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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for coach.comcoach.com

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35.7M
Revenue
Apr 26
25.8M
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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Coach.com is an online shopping platform featuring an extensive range of premium bags, accessories, and apparel for men and women. It offers a diverse collection of stylish and contemporary products, including handbags, wallets, footwear, and clothing designed with quality craftsmanship and luxurious materials.

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coach.com Annual Revenue and Growth

coach.com's annual sales on its online store amounted to $272.6M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$272.6M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
coach.com revenue by year

coach.com's monthly revenueOVER TIME
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Over the past three months, coach.com revenue has experienced decline of 17%, compared to the preceding three months.

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coach.com revenue decline for last six months
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OVERVIEW
In April 2026, coach.com generated online sales revenue of $35,687,246, significantly lower than the FASHION AND APPAREL median of $78,791. The site's conversion rate ranged between 0.50-1.00%, below the high of 3.05% in the industry, while its average order value (AOV) fell between $175-200, contrasting with the high of $389. coach.com had 25,754,611 sessions, which is much less than the leading site, shein.com, at 281,585,790 sessions, highlighting challenges in engagement and sales performance within the competitive landscape. Overall, these metrics indicate room for growth in both conversion and session engagement.
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coach.com competitors

In April 2026, coach.com outperformed its competitors in several key metrics, boasting a revenue of $35,687,246 from 184,841 transactions over 25,754,611 sessions, yielding an average order value (AOV) of $175-200 and a conversion rate between 0.50-1.00%. In contrast, coachoutlet.com generated $16,744,307 with 100,766 transactions and 3,535,890 sessions, showing a higher conversion rate of 2.50-3.00% but a lower AOV of $150-175. shoppremiumoutlets.com, despite having an impressive conversion rate of 25.50-26.00%, achieved only $168,584 in revenue. Meanwhile, fossil.com reported $3,369,341 in revenue with a conversion rate of 1.00-1.50%, and katespade.com made $5,624,922, both with significantly lower revenues than coach.com. Overall, coach.com stands as a leader, especially in revenue and transactions, while competitors excel in specific areas like conversion rates.

coachoutlet.com screenshot
#1 coachoutlet.com
16.7M
Revenue
3.5M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
shoppremiumoutlets.com screenshot
#2 shoppremiumoutlets.com
168.6K
Revenue
4.1K
Sessions
25.5-26.0%
Conv. rate
$150-175
AOV
buyma.us screenshot
#3 buyma.us
1.6K
Revenue
753.9
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
fossil.com screenshot
#4 fossil.com
3.4M
Revenue
2.8M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
katespade.com screenshot
#5 katespade.com
5.6M
Revenue
1.8M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
coach.com vs top market performers
coach.com
top retailers
conversion rate vs average order value for coach.com and its competitors
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Revenue share by device at coach.com

In April large majority of sales on coach.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on coach.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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coach.com channels

Identify top traffic channels that drive growth for coach.comand discover how performance of traffic channels has changed over time.

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coach.com Google Ads spend

Evaluate coach.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coach.com devices

Review coach.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coach.com top markets

Explore coach.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coach.com country & global rank

Assess the ranking of coach.com among other retailers within its primary country and worldwide.

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