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Sep 2025
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Home/Insights/Retailers/bestmenscolognes.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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41.5K
Revenue
Sep 25
68.4K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Bestmenscolognes.com is a website offering an extensive collection of mens colognes. The site represents various brands, providing detailed information about fragrance notes, bottle sizes, and prices. It aims to guide visitors to make informed purchasing decisions by providing unbiased reviews and suggestions based on popular trends in the fragrance industry.

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bestmenscolognes.com Annual Revenue and Growth

bestmenscolognes.com's annual sales on its online store amounted to $1.5M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bestmenscolognes.com revenue by year

bestmenscolognes.com's monthly revenueOVER TIME
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Over the past three months, bestmenscolognes.com revenue has experienced decline of 33%, compared to the preceding three months.

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bestmenscolognes.com revenue decline for last six months
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OVERVIEW
In September 2025, bestmenscolognes.com generated $41,481 in online sales, slightly above the BEAUTY AND COSMETICS median of $40,540, while its conversion rate ranged from 0.00-0.50%, significantly below the industry average of 1.08-4.54%. The average order value (AOV) stood between $175-200, just under the high benchmark of $203. With 68,442 sessions, the site outperformed the median of 18,928, though it pales in comparison to sephora.com’s impressive 45,764,193 sessions, highlighting areas for growth despite meeting certain revenue goals within the competitive landscape of beauty and cosmetics.
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bestmenscolognes.com competitors

In September 2025, bestmenscolognes.com generated a revenue of $41,481 from 214 transactions with 68,442 sessions, resulting in an average order value (AOV) of $175-200 and a conversion rate of 0.00-0.50%. In comparison, fragrancex.com led the pack with a revenue of $15,536,608 from 36,321 transactions and 2,469,884 sessions, boasting an AOV of $425-450 and a conversion rate of 1.00-1.50%. fragrancenet.com followed closely with a revenue of $31,131,444, 273,515 transactions, 13,347,962 sessions, an AOV of $100-125, and a conversion rate of 2.00-2.50%. While bestmenscolognes.com lagged behind in revenue and transactions compared to its competitors, its AOV was comparable to fragrancenet.com and its conversion rate was in line with fragrancex.com. Overall, bestmenscolognes.com could improve its performance by increasing transactions and revenue while maintaining a competitive AOV and conversion rate.

fragrancex.com screenshot
#1 fragrancex.com
15.5M
Revenue
2.5M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
fragrancenet.com screenshot
#2 fragrancenet.com
31.1M
Revenue
13.3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
microperfumes.com screenshot
#3 microperfumes.com
29.5M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
foreverlux.com screenshot
#4 foreverlux.com
250.4K
Revenue
64.9K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
perfumania.com screenshot
#5 perfumania.com
284.9K
Revenue
312.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
bestmenscolognes.com vs top market performers
bestmenscolognes.com
top retailers
conversion rate vs average order value for bestmenscolognes.com and its competitors
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Revenue share by device at bestmenscolognes.com

In September large majority of sales on bestmenscolognes.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bestmenscolognes.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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bestmenscolognes.com channels

Identify top traffic channels that drive growth for bestmenscolognes.comand discover how performance of traffic channels has changed over time.

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bestmenscolognes.com Google Ads spend

Evaluate bestmenscolognes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bestmenscolognes.com devices

Review bestmenscolognes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bestmenscolognes.com top markets

Explore bestmenscolognes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bestmenscolognes.com country & global rank

Assess the ranking of bestmenscolognes.com among other retailers within its primary country and worldwide.

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