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May 2025
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Home/Insights/Retailers/bestmenscolognes.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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76.8K
Revenue
113.3K
Sessions
0.0-0.5%
Conv. rate
$200-225
AOV
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Bestmenscolognes.com is a website offering an extensive collection of mens colognes. The site represents various brands, providing detailed information about fragrance notes, bottle sizes, and prices. It aims to guide visitors to make informed purchasing decisions by providing unbiased reviews and suggestions based on popular trends in the fragrance industry.

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bestmenscolognes.com's revenueOVER TIME
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Over the past three months, bestmenscolognes.com revenue has experienced decline of 11%, compared to the preceding three months.

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bestmenscolognes.com revenue decline for last six months
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OVERVIEW
bestmenscolognes.com in the BEAUTY AND COSMETICS industry had a revenue of $76,759 for online sales in May 2025, with a conversion rate of 0.00-0.50% and an average order value (AOV) of $200-225. The site had 113,335 sessions during the month. The highest online store in this category was ulta.com with $96,002,620 in revenue and sephora.com had the most sessions at 38,510,361. The median revenue in the industry was $46,882, the highest conversion rate was 4.51%, the lowest conversion rate was 1.17%, the highest AOV was $213, and the lowest AOV was $53.
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bestmenscolognes.com competitors

In May 2025, bestmenscolognes.com lags behind its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. Compared to the top performer, fragrancex.com, which generated $23,404,908 in revenue from 52,222 transactions and 2,561,861 sessions, bestmenscolognes.com only brought in $76,759 from 349 transactions and 113,335 sessions. Additionally, bestmenscolognes.com has an AOV of $200-225 and a conversion rate of 0.00-0.50%, while fragrancex.com boasts an AOV of $425-450 and a conversion rate of 2.00-2.50%. The other competitors such as fragrancenet.com, foreverlux.com, microperfumes.com, and perfumania.com also outperform bestmenscolognes.com across all metrics, indicating that bestmenscolognes.com has room for improvement in its online performance.

fragrancex.com screenshot
#1 fragrancex.com
23.4M
Revenue
2.6M
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
fragrancenet.com screenshot
#2 fragrancenet.com
38.2M
Revenue
13.5M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
microperfumes.com screenshot
#3 microperfumes.com
18.5M
Revenue
2.2M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
foreverlux.com screenshot
#4 foreverlux.com
340.7K
Revenue
66.4K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
perfumania.com screenshot
#5 perfumania.com
263.3K
Revenue
223.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
bestmenscolognes.com vs top market performers
bestmenscolognes.com
top retailers
conversion rate vs average order value for bestmenscolognes.com and its competitors
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Revenue share by device at bestmenscolognes.com

In May large majority of sales on bestmenscolognes.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices.

In May large majority of sales on bestmenscolognes.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices.
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bestmenscolognes.com channels

Identify top traffic channels that drive growth for bestmenscolognes.comand discover how performance of traffic channels has changed over time.

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bestmenscolognes.com Google Ads spend

Evaluate bestmenscolognes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bestmenscolognes.com devices

Review bestmenscolognes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bestmenscolognes.com top markets

Explore bestmenscolognes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bestmenscolognes.com country & global rank

Assess the ranking of bestmenscolognes.com among other retailers within its primary country and worldwide.

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