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Sep 2024
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Home/Insights/Retailers/ftd.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for ftd.comftd.com

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4.7M
Revenue
707.9K
Sessions
5.0-5.5%
Conversion rate
$125-150
Average order value
Online only revenue for ftd.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

FTD.com is an online platform offering a wide range of flower arrangements, plants, and gifts for various occasions. The website caters to consumers seeking floral arrangements crafted by local florists and includes options for same-day delivery. Additionally, FTD.com provides a variety of gift cards and unique personalized gifts.

ftd.com’s revenueOVER TIME
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Over the past three months, ftd.com revenue has experienced decline of 43%, compared to the preceding three months.

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ftd.com revenue decline for last six months
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OVERVIEW
In September 2024, ftd.com in the GIFTS industry had online sales revenue of $4,677,225, with a median revenue of $47,129. The conversion rate for ftd.com was 5.00-5.50%, compared to a very high rate of 6.09% and a very low rate of 1.87% in the industry. The average order value (AOV) for ftd.com was $125-150, while a very high AOV in the industry was $228 and a very low AOV was $51. ftd.com had 707,909 sessions, with the highest sessions at 11,407,226 from paperlesspost.com, and a median of 13,218 sessions in the industry.
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ftd.com competitors

When comparing ftd.com to its competitors in the online floral industry, several key metrics stand out. While ftd.com generates $4,677,225 in revenue from 36,426 transactions and 707,909 sessions with an average order value (AOV) of $125-150 and a conversion rate of 5.00-5.50%, it falls slightly behind 1800flowers.com, which leads the pack with $15,130,286 in revenue from 117,196 transactions and 3,054,966 sessions. However, ftd.com outperforms bouqs.com, proflowers.com, and fromyouflowers.com in terms of revenue and transactions but lags behind teleflora.com in revenue and sessions. Interestingly, teleflora.com boasts a higher conversion rate of 6.00-6.50%, showcasing a more efficient conversion process compared to ftd.com's 5.00-5.50%. Overall, ftd.com remains competitive in the industry but has room for improvement to surpass some of its rivals.

#1 fromyouflowers.com
5.4M
Revenue
1.6M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#2 1800flowers.com
15.1M
Revenue
3.1M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#3 teleflora.com
5.2M
Revenue
778.4K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
#4 proflowers.com
2.5M
Revenue
604.8K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#5 bouqs.com
4.4M
Revenue
640.4K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
Favicon for ediblearrangements.comediblearrangements.com
Favicon for harryanddavid.comharryanddavid.com
Favicon for 1800flowers.com1800flowers.com
Favicon for fromyouflowers.comfromyouflowers.com
Favicon for teleflora.comteleflora.com
Favicon for ftd.comftd.com
$4.7M
Favicon for bouqs.combouqs.com
Favicon for proflowers.comproflowers.com
Favicon for bloomnation.combloomnation.com
Favicon for interflora.co.ukinterflora.co.uk
Favicon for gourmetgiftbaskets.comgourmetgiftbaskets.com
TOP MARKET PERFORMERSby revenue
1
Favicon for ediblearrangements.comediblearrangements.com
$25.5M
2
Favicon for harryanddavid.comharryanddavid.com
3
Favicon for 1800flowers.com1800flowers.com
4
Favicon for fromyouflowers.comfromyouflowers.com
5
Favicon for teleflora.comteleflora.com
6
Favicon for ftd.comftd.com
7
Favicon for bouqs.combouqs.com
8
Favicon for proflowers.comproflowers.com
9
Favicon for bloomnation.combloomnation.com
10
Favicon for interflora.co.ukinterflora.co.uk
ftd.com vs top market performers
ftd.com
top retailers
conversion rate vs average order value for ftd.com and its competitors
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ftd.com brandsby revenue

1
Logo for florist-to-doorFlorist-to-door
Top retailers:proflowers.com
2
Logo for shipped in a boxShipped In A Box
Top retailers:proflowers.com
3
Logo for farm-to-doorFarm-to-door
Top retailers:proflowers.com

ftd.com categoriesby revenue

1
Fresh Cut Flowers
Top retailers:amazon.comsafeway.comediblearrangements.com
2
Plants
Top retailers:amazon.comlowes.comamazon.de
3
Charms & Pendants
Top retailers:macys.compandora.netbrilliantearth.com
4
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Top retailers:etsy.commarksandspencer.comebay.com
5
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Top retailers:shutterfly.comamazon.commoo.com
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brands overtime comparison

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ftd.com channels

Identify top traffic channels that drive growth for ftd.comand discover how performance of traffic channels has changed over time.

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ftd.com Google Ads spend

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ftd.com devices

Review ftd.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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ftd.com top markets

Explore ftd.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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ftd.com country & global rank

Assess the ranking of ftd.com among other retailers within its primary country and worldwide.

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