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May 2025
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Home/Insights/Retailers/michaelkors.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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21.3M
Revenue
7.6M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

MichaelKors.com is an online platform that sells fashion products for men and women. Their extensive collection includes clothing, shoes, handbags, accessories, and watches. The website showcases a range of stylish and fashionable items, catering to various tastes and preferences. Additionally, they provide an accessible e-commerce experience.

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michaelkors.com's revenueOVER TIME
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Over the past three months, michaelkors.com revenue has experienced decline of 40%, compared to the preceding three months.

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michaelkors.com revenue decline for last six months
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OVERVIEW
In May 2025, michaelkors.com, an e-commerce_and_shopping website, reported online sales revenue of $21,308,698, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $250-275. The highest AOV in the category was $349, while the lowest was $57. The site had 7,628,249 sessions, with the highest recorded at 27,739,926 for boots.com. The median revenue in the category was $83,973, and the largest online store was qvc.com with $120,848,035 in revenue.
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michaelkors.com competitors

In May 2025, Michael Kors' website, michaelkors.com, generated a revenue of $21,308,698 with 80,996 transactions and 7,628,249 sessions. Their average order value (AOV) ranged from $250 to $275, and they had a conversion rate of 1.00-1.50%. Compared to its competitors, belk.com had the highest revenue of $31,132,191 with 259,486 transactions and 9,730,701 sessions. houseoffraser.co.uk had a revenue of $15,324,662 with 161,925 transactions and 4,444,181 sessions, boasting a high conversion rate of 3.50-4.00%. jomashop.com led in revenue with $39,471,521, 118,843 transactions, and 8,483,930 sessions, while watchstation.com had the lowest revenue of $353,576 but a comparable AOV and conversion rate to Michael Kors. gabysbags.com had the smallest revenue at $17,871 with 72 transactions and 7,368 sessions, similar to watchstation.com in metrics.

watchstation.com screenshot
#1 watchstation.com
353.6K
Revenue
158.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
gabysbags.com screenshot
#2 gabysbags.com
17.9K
Revenue
7.4K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
belk.com screenshot
#3 belk.com
31.1M
Revenue
9.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
houseoffraser.co.uk screenshot
#4 houseoffraser.co.uk
15.3M
Revenue
4.4M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
jomashop.com screenshot
#5 jomashop.com
39.5M
Revenue
8.5M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
michaelkors.com vs top market performers
michaelkors.com
top retailers
conversion rate vs average order value for michaelkors.com and its competitors
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Revenue share by device at michaelkors.com

In May large majority of sales on michaelkors.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.

In May large majority of sales on michaelkors.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.
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brands overtime comparison

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michaelkors.com channels

Identify top traffic channels that drive growth for michaelkors.comand discover how performance of traffic channels has changed over time.

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michaelkors.com Google Ads spend

Evaluate michaelkors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelkors.com devices

Review michaelkors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelkors.com top markets

Explore michaelkors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelkors.com country & global rank

Assess the ranking of michaelkors.com among other retailers within its primary country and worldwide.

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