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Aug 2026
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Home/Insights/Retailers/safeway.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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225.1M
Revenue
Aug 26
12.8M
Sessions
Aug 26
11.5-12.0%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Safeway.com is an online platform that offers a wide range of groceries and household items for purchase. Users can explore an extensive selection of food products, beverages, cleaning supplies, personal care items, and more. The website provides a convenient way to shop for everyday essentials and have them delivered to your doorstep.

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safeway.com Annual Revenue and Growth

safeway.com's annual sales on its online store amounted to $2.4B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.4B
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
safeway.com revenue by year

safeway.com's monthly revenueOVER TIME
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Over the past three months, safeway.com revenue has experienced growth of 19%, compared to the preceding three months.

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safeway.com revenue growth for last six months
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OVERVIEW
safeway.com observed 12.8 million sessions in August 2026, generating $225.1 million in revenue from online sales. This revenue far exceeds the $38,600 average for an average groceries store, though it remains below the $405.8 million seen by kroger.com. With a conversion rate of 11.50-12.00%, safeway.com performs notably above the typical range of 1.2% to 5.04%. Its average order value (AOV) stands between $125-150, comfortably within the typical range of $50 to $186 for an average groceries store.
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safeway.com competitors

In August 2026, safeway.com leads in conversion rate with 11.50-12.00%, significantly outperforming competitors like kroger.com, which trails with 7.50-8.00%. Despite its strengths, safeway.com ranks second overall in revenue at $225.1 million and transactions at 1.5 million, both surpassed by kroger.com with $405.8 million in revenue and 3.6 million transactions. Additionally, safeway.com records 12.8 million sessions, placing it third behind kroger.com at 46.3 million sessions. In terms of average order value, safeway.com ties with vons.com and heb.com at 125-150, while albertsons.com and jewelosco.com lag with lower ranges. Overall, while safeway.com excels in conversion rates, it still trails behind in key performance metrics compared to kroger.com.

albertsons.com screenshot
#1 albertsons.com
38.9M
Revenue
6.5M
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
vons.com screenshot
#2 vons.com
18.9M
Revenue
2.2M
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
heb.com screenshot
#3 heb.com
138.9M
Revenue
15.2M
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
kroger.com screenshot
#4 kroger.com
405.8M
Revenue
46.3M
Sessions
7.5-8.0%
Conv. rate
$100-125
AOV
jewelosco.com screenshot
#5 jewelosco.com
22.5M
Revenue
2.6M
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
safeway.com vs top market performers
safeway.com
top retailers
conversion rate vs average order value for safeway.com and its competitors
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Revenue share by device at safeway.com

In August large majority of sales on safeway.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on safeway.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries safeway.com operates in

safeway.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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safeway.com channels

Identify top traffic channels that drive growth for safeway.comand discover how performance of traffic channels has changed over time.

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safeway.com Google Ads spend

Evaluate safeway.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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safeway.com devices

Review safeway.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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safeway.com top markets

Explore safeway.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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safeway.com country & global rank

Assess the ranking of safeway.com among other retailers within its primary country and worldwide.

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