fragrancenet.com
FragranceNet.com is an online retailer offering a wide variety of fragrance products. Their inventory includes perfumes, colognes, skincare items, makeup, and haircare products from well-known brands at discounted prices. The website ensures a user-friendly experience with easy navigation and allows customers to conveniently browse and purchase their desired products.
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fragrancenet.com Annual Revenue and Growth
fragrancenet.com's annual sales on its online store amounted to $469.4M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
fragrancenet.com's monthly revenueOVER TIME
Over the past three months, fragrancenet.com revenue has experienced growth of 7.5%, compared to the preceding three months.
fragrancenet.com competitors
The competitive set for online fragrance sales includes fragrancenet.com, fragrancex.com, perfumania.com, microperfumes.com, bestmenscolognes.com, and fragranceoutlet.com. In July 2026, fragrancenet.com dominated with a revenue of $56.9 million, far surpassing fragrancex.com, which earned $34.5 million, leading by $22.4 million. In terms of transactions, fragrancenet.com also excelled, processing 464,000 transactions compared to fragrancex.com's 65,400, a difference of 399,000. The website attracted 18.1 million sessions, outpacing microperfumes.com by 14.9 million sessions. While fragrancenet.com’s average order value (AOV) ranged from $100-125, its competitors had varied AOVs, with fragrancex.com at $525-550 and microperfumes.com at $650-675. Conversion rates saw fragrancenet.com at 2.50-3.00%, outperforming fragrancex.com’s 2.00-2.50%. Overall, fragrancenet.com clearly leads in all key performance metrics among its competitors.
Revenue share by device at fragrancenet.com
In July large majority of sales on fragrancenet.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries fragrancenet.com operates in
fragrancenet.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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fragrancenet.com channels
Identify top traffic channels that drive growth for fragrancenet.comand discover how performance of traffic channels has changed over time.
fragrancenet.com Google Ads spend
Evaluate fragrancenet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
fragrancenet.com devices
Review fragrancenet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
