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Home/Insights/Retailers/michaelkors.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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29M
Revenue
Mar 26
11.5M
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$225-250
AOV
Mar 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

MichaelKors.com is an online platform that sells fashion products for men and women. Their extensive collection includes clothing, shoes, handbags, accessories, and watches. The website showcases a range of stylish and fashionable items, catering to various tastes and preferences. Additionally, they provide an accessible e-commerce experience.

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michaelkors.com Annual Revenue and Growth

michaelkors.com's annual sales on its online store amounted to $366.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$366.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
michaelkors.com revenue by year

michaelkors.com's monthly revenueOVER TIME
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Over the past three months, michaelkors.com revenue has experienced decline of 39%, compared to the preceding three months.

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michaelkors.com revenue decline for last six months
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OVERVIEW
In March 2026, michaelkors.com generated $29,011,325 in online sales, significantly exceeding the e-commerce median of $87,386, yet trailing behind the largest competitor, qvc.com, at $110,955,292. The site's conversion rate ranged from 1.00-1.50%, below the industry high of 3.76%, with an average order value (AOV) between $225-250, compared to a high of $323. The website recorded 11,500,245 sessions, a figure overshadowed by boots.com’s 29,131,775, while the median session count in the e-commerce sector stands at 37,859, indicating potential for growth in user engagement.
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michaelkors.com competitors

In March 2026, michaelkors.com generated $29,011,325 in revenue from 123,608 transactions with a conversion rate of 1.00-1.50%. Compared to its competitors, michaelkors.com falls behind belk.com in revenue with $38,016,983 from 332,803 transactions and a higher conversion rate of 2.50-3.00%. houseoffraser.co.uk also outperformed michaelkors.com in revenue with $12,552,181 from 146,074 transactions, showcasing a higher conversion rate of 3.50-4.00%. However, michaelkors.com excelled in revenue when compared to watchstation.com, gabysbags.com, and jomashop.com, all of which generated less revenue from transactions and sessions. With a strong average order value (AOV) in the $225-250 range, michaelkors.com remains competitive in the online retail market despite facing tough competition.

watchstation.com screenshot
#1 watchstation.com
173.1K
Revenue
68.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
gabysbags.com screenshot
#2 gabysbags.com
10.1K
Revenue
3.3K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
belk.com screenshot
#3 belk.com
38M
Revenue
12.3M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
houseoffraser.co.uk screenshot
#4 houseoffraser.co.uk
12.6M
Revenue
3.7M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
jomashop.com screenshot
#5 jomashop.com
65.2M
Revenue
11.4M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
michaelkors.com vs top market performers
michaelkors.com
top retailers
conversion rate vs average order value for michaelkors.com and its competitors
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Revenue share by device at michaelkors.com

In March large majority of sales on michaelkors.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on michaelkors.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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michaelkors.com channels

Identify top traffic channels that drive growth for michaelkors.comand discover how performance of traffic channels has changed over time.

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michaelkors.com Google Ads spend

Evaluate michaelkors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelkors.com devices

Review michaelkors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelkors.com top markets

Explore michaelkors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelkors.com country & global rank

Assess the ranking of michaelkors.com among other retailers within its primary country and worldwide.

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