fragrancenet.com
FragranceNet.com is an online retailer offering a wide variety of fragrance products. Their inventory includes perfumes, colognes, skincare items, makeup, and haircare products from well-known brands at discounted prices. The website ensures a user-friendly experience with easy navigation and allows customers to conveniently browse and purchase their desired products.
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fragrancenet.com Annual Revenue and Growth
fragrancenet.com's annual sales on its online store amounted to $370.1M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
fragrancenet.com's monthly revenueOVER TIME
Over the past three months, fragrancenet.com revenue has experienced growth of 51%, compared to the preceding three months.
fragrancenet.com competitors
In December 2025, fragrancenet.com outperformed its competitors in terms of revenue, with a total of $59,755,603. fragrancex.com generated $23,086,474, perfumania.com $820,392, microperfumes.com $33,516,737, bestmenscolognes.com $48,370, and fragranceoutlet.com $416,822. In terms of transactions, fragrancenet.com had the highest number at 579,177, followed by microperfumes.com at 53,019, fragrancex.com at 55,816, perfumania.com at 10,867, bestmenscolognes.com at 259, and fragranceoutlet.com at 5,090. fragrancenet.com also had the highest number of sessions with 26,710,088, while microperfumes.com followed with 3,436,625. fragrancenet.com had an average order value (AOV) between $100-$125, while its competitors had varying AOVs ranging from $75-$650. Lastly, fragrancenet.com had a conversion rate between 2.00%-2.50%, which was higher compared to most of its competitors that ranged from 0.00%-2.00%.
Revenue share by device at fragrancenet.com
In December large majority of sales on fragrancenet.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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fragrancenet.com channels
Identify top traffic channels that drive growth for fragrancenet.comand discover how performance of traffic channels has changed over time.
fragrancenet.com Google Ads spend
Evaluate fragrancenet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancenet.com devices
Review fragrancenet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
