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Jan 2026
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Home/Insights/Retailers/michaelkors.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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38.5M
Revenue
Jan 26
13.4M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$225-250
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

MichaelKors.com is an online platform that sells fashion products for men and women. Their extensive collection includes clothing, shoes, handbags, accessories, and watches. The website showcases a range of stylish and fashionable items, catering to various tastes and preferences. Additionally, they provide an accessible e-commerce experience.

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michaelkors.com Annual Revenue and Growth

michaelkors.com's annual sales on its online store amounted to $366.2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$366.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
michaelkors.com revenue by year

michaelkors.com's monthly revenueOVER TIME
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Over the past three months, michaelkors.com revenue has experienced growth of 170%, compared to the preceding three months.

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michaelkors.com revenue growth for last six months
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OVERVIEW
In January 2026, michaelkors.com generated $38,457,499 in online sales, significantly above the e-commerce median of $104,613, while its conversion rate ranged from 1.00% to 1.50%, below the industry high of 3.81%. With an average order value (AOV) of $225-$250, it remains below the high AOV benchmark of $348. The site attracted 13,378,501 sessions, far from the leading store's 35,443,340 sessions and the median of 44,933. Overall, michaelkors.com exhibits strong revenue performance but opportunities exist for enhancing conversion rates and maximizing AOV to better compete within the e-commerce landscape.
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michaelkors.com competitors

In January 2026, michaelkors.com reported a revenue of $38,457,499 from 157,592 transactions with 13,378,501 sessions. Their Average Order Value (AOV) ranged from $225-250, and their conversion rate was between 1.00-1.50%. When comparing michaelkors.com to its competitors, we see that watchstation.com had a revenue of $180,429 with 682 transactions and 69,963 sessions. Their AOV was slightly higher at $250-275, but their conversion rate ranged from 0.50-1.00%. Meanwhile, gabysbags.com had similar revenue to michaelkors.com at $38,837, but with slightly fewer transactions and sessions. Their AOV and conversion rate were in the same range as well. Other competitors like belk.com, houseoffraser.co.uk, and jomashop.com varied in revenue, transactions, sessions, AOV, and conversion rates, showing the diversity within the market.

watchstation.com screenshot
#1 watchstation.com
180.4K
Revenue
70K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
gabysbags.com screenshot
#2 gabysbags.com
38.8K
Revenue
13.5K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
belk.com screenshot
#3 belk.com
36.3M
Revenue
11.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
houseoffraser.co.uk screenshot
#4 houseoffraser.co.uk
18.9M
Revenue
6.6M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
jomashop.com screenshot
#5 jomashop.com
60.7M
Revenue
9.5M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
michaelkors.com vs top market performers
michaelkors.com
top retailers
conversion rate vs average order value for michaelkors.com and its competitors
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Revenue share by device at michaelkors.com

In January large majority of sales on michaelkors.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on michaelkors.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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michaelkors.com channels

Identify top traffic channels that drive growth for michaelkors.comand discover how performance of traffic channels has changed over time.

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michaelkors.com Google Ads spend

Evaluate michaelkors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelkors.com devices

Review michaelkors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelkors.com top markets

Explore michaelkors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelkors.com country & global rank

Assess the ranking of michaelkors.com among other retailers within its primary country and worldwide.

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