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Sep 2026
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Home/Insights/Retailers/michaelkors.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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27.5M
Revenue
Sep 26
10.4M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$250-275
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

MichaelKors.com is an online platform that sells fashion products for men and women. Their extensive collection includes clothing, shoes, handbags, accessories, and watches. The website showcases a range of stylish and fashionable items, catering to various tastes and preferences. Additionally, they provide an accessible e-commerce experience.

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michaelkors.com Annual Revenue and Growth

michaelkors.com's annual sales on its online store amounted to $366.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$366.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
michaelkors.com revenue by year

michaelkors.com's monthly revenueOVER TIME
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Over the past three months, michaelkors.com revenue has experienced decline of 7.5%, compared to the preceding three months.

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michaelkors.com revenue decline for last six months
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OVERVIEW
In September 2026, michaelkors.com achieved a conversion rate of 1.00-1.50% and an average order value (AOV) of $250-275. The site generated revenue of $27.5 million from online sales, significantly higher than a typical e-commerce and shopping store's monthly revenue of around $73,500. With 10.4 million sessions, michaelkors.com far exceeds a typical e-commerce and shopping store's approximately 34,400 sessions, showcasing its strong traffic performance. Overall, these metrics illustrate michaelkors.com's robust standing within the competitive landscape of the e-commerce and shopping category.
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michaelkors.com competitors

A stark contrast between michaelkors.com and belk.com is evident in their revenue figures, with belk.com generating $52.3 million compared to michaelkors.com’s $27.5 million. In September 2026, michaelkors.com reported 106,000 transactions and 10.4 million sessions, while belk.com led with 431,000 transactions and 12.6 million sessions. jomashop.com outperforms both, achieving the highest revenue at $63.3 million with 174,000 transactions and 15 million sessions. While michaelkors.com shares a similar average order value (AOV) range of $250-275 with gabysbags.com, gabysbags.com trails significantly in revenue and transactions, reporting $14,200 and 56 transactions respectively. On conversion rates, michaelkors.com’s performance of 1.00-1.50% aligns with jomashop.com, which matches this rate but leads overall in other metrics.

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40.4K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
gabysbags.com screenshot
#2 gabysbags.com
14.2K
Revenue
5.6K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
belk.com screenshot
#3 belk.com
52.3M
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12.6M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
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#4 houseoffraser.co.uk
11.8M
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3.5M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
jomashop.com screenshot
#5 jomashop.com
63.3M
Revenue
15M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
michaelkors.com vs top market performers
michaelkors.com
top retailers
conversion rate vs average order value for michaelkors.com and its competitors
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Revenue share by device at michaelkors.com

In September large majority of sales on michaelkors.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on michaelkors.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries michaelkors.com operates in

michaelkors.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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michaelkors.com channels

Identify top traffic channels that drive growth for michaelkors.comand discover how performance of traffic channels has changed over time.

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michaelkors.com Google Ads spend

Evaluate michaelkors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelkors.com devices

Review michaelkors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelkors.com top markets

Explore michaelkors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelkors.com country & global rank

Assess the ranking of michaelkors.com among other retailers within its primary country and worldwide.

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