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Dec 2025
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Home/Insights/Retailers/michaelkors.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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65.5M
Revenue
Dec 25
21.1M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$225-250
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

MichaelKors.com is an online platform that sells fashion products for men and women. Their extensive collection includes clothing, shoes, handbags, accessories, and watches. The website showcases a range of stylish and fashionable items, catering to various tastes and preferences. Additionally, they provide an accessible e-commerce experience.

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michaelkors.com Annual Revenue and Growth

michaelkors.com's annual sales on its online store amounted to $429.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$429.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
michaelkors.com revenue by year

michaelkors.com's monthly revenueOVER TIME
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Over the past three months, michaelkors.com revenue has experienced growth of 154%, compared to the preceding three months.

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michaelkors.com revenue growth for last six months
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OVERVIEW
In December 2025, michaelkors.com achieved online sales revenue of $65,509,615, significantly below the industry median of $110,409, with a conversion rate between 1.00-1.50%, which lags behind the high of 3.94%. Their average order value (AOV) ranged from $225 to $250, also lower than the high of $338 seen in the sector. The site garnered 21,090,268 sessions, well below the top competitor boots.com at 49,388,130 sessions, and below the industry median of 47,805, indicating a need for improved engagement and conversion strategies in the competitive e-commerce landscape.
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michaelkors.com competitors

In December 2025, Michael Kors' revenue of $65,509,615 from 21,090,268 sessions with a conversion rate of 1.00-1.50% puts them in a strong position. watchstation.com generated $270,520 from 119,361 sessions with a conversion rate of 0.50-1.00%, while Gaby's Bags brought in $61,423 from 25,475 sessions with a conversion rate of 1.00-1.50%. belk.com had a substantial revenue of $54,727,649 from 15,498,735 sessions with a conversion rate of 2.50-3.00%. House of Fraser achieved $25,339,603 from 8,433,054 sessions with a conversion rate of 3.00-3.50%. jomashop.com boasted revenue of $72,375,700 from 11,584,940 sessions with a high AOV of 300-325 and a conversion rate of 1.50-2.00%. Overall, Michael Kors is holding its own in terms of revenue and conversion rates compared to its competitors.

watchstation.com screenshot
#1 watchstation.com
270.5K
Revenue
119.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
gabysbags.com screenshot
#2 gabysbags.com
61.4K
Revenue
25.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
belk.com screenshot
#3 belk.com
54.7M
Revenue
15.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
houseoffraser.co.uk screenshot
#4 houseoffraser.co.uk
25.3M
Revenue
8.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
jomashop.com screenshot
#5 jomashop.com
72.4M
Revenue
11.6M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
michaelkors.com vs top market performers
michaelkors.com
top retailers
conversion rate vs average order value for michaelkors.com and its competitors
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Revenue share by device at michaelkors.com

In December large majority of sales on michaelkors.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on michaelkors.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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michaelkors.com channels

Identify top traffic channels that drive growth for michaelkors.comand discover how performance of traffic channels has changed over time.

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michaelkors.com Google Ads spend

Evaluate michaelkors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelkors.com devices

Review michaelkors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelkors.com top markets

Explore michaelkors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelkors.com country & global rank

Assess the ranking of michaelkors.com among other retailers within its primary country and worldwide.

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