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Nov 2025
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Home/Insights/Retailers/fragrancenet.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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51.8M
Revenue
Nov 25
17.9M
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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FragranceNet.com is an online retailer offering a wide variety of fragrance products. Their inventory includes perfumes, colognes, skincare items, makeup, and haircare products from well-known brands at discounted prices. The website ensures a user-friendly experience with easy navigation and allows customers to conveniently browse and purchase their desired products.

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fragrancenet.com Annual Revenue and Growth

fragrancenet.com's annual sales on its online store amounted to $370.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$370.1M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
fragrancenet.com revenue by year

fragrancenet.com's monthly revenueOVER TIME
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Over the past three months, fragrancenet.com revenue has experienced growth of 18%, compared to the preceding three months.

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fragrancenet.com revenue growth for last six months
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OVERVIEW
In November 2025, fragrancenet.com, a player in the BEAUTY AND COSMETICS industry, generated $51,816,333 in online sales with a conversion rate of 2.50-3.00%, while the median revenue for its sector is $52,547; its average order value (AOV) ranged from $100-125, against a high of $204 in the industry, and it attracted 17,918,760 sessions, falling short of the median of 19,748 sessions in the same category, yet significantly lower than sephora.com’s peak of 76,114,809 sessions, illustrating a competitive but challenging landscape for online beauty retail.
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fragrancenet.com competitors

In November 2025, fragrancenet.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. fragrancenet.com had a revenue of $51,816,333 with 456,880 transactions and 17,918,760 sessions, while maintaining an AOV of $100-125 and a conversion rate of 2.50-3.00%. In comparison, fragrancex.com had a revenue of $20,518,052 with 53,561 transactions and 3,240,464 sessions, perfumania.com had a revenue of $650,439 with 8,276 transactions and 448,715 sessions, microperfumes.com had a revenue of $32,075,753 with 51,096 transactions and 2,483,985 sessions, bestmenscolognes.com had a revenue of $52,343 with 263 transactions and 59,435 sessions, and fragranceoutlet.com had a revenue of $376,957 with 4,374 transactions and 358,475 sessions. fragrancenet.com excelled across the board in comparison to its competitors.

fragrancex.com screenshot
#1 fragrancex.com
20.5M
Revenue
3.2M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
perfumania.com screenshot
#2 perfumania.com
650.4K
Revenue
448.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
microperfumes.com screenshot
#3 microperfumes.com
32.1M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$600-700
AOV
bestmenscolognes.com screenshot
#4 bestmenscolognes.com
52.3K
Revenue
59.4K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
fragranceoutlet.com screenshot
#5 fragranceoutlet.com
377K
Revenue
358.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
fragrancenet.com vs top market performers
fragrancenet.com
top retailers
conversion rate vs average order value for fragrancenet.com and its competitors
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Revenue share by device at fragrancenet.com

In November large majority of sales on fragrancenet.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on fragrancenet.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fragrancenet.com channels

Identify top traffic channels that drive growth for fragrancenet.comand discover how performance of traffic channels has changed over time.

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fragrancenet.com Google Ads spend

Evaluate fragrancenet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fragrancenet.com devices

Review fragrancenet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragrancenet.com top markets

Explore fragrancenet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragrancenet.com country & global rank

Assess the ranking of fragrancenet.com among other retailers within its primary country and worldwide.

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