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Oct 2025
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Home/Insights/Retailers/michaelkors.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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23.4M
Revenue
Oct 25
12.1M
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$250-275
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

MichaelKors.com is an online platform that sells fashion products for men and women. Their extensive collection includes clothing, shoes, handbags, accessories, and watches. The website showcases a range of stylish and fashionable items, catering to various tastes and preferences. Additionally, they provide an accessible e-commerce experience.

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michaelkors.com Annual Revenue and Growth

michaelkors.com's annual sales on its online store amounted to $429.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$429.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
michaelkors.com revenue by year

michaelkors.com's monthly revenueOVER TIME
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Over the past three months, michaelkors.com revenue has experienced growth of 7%, compared to the preceding three months.

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michaelkors.com revenue growth for last six months
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OVERVIEW
In October 2025, michaelkors.com generated $23,439,282 in online sales, significantly outperforming the e-commerce and shopping median of $93,795. The site achieved a conversion rate between 0.50-1.00%, notably below the high benchmark of 3.89%. Its average order value (AOV) ranged from $250-275, while the e-commerce high AOV is $350. With 12,081,602 sessions, michaelkors.com had a considerable audience but fell short of michaels.com’s leading 32,351,606 sessions. Overall, while revenue is strong, improvement opportunities exist in conversion rates and sessions compared to top competitors.
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michaelkors.com competitors

In October 2025, michaelkors.com generated a revenue of $23,439,282 from 91,499 transactions with 12,081,602 sessions. With an average order value (AOV) ranging from $250-$275 and a conversion rate of 0.50-1.00, it performed well in the luxury fashion market. Compared to its competitors, Michael Kors outperformed watchstation.com, which had a revenue of $303,698 from 1,256 transactions and 139,493 sessions, with a similar AOV and conversion rate. gabysbags.com, although smaller in scale, had a higher conversion rate of 1.00-1.50. belk.com had the highest revenue at $36,452,849 but with a lower AOV and higher conversion rate. houseoffraser.co.uk had a lower AOV and higher conversion rate compared to Michael Kors. jomashop.com had the highest revenue at $50,661,809 with a higher AOV and conversion rate, indicating strong performance in the luxury watch market.

watchstation.com screenshot
#1 watchstation.com
303.7K
Revenue
139.5K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
gabysbags.com screenshot
#2 gabysbags.com
28.3K
Revenue
10.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
belk.com screenshot
#3 belk.com
36.5M
Revenue
10.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
houseoffraser.co.uk screenshot
#4 houseoffraser.co.uk
17.4M
Revenue
5.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
jomashop.com screenshot
#5 jomashop.com
50.7M
Revenue
8M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
michaelkors.com vs top market performers
michaelkors.com
top retailers
conversion rate vs average order value for michaelkors.com and its competitors
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Revenue share by device at michaelkors.com

In October large majority of sales on michaelkors.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on michaelkors.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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michaelkors.com channels

Identify top traffic channels that drive growth for michaelkors.comand discover how performance of traffic channels has changed over time.

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michaelkors.com Google Ads spend

Evaluate michaelkors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelkors.com devices

Review michaelkors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelkors.com top markets

Explore michaelkors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelkors.com country & global rank

Assess the ranking of michaelkors.com among other retailers within its primary country and worldwide.

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