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May 2026
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Home/Insights/Retailers/fragrancenet.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for fragrancenet.comfragrancenet.com

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52.4M
Revenue
May 26
19.8M
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$100-125
AOV
May 26
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FragranceNet.com is an online retailer offering a wide variety of fragrance products. Their inventory includes perfumes, colognes, skincare items, makeup, and haircare products from well-known brands at discounted prices. The website ensures a user-friendly experience with easy navigation and allows customers to conveniently browse and purchase their desired products.

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fragrancenet.com Annual Revenue and Growth

fragrancenet.com's annual sales on its online store amounted to $469.4M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$469.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
fragrancenet.com revenue by year

fragrancenet.com's monthly revenueOVER TIME
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Over the past three months, fragrancenet.com revenue has experienced growth of 32%, compared to the preceding three months.

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fragrancenet.com revenue growth for last six months
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OVERVIEW
In May 2026, fragrancenet.com generated impressive online sales revenue of $52,356,652, significantly surpassing the BEAUTY AND COSMETICS median of $41,533, though still trailing behind ulta.com's $131,310,258. With a conversion rate of 2.00-2.50%, it falls short of the high industry benchmark of 4.55%, yet exceeds the low of 1.21%. The average order value (AOV) ranged from $100 to $125, again lower than the sector's high of $205, but above the low of $50. Additionally, the site recorded 19,795,729 sessions, exceeding the median of 16,416 but under the top store, sephora.com, at 60,095,887.
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fragrancenet.com competitors

As of May 2026, fragrancenet.com leads the fragrance market with a revenue of $52,356,652 and 479,723 transactions from nearly 19.8 million sessions, reflecting a conversion rate of 2.00-2.50% and an average order value (AOV) between $100-125. In contrast, its closest competitor, fragrancex.com, reported $21,735,345 in revenue from just 49,120 transactions over 2.4 million sessions, with a similar conversion rate but a significantly higher AOV of $425-450. perfumania.com lags far behind with a modest revenue of $350,794 from 3,902 transactions and a conversion rate of 1.00-1.50%. microperfumes.com shows slightly better performance, achieving $24,775,875 in revenue but also with lower transaction counts. Overall, fragrancenet.com not only dominates in revenue but also exhibits a robust transaction volume, distinguishing itself effectively from its competitors in the online fragrance sector.

fragrancex.com screenshot
#1 fragrancex.com
21.7M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
perfumania.com screenshot
#2 perfumania.com
350.8K
Revenue
324.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
microperfumes.com screenshot
#3 microperfumes.com
24.8M
Revenue
3.2M
Sessions
1.0-1.5%
Conv. rate
$600-700
AOV
bestmenscolognes.com screenshot
#4 bestmenscolognes.com
13.9K
Revenue
26.9K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
fragranceoutlet.com screenshot
#5 fragranceoutlet.com
190.5K
Revenue
283.9K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
fragrancenet.com vs top market performers
fragrancenet.com
top retailers
conversion rate vs average order value for fragrancenet.com and its competitors
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Revenue share by device at fragrancenet.com

In May large majority of sales on fragrancenet.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on fragrancenet.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries fragrancenet.com operates in

fragrancenet.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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fragrancenet.com channels

Identify top traffic channels that drive growth for fragrancenet.comand discover how performance of traffic channels has changed over time.

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fragrancenet.com Google Ads spend

Evaluate fragrancenet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fragrancenet.com devices

Review fragrancenet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fragrancenet.com top markets

Explore fragrancenet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fragrancenet.com country & global rank

Assess the ranking of fragrancenet.com among other retailers within its primary country and worldwide.

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