safeway.com
Safeway.com is an online platform that offers a wide range of groceries and household items for purchase. Users can explore an extensive selection of food products, beverages, cleaning supplies, personal care items, and more. The website provides a convenient way to shop for everyday essentials and have them delivered to your doorstep.
GRIPS CUSTOMERS & RESEARCH PARTNERS
safeway.com Annual Revenue and Growth
safeway.com's annual sales on its online store amounted to $2.9B in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
safeway.com's monthly revenueOVER TIME
Over the past three months, safeway.com revenue has experienced growth of 1.5%, compared to the preceding three months.
safeway.com competitors
In December 2025, safeway.com outperformed its competitors in terms of revenue with $167,148,388, significantly higher than albertsons.com ($36,769,008), vons.com ($17,886,710), heb.com ($99,812,788), kroger.com ($331,830,173), and jewelosco.com ($21,927,536). safeway.com also had the highest number of transactions at 1,744,564, compared to its competitors. However, when it comes to conversion rates, safeway.com falls in the middle range with 12.00-12.50%, while its competitors range between 6.50-7.50%. In terms of average order value (AOV), safeway.com falls within the $75-100 range, similar to kroger.com, but lower than vons.com with $125-150. safeway.com also had a significant number of sessions at 14,398,295, coming second only to kroger.com. Overall, safeway.com stands out for its revenue and transactions but faces tough competition in terms of conversion rates and AOV from some of its competitors.
Revenue share by device at safeway.com
In December large majority of sales on safeway.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
safeway.com channels
Identify top traffic channels that drive growth for safeway.comand discover how performance of traffic channels has changed over time.
safeway.com Google Ads spend
Evaluate safeway.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
safeway.com devices
Review safeway.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
