.com among other retailers within its primary country and worldwide.

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