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Sep 2025
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Home/Insights/Retailers/michaelkors.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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20.9M
Revenue
Sep 25
8.5M
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$250-275
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

MichaelKors.com is an online platform that sells fashion products for men and women. Their extensive collection includes clothing, shoes, handbags, accessories, and watches. The website showcases a range of stylish and fashionable items, catering to various tastes and preferences. Additionally, they provide an accessible e-commerce experience.

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michaelkors.com Annual Revenue and Growth

michaelkors.com's annual sales on its online store amounted to $429.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$429.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
michaelkors.com revenue by year

michaelkors.com's monthly revenueOVER TIME
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Over the past three months, michaelkors.com revenue has experienced growth of 3.6%, compared to the preceding three months.

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michaelkors.com revenue growth for last six months
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OVERVIEW
In September 2025, michaelkors.com generated $20,855,358 in online sales, significantly surpassing the e-commerce median of $81,105, while its conversion rate ranged between 0.50-1.00%, below the high benchmark of 3.72%. With an average order value (AOV) of $250-275, it remains competitive against the e-commerce high of $351. The site attracted 8,545,482 sessions, well below the leading site michaels.com with 30,281,186 sessions and the median of 37,786, indicating room for growth in traffic despite strong revenue performance in the luxury e-commerce sector.
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michaelkors.com competitors

When comparing michaelkors.com to its competitors as of September 2025, we see that Michael Kors has a significantly higher revenue of $20,855,358 with 80,080 transactions and 8,545,482 sessions. The average order value (AOV) for Michael Kors falls in the range of $250-275, with a conversion rate of 0.50-1.00. In comparison, watchstation.com has lower revenue at $312,805, gabysbags.com has even lower revenue at $20,532, belk.com leads in revenue with $32,923,762, houseoffraser.co.uk follows with $17,164,774, and jomashop.com trails behind Michael Kors with $28,594,783 in revenue. Each competitor has its own strengths and weaknesses in terms of transactions, sessions, AOV, and conversion rates, with Michael Kors standing out in terms of revenue.

watchstation.com screenshot
#1 watchstation.com
312.8K
Revenue
143.3K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
gabysbags.com screenshot
#2 gabysbags.com
20.5K
Revenue
8.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
belk.com screenshot
#3 belk.com
32.9M
Revenue
8.1M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
houseoffraser.co.uk screenshot
#4 houseoffraser.co.uk
17.2M
Revenue
5.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
jomashop.com screenshot
#5 jomashop.com
28.6M
Revenue
7.7M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
michaelkors.com vs top market performers
michaelkors.com
top retailers
conversion rate vs average order value for michaelkors.com and its competitors
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Revenue share by device at michaelkors.com

In September large majority of sales on michaelkors.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on michaelkors.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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michaelkors.com channels

Identify top traffic channels that drive growth for michaelkors.comand discover how performance of traffic channels has changed over time.

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michaelkors.com Google Ads spend

Evaluate michaelkors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelkors.com devices

Review michaelkors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelkors.com top markets

Explore michaelkors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelkors.com country & global rank

Assess the ranking of michaelkors.com among other retailers within its primary country and worldwide.

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