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Jul 2025
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Home/Insights/Retailers/safeway.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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195.5M
Revenue
14M
Sessions
11.5-12.0%
Conv. rate
$100-125
AOV
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Safeway.com is an online platform that offers a wide range of groceries and household items for purchase. Users can explore an extensive selection of food products, beverages, cleaning supplies, personal care items, and more. The website provides a convenient way to shop for everyday essentials and have them delivered to your doorstep.

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safeway.com's revenueOVER TIME
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Over the past three months, safeway.com revenue has experienced growth of 3.9%, compared to the preceding three months.

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safeway.com revenue growth for last six months
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OVERVIEW
In July 2025, safeway.com, operating within the FOOD AND DRINK sector, demonstrated strong online performance metrics with a revenue of $195,486,779, significantly surpassing the sector's median of $39,659. Notably, the site's conversion rate was remarkably high at 11.50-12.00%, far exceeding the sector's average high of 5.17%. Furthermore, safeway.com's Average Order Value (AOV) ranged from $100-125, comparing favorably against the median low AOV of $47 in its industry. Although Safeway’s website traffic, at 14,047,065 sessions, was below kroger.com’s leading 47,052,121, it was still well above the industry median of 15,792 sessions.
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safeway.com competitors

In July 2025, safeway.com stands out among its competitors in terms of revenue, with $195,486,779. However, in terms of transactions and sessions, safeway.com falls behind kroger.com, which generated $345,606,941 in revenue from 3,037,333 transactions and 47,052,121 sessions. safeway.com has a higher conversion rate compared to albertsons.com, vons.com, and jewelosco.com, but falls slightly behind heb.com and kroger.com in this aspect. safeway.com's Average Order Value (AOV) falls within the range of $100-125, which is similar to heb.com and kroger.com. vons.com has a higher AOV of $150-175, indicating a potentially different target market. Overall, while safeway.com excels in revenue and conversion rate, it lags behind in transactions and sessions compared to its key competitors in the online grocery space.

albertsons.com screenshot
#1 albertsons.com
21.8M
Revenue
5.7M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
vons.com screenshot
#2 vons.com
20.9M
Revenue
2M
Sessions
6.5-7.0%
Conv. rate
$150-175
AOV
heb.com screenshot
#3 heb.com
102.9M
Revenue
13.8M
Sessions
6.5-7.0%
Conv. rate
$100-125
AOV
kroger.com screenshot
#4 kroger.com
345.6M
Revenue
47.1M
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
jewelosco.com screenshot
#5 jewelosco.com
20.5M
Revenue
3.1M
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
safeway.com vs top market performers
safeway.com
top retailers
conversion rate vs average order value for safeway.com and its competitors
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Revenue share by device at safeway.com

In July large majority of sales on safeway.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on safeway.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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safeway.com channels

Identify top traffic channels that drive growth for safeway.comand discover how performance of traffic channels has changed over time.

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safeway.com Google Ads spend

Evaluate safeway.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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safeway.com devices

Review safeway.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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safeway.com top markets

Explore safeway.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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safeway.com country & global rank

Assess the ranking of safeway.com among other retailers within its primary country and worldwide.

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