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Aug 2025
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Home/Insights/Retailers/michaelkors.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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21.4M
Revenue
Aug 25
8.2M
Sessions
Aug 25
0.5-1.0%
Conv. rate
Aug 25
$250-275
AOV
Aug 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

MichaelKors.com is an online platform that sells fashion products for men and women. Their extensive collection includes clothing, shoes, handbags, accessories, and watches. The website showcases a range of stylish and fashionable items, catering to various tastes and preferences. Additionally, they provide an accessible e-commerce experience.

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michaelkors.com Annual Revenue and Growth

michaelkors.com's annual sales on its online store amounted to $429.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$429.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
michaelkors.com revenue by year

michaelkors.com's monthly revenueOVER TIME
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Over the past three months, michaelkors.com revenue has experienced decline of 8.6%, compared to the preceding three months.

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michaelkors.com revenue decline for last six months
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OVERVIEW
In August 2025, michaelkors.com in the e-commerce_and_shopping category had a revenue of $21,363,493, conversion rate of 0.50-1.00%, AOV of $250-275, and 8,232,854 sessions. The highest revenue in the category was $116,936,529 from qvc.com, highest conversion rate was 3.66%, highest AOV was $348, and most sessions were 28,050,888 from boots.com. The median revenue in the category was $88,799, median conversion rate was 0.69%, median AOV was $57, and median sessions were 41,767.
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michaelkors.com competitors

In August 2025, michaelkors.com generated $21,363,493 in revenue from 81,926 transactions and 8,232,854 sessions, with an Average Order Value (AOV) of $250-275 and a conversion rate of 0.50-1.00%. Comparing this data to its competitors, belk.com stands out with a revenue of $33,627,384 from 279,551 transactions and 8,971,847 sessions. However, belk.com has a lower AOV of $100-125 but a higher conversion rate of 3.00-3.50%. jomashop.com also performs well with a revenue of $30,841,411 from 93,892 transactions and 7,805,648 sessions, featuring a higher AOV of $325-350 and a conversion rate of 1.00-1.50%. michaelkors.com seems to excel in revenue generation and AOV compared to gabysbags.com, watchstation.com, and houseoffraser.co.uk, showcasing its strength in the market.

watchstation.com screenshot
#1 watchstation.com
371.6K
Revenue
171.8K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
gabysbags.com screenshot
#2 gabysbags.com
15.2K
Revenue
6.4K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
belk.com screenshot
#3 belk.com
33.6M
Revenue
9M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
houseoffraser.co.uk screenshot
#4 houseoffraser.co.uk
16.5M
Revenue
5.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
jomashop.com screenshot
#5 jomashop.com
30.8M
Revenue
7.8M
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
michaelkors.com vs top market performers
michaelkors.com
top retailers
conversion rate vs average order value for michaelkors.com and its competitors
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Revenue share by device at michaelkors.com

In August large majority of sales on michaelkors.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on michaelkors.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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michaelkors.com channels

Identify top traffic channels that drive growth for michaelkors.comand discover how performance of traffic channels has changed over time.

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michaelkors.com Google Ads spend

Evaluate michaelkors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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michaelkors.com devices

Review michaelkors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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michaelkors.com top markets

Explore michaelkors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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michaelkors.com country & global rank

Assess the ranking of michaelkors.com among other retailers within its primary country and worldwide.

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