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Nov 2025
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Home/Insights/Retailers/michaelkors.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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73M
Revenue
Nov 25
21.7M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$250-275
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

MichaelKors.com is an online platform that sells fashion products for men and women. Their extensive collection includes clothing, shoes, handbags, accessories, and watches. The website showcases a range of stylish and fashionable items, catering to various tastes and preferences. Additionally, they provide an accessible e-commerce experience.

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michaelkors.com Annual Revenue and Growth

michaelkors.com's annual sales on its online store amounted to $429.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$429.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
michaelkors.com revenue by year

michaelkors.com's monthly revenueOVER TIME
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Over the past three months, michaelkors.com revenue has experienced growth of 91%, compared to the preceding three months.

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michaelkors.com revenue growth for last six months
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OVERVIEW
In November 2025, michaelkors.com generated $73,019,846 in online sales with a conversion rate of 1.00-1.50%, lower than the industry's high of 4.05%, and an average order value (AOV) of $250-275, compared to the e-commerce sector's peak AOV of $337; the site recorded 21,679,067 sessions, significantly below the highest performer, boots.com, which achieved 43,745,699 sessions, while the median for the e-commerce category stands at 41,915 sessions, indicating potential growth opportunities within a competitive online shopping landscape.
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michaelkors.com competitors

In November 2025, michaelkors.com generated a revenue of $73,019,846 from 288,969 transactions and 21,679,067 sessions, with an average order value (AOV) ranging from $250 to $275 and a conversion rate of 1.00-1.50%. Comparing these metrics to its competitors, watchstation.com had a revenue of $244,329 from 968 transactions and 115,552 sessions, with a similar AOV range and a slightly lower conversion rate of 0.50-1.00%. Gaby's Bags generated $23,500 in revenue from 99 transactions and 9,503 sessions, with a slightly lower AOV range but a comparable conversion rate. belk.com outperformed michaelkors.com in revenue, transactions, and sessions, but had a lower AOV range and higher conversion rate. House of Fraser and Jomashop also had higher revenues, transactions, and sessions, with different AOV ranges and conversion rates compared to michaelkors.com.

watchstation.com screenshot
#1 watchstation.com
244.3K
Revenue
115.6K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
gabysbags.com screenshot
#2 gabysbags.com
23.5K
Revenue
9.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
belk.com screenshot
#3 belk.com
49.3M
Revenue
13.6M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
houseoffraser.co.uk screenshot
#4 houseoffraser.co.uk
24.4M
Revenue
6.3M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
jomashop.com screenshot
#5 jomashop.com
67.3M
Revenue
8.8M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
michaelkors.com vs top market performers
michaelkors.com
top retailers
conversion rate vs average order value for michaelkors.com and its competitors
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Revenue share by device at michaelkors.com

In November large majority of sales on michaelkors.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on michaelkors.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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michaelkors.com channels

Identify top traffic channels that drive growth for michaelkors.comand discover how performance of traffic channels has changed over time.

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michaelkors.com Google Ads spend

Evaluate michaelkors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelkors.com devices

Review michaelkors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelkors.com top markets

Explore michaelkors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelkors.com country & global rank

Assess the ranking of michaelkors.com among other retailers within its primary country and worldwide.

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