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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for coach.comcoach.com

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32.9M
Revenue
Mar 26
19.2M
Sessions
Mar 26
0.5-1.0%
Conv. rate
Mar 26
$175-200
AOV
Mar 26
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Coach.com is an online shopping platform featuring an extensive range of premium bags, accessories, and apparel for men and women. It offers a diverse collection of stylish and contemporary products, including handbags, wallets, footwear, and clothing designed with quality craftsmanship and luxurious materials.

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coach.com Annual Revenue and Growth

coach.com's annual sales on its online store amounted to $272.6M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$272.6M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
coach.com revenue by year

coach.com's monthly revenueOVER TIME
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Over the past three months, coach.com revenue has experienced decline of 17%, compared to the preceding three months.

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coach.com revenue decline for last six months
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OVERVIEW
In March 2026, coach.com generated $32,884,869 in online sales, significantly below the FASHION AND APPAREL median of $83,040, with sessions totaling 19,166,822, far from the category leader, shein.com, at 298,145,068. coach.com’s conversion rate ranged from 0.50-1.00%, trailing behind the industry high of 3.14% but above the low of 0.7%. The average order value (AOV) stood at $175-200, below the high of $377 but above the low of $73. Overall, coach.com demonstrates potential for growth, especially in increasing conversion rates and maximizing revenue.
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coach.com competitors

In March 2026, coach.com reported a revenue of $32,884,869 with 165,902 transactions and 19,166,822 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 0.50-1.00%. In comparison, coachoutlet.com had a lower revenue of $22,655,317 but a higher number of transactions at 182,782 and sessions at 8,914,505. Its AOV was lower at $100-125, but it had a higher conversion rate of 2.00-2.50%. On the other hand, shoppremiumoutlets.com had significantly lower revenue at $311,204, but a very high conversion rate of 25.50-26.00%, with a higher AOV of $150-175. Other competitors like fossil.com and katespade.com also had lower revenues than coach.com but with comparable transaction and session numbers, AOV, and conversion rates. However, buyma.us lagged behind with the lowest revenue of $840 and minimal activity in transactions, sessions, AOV, and conversion rate.

coachoutlet.com screenshot
#1 coachoutlet.com
22.7M
Revenue
8.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
shoppremiumoutlets.com screenshot
#2 shoppremiumoutlets.com
311.2K
Revenue
7.4K
Sessions
25.5-26.0%
Conv. rate
$150-175
AOV
buyma.us screenshot
#3 buyma.us
840.4
Revenue
430
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
fossil.com screenshot
#4 fossil.com
3.1M
Revenue
2.6M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
katespade.com screenshot
#5 katespade.com
6.7M
Revenue
3.5M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
coach.com vs top market performers
coach.com
top retailers
conversion rate vs average order value for coach.com and its competitors
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Revenue share by device at coach.com

In March large majority of sales on coach.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on coach.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coach.com channels

Identify top traffic channels that drive growth for coach.comand discover how performance of traffic channels has changed over time.

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coach.com Google Ads spend

Evaluate coach.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coach.com devices

Review coach.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coach.com top markets

Explore coach.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coach.com country & global rank

Assess the ranking of coach.com among other retailers within its primary country and worldwide.

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