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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

glossier.com

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9.3M

Revenue

1.6M

Sessions

5.5-6.0%

Conversion rate

$100-125

Average order value

Online only revenue for glossier.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

glossier.com’s revenueOVER TIME
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Over the past three months, glossier.com revenue has experienced decline of 5.8%, compared to the preceding three months.

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glossier.com revenue decline for last six months

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OVERVIEW

In September 2024, glossier.com, a BEAUTY AND COSMETICS website, generated $9,291,621 in online sales revenue, with a conversion rate of 5.50-6.00% and an AOV of $100-125. The website had 1,607,586 sessions. The industry median revenue is $53,315, with ulta.com leading at $114,902,798. The high conversion rate in the industry is 4.62%, while the low is 1.45%. A very high AOV in the industry is $191, with a low of $49. The store with the highest sessions is sephora.com at 41,256,765, while the industry median is 22,216 sessions.

glossier.com competitors

When comparing glossier.com to its competitors, glossier.com outperforms both glambot.com and milkmakeup.com in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. In September 2024, glossier.com generated a revenue of $9,291,621 from 89,711 transactions and 1,607,586 sessions, with an AOV ranging between $100-125 and a conversion rate of 5.50-6.00%. In contrast, glambot.com only generated $49,215 in revenue from 893 transactions and 43,721 sessions, with an AOV of $50-75 and a conversion rate of 2.00-2.50%. Similarly, milkmakeup.com generated $239,070 in revenue from 5,420 transactions and 267,014 sessions, with an AOV of $25-50 and a conversion rate of 2.00-2.50%. Overall, glossier.com stands out as the top performer among its competitors based on these metrics.

#1 glambot.com

49.2K

Revenue

43.7K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#2 milkmakeup.com

239.1K

Revenue

267K

Sessions

2.0-2.5%

Conv. rate

$25-50

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

glossier.com vs top market performers

glossier.com

top retailers

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glossier.com brandsby revenue

Glossier

Top retailers:depop.com amazon.com ebay.com

glossier.com categoriesby revenue

Lotion & Moisturizer

Top retailers:amazon.com ulta.com amazon.de

Eye Makeup

Top retailers:thrivecausemetics.com amazon.com ulta.com

Luggage & Bags

Top retailers:temu.com farfetch.com macys.com

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Top retailers:temu.com next.co.uk sainsburys.co.uk

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Top retailers:next.co.uk maccosmetics.com ulta.com

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glossier.com channels

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glossier.com Google Ads spend

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glossier.com devices

Review glossier.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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glossier.com top markets

Explore glossier.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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