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Apr 2026
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Home/Insights/Retailers/michaelkors.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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27.7M
Revenue
Apr 26
11M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$225-250
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

MichaelKors.com is an online platform that sells fashion products for men and women. Their extensive collection includes clothing, shoes, handbags, accessories, and watches. The website showcases a range of stylish and fashionable items, catering to various tastes and preferences. Additionally, they provide an accessible e-commerce experience.

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michaelkors.com Annual Revenue and Growth

michaelkors.com's annual sales on its online store amounted to $366.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$366.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
michaelkors.com revenue by year

michaelkors.com's monthly revenueOVER TIME
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Over the past three months, michaelkors.com revenue has experienced decline of 51%, compared to the preceding three months.

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michaelkors.com revenue decline for last six months
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OVERVIEW
In April 2026, michaelkors.com generated $27,686,245 in online sales with a conversion rate of 1.00-1.50%, significantly below the high benchmark of 3.67%. Its average order value (AOV) ranged from $225 to $250, while the median AOV for the industry is $321. The website attracted 10,972,653 sessions, far below the highest performer in the category, boots.com, with 28,182,023 sessions, and also under the median of 37,000 sessions in the e-commerce and shopping sector, indicating room for improvement in both traffic and sales performance compared to industry leaders.
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michaelkors.com competitors

In April 2026, michaelkors.com generated $27,686,245 in revenue from 119,840 transactions, with sessions totaling 10,972,653 and an average order value (AOV) ranging between $225-250. Competing against domains like jomashop.com, which saw revenue of $63,606,785 with a higher AOV of $300-325 and a conversion rate of 1.50-2.00, michaelkors.com holds its ground. Meanwhile, belk.com achieved significant revenue at $40,413,904 with a conversion rate of 2.50-3.00, but a lower AOV of $100-125. On the other hand, gabysbags.com reported $26,674 in revenue with an impressive conversion rate of 1.50-2.00 despite fewer sessions. Ultimately, michaelkors.com maintains a strong market presence, particularly with a higher transaction volume than watchstation.com, which garnered only $105,378 in revenue.

watchstation.com screenshot
#1 watchstation.com
105.4K
Revenue
53.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
gabysbags.com screenshot
#2 gabysbags.com
26.7K
Revenue
6.6K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
belk.com screenshot
#3 belk.com
40.4M
Revenue
13.1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
houseoffraser.co.uk screenshot
#4 houseoffraser.co.uk
10.9M
Revenue
3.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
jomashop.com screenshot
#5 jomashop.com
63.6M
Revenue
10.2M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
michaelkors.com vs top market performers
michaelkors.com
top retailers
conversion rate vs average order value for michaelkors.com and its competitors
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Revenue share by device at michaelkors.com

In April large majority of sales on michaelkors.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on michaelkors.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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michaelkors.com channels

Identify top traffic channels that drive growth for michaelkors.comand discover how performance of traffic channels has changed over time.

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michaelkors.com Google Ads spend

Evaluate michaelkors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelkors.com devices

Review michaelkors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelkors.com top markets

Explore michaelkors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelkors.com country & global rank

Assess the ranking of michaelkors.com among other retailers within its primary country and worldwide.

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